{"id":4501,"date":"2020-03-18T08:05:51","date_gmt":"2020-03-17T23:05:51","guid":{"rendered":"https:\/\/news.cafe24.com\/global\/?p=4501"},"modified":"2020-10-21T16:22:51","modified_gmt":"2020-10-21T07:22:51","slug":"the-k-pop-industrys-new-growth-engine-direct-to-consumer","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/kr\/the-k-pop-industrys-new-growth-engine-direct-to-consumer\/","title":{"rendered":"K\ud31d \uc5c5\uacc4\uc758 \uc0c8\ub85c\uc6b4 \uc131\uc7a5\ub3d9\ub825, DTC"},"content":{"rendered":"

\uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \uae30\uc5c5\ub4e4\uc774 \uce74\ud39824 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 DTC(Direct-to-Consumer) \uc2a4\ud1a0\uc5b4\ub97c \uc5f4\uace0 \uae00\ub85c\ubc8c \ud32c\ub364\uc744 \ub9cc\ub098\uace0 \uc788\ub2e4.<\/em><\/p>

\uae00\ub85c\ubc8c \ud32c\ub4e4\uacfc K\ud31d \uc5c5\uacc4\ub97c \uc5f0\uacb0\ud558\ub294 DTC\uc2a4\ud1a0\uc5b4<\/h2>
\"SM
SM\uc5d4\ud130\ud14c\uc778\uba3c\ud2b8\ub294 \uacf5\uc2dd \uc628\ub77c\uc778\uc2a4\ud1a0\uc5b4\uc778 \u2018SMTOWN&STORE\u2019\ub97c \uc624\ud508\ud588\ub2e4. \ucd9c\ucc98: \uce74\ud39824<\/figcaption><\/figure>

K\ud31d\uc740 \uc9c0\uae08 \uc138\uacc4 \ub300\uc911\ubb38\ud654\uc5d0\uc11c \uac00\uc7a5 \ub728\uac70\uc6b4 \ud0a4\uc6cc\ub4dc \uc911 \ud558\ub098\ub2e4. \ud654\ub824\ud55c \ube44\uc8fc\uc5bc\uacfc \uc911\ub3c5\uc131 \uc788\ub294 \uc74c\uc545\uc744 \ubc14\ud0d5\uc73c\ub85c K\ud31d \uc544\ud2f0\uc2a4\ud2b8\ub4e4\uc740 \ubd81\ubbf8, \uc720\ub7fd, \uc544\uc2dc\uc544 \ub4f1 \uc138\uacc4 \uac01\uc9c0\uc5d0\uc11c \uc5c4\uccad\ub09c \ud32c\ub4e4\uc744 \ubab0\uace0 \ub2e4\ub2cc\ub2e4.<\/p>

K\ud31d \uc544\ud2f0\uc2a4\ud2b8\ub4e4\uc758 \ud32c\ub364\uc740 \uc751\uc6d0\ub3c4\uad6c, \uc545\uc138\uc11c\ub9ac \ub4f1 \ub2e4\uc591\ud55c \uad7f\uc988\ub97c \ud568\uaed8 \uc0ac\uc6a9\ud558\uba70 \uc18c\uc18d\uac10\uc744 \ubd81\ub3cb\ub294 \ub3c5\ud2b9\ud55c \ubb38\ud654\ub97c \uac00\uc9c0\uace0 \uc788\ub2e4. \uc774\uc5d0 \ub530\ub77c K\ud31d \uc544\ud2f0\uc2a4\ud2b8\ub4e4\uc774 \uc18c\uc18d\ub41c \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \uae30\uc5c5\ub4e4\ub3c4 \uc9c1\uc811 \ud32c\ub4e4\uc744 \ub9cc\ub098\ub294 DTC(Direct-to-Consumer) \uc2a4\ud1a0\uc5b4\ub97c \uc787\ub530\ub77c \uc5f4\uba70, \ud32c\ub4e4\uc5d0\uac8c \ub2e4\uc591\ud55c \uad7f\uc988\ub97c \ud310\ub9e4\ud558\uace0 \uc788\ub2e4. \ub610 \ucf54\uc2a4\uba54\ud2f1, \uc0dd\ud65c\uc6a9\ud488, \uc2dd\uc74c\ub8cc \ub4f1 \ub2e4\uc591\ud55c \ubd84\uc57c\uc758 \ube0c\ub79c\ub4dc\uc640\uc758 \uc190\uc7a1\uace0 DTC \uc2a4\ud1a0\uc5b4\uc5d0\uc11c\ub9cc \uad6c\ub9e4\ud560 \uc218 \uc788\ub294 \ub2e4\uc591\ud55c \uba38\ucc9c\ub2e4\uc774\uc988(MD) \uc81c\ud488\uc744 \uc81c\uc791\u2219\ud310\ub9e4\ud558\uba70 \uc2a4\ud0c0\uc640 \ud568\uaed8\ud558\uace0 \uc2f6\uc740 \ub2e4\uc591\ud55c \uc695\uad6c\uc5d0 \ub300\uc751\ud558\uace0 \uc788\ub2e4.<\/p>

2019\ub144 3\ub300 K\ud31d \uae30\ud68d\uc0ac\ub85c \uaf3d\ud788\ub294 SM\uc5d4\ud130\ud14c\uc778\uba3c\ud2b8\ub294 \uacf5\uc2dd \uc628\ub77c\uc778\uc2a4\ud1a0\uc5b4\uc778 \u2018SMTOWN&STORE\u2019\ub97c \uc5f4\uc5c8\ub2e4. \ud55c\uad6d\uc5b4, \uc601\uc5b4, \uc77c\ubcf8\uc5b4, \uc911\uad6d\uc5b4 \ub4f1 4\uac1c \uc5b8\uc5b4\uad8c\ubcc4 \uc1fc\ud551\ubab0\uc5d0\uc11c\ub294 \uc88b\uc544\ud558\ub294 \uc544\ud2f0\uc2a4\ud2b8\uc5d0 \ub9de\ucdb0 \uac1c\uc778\ubcc4 \ub9de\ucda4 \uc0c1\ud488 \ucd94\ucc9c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uba70, \uc544\ud2f0\uc2a4\ud2b8\uac00 \uc9c1\uc811 \ucd94\ucc9c\ud558\ub294 \uc0c1\ud488\ub3c4 \uad6c\ub9e4\ud560 \uc218 \uc788\ub2e4. \uc774\ub7ec\ud55c \uc1fc\ud551\ubab0\uc740 \uce74\ud39824 \ud50c\ub7ab\ud3fc\uc73c\ub85c \uad6c\ucd95\ub410\ub2e4.<\/p>

\uc544\uc6b8\ub7ec \ube0c\ub79c\ub274\ubba4\uc9c1, FNC\uc5d4\ud130\ud14c\uc778\uba3c\ud2b8, \ucee4\ub125\ud2b8\uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \ub4f1\ub3c4 \uce74\ud39824 \ud50c\ub7ab\ud3fc\uc73c\ub85c \uacf5\uc2dd \uc628\ub77c\uc778\uc2a4\ud1a0\uc5b4\ub97c \uc6b4\uc601\ud558\uace0 \uc788\ub2e4.<\/p>

K\ud31d\uc758 \uae00\ub85c\ubc8c \uc9c4\ucd9c\uc744 \uc9c0\uc6d0\ud558\ub294 \uce74\ud39824\ud50c\ub7ab\ud3fc<\/h2>

K\ud31d\uc544\ud2f0\uc2a4\ud2b8\ub4e4\uacfc \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8\uc5c5\uacc4\ub294 \uce74\ud39824 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ubcf4\ub2e4 \uc27d\uac8c \uae00\ub85c\ubc8c \ud32c\ub4e4\uc5d0 \ub2e4\uac00\uac08 \uc218 \uc788\ub2e4.<\/p>

K\ud31d \uae00\ub85c\ubc8c \uc778\uae30\uc5d0 \ub300\uc751\ud560 \uc218 \uc788\ub294 \uc6d0\uc2a4\ud1b1 \uc11c\ube44\uc2a4<\/h3>
\"Cafe24
\uce74\ud39824\ub294 \ub2e4\uc591\ud55c \uc5b8\uc5b4\uc758 \uc1fc\ud551\ubab0 \uad6c\ucd95\uc740 \ubb3c\ub860 \uad6d\uac00\ubcc4 \ub9de\ucda4 \uacb0\uc81c\uc218\ub2e8 \uc9c0\uc6d0, \uae00\ub85c\ubc8c \ubc30\uc1a1 \ub4f1\uc744 \uc9c0\uc6d0\ud55c\ub2e4. \ucd9c\ucc98: \uce74\ud39824<\/figcaption><\/figure>

\ud55c\uad6d\ucf58\ud150\uce20\uc9c4\ud765\uc6d0\uc5d0 \ub530\ub974\uba74 2017\ub144 \ud55c\uad6d \uc74c\uc545\uc0b0\uc5c5\uc740 \uc77c\ubcf8\uc5d0 3\uc5b5 2,060\ub9cc \ub2ec\ub7ec, \uc911\uad6d 1\uc5b5993\ub9cc\ub2ec\ub7ec, \ub3d9\ub0a8\uc544 6,474\ub9cc \ub2ec\ub7ec, \ubd81\ubbf8 546\ub9cc \ub2ec\ub7ec, \uc720\ub7fd 885\ub9cc \ub2ec\ub7ec \uc5b4\uce58 \uc81c\ud488(\uc74c\uc6d0, \uc74c\ubc18 \ub4f1) \ubc0f \ub77c\uc774\uc120\uc2a4\ub97c \uc218\ucd9c\ud588\ub2e4. \ud2b9\ud788 \ubd81\ubbf8 \uc218\ucd9c\uc561\uc774 2015\ub144 109\ub9cc \ub2ec\ub7ec\uc5d0\uc11c 2017\ub144 547\ub9cc\ub2ec\ub7ec\ub85c \uc5f0\ud3c9\uade0 124.5% \uc99d\uac00\ud558\ub294 \ub4f1 K\ud31d\uc758 \uc9c4\ucd9c\uc9c0\uc5ed\uc774 \uc810\ucc28 \ub2e4\ubcc0\ud654\ub418\ub294 \ubaa8\uc2b5\uc744 \ubcf4\uc5ec\uc92c\ub2e4.<\/p>

\uc774\uc5d0 \ub530\ub77c \uce74\ud39824\ub294 \ub2e4\uc591\ud55c \uc5b8\uc5b4\uc758 \uc1fc\ud551\ubab0 \uad6c\ucd95\uc740 \ubb3c\ub860 \uad6d\uac00\ubcc4 \ub9de\ucda4 \uacb0\uc81c\uc218\ub2e8 \uc9c0\uc6d0, \uae00\ub85c\ubc8c \ubc30\uc1a1 \ub4f1\uc744 \uc9c0\uc6d0\ud55c\ub2e4. \uc544\uc6b8\ub7ec \ub3d9\ub0a8\uc544 \uc1fc\ud53c, \uc911\uad6d \ud2f0\ubab0 \ub4f1 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub85c \uc0c1\ud488\uc744 \uc5f0\ub3d9\ud558\ub294 \uae30\ub2a5\uc744 \uc9c0\uc6d0\ud574 \uba38\ucc9c\ud2b8\ub4e4\uc740 \uc218\uc694\uac00 \uc788\ub294 \uacf3 \uc5b4\ub514\ub85c\ub098 \ud310\ub9e4\ucc44\ub110\uc744 \ud655\uc7a5\ud560 \uc218 \uc788\ub2e4.<\/p>

\ucc3d\uc758\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\ub294 \ucee4\uba38\uc2a4 \ud658\uacbd<\/h2>
\"Cafe24
\ucd9c\ucc98: \uce74\ud39824<\/figcaption><\/figure>

\uce74\ud39824\uc0dd\ud0dc\uacc4\ub294 \ub514\uc790\uc778\uc5d0\uc774\uc804\uc2dc, \uac1c\ubc1c\uc0ac \ub4f1\uc774 \ucc38\uc5ec\ud558\ub294 \ud30c\ud2b8\ub108 \ub124\ud2b8\uc6cc\ud06c\uc640 \uac1c\ubc29\ud615 \ud50c\ub7ab\ud3fc\uc744 \ubc14\ud0d5\uc73c\ub85c \uc790\uc720\ub85c\uc6b4 \uc1fc\ud551\ubab0 \ucee4\uc2a4\ud130\ub9c8\uc774\uc81c\uc774\uc158\uc744 \uc81c\uacf5\ud55c\ub2e4. \uc774\uc5d0 \ub530\ub77c \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \uae30\uc5c5\ub4e4\uc740 \uc18c\uc18d \uc544\ud2f0\uc2a4\ud2b8\ub4e4\uc758 \uc544\uc774\ub374\ud2f0\ud2f0\uc5d0 \ub9de\uac8c \uc2a4\ud1a0\uc5b4\uc5d0 \uc0c8\ub85c\uc6b4 \ub514\uc790\uc778\uacfc \uae30\ub2a5\uc744 \ub2e4\ucc44\ub86d\uac8c \uc801\uc6a9\ud560 \uc218 \uc788\ub2e4. \uc790\uc720\ub85c\uc6b4 \ucee4\uc2a4\ud140\uc740 \uc815\ud615\ud654\ub41c \ud310\ub9e4\uacf5\uac04\uc744 \uc81c\uacf5\ud574 \ube0c\ub79c\ub529\uc5d0 \uc81c\uc57d\uc774 \uc788\ub294 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc640 \ucc28\ubcc4\ud654\ub41c DTC\uc2a4\ud1a0\uc5b4\uc758 \uac15\uc810\uc774\ub2e4.<\/p>

\uc544\uc6b8\ub7ec \uce74\ud39824\uc0dd\ud0dc\uacc4\ub294 \uace0\uac1d\uc0ac\ub4e4\uc744 \uc704\ud574 \ub2e4\uc591\ud55c Business Process Operations(BPO)\ub97c \uc9c0\uc6d0\ud55c\ub2e4. \uc774\uc5d0 \ub530\ub77c \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8\uae30\uc5c5\uc740 \uc18c\uc18d \uc544\ud2f0\uc2a4\ud2b8\ub4e4\uc744 \ud1b5\ud55c \ucc3d\uc758\uc801\uc778 \ucf58\ud150\uce20 \uc0dd\uc0b0\uc5d0 \uc9d1\uc911\ud558\uace0 DTC\uc2a4\ud1a0\uc5b4 \uc6b4\uc601\uc744 \uc704\ud55c \uc5c5\ubb34\ub294 \uc6d0\ud558\ub294 \ubc94\uc704\uc5d0\uc11c \uc9c0\uc6d0\ubc1b\uc744 \uc218 \uc788\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"

\ud55c\uad6d \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \uae30\uc5c5\ub4e4\uc774 \uce74\ud39824 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 DTC\uc2a4\ud1a0\uc5b4\ub97c \uc5f4\uace0 \uae00\ub85c\ubc8c \ud32c\ub364\uc744 \ub9cc\ub098\uace0 \uc788\ub2e4.<\/p>\n","protected":false},"author":9,"featured_media":3186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,61,10],"tags":[76,78],"class_list":["post-4501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-all","category-trend","tag-dtc","tag-k-style"],"yoast_head":"\nK\ud31d \uc5c5\uacc4\uc758 \uc0c8\ub85c\uc6b4 \uc131\uc7a5\ub3d9\ub825, DTC | \uce74\ud39824 \ub274\uc2a4\ub8f8<\/title>\n<meta name=\"description\" content=\"\ud55c\uad6d \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \uae30\uc5c5\ub4e4\uc774 \uce74\ud39824 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 DTC(Direct-to-Consumer) \uc2a4\ud1a0\uc5b4\ub97c \uc5f4\uace0 \uae00\ub85c\ubc8c \ud32c\ub364\uc744 \ub9cc\ub098\uace0 \uc788\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.cafe24.com\/kr\/the-k-pop-industrys-new-growth-engine-direct-to-consumer\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"K\ud31d \uc5c5\uacc4\uc758 \uc0c8\ub85c\uc6b4 \uc131\uc7a5\ub3d9\ub825, DTC | \uce74\ud39824 \ub274\uc2a4\ub8f8\" \/>\n<meta property=\"og:description\" content=\"\ud55c\uad6d \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \uae30\uc5c5\ub4e4\uc774 \uce74\ud39824 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 DTC(Direct-to-Consumer) \uc2a4\ud1a0\uc5b4\ub97c \uc5f4\uace0 \uae00\ub85c\ubc8c \ud32c\ub364\uc744 \ub9cc\ub098\uace0 \uc788\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.cafe24.com\/kr\/the-k-pop-industrys-new-growth-engine-direct-to-consumer\/\" \/>\n<meta property=\"og:site_name\" content=\"\uce74\ud39824 \ub274\uc2a4\ub8f8\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-17T23:05:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-21T07:22:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2019\/04\/smstore.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\uce74\ud39824 \ub274\uc2a4\ub8f8\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\uae00\uc4f4\uc774\" \/>\n\t<meta name=\"twitter:data1\" content=\"\uce74\ud39824 \ub274\uc2a4\ub8f8\" \/>\n<script type=\"application\/ld+json\" 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