{"id":4273,"date":"2020-02-25T09:00:49","date_gmt":"2020-02-25T00:00:49","guid":{"rendered":"https:\/\/news.cafe24.com\/global\/?p=4273"},"modified":"2020-10-21T16:30:21","modified_gmt":"2020-10-21T07:30:21","slug":"cafe24s-business-model-is-infinitely-scalable-at-the-global-level","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/kr\/cafe24s-business-model-is-infinitely-scalable-at-the-global-level\/","title":{"rendered":"\uae00\ub85c\ubc8c\uc744 \ubb34\ub300\ub85c \ud55c \ubb34\ud55c\ud55c \ud655\uc7a5\uc131\u2026\uce74\ud39824 \ube44\uc988\ub2c8\uc2a4\ubaa8\ub378\uc758 \uac15\uc810"},"content":{"rendered":"

\uce74\ud39824\ub294 \ub204\uad6c\ub098 DTC\uc2a4\ud1a0\uc5b4\ub97c \ub9cc\ub4e4\uace0 \uacb0\uc81c, \ubc30\uc1a1, \ub9c8\ucf00\ud305 \ub4f1 \uc131\uc7a5\uc5d0 \ud544\uc694\ud55c \uae30\ub2a5\uc744 \ubaa8\ub4c8\ucc98\ub7fc \ud655\uc7a5\ud560 \uc218 \uc788\ub294 \uc6d0\uc2a4\ud1b1 \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc\uc774\ub2e4. \ub6f0\uc5b4\ub09c \ud655\uc7a5\uc131\uacfc \uac1c\ubc29\uc131\uc740 \uce74\ud39824\ub97c \uae00\ub85c\ubc8c \ubb34\ub300\uc5d0\uc11c\ub3c4 \ud1b5\ud560 \uc218 \uc788\ub294 \ud50c\ub7ab\ud3fc\uc73c\ub85c \ub9cc\ub4e4\uc5c8\ub2e4.<\/em><\/p>

\"scalability
\ucd9c\ucc98: \uac8c\ud2f0\uc774\ubbf8\uc9c0\ubc45\ud06c<\/figcaption><\/figure>

\ud50c\ub7ab\ud3fc\uc758 \ud655\uc7a5\uc131\uc774 \ub9cc\ub4e0 \uce74\ud39824\uc758 \uc131\uacf5<\/h2>

\uc9c0\ub09c 20\uc5ec\ub144\uac04 \uce74\ud39824\ub294 \ub204\uad6c\ub098 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub97c \uc6b4\uc601\ud560 \uc218 \uc788\ub294 \uc778\ud504\ub77c\ub97c \ub9cc\ub4dc\ub294 B2B \uc804\uc790\uc0c1\uac70\ub798 \ubaa8\ub378\uc744 \ub9cc\ub4e4\uc5b4\uc654\ub2e4.<\/p>

\uc6b0\uc120 \uce74\ud39824\ub294 \ub204\uad6c\ub098 DTC(Direct-to-Customer)\ubc29\uc2dd\uc758 \uc628\ub77c\uc778 \uc1fc\ud551\ubab0\uc744 \uc5f4 \uc218 \uc788\ub294 \ud50c\ub7ab\ud3fc\uc744 \uc81c\uacf5\ud55c\ub2e4. \uac00\uc785\uacfc \ub3d9\uc2dc\uc5d0 \uc989\uc2dc \uc0c1\ud488\uc744 \ub4f1\ub85d\ud558\uace0 \uc1fc\ud551\ubab0\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\ub294 \uae30\ub2a5\uc744 \ubb34\ub8cc\ub85c \uc81c\uacf5\ud574 \uc804\uc790\uc0c1\uac70\ub798 \ube44\uc988\ub2c8\uc2a4\ub97c \uc2dc\uc791\ud558\ub824\ub294 \uba38\ucc9c\ud2b8\ub4e4\uc758 \uc9c4\uc785\uc7a5\ubcbd\uc744 \ub0ae\ucdc4\ub2e4.<\/p>

\ub610\ud55c \ub2e4\uc591\ud55c \uae30\uc5c5 \ud30c\ud2b8\ub108\ub4e4\uacfc \uc5f0\uacb0\ud574 \uacb0\uc81c, \ubc30\uc1a1, \ub9c8\ucf00\ud305 \ucc44\ub110 \uc5f0\ub3d9, \uc678\ubd80 \ud310\ub9e4\ucc44\ub110 \uc5f0\ub3d9 \ub4f1 \ube0c\ub79c\ub4dc \uc131\uc7a5\uc5d0 \ud544\uc694\ud55c \ubaa8\ub4e0 \uae30\ub2a5\uc744 \uc1fc\ud551\ubab0\uc5d0 \ubaa8\ub4c8 \ud615\ud0dc\ub85c \ubd99\uc77c \uc218 \uc788\ub2e4. \uad6c\uae00, \ud398\uc774\uc2a4\ubd81, \uc544\ub9c8\uc874, \uc1fc\ud53c, \uc0ac\uac00\uc640, \uc18c\ud504\ud2b8\ubc45\ud06c\ud398\uc774\uba3c\uce20, \ud398\uc774\ud314 \ub4f1 \uae00\ub85c\ubc8c \uc8fc\uc694 \uae30\uc5c5\ub4e4\uc774 \uce74\ud39824\uc758 \uae30\uc5c5 \ud30c\ud2b8\ub108\ub2e4. \ub355\ubd84\uc5d0 \uba38\ucc9c\ud2b8\ub4e4\uc740 \u2018\uc6d0\uc2a4\ud1b1(One-stop)\u2019\uc73c\ub85c \ud310\ub9e4\ucc44\ub110\uc744 \uc5f4\uace0 \uc804\uc138\uacc4 \uc18c\ube44\uc790\ub4e4\uc744 \ub9cc\ub0a0 \uc218 \uc788\ub2e4.<\/p>

\"Cafe24
\uce74\ud39824 \uac1c\ubc1c\uc790 \uc6f9\uc0ac\uc774\ud2b8. \ucd9c\ucc98: \uce74\ud39824<\/figcaption><\/figure>

\uc9c0\ub09c 2018\ub144\uc5d0\ub294 \ud50c\ub7ab\ud3fc\uc758 \ub370\uc774\ud130\uc640 \uc8fc\uc694 \uae30\ub2a5\uc744 \uc624\ud508API \ud615\ud0dc\ub85c \ud30c\ud2b8\ub108\ub4e4\uc5d0 \uac1c\ubc29\ud588\ub2e4. \uc774\uc81c \uce74\ud39824 \ud30c\ud2b8\ub108\ub85c \ub4f1\ub85d\ud558\uba74 \ub204\uad6c\ub098 \uc790\uc720\ub86d\uac8c \ubd80\uac00 \uae30\ub2a5\uc774\ub098 \ub514\uc790\uc778 \ud14c\ub9c8\ub97c \uac1c\ubc1c\ud574, \uce74\ud39824\uac00 \uc6b4\uc601\ud558\ub294 \u2018\uc2a4\ud1a0\uc5b4\u2019\uc5d0\uc11c \ud310\ub9e4\ud560 \uc218 \uc788\ub2e4. \uac1c\ubc1c\uc0ac\uc640 \ub514\uc790\uc778 \uc5d0\uc774\uc804\uc2dc\uac00 \uc190\uc7a1\uace0 \uba38\ucc9c\ud2b8\ub4e4\uc744 \uc704\ud55c \ucee4\uc2a4\ud130\ub9c8\uc774\uc9d5 \uc11c\ube44\uc2a4\ub3c4 \uc81c\uacf5\ud560 \uc218 \uc788\ub2e4. \uc790\uc5f0\uc2a4\ub808 \uba38\ucc9c\ud2b8\ub4e4\uc740 \uce74\ud39824 \ud50c\ub7ab\ud3fc \uc704\uc5d0\uc11c \ubaa8\ub4e0 \ud615\ud0dc\uc758 \uc1fc\ud551\ubab0\uc744 \uc790\uc720\ub86d\uac8c \uad6c\ud604\ud560 \uc218 \uc788\uac8c \ub410\ub2e4.<\/p>

\uce74\ud39824\uac00 \ucd94\uad6c\ud558\ub294 \ud655\uc7a5\uc131\uacfc \uac1c\ubc29\uc131\uc740 \ub2e4\uc591\ud55c \uba38\ucc9c\ud2b8\ub4e4\uc744 \ud50c\ub7ab\ud3fc\uc73c\ub85c \uc720\uc785\ud558\ub294 \uae30\ubc18\uc774 \ub41c\ub2e4. \uc778\ud50c\ub8e8\uc5b8\uc11c\ub97c \ud3ec\ud568\ud55c 1\uc778 \ucc3d\uc5c5\uc790\ubd80\ud130 \ud55c\uad6d\uc758 SM\uc5d4\ud130\ud14c\uc778\uba3c\ud2b8, \uc77c\ubcf8\uc758 TSI\ud640\ub529\uc2a4 \ub4f1 \uc5d4\ud130\ud504\ub77c\uc774\uc988\uae09 \uae30\uc5c5\uae4c\uc9c0 \ubaa8\ub450 \uce74\ud39824 \ud50c\ub7ab\ud3fc\uacfc \ud568\uaed8\ud558\uace0 \uc788\ub2e4.<\/p>

\uce74\ud39824 \ube44\uc988\ub2c8\uc2a4\ubaa8\ub378\uc774 \uc9c0\ub2cc \uc7a0\uc7ac\ub825<\/h2>
\"Global
\uce74\ud39824 \ubca0\ud2b8\ub0a8 \uc6f9\uc0ac\uc774\ud2b8. \ucd9c\ucc98: \uce74\ud39824<\/figcaption><\/figure>

\uce74\ud39824\uc758 \ube44\uc988\ub2c8\uc2a4\ubaa8\ub378\uc740 \ud55c\uad6d, \uc77c\ubcf8 \ub4f1\uc5d0\uc11c \ud070 \uc131\uacf5\uc744 \uac70\ub480\ub2e4. \uc9c0\ub09c 2019\ub144\uc5d0\ub9cc 11\ub9cc\uba85\uc774 \ub118\ub294 \uba38\ucc9c\ud2b8\ub4e4\uc774 \uce74\ud39824 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \uc0c8\ub86d\uac8c \uc1fc\ud551\ubab0\uc744 \uad6c\ucd95\ud588\ub2e4. \uc804\uccb4 \uba38\ucc9c\ud2b8 \uc218\ub294 170\ub9cc\uba85\uc5d0 \uc774\ub978\ub2e4. \ub610\ud55c \uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5\uc758 \ud33d\ucc3d\uacfc \ud568\uaed8 \uce74\ud39824 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud55c \uac70\ub798\uc561(GMV)\ub3c4 \ud574\ub9c8\ub2e4 \uc57d 20% \uc99d\uac00\ud558\uace0 \uc788\ub2e4. 2019\ub144 \uac70\ub798\uc561\uc740 80\uc5b5\ub2ec\ub7ec\ub97c \ub118\uc5b4\uc124 \uac83\uc73c\ub85c \ucd94\uc0b0\ub41c\ub2e4.<\/p>

\ub3d9\ubd81\uc544 \uc9c0\uc5ed\uc5d0\uc11c \uac00\ub2a5\uc131\uc744 \ud655\uc778\ud55c \uce74\ud39824\ub294 \ube44\uc988\ub2c8\uc2a4 \ubb34\ub300\ub97c \uc804\uc138\uacc4\ub85c \ud655\uc7a5\ud558\uace0 \uc788\ub2e4. \uc6b0\uc120 \uc624\ub294 2\uc6d4 \ubca0\ud2b8\ub0a8\uc744 \uc2dc\uc791\uc73c\ub85c \uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5\uc774 \uae09\uc18d\ub3c4\ub85c \ud33d\ucc3d\ud558\uace0 \uc788\ub294 \ub3d9\ub0a8\uc544 \uc9c0\uc5ed\uc758 \ubb38\uc744 \ub450\ub4dc\ub9b0\ub2e4. \ub6f0\uc5b4\ub09c \ud50c\ub7ab\ud3fc\uc758 \ud655\uc7a5\uc131\uacfc \uac1c\ubc29\uc131\uc744 \ubc14\ud0d5\uc73c\ub85c \uc8fc\uc694 \ud604\uc9c0 \uae30\uc5c5 \ubc0f \ud30c\ud2b8\ub108\uc758 \uc81c\ud734\uac00 \uc774\uc5b4\uc9c4\ub2e4\uba74, \ub3d9\ub0a8\uc544\uc5d0\uc11c\ub3c4 \ube60\ub974\uac8c \uc2dc\uc7a5\uc5d0 \uc548\ucc29\ud560 \uc218 \uc788\uc744 \uac83\uc73c\ub85c \uae30\ub300\ud558\uace0 \uc788\ub2e4.<\/p>

\uc774\uc7ac\uc11d \uce74\ud39824 \ub300\ud45c\uc774\uc0ac\ub294 \u201c\uc544\uc2dc\uc544 \uc2dc\uc7a5\uc5d0\uc11c \uc644\uc131\ud55c \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5\uc73c\ub85c \ud655\uc7a5\ud558\ub824\uace0 \ud55c\ub2e4\u201d\uba70 \u201c\uce74\ud39824 \ud50c\ub7ab\ud3fc \ub0b4 \uc1fc\ud551\ubab0 \uc218, \uac70\ub798\uc561, \uae30\uc5c5 \ub124\ud2b8\uc6cc\ud06c \ub4f1\uc774 \uae30\ud558\uae09\uc218\uc801\uc73c\ub85c \ub298\uc5b4\ub0a0 \uac83\uc73c\ub85c \uc804\ub9dd\ub41c\ub2e4\u201d\uace0 \ub9d0\ud588\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"

\uce74\ud39824\ub294 \ub204\uad6c\ub098 \uc628\ub77c\uc778 \ube44\uc988\ub2c8\uc2a4\ub85c \uc131\uacf5\ud560 \uc218 \uc788\ub294 \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\ub294 \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc\uc774\ub2e4. \ub6f0\uc5b4\ub09c \ud655\uc7a5\uc131\uacfc \uac1c\ubc29\uc131 \ub355\ubd84\uc5d0 \uce74\ud39824\ub294 \uae00\ub85c\ubc8c \ubb34\ub300\uc5d0\uc11c\ub3c4 \ud1b5\ud560 \uc218 \uc788\ub2e4.<\/p>\n","protected":false},"author":9,"featured_media":4274,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,61,7],"tags":[79,48],"class_list":["post-4273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","category-all","category-innovation","tag-southeast-asia","tag-cafe24"],"yoast_head":"\n\uae00\ub85c\ubc8c\uc744 \ubb34\ub300\ub85c \ud55c \ubb34\ud55c\ud55c \ud655\uc7a5\uc131\u2026\uce74\ud39824 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