{"id":4644,"date":"2020-04-02T12:17:06","date_gmt":"2020-04-02T03:17:06","guid":{"rendered":"https:\/\/news.cafe24.com\/global\/?p=4644"},"modified":"2020-10-21T16:20:08","modified_gmt":"2020-10-21T07:20:08","slug":"approaching-south-east-asias-e-commerce-market-mobile-first","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/kr\/approaching-south-east-asias-e-commerce-market-mobile-first\/","title":{"rendered":"\ub3d9\ub0a8\uc544 \uc804\uc790\uc0c1\uac70\ub798 \uc9c4\ucd9c\uc744 \uc704\ud574 \u2018\ubaa8\ubc14\uc77c \ud37c\uc2a4\ud2b8\u2019\uac00 \uc911\uc694\ud55c \uc774\uc720"},"content":{"rendered":"<p><em>\uac1c\ubc1c\ub3c4\uc0c1\uad6d\uc5d0\uc11c \uae30\uc220\uc740 \uacb0\ucf54 \ub2e8\uacc4\uc801\uc73c\ub85c \ub3c4\uc785\ub418\uc9c0 \uc54a\uc73c\uba70, \ud55c\ubc88\uc5d0 \ucd5c\uc2e0 \uae30\uc220\ub85c \uac74\ub108\ub6f0\ub294 \ub9bd\ud504\ub85c\uae45(Leapfrogging)\uc774 \ub098\ud0c0\ub09c\ub2e4. \ub3d9\ub0a8\uc544\uc758 \uc778\ud130\ub137 \uacbd\uc81c\uc640 \uc804\uc790\uc0c1\uac70\ub798 \uc0b0\uc5c5\ub3c4 \uc608\uc678\ub294 \uc544\ub2c8\ub2e4.<\/em><\/p><h2><strong>\ub9bd\ud504\ub85c\uae45: \ub2e8\uacc4\ub97c \ub6f0\uc5b4 \ub118\ub294 \uae30\uc220\uc758 \ub3c4\uc785\uacfc \ubc1c\uc804<\/strong><\/h2><figure id=\"attachment_4646\" aria-describedby=\"caption-attachment-4646\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4646 size-full\" src=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/04\/mobilepayment.jpg\" alt=\"Using a smartphone for payment is extremely commonplace in China today. \" width=\"1000\" height=\"800\" srcset=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/04\/mobilepayment.jpg 1000w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/04\/mobilepayment-300x240.jpg 300w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/04\/mobilepayment-768x614.jpg 768w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/04\/mobilepayment-750x600.jpg 750w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-4646\" class=\"wp-caption-text\">\uc911\uad6d\uc5d0\uc11c\ub294 \uc2a4\ub9c8\ud2b8\ud3f0\uc744 \uaebc\ub0b4 \ubb3c\uac74\uc758 \ub300\uae08\uc744 \uc9c0\ubd88\ud558\ub294 \ubaa8\uc2b5\uc744 \uc5b4\ub835\uc9c0 \uc54a\uac8c \ucc3e\uc544\ubcfc \uc218 \uc788\ub2e4. \ucd9c\ucc98: \uac8c\ud2f0\uc774\ubbf8\uc9c0\ubc45\ud06c<\/figcaption><\/figure><p>\ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc740 \uac1c\ubc1c\ub3c4\uc0c1\uad6d\uc5d0\uc11c \uc0c8\ub85c\uc6b4 \uae30\uc220\uacfc \uc778\ud504\ub77c\uc758 \ub3c4\uc785\uc774 \ub2e8\uacc4\uc801\uc73c\ub85c \uc77c\uc5b4\ub0a0 \uac83\uc774\ub77c\uace0 \uc0dd\uac01\ud55c\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \ud604\uae08\uc744 \uc4f0\ub358 \uad6d\uac00\uc5d0\uc11c \uc2e0\uc6a9\uce74\ub4dc\ubd80\ud130 \ubcf4\uae09\ub418\uace0, \uc2e0\uc6a9\uce74\ub4dc \ubcf4\uae09\uc728\uc774 \ucda9\ubd84\ud788 \uc9c4\ud589\ub41c \ub4a4 \ub514\uc9c0\ud138 \uacb0\uc81c \uae30\ubc18\uc758 \u2018\ud604\uae08 \uc5c6\ub294 \uc0ac\ud68c(cashless society)\u2019\ub85c \uc9c4\uc785\ud560 \uac83\uc774\ub77c\uace0 \uc804\ub9dd\ud55c\ub2e4.<\/p><p>\uadf8\ub807\uc9c0\ub9cc \ud604\uc2e4\uc5d0\uc11c\ub294 \ub2e4\ub974\ub2e4. \uc0c8\ub85c\uc6b4 \uae30\uc220\uc758 \ub3c4\uc785\uc740 \ub9c8\uce58 \uacc4\ub2e8\uc744 \uac74\ub108\ub6f0\uace0 \uc62c\ub77c\uac00\ub294 \uac83\ucc98\ub7fc \uc774\ub904\uc9c4\ub2e4. \uc774\ucc98\ub7fc \uac1c\ubc1c\ub3c4\uc0c1\uad6d\uc5d0\uc11c \uae30\uc220\uc774 \ub2e8\uacc4\ub97c \ub6f0\uc5b4\ub118\uc5b4 \uae09\uaca9\ud788 \ubc1c\uc804\ud558\ub294 \ud604\uc0c1\uc744 \ub9bd\ud504\ub85c\uae45(Leapfrogging)\ub77c\uace0 \ubd80\ub978\ub2e4. \uae30\uc220\uc758 \ub3c4\uc785\uacfc \ubc1c\uc804 \uc18d\ub3c4\ub294 \uc120\uc9c4\uad6d\uc744 \ub6f0\uc5b4\ub118\uae30\ub3c4 \ud55c\ub2e4.<\/p><p>\uc608\ub97c \ub4e4\uc5b4 \ud604\uc7ac \uc804\uc138\uacc4\uc5d0\uc11c \ubaa8\ubc14\uc77c \uacb0\uc81c\uc758 \uce68\ud22c\uc728\uc774 \uac00\uc7a5 \ub192\uc740 \ub098\ub77c\ub294 \uc911\uad6d\uc774\ub2e4. \uc54c\ub9ac\ubc14\ubc14\uadf8\ub8f9\uc5d0 \ub530\ub974\uba74 \ubaa8\ubc14\uc77c\uacb0\uc81c \uc2dc\uc2a4\ud15c\uc778 \uc54c\ub9ac\ud398\uc774\uc758 \uc911\uad6d\ub0b4 \uc774\uc6a9\uc790\ub294 \uc57d 9\uc5b5\uba85\uc5d0 \ub2ec\ud55c\ub2e4. \ud150\uc13c\uce20\uc758 \uc704\ucc57\ud398\uc774\uc758 \uc911\uad6d\ub0b4 \uc0ac\uc6a9\uc790\ub3c4 8\uc5b5\uba85 \uc774\uc0c1(MAU, Monthly Active Users \uae30\uc900)\uc774\ub2e4. \ub355\ubd84\uc5d0 \uc911\uad6d\uc5d0\uc11c\ub294 \ubca0\uc774\uc9d5, \uc0c1\ud558\uc774 \ub4f1 1\uc120 \ub3c4\uc2dc\uac00 \uc544\ub2cc \uc18c\ub3c4\uc2dc\ub098 \uad50\uc678\uc5d0\uc11c\ub3c4 \uc2a4\ub9c8\ud2b8\ud3f0\uc744 \uaebc\ub0b4 \ubb3c\uac74\uc758 \ub300\uae08\uc744 \uc9c0\ubd88\ud558\ub294 \ubaa8\uc2b5\uc744 \uc5b4\ub835\uc9c0 \uc54a\uac8c \ucc3e\uc544\ubcfc \uc218 \uc788\ub2e4.<\/p><h2>\ub3d9\ub0a8\uc544 \uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5\uc5d0\uc11c \ub098\ud0c0\ub098\ub294 \ub9bd\ud504\ub85c\uae45<\/h2><p>\ube60\ub974\uac8c \uc0b0\uc5c5\ud654\uac00 \uc9c4\ud589\ub418\uace0 \uc788\ub294 \ub3d9\ub0a8\uc544\uc758 \uad6d\uac00\ub4e4\ub3c4 \ub9bd\ud504\ub85c\uae45\uc744 \uacbd\ud5d8\ud558\uace0 \uc788\ub2e4. \ub3d9\ub0a8\uc544\uc5d0\uc11c\ub294 \ud2b9\ud788 \uc778\ud130\ub137 \uacbd\uc81c\uc5d0\uc11c \uc774\ub7ec\ud55c \ud604\uc0c1\uc774 \ub450\ub4dc\ub7ec\uc9c4\ub2e4. PC\uae30\ubc18 \uc778\ud130\ub137\uc744 \uac74\ub108 \ub6f0\uace0 \uace7\uc7a5 \uc2a4\ub9c8\ud2b8\ud3f0 \uae30\ubc18 \ubaa8\ubc14\uc77c \uc778\ud130\ub137\uc758 \uce68\ud22c\uac00 \uc9c4\ud589\ub418\uba74\uc11c \uc804\uc790\uc0c1\uac70\ub798, \ucc28\ub7c9 \uacf5\uc720 \ub4f1 \uc0b0\uc5c5\uc758 \ubc1c\uc804\uc73c\ub85c \uc774\uc5b4\uc9c0\ub294 \uac83\uc774\ub2e4.<\/p><p>&nbsp;<\/p><p><center><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/exvMftSyV7yRQR?startSlide=213\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/center>\uc704\uc544\uc18c\uc15c(We are social)\uacfc \ud6d7\uc2a4\uc704\ud2b8(Hootsuite)\uac00 \ubc1c\uac04\ud55c \ub514\uc9c0\ud138 2020 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 \uc804\uc138\uacc4\uc5d0\uc11c \ubaa8\ubc14\uc77c \uc778\ud130\ub137\uc744 \uac00\uc7a5 \ud65c\ubc1c\ud558\uac8c \uad6d\uac00\ub294 \ud544\ub9ac\ud540\uc774\ub2e4. \ud544\ub9ac\ud540\uc758 \uc778\ud130\ub137 \uc0ac\uc6a9\uc790\ub4e4\uc740 \ud558\ub8e8 \ud3c9\uade0 5\uc2dc\uac04 11\ubd84\uac04 \uc2a4\ub9c8\ud2b8\ud3f0 \ub4f1\uc744 \ud1b5\ud574 \uc778\ud130\ub137\uc5d0 \uc811\uc18d\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4. \uc544\uc6b8\ub7ec \ud0dc\uad6d(4\uc2dc\uac04 57\ubd84), \uc778\ub3c4\ub124\uc2dc\uc544(4\uc2dc\uac04 46\ubd84) \ub4f1\uc758 \uc778\ud130\ub137 \uc0ac\uc6a9\uc790\ub4e4\ub3c4 \ud3c9\uade0(3\uc2dc\uac04 22\ubd84)\ubcf4\ub2e4 \uae34 \uc2dc\uac04\uc744 \ubaa8\ubc14\uc77c \uc778\ud130\ub137\uc5d0\uc11c \ubcf4\ub0c8\ub2e4. \ubc18\uba74 \ubbf8\uad6d(2\uc2dc\uac04 42\ubd84), \ud55c\uad6d(2\uc2dc\uac04 20\ubd84), \uc77c\ubcf8(1\uc2dc\uac04 32\ubd84) \ub4f1\uc758 \uc778\ud130\ub137 \uc0ac\uc6a9\uc790\ub4e4\uc740 \uc0c1\ub300\uc801\uc73c\ub85c \uc9e7\uc740 \uc2dc\uac04\uc744 \ubaa8\ubc14\uc77c \uc778\ud130\ub137\uc5d0\uc11c \ubcf4\ub0c8\ub2e4.<\/p><p>\uacb0\uacfc\uc801\uc73c\ub85c \ub3d9\ub0a8\uc544\uc758 \ubaa8\ubc14\uc77c \uc804\uc790\uc0c1\uac70\ub798\uc758 \ub3c4\uc785\ub3c4 \ube60\ub974\uac8c \uc9c4\ud589\ub410\ub2e4. \uc778\ub3c4\ub124\uc2dc\uc544\uc758 16~64\uc138 \uc778\ud130\ub137 \uc0ac\uc6a9\uc790 \uc911 80%\uac00 \ucd5c\uadfc 1\ub2ec\uac04 \ubaa8\ubc14\uc77c \uae30\uae30\ub97c \uc774\uc6a9\ud574 \ubb3c\uac74\uc744 \uad6c\ub9e4\ud55c \uacbd\ud5d8\uc774 \uc788\uc5c8\uc73c\uba70, \ud0dc\uad6d(69%), \ud544\ub9ac\ud540(66%), \ub9d0\ub808\uc774\uc2dc\uc544(64%), \ubca0\ud2b8\ub0a8(59%) \ub4f1\ub3c4 \ub192\uc740 \uc218\uce58\ub97c \uae30\ub85d\ud588\ub2e4.<\/p><h2>\uc804\uc790\uc0c1\uac70\ub798 \uc0dd\ud0dc\uacc4\ub97c \ud655\uc7a5\ud558\ub294 \uce74\ud39824\uc758 \u2018\ubaa8\ubc14\uc77c \ud37c\uc2a4\ud2b8\u2019 \uc804\ub7b5<\/h2><figure id=\"attachment_4645\" aria-describedby=\"caption-attachment-4645\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4645 size-full\" src=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/04\/vietnam-mobile.jpg\" alt=\"Cafe24 is releasing a platform upgrade in April that enables merchants to manage their Direct-to-Consumer (DTC) stores via mobile. \" width=\"1000\" height=\"800\" srcset=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/04\/vietnam-mobile.jpg 1000w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/04\/vietnam-mobile-300x240.jpg 300w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/04\/vietnam-mobile-768x614.jpg 768w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/04\/vietnam-mobile-750x600.jpg 750w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-4645\" class=\"wp-caption-text\">\uce74\ud39824\ub294\uc2a4\ub9c8\ud2b8\ud3f0\uc73c\ub85c DTC Store\ub97c \uad00\ub9ac\ub97c \ud560 \uc218 \uc788\ub294 \ud50c\ub7ab\ud3fc \uc5c5\uadf8\ub808\uc774\ub4dc\ub97c \uc81c\uacf5\ud55c\ub2e4. \ucd9c\ucc98: \uce74\ud39824<\/figcaption><\/figure><p>\uc774\uc5d0 \ub530\ub77c \ub3d9\ub0a8\uc544 \uc2dc\uc7a5\uc73c\ub85c \uc804\uc790\uc0c1\uac70\ub798 \uc0dd\ud0dc\uacc4\ub97c \ud655\uc7a5\ud558\ub824\ub294 \uce74\ud39824\ub3c4 \u2018\ubaa8\ubc14\uc77c \ud37c\uc2a4\ud2b8(Mobile First)\u2019 \uc804\ub7b5\uc744 \uad6c\uc0ac\ud55c\ub2e4. \uce74\ud39824\ub294 \ubca0\ud2b8\ub0a8 \uc9c4\ucd9c \uc9c1\ud6c4\uc778 4\uc6d4 \uc2a4\ub9c8\ud2b8\ud3f0\uc73c\ub85c DTC Store\ub97c \uad00\ub9ac\ub97c \ud560 \uc218 \uc788\ub294 \ud50c\ub7ab\ud3fc \uc5c5\uadf8\ub808\uc774\ub4dc\ub97c \uc81c\uacf5\ud55c\ub2e4. \ubaa8\ubc14\uc77c \uc571\uc5d0\uc11c \uc8fc\ubb38 \ubc0f \uc0c1\ud488\uad00\ub9ac, \uace0\uac1d\uad00\ub9ac(CRM), \ud504\ub85c\ubaa8\uc158 \uad00\ub9ac \ub4f1 \uc0c1\uc810 \uc6b4\uc601\uc744 \uc704\ud55c \uc8fc\uc694 \uae30\ub2a5\uc744 \ubaa8\ub450 \uc774\uc6a9\ud560 \uc218 \uc788\ub2e4. \ud2b9\ud788 \uc778\uacf5\uc9c0\ub2a5(AI)\uae30\ubc18 \ucf58\ud150\uce20 \uc5d0\ub514\ud130 \u2018\uc5d0\ub514\ubd07\u2019 \ub4f1 \uce74\ud39824\uc758 \uae30\uc220\ub825\uc774 \uc9d1\uc57d\ub41c \uae30\ub2a5\ub3c4 PC \uc5c6\uc774 \uc2a4\ub9c8\ud2b8\ud3f0\uc5d0\uc11c \ubc14\ub85c \uc0ac\uc6a9\ud560 \uc218 \uc788\uac8c \ub41c\ub2e4.<\/p><p>\uc544\uc6b8\ub7ec \uce74\ud39824 \ud50c\ub7ab\ud3fc\uc5d0\ub294 \uc2a4\ub9c8\ud2b8\ud3f0\uacfc \uc18c\uc15c\ubbf8\ub514\uc5b4 \uc0ac\uc6a9 \uc2dc\uac04\uc774 \uae34 \ub3d9\ub0a8\uc544 \uc9c0\uc5ed \uc18c\ube44\uc790\ub4e4\uc758 \ud2b9\uc9d5\uc744 \uace0\ub824\ud55c \uae30\ub2a5\ub3c4 \ud0d1\uc7ac\ub410\ub2e4. \uc18c\ube44\uc790\ub4e4\uc774 \uc18c\uc15c\ubbf8\ub514\uc5b4\uc5d0\uc11c \uc0c1\ud488 \uc815\ubcf4\ub97c \ubcf8 \ub4a4 \ubc14\ub85c \uad6c\ub9e4\ud398\uc774\uc9c0\ub85c \uc811\uc18d\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \u2018\ubc14\ub85c\uad6c\ub9e4\ub9c1\ud06c(Buy-now Link)\u2019 \uae30\ub2a5\uc774\ub2e4. \uc774\ub97c \ud1b5\ud574 \uba38\ucc9c\ud2b8\ub4e4\uc758 \uc18c\uc15c\ubbf8\ub514\uc5b4\ub97c \ud1b5\ud574 \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305\uacfc \uc0c1\ud488\ud310\ub9e4\ub97c \ud560 \uc218 \uc788\ub2e4.<\/p><p>\uc774\uc7ac\uc11d \uce74\ud39824 \ub300\ud45c\ub294 \u201cPC\ub97c \ud1b5\ud55c \uc2a4\ud1a0\uc5b4 \uad00\ub9ac\ub97c \uc120\ud638\ud558\ub294 \ud55c\uad6d, \uc77c\ubcf8 \ub4f1 \uc120\uc9c4\uad6d \uba38\ucc9c\ud2b8\ub4e4\uacfc \ub2ec\ub9ac \ub3d9\ub0a8\uc544 \uc9c0\uc5ed\uc758 \uba38\ucc9c\ud2b8\ub4e4\uc740 \u2018\ubaa8\ubc14\uc77c \ud37c\uc2a4\ud2b8\u2019, \ub098\uc544\uac00 \u2018\ubaa8\ubc14\uc77c \uc628\ub9ac(Mobile only)\u2019\ub97c \uc6d0\ud55c\ub2e4\u201d\uba70 \u201c\uc774\uc5d0 \ub530\ub77c \ubca0\ud2b8\ub0a8\uc744 \ube44\ub86f\ud55c \uba38\ucc9c\ud2b8\ub97c \ub300\uc0c1\uc73c\ub85c \uac00\uc7a5 \uba3c\uc800 \ud50c\ub7ab\ud3fc\uc758 \ubaa8\ubc14\uc77c \uae30\ub2a5 \uc5c5\uadf8\ub808\uc774\ub4dc\ub97c \uc9c0\uc6d0\ud55c\ub2e4\u201d\uace0 \uc124\uba85\ud588\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"<p>\ub3d9\ub0a8\uc544 \uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5\uc5d0\uc11c \ud55c\ubc88\uc5d0 \ucd5c\uc2e0 \uae30\uc220\ub85c \uac74\ub108\ub6f0\ub294 \ub9bd\ud504\ub85c\uae45(Leapfrogging)\uc774 \ub098\ud0c0\ub098\uace0 \uc788\ub2e4.<\/p>\n","protected":false},"author":9,"featured_media":4645,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,61,10],"tags":[79],"class_list":["post-4644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-all","category-trend","tag-southeast-asia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ub3d9\ub0a8\uc544 \uc804\uc790\uc0c1\uac70\ub798 \uc9c4\ucd9c\uc744 \uc704\ud574 \u2018\ubaa8\ubc14\uc77c \ud37c\uc2a4\ud2b8\u2019\uac00 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