{"id":4052,"date":"2020-02-13T16:29:25","date_gmt":"2020-02-13T07:29:25","guid":{"rendered":"https:\/\/news.cafe24.com\/global\/?p=4052"},"modified":"2020-11-09T17:48:41","modified_gmt":"2020-11-09T08:48:41","slug":"cafe24-chooses-coopetition-over-competition-with-markets","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/kr\/cafe24-chooses-coopetition-over-competition-with-markets\/","title":{"rendered":"\uce74\ud39824\ub294 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub4e4\uacfc \u2018\uacbd\uc7c1\u2019\uc774 \uc544\ub2cc \u2018\ud611\ub825\u2019\uc744 \ud55c\ub2e4"},"content":{"rendered":"<p><em>\uce74\ud39824\ub294 \ud50c\ub7ab\ud3fc\uc744 \uac1c\ubc29\ud558\uace0 \ub9c8\ucf13\ud1b5\ud569\uad00\ub9ac \uae30\ub2a5\uc744 \uc81c\uacf5\ud574 \uc790\uc0ac\ubab0\uc744 \ub2e4\uc591\ud55c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub85c \uc5f0\uacb0\ud558\ub294 \ucc3d\uad6c\ub85c \ub9cc\ub4e4\uc5c8\ub2e4. \uce74\ud39824 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \uc678\ubd80 \ub9c8\ucf13\uacfc \uc5f0\uacb0\ub41c \uc81c\ud488\uc740 \uc804\uccb4 1,150\ub9cc\uac1c\uc5d0 \ub2ec\ud55c\ub2e4.<\/em><\/p><figure id=\"attachment_4053\" aria-describedby=\"caption-attachment-4053\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4053 size-full\" src=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/02\/competition_resized.jpg\" alt=\"Cafe24 market competition\" width=\"1000\" height=\"800\" srcset=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/02\/competition_resized.jpg 1000w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/02\/competition_resized-300x240.jpg 300w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/02\/competition_resized-768x614.jpg 768w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/02\/competition_resized-750x600.jpg 750w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-4053\" class=\"wp-caption-text\">\ucd9c\ucc98: \uce74\ud39824<\/figcaption><\/figure><h2>\uc628\ub77c\uc778 \ud310\ub9e4\ucc44\ub110\uac04 \uacbd\uc7c1 \uc18d\uc5d0\uc11c \ube5b\ub098\ub294 \uce74\ud39824\uc758 \uac1c\ubc29\ud615 \ud50c\ub7ab\ud3fc<\/h2><p>\uc804\uc138\uacc4\uc801\uc73c\ub85c \uc628\ub77c\uc778 \uc1fc\ud551 \uac70\ub798\uc561\uc774 \ud3ed\ubc1c\uc801\uc73c\ub85c \uc131\uc7a5\ud558\uba74\uc11c \uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5\uc744 \ucc28\uc9c0\ud558\ub824\ub294 \uae30\uc5c5\uac04 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud558\ub2e4. \ud2b9\ud788 \ubd81\ubbf8 \uc2dc\uc7a5\uc758 \uc544\ub9c8\uc874\ucc98\ub7fc \uc808\ub300\uc801\uc778 \uc601\ud5a5\ub825\uc744 \uc9c0\ub2cc \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uac00 \uc544\uc9c1 \uc874\uc7ac\ud558\uc9c0 \uc54a\ub294 \uad6d\uac00\uc5d0\uc11c\ub294 \uc774\ub7ec\ud55c \uacbd\uc7c1\uc774 \ub354\uc6b1 \ub728\uac81\ub2e4.<\/p><p>\uc608\ub97c \ub4e4\uc5b4 \ud55c\uad6d \uc2dc\uc7a5\uc758 \uacbd\uc6b0 \u2018\ub514\uc9c0\ud138 \uc804\ud658\u2019\uc744 \uc9c4\ud589 \uc911\uc778 \uc804\ud1b5 \uc720\ud1b5\uae30\uc5c5\uacfc \uc18c\uc15c\ubbf8\ub514\uc5b4, \uac80\uc0c9\uc5d4\uc9c4 \ub4f1\uc5d0\uc11c \uc5bb\uc740 \uc601\ud5a5\ub825\uc744 \ucee4\uba38\uc2a4\ub85c \ud655\uc7a5\ud558\ub824\ub294 IT\uae30\uc5c5, \ube60\ub974\uac8c \ud68c\uc0ac \uaddc\ubaa8\ub97c \ud655\uc7a5 \uc911\uc778 \uc804\uc790\uc0c1\uac70\ub798 \uae30\ubc18 \uc720\ub2c8\ucf58 \ub4f1 \uc218\ub9ce\uc740 \uae30\uc5c5\ub4e4\uc774 \ub9cc\ub4e0 \uc138\uc77c\uc988 \ucc44\ub110\ub4e4\uc774 10%\ub300 \uc2dc\uc7a5\uc810\uc720\uc728 \uc758\ubbf8 \uc788\ub294 \uc218\uc900\uc73c\ub85c \ub04c\uc5b4\uc62c\ub9ac\uae30 \uc704\ud574 \uc0ac\ud65c\uc744 \uac78\uace0 \uc788\ub2e4. \ubca0\ud2b8\ub0a8, \uc778\ub3c4\ub124\uc2dc\uc544 \ub4f1 \ubaa8\ubc14\uc77c\uc744 \uc911\uc2ec\uc73c\ub85c \uc804\uc790\uc0c1\uac70\ub798\uac00 \ubc1c\uc804\ud558\uace0 \uc788\ub294 \uc2e0\ud765 \uc2dc\uc7a5\ub3c4 \ube44\uc2b7\ud55c \uc0c1\ud669\uc5d0 \ucc98\ud574\uc788\ub2e4.<\/p><p>\uce58\uc5f4\ud55c \uacbd\uc7c1 \uc18d\uc5d0\uc11c \uce74\ud39824\ub294 \ud50c\ub7ab\ud3fc\uc744 \uac1c\ubc29\ud558\uace0 \uc804\uc790\uc0c1\uac70\ub798 \uc601\ud5a5\ub825 \ud655\ub300\ub97c \ub178\ub9ac\ub294 \uae30\uc5c5\ub4e4\uacfc \uc804\ub7b5\uc801\uc73c\ub85c \ud611\ub825\ud558\ub294 \u2018\ucf54\ud53c\ud2f0\uc158(Coopetition, cooperation\uacfc competition\uc758 \ud569\uc131\uc5b4)\u2019\uc744 \ud558\uace0 \uc788\ub2e4. \uc790\uc0ac\ubab0\uc744 DTC(Direct to Customer) \ud310\ub9e4 \ubfd0 \uc544\ub2c8\ub77c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub85c \uc5f0\uacb0\ub418\ub294 \ucc3d\uad6c\ub85c\ub3c4 \uc774\uc6a9\ud558\ub3c4\ub85d \ud574\uc11c, \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub4e4\uacfc \uacbd\uc7c1\uad00\uacc4\uac00 \uc544\ub2cc \ud30c\ud2b8\ub108\uc2ed\uc744 \uad6c\ucd95\ud558\ub294 \uac83\uc774\ub2e4.<\/p><figure id=\"attachment_3504\" aria-describedby=\"caption-attachment-3504\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3504 size-full\" src=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/01\/clusters_thumbnail.jpg\" alt=\"Age of competition is gone and age of clusters is opening\" width=\"1000\" height=\"800\" srcset=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/01\/clusters_thumbnail.jpg 1000w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/01\/clusters_thumbnail-300x240.jpg 300w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/01\/clusters_thumbnail-768x614.jpg 768w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/01\/clusters_thumbnail-750x600.jpg 750w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-3504\" class=\"wp-caption-text\">\ucd9c\ucc98: \uce74\ud39824<\/figcaption><\/figure><h2>\uba38\ucc9c\ud2b8-\ub9c8\ucf13\ud50c\ub808\uc774\uc2a4-\uce74\ud39824\uc758 \ub3d9\ubc18\uc131\uc7a5\uc744 \ub9cc\ub4dc\ub294 \ub9c8\ucf13\ud1b5\ud569\uad00\ub9ac<\/h2><p>\uce74\ud39824\uc758 \ub9c8\ucf13\ud1b5\ud569\uad00\ub9ac\ub294 \uba38\ucc9c\ud2b8\ub4e4\uc774 \ucd1d 30\uc5ec\uac1c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub85c \ud310\ub9e4\ucc44\ub110\uc744 \ud655\uc7a5\ud558\ub294 \uae30\ub2a5\uc774\ub2e4. \uc5f0\ub3d9\ub418\ub294 \ucc44\ub110\uc740 \uc544\ub9c8\uc874, \uc1fc\ud53c, \ucfe0\ud321, \ub124\uc774\ubc84 \uc2a4\ub9c8\ud2b8\uc2a4\ud1a0\uc5b4 \ub4f1 \uac01\uad6d\uc758 \ub300\ud45c\uc801\uc778 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ubd80\ud130 \ubb38\uace0\ub9ac\ub2f7\ucef4(\uc140\ud504 \uc778\ud14c\ub9ac\uc5b4), \uc9c0\uadf8\uc7ac\uadf8(\uc5ec\uc131 \ud328\uc158) \ub4f1 \uce74\ud14c\uace0\ub9ac \ud0ac\ub7ec\uae4c\uc9c0 \ub2e4\uc591\ud558\ub2e4. \uba38\ucc9c\ud2b8\ub4e4\uc740 \ud074\ub9ad \ud55c\ubc88\uc73c\ub85c \uc678\ubd80 \ud310\ub9e4\ucc44\ub110\ub85c \uc9c4\ucd9c\ud574 \ub9e4\ucd9c\uc744 \ub192\uc77c \uc218 \uc788\uc744 \ubfd0 \uc544\ub2c8\ub77c \ub2e4\uc591\ud55c \ucc44\ub110\uc5d0\uc11c \uc77c\uc5b4\ub098\ub294 \uac70\ub798 \ub370\uc774\ud130\ub97c \ud55c \uacf3\uc5d0\uc11c \uad00\ub9ac\ud558\uba70 \uc6b4\uc601 \ud6a8\uc728\uc744 \ub192\uc77c \uc218 \uc788\ub2e4.<\/p><p>\uc774\ub7ec\ud55c \ub9c8\ucf13\ud1b5\ud569\uad00\ub9ac \uae30\ub2a5\uc740 \uce74\ud39824\uc640 \ud30c\ud2b8\ub108\uac00 \ud568\uaed8 \uc131\uc7a5\ud558\ub294 \ubc1c\ud310\uc774 \ub41c\ub2e4. \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \uc785\uc7a5\uc5d0\uc11c\ub294 \uce74\ud39824 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc628\ub77c\uc778 \uc1fc\ud551\ubab0\uc744 \uac1c\uc124\ud55c 160\ub9cc \uace0\uac1d\ub4e4\uc744 \uc190\uc27d\uac8c \uc140\ub7ec\ub85c \uc804\ud658\ud574 \ub4f1\ub85d\ub41c \uc0c1\ud488 \uc22b\uc790\ub97c \ud68d\uae30\uc801\uc73c\ub85c \ub298\ub9b4 \uc218 \uc788\ub2e4. \uc774\uc640 \ub3d9\uc2dc\uc5d0 \uce74\ud39824\ub294 \ub2e4\uc591\ud55c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc5d0\uc11c \ubc1c\uc0dd\ud558\ub294 \uac70\ub798\uc5d0 \ub530\ub978 \uc218\uc775\uacfc \ub370\uc774\ud130\ub97c \uacf5\uc720\ud560 \uc218 \uc788\ub2e4. \uce74\ud39824 \ud50c\ub7ab\ud3fc\uc774 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uac00 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ub193\uace0 \uacbd\uc7c1\ud558\ub294 \uad00\uacc4\uac00 \uc544\ub2c8\ub77c, \ub354 \ub9ce\uc740 \uba38\ucc9c\ud2b8\ub4e4\uc774 \ub2e4\uc591\ud55c \uc628\ub77c\uc778 \ucc44\ub110\uc5d0\uc11c \ud65c\uc57d\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc6b0\uba70 \uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5\uc744 \ud568\uaed8 \ud0a4\uc6b0\ub294 \uc5ed\ud560\uc744 \ub2f4\ub2f9\ud558\ub294 \uac83\uc774\ub2e4.<\/p><p>2019\ub144 11\uc6d4 \ub9d0 \uae30\uc900 \ub9c8\ucf13\ud1b5\ud569\uad00\ub9ac \uae30\ub2a5\uc744 \uc774\uc6a9\ud558\uace0 \uc788\ub294 \uce74\ud39824 \uace0\uac1d \uacc4\uc815\uc740 \uc57d 64,200\uac1c(\ub204\uc801)\uc774\ub2e4. \uce74\ud39824\ub97c \ud1b5\ud574 \ub2e4\ub978 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc5d0 \ub4f1\ub85d\ub3fc \ud310\ub9e4\ub418\ub294 \uc804\uccb4 \uc0c1\ud488 \uc218\ub294 1,150\ub9cc\uac1c\uc5d0 \uc774\ub978\ub2e4.<\/p><p>\uc774\uc7ac\uc11d \uce74\ud39824 \ub300\ud45c\uc774\uc0ac\ub294 \u201c\uacfc\uac70 \ube44\uc988\ub2c8\uc2a4\ub294 \uae30\uc5c5\uac04 \uacbd\uc7c1\uc774 \ud654\ub450\uc600\uc9c0\ub9cc \uc774\uc81c \ud074\ub7ec\uc2a4\ud130 \uc804\uccb4\uc758 \uc131\uc7a5\uc774 \ub354\uc6b1 \uc911\uc694\ud574\uc84c\ub2e4\u201d\uba70 \u201c\uce74\ud39824\ub294 \ucd08\uc5f0\uacb0 \uc2dc\ub300\uc5d0 \ubc1c\ub9de\ucdb0 \uc804\uc790\uc0c1\uac70\ub798 \ud074\ub7ec\uc2a4\ud130\ub97c \uad6c\uc131\ud558\ub294 \uc218\ub9ce\uc740 \ud30c\ud2b8\ub108\ub4e4\uc744 \uc720\uae30\uc801\uc73c\ub85c \uc5f0\uacb0\ud558\ub294 \ud50c\ub7ab\ud3fc\uc774 \ub418\ub294 \ub370 \uc5ed\ub7c9\uc744 \uc9d1\uc911\ud558\uaca0\ub2e4\u201d\uace0 \uc124\uba85\ud588\ub2e4.<\/p><div class=\"jeg_authorbox\"><div class=\"jeg_author_image\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2969\" src=\"https:\/\/news.cafe24.com\/global\/wp-content\/uploads\/2019\/12\/\ub300\ud45c\ub2d8\uceec\ub7fc.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2019\/12\/\ub300\ud45c\ub2d8\uceec\ub7fc.jpg 300w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2019\/12\/\ub300\ud45c\ub2d8\uceec\ub7fc-150x150.jpg 150w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2019\/12\/\ub300\ud45c\ub2d8\uceec\ub7fc-75x75.jpg 75w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><div class=\"jeg_author_content\"><h3 class=\"jeg_author_name\">\uc774\uc7ac\uc11d<\/h3><p class=\"jeg_author_desc\"><em>\ub300\ud45c\uc774\uc0ac(CEO)<br \/>\uce74\ud39824<\/em><\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\uce74\ud39824\ub294 \ud50c\ub7ab\ud3fc\uc744 \uac1c\ubc29\ud558\uace0 \ub9c8\ucf13\ud1b5\ud569\uad00\ub9ac \uae30\ub2a5\uc744 \uc81c\uacf5\ud574 \uc790\uc0ac\ubab0\uc744 \ub2e4\uc591\ud55c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub85c \uc5f0\uacb0\ud558\ub294 \ucc3d\uad6c\ub85c \ub9cc\ub4e4\uc5c8\ub2e4.<\/p>\n","protected":false},"author":10,"featured_media":4053,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,13,61],"tags":[57],"class_list":["post-4052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","category-columns","category-all","tag-multimarket-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\uce74\ud39824\ub294 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub4e4\uacfc \u2018\uacbd\uc7c1\u2019\uc774 \uc544\ub2cc \u2018\ud611\ub825\u2019\uc744 \ud55c\ub2e4 | \uce74\ud39824 \ub274\uc2a4\ub8f8<\/title>\n<meta name=\"description\" content=\"\uce74\ud39824\ub294 \ud50c\ub7ab\ud3fc\uc744 \uac1c\ubc29\ud558\uace0 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