{"id":4039,"date":"2020-02-10T17:27:45","date_gmt":"2020-02-10T08:27:45","guid":{"rendered":"https:\/\/news.cafe24.com\/global\/?p=4039"},"modified":"2020-10-28T14:17:04","modified_gmt":"2020-10-28T05:17:04","slug":"the-importance-of-amp-and-pwa-in-e-commerce","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/kr\/the-importance-of-amp-and-pwa-in-e-commerce\/","title":{"rendered":"\uc774\ucee4\uba38\uc2a4\ub294 \uc65c AMP\uc640 PWA\uc5d0 \uc8fc\ubaa9\ud558\ub098"},"content":{"rendered":"<p><em>\uc131\uacf5\uc801\uc778 \ubaa8\ubc14\uc77c \uc774\ucee4\uba38\uc2a4\ub97c \uc704\ud574\uc11c\ub294 \ud398\uc774\uc9c0 \ub85c\ub4dc\ud0c0\uc784\uc744 \uc904\uc774\ub294 \ub4f1 \ubc29\ubc95\uc73c\ub85c \uad6c\uae00 \ub4f1 \uac80\uc0c9 \uc5d4\uc9c4 \uc0c1\uc704\uc5d0 \uc790\uc0ac \uc544\uc774\ud15c\uc744 \ub178\ucd9c\uc2dc\ud0a4\uae30 \uc704\ud55c \uac80\uc0c9\uc5d4\uc9c4\ucd5c\uc801\ud654(SEO)\uac00 \ud544\uc218\ub2e4. \uce74\ud39824\ub294 \ucd5c\uc2e0 \ubaa8\ubc14\uc77c\uc6f9 \uae30\uc220\uc778 AMP\uc640 PWA\ub97c \ubb34\ub8cc\ub85c \uc190\uc27d\uac8c \uc4f8 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud574 \uba38\ucc9c\ud2b8\uc758 \uc131\uacf5\uc744 \ub3d5\ub294\ub2e4<\/em>.<\/p><figure id=\"attachment_4040\" aria-describedby=\"caption-attachment-4040\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4040 size-full\" src=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/02\/mobileUIUX_resized.jpg\" alt=\"latest mobile technology for e-commerce\" width=\"1000\" height=\"800\" srcset=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/02\/mobileUIUX_resized.jpg 1000w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/02\/mobileUIUX_resized-300x240.jpg 300w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/02\/mobileUIUX_resized-768x614.jpg 768w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2020\/02\/mobileUIUX_resized-750x600.jpg 750w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-4040\" class=\"wp-caption-text\">\ucd9c\ucc98: \uac8c\ud2f0\uc774\ubbf8\uc9c0\ubc45\ud06c<\/figcaption><\/figure><p>\uc628\ub77c\uc778 \uc1fc\ud551\ubab0(\uc804\ubb38\ubab0)\uc774 \uc131\uacf5\uc744 \uac70\ub450\uae30 \uc704\ud574\uc11c\ub294 \ubb34\uc5c7\ubcf4\ub2e4 \uc790\uc0ac\ub9cc\uc758 \ud655\uc2e4\ud55c \ucf58\uc149\ud2b8\ub97c \uac00\uc9c4 \uc544\uc774\ud15c\uc774 \ud544\uc694\ud558\ub2e4. \uadf8\ub7ec\ub098 \uc88b\uc740 \uc544\uc774\ud15c\uc744 \uac00\uc84c\ub2e4\ub294 \uac83\ub9cc\uc73c\ub85c\ub294 \ucda9\ubd84\ud558\uc9c0 \uc54a\ub2e4. \uc774\ucee4\uba38\uc2a4 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0, \uac80\uc0c9 \uad11\uace0 \ub4f1\uc744 \ud65c\uc6a9\ud55c \uc628\ub77c\uc778 \ub9c8\ucf00\ud305\uc774 \ub354\ud574\uc9c0\ub294 \uc774\uc720\ub2e4.<\/p><p>\ubb38\uc81c\ub294 \uc774\uac83\ub9cc\uc73c\ub85c\ub294 \ucc28\ubcc4\ud654\ud558\uae30\uac00 \uc27d\uc9c0 \uc54a\ub2e4\ub294 \uc810\uc774\ub2e4. \uc7a0\uc7ac\uace0\uac1d\ub4e4\uc758 \uc774\ud0c8\uc728\uc744 \ub0ae\ucd94\uba74\uc11c\ub3c4 \uc790\uc0ac \uc1fc\ud551\ubab0\uc774 \uac80\uc0c9\uacb0\uacfc \uc0c1\uc704\uc5d0 \ub178\ucd9c\ub420 \uac00\ub2a5\uc131\uc744 \ucd5c\ub300\ud55c \ub192\uc774\uae30 \uc704\ud55c \ucd94\uac00\uc801\uc778 \uc7a5\uce58\uac00 \ud544\uc694\ud558\ub2e4.<\/p><p>\uc774\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud574 \ucd5c\uadfc \uba87 \ub144 \uc0c8 \uc8fc\ubaa9\ubc1b\uae30 \uc2dc\uc791\ud55c \uae30\uc220\uc774 &#8216;AMP(Accelerated Mobile Pages)&#8217;\uc640 &#8216;PWA(Progressive Web Apps)&#8217;\uc774\ub2e4.<\/p><h2>\ubaa8\ubc14\uc77c \uc1fc\ud551\ubab0 \ub85c\ub4dc\ud0c0\uc784 1\ucd08 \uc548\uc73c\ub85c \uc904\uc774\ub294 \u2019AMP\u2019<\/h2><p>2015\ub144 \uad6c\uae00\uc744 \uc911\uc2ec\uc73c\ub85c \uc2dc\uc791\ub41c \u2018AMP \ud504\ub85c\uc81d\ud2b8(The AMP Project)\u2019\ub294 \uc0ac\uc6a9\uc790\ub97c \ucd5c\uc6b0\uc120\uc73c\ub85c \ub454 \uc6f9\ucf58\ud150\uce20 \ud3ec\ub9f7\uc744 \uc81c\uacf5\ud558\uace0 \ubaa8\ub4e0 \uc6f9\ud37c\ube14\ub9ac\uc154, \uba38\ucc9c\ud2b8, \uad11\uace0\uc8fc\ub4e4\uc758 \uc7a5\uae30\uc801\uc778 \uc131\uacf5\uc744 \uc9c0\uc6d0\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud55c\ub2e4.<\/p><p>\uac04\ub2e8\ud788 \uc694\uc57d\ud558\uba74 \ubaa8\ubc14\uc77c\uc6f9 \ud658\uacbd\uc5d0\uc11c AMP\uac00 \uc801\uc6a9\ub41c \ud398\uc774\uc9c0\uc5d0 \uc811\uc18d\ud558\uba74 non-AMP \ud398\uc774\uc9c0\uc640 \ube44\uad50\ud574 \ub370\uc774\ud130 \uc804\uc1a1\ub7c9\uc740 10\ubd84\uc7581 \uc218\uc900\uc73c\ub85c \uc904\uc5b4\ub4e4\uace0 \uad6c\uae00 \uac80\uc0c9 \uacb0\uacfc \ud654\uba74\uc5d0\uc11c \ud574\ub2f9 \ud398\uc774\uc9c0\ub97c 1\ucd08 \uc774\ub0b4 \ub85c\ub529\ud560 \uc218 \uc788\ub2e4.<\/p><p>AMP \ud504\ub85c\uc81d\ud2b8 \uacf5\uc2dd \uc0ac\uc774\ud2b8\uc5d0 \ub530\ub974\uba74 CNBC\ub294 \ubaa8\ubc14\uc77c \ud398\uc774\uc9c0 \ub85c\ub529\uc2dc\uac04\uc740 4\ubd84\uc7581\ub85c \uc904\uc600\uace0 \uc774\ub97c \ud1b5\ud574 \uc77c\uc8fc\uc77c \uc774\ub0b4 \ubaa8\ubc14\uc77c \uac80\uc0c9\uc744 \ud1b5\ud55c CNBC \uc720\uc785\ub41c \uc0ac\uc6a9\uc790\uac00 22% \uac00\ub7c9 \uc99d\uac00\ud588\ub2e4.<\/p><p>2019\ub144 4\uc6d4 16\uc77c \uc77c\ubcf8 \ub3c4\ucfc4\uc5d0\uc11c \uac1c\ucd5c\ub41c AMP \ucee8\ud37c\ub7f0\uc2a4 2019(AMP Conf 2019) \uae30\uc870\uc5f0\uc124\uc5d0\uc11c \ub9d0\ud14c \uc6b0\ube14 \uae30\uc220\ucc45\uc784\uc790\ub294 AMP\uac00 \ubaa8\ubc14\uc77c \uc6f9\ud398\uc774\uc9c0\uc5d0\uc11c\ub294 \ubb3c\ub860 \uad11\uace0, \uc774\uba54\uc77c \ub4f1 \ub2e4\uc591\ud55c \uc601\uc5ed\uc5d0\uc11c \uc801\uc6a9\ub420 \uc218 \uc788\ub3c4\ub85d \uc9c4\ud654\ud588\ub2e4\ub294 \uc810\uc5d0\uc11c \u201c\uc0ac\uc6a9\uc790\ub97c \ucd5c\uc6b0\uc120\uc801\uc73c\ub85c \uace0\ub824\ud55c \uc6f9\uc0ac\uc774\ud2b8\ub97c \uc190\uc27d\uac8c \uc81c\uc791\ud560 \uc218 \uc788\ub294 \uc6f9 \ucf64\ud3ec\ub10c\ud2b8 \ud504\ub808\uc784\uc6cc\ud06c\u201d \ub77c\uace0 \uac15\uc870\ud588\ub2e4.<\/p><p>AMP \ud504\ub85c\uc81d\ud2b8\uc5d0 \ub530\ub974\uba74 \ubaa8\ubc14\uc77c \uc0ac\uc774\ud2b8 \ub85c\ub4dc\ud0c0\uc784\uc774 3\ucd08 \uc774\uc0c1 \uac78\ub9b4 \ub54c \ubc29\ubb38\uc790\ub4e4 \ud574\ub2f9 \uc0ac\uc774\ud2b8\ub97c \ub5a0\ub0a0 \ud655\ub960\uc740 53%\ub2e4. \ub610\ud55c \uc0ac\uc774\ud2b8\uc758 \uc131\ub2a5\uc5d0 \ubb54\uac00 \ubb38\uc81c\uac00 \uc788\uc744 \ub54c \ub2e4\uc2dc \ubc29\ubb38\ud558\uc9c0 \uc54a\uc744 \ud655\ub960\uc740 79%\uc5d0 \ub2ec\ud55c\ub2e4. \ub85c\ub4dc\ud0c0\uc784\uc774 1\ucd08 \uc9c0\uc5f0\ub420 \ub54c\ub9c8\ub2e4 \uc774\ucee4\uba38\uc2a4 \ubd84\uc57c\uc5d0\uc11c \uad6c\ub9e4\uc804\ud658\ub960(conversion rate)\uc740 7%\uac00 \uc904\uc5b4\ub4e0\ub2e4.<\/p><figure id=\"attachment_3067\" aria-describedby=\"caption-attachment-3067\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3067 size-full\" src=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2019\/07\/payment_thumbnail.jpg\" alt=\"Cafe24online shopping\" width=\"1000\" height=\"800\" srcset=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2019\/07\/payment_thumbnail.jpg 1000w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2019\/07\/payment_thumbnail-300x240.jpg 300w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2019\/07\/payment_thumbnail-768x614.jpg 768w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2019\/07\/payment_thumbnail-750x600.jpg 750w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-3067\" class=\"wp-caption-text\">\ucd9c\ucc98: \uac8c\uc774\ud2f0\ubbf8\uc9c0\ubc45\ud06c<\/figcaption><\/figure><h2>\uc571 \uac19\uc740 \ubaa8\ubc14\uc77c\uc6f9 \u2018PWA\u2019\u2026\uc1fc\ud551\ubab0 \ubc29\ubb38\uc790 \ub298\ub9b0\ub2e4<\/h2><p>PWA\ub294 \ubaa8\ubc14\uc77c\uc6f9\uc744 \ub124\uc774\ud2f0\ube0c\uc571(Native apps)\ucc98\ub7fc \ubcf4\uc77c \uc218 \uc788\uac8c \ub9cc\ub4dc\ub294 \uae30\uc220\uc774\ub2e4. \uc774\ub97c \ud1b5\ud574 \ub9c8\uce58 \ubaa8\ubc14\uc77c\uc571\uc744 \uc4f0\ub294 \uac83\uacfc \ube44\uc2b7\ud55c \ubab0\uc785\ub3c4(Engaging)\ub97c \uc81c\uacf5\ud55c\ub2e4.<\/p><p>PWA\uac00 \uc801\uc6a9\ub41c \ubaa8\ubc14\uc77c \uc6f9\uc0ac\uc774\ud2b8\uc5d0 \ubc29\ubb38\ud574 \u2018\ud648 \ubc14\ub85c\uac00\uae30(Add To Home Screen)\u2019\ub97c \ud130\uce58\ud558\uba74 \ud574\ub2f9 \uc0ac\uc774\ud2b8 \uc8fc\uc18c\ub97c \uc9c1\uc811 \uc785\ub825\ud558\uc9c0 \uc54a\uace0 \ubc14\ub85c\uac00\uae30 \uc544\uc774\ucf58\uc744 \uc774\uc6a9\ud574 \uc811\uc18d\ud560 \uc218 \uc788\ub2e4. \ub610\ud55c \ubaa8\ubc14\uc77c\uc571\ucc98\ub7fc \ubcf4\uc774\ub3c4\ub85d \uc6f9\ube0c\ub77c\uc6b0\uc800 \uc8fc\uc18c\ucc3d\uc774 \uc5c6\uc5b4\uc9c0\uace0 \ud574\ub2f9 \uc0ac\uc774\ud2b8 \ubc29\ubb38\uc2dc \ub85c\uace0 \ub4f1 \uc6d0\ud558\ub294 \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\ub97c 1\ucd08~2\ucd08 \uac04 \ub178\ucd9c\uc2dc\ucf1c \ube0c\ub79c\ub529\uc5d0 \ud65c\uc6a9\ud560 \uc218 \uc788\ub2e4.<\/p><p>PWA\ub97c \ud65c\uc6a9\ud558\uae30 \uc704\ud574\uc11c\ub294 \ubaa8\ubc14\uc77c \uc6f9\ube0c\ub77c\uc6b0\uc800 \ub0b4\uc5d0 \u2018\uc11c\ube44\uc2a4\uc6cc\ucee4(Service Worker)\u2019\ub77c\ub294 \uc2a4\ud06c\ub9bd\ud2b8\ub97c \uc124\uce58\ud574\uc57c\ud55c\ub2e4. \uc774\ub294 \ube0c\ub77c\uc6b0\uc800 \ub0b4\uc5d0\uc11c \ucf58\ud150\uce20\ub97c \uc81c\uc678\ud558\uace0 \uc0ac\uc774\ud2b8 \ud654\uba74\uc744 \uad6c\uc131\ud558\ub294\ub370 \ud544\uc694\ud55c \uc815\ubcf4\ub4e4\uc744 \ubbf8\ub9ac \uc800\uc7a5(cashing)\ud558\ub294 \uc6a9\ub3c4\ub85c \uc0ac\uc6a9\ub41c\ub2e4. \uc774\ub97c \ud1b5\ud574 \ud3c9\uade0 \ub85c\ub4dc \ud0c0\uc784(median load time)\uc744 1\ucd08 \uc774\ub0b4\ub85c \uc904\uc774\uace0 \uc811\uc18d\uc18d\ub3c4\ub294 4\ubc30 \uac00\ub7c9 \ube68\ub77c\uc9c0\uba74\uc11c \ub370\uc774\ud130 \uc18c\ubaa8\ub7c9\uc740 \ub300\ud3ed \uc904\uc5b4\ub4e0\ub2e4.<\/p><h2>AMP + PWA, \uc774\ucee4\uba38\uc2a4 \uc804\ud658\uc728 \ub192\uc778\ub2e4<\/h2><p>AMP\uc640 PWA\uac00 \uc774\ucee4\uba38\uc2a4 \uc5c5\uacc4\uc5d0 \uc911\uc694\ud574\uc9c4 \uc774\uc720\ub294 \ubc29\ubb38\uc790\uac00 \uc628\ub77c\uc778 \uc1fc\ud551\ubab0\uc5d0 \uc811\uc18d\ud574 \uad6c\ub9e4\uae4c\uc9c0 \uc774\uc5b4\uc9c0\ub294 \uc804\ud658\uc728(coversion rate)\uc744 \ub192\uc77c \uc218 \uc788\uae30 \ub54c\ubb38\uc774\ub2e4.<\/p><p>\ub290\ub9b0 \uc811\uc18d\uc18d\ub3c4\ub294 \ubc29\ubb38\uc790\ub4e4\uc774 \uc628\ub77c\uc778 \uc1fc\ud551\ubab0\uc758 \uc544\uc774\ud15c\uc744 \ubcf4\uae30\ub3c4 \uc804\uc5d0 \uc0ac\uc774\ud2b8\ub97c \ub098\uac00\ub3c4\ub85d \ubd80\ucd94\uae34\ub2e4. \ub354\uad6c\ub098 \uad6c\uae00 \ub4f1 \uac80\uc0c9 \uc5d4\uc9c4\uc5d0\uc11c\ub294 \uc18d\ub3c4\uac00 \ube60\ub978 \uc0ac\uc774\ud2b8\uc5d0 \ub300\ud55c \uac80\uc0c9 \uacb0\uacfc\uac00 \uc0c1\uc704\uc5d0 \ubc30\uce58\ub418\ub3c4\ub85d \ud558\ub294 \uc815\ucc45\uc744 \uc720\uc9c0\ud558\uace0 \uc788\ub2e4. \uc2a4\ub9c8\ud2b8\ud3f0\uc5d0\uc11c \ubc14\ub85c\uac00\uae30 \uc544\uc774\ucf58\uc744 \ud1b5\ud574 \uc571\uacfc \uac19\uc740 \ubaa8\ubc14\uc77c\uc6f9\uc73c\ub85c \uad6c\ud604\ub41c \uc628\ub77c\uc778 \uc1fc\ud551\ubab0\uc740 \uc0ac\uc6a9\uc790\ub4e4\uc774 \uc571\uc2a4\ud1a0\uc5b4\uc5d0 \ubc29\ubb38\ud574 \uc571\uc744 \ub2e4\uc6b4\ub85c\ub4dc\ud558\uc9c0 \uc54a\uc544\ub3c4 \uc720\uc0ac\ud55c \ud3b8\ub9ac\ud568\uc744 \uc81c\uacf5\ud55c\ub2e4.<\/p><p>\uc2e4\uc81c\ub85c AMP\uc640 PWA\ub97c \uc801\uc6a9\ud55c \uc628\ub77c\uc778 \uc1fc\ud551\ubab0\uc740 \ube60\ub978 \uc811\uc18d\uc18d\ub3c4\uc640 \ud3b8\ub9ac\ud55c \uc811\uadfc\uc131\uc73c\ub85c \uc778\ud574 \uac80\uc0c9\uc5d4\uc9c4\ucd5c\uc801\ud654(Search Engine Optimization, SEO)\uc5d0 \uc720\ub9ac\ud558\ub2e4.<\/p><p>\uad6c\uae00 \uac1c\ubc1c\uc790 \ube14\ub85c\uadf8(https:\/\/developers.google.com\/web\/showcase)\uc5d0 \ub530\ub974\uba74 \uc54c\ub9ac\ubc14\ubc14(Alibaba)\ub294 PWA\ub97c \uc801\uc6a9\ud574 \ubaa8\ubc14\uc77c\uc6f9\uc5d0\uc11c 76% \uac00\ub7c9 \uad6c\ub9e4\uc804\ud658\uc728\uc774 \uc99d\uac00\ud588\ub2e4.<\/p><p>\uc601\uad6d \ud328\uc158 \uc804\ubb38\ubab0 \uc870\uc9c0\ub2f7\ucef4(George.com)\uc740 PWA\ub97c \uc801\uc6a9\ud55c \ub4a4 \ubaa8\ubc14\uc77c \uc804\ud658\uc728\uc774 31% \ub298\uc5b4\ub0ac\ub2e4.<\/p><figure id=\"attachment_3445\" aria-describedby=\"caption-attachment-3445\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3445 size-full\" src=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2017\/12\/\uc2e4\uc0ac\ud615_1000\u00d7800.jpg\" alt=\"Cafe24's e-commerce platform\" width=\"1000\" height=\"800\" srcset=\"https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2017\/12\/\uc2e4\uc0ac\ud615_1000\u00d7800.jpg 1000w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2017\/12\/\uc2e4\uc0ac\ud615_1000\u00d7800-300x240.jpg 300w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2017\/12\/\uc2e4\uc0ac\ud615_1000\u00d7800-768x614.jpg 768w, https:\/\/news.cafe24.com\/kr\/wp-content\/uploads\/2017\/12\/\uc2e4\uc0ac\ud615_1000\u00d7800-750x600.jpg 750w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-3445\" class=\"wp-caption-text\">\ucd9c\ucc98: \uce74\ud39824<\/figcaption><\/figure><h2>\uc774\ucee4\uba38\uc2a4 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \u2018\uce74\ud39824\u2019, \uc190\uc27d\uac8c AMP-PWA \ubb34\ub8cc \uc801\uc6a9<\/h2><p>\uae00\ub85c\ubc8c \uc774\ucee4\uba38\uc2a4 \ud50c\ub7ab\ud3fc \uce74\ud39824\ub294 \uc790\uc0ac \uc774\ucee4\uba38\uc2a4 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ub0b4\uc5d0\uc11c \ubcc4\ub3c4 \ucf54\ub529 \uc9c0\uc2dd\uc774\ub098 \uc678\ubd80 \uc5d0\uc774\uc804\uc2dc\uc5d0 \uc758\ub8b0\ud560 \ud544\uc694 \uc5c6\uc774 \uac04\ub2e8\ud55c \uc635\uc158 \uc124\uc815\ub9cc\uc73c\ub85c AMP\uc640 PWA\ub97c \ubb34\ub8cc\ub85c \uc0ac\uc6a9\ud560 \uc218 \uc788\uac8c \uc9c0\uc6d0\ud55c\ub2e4.<\/p><p>AMP Conf 2019\uc5d0\uc11c \uc0ac\ub840\ubc1c\ud45c\ub97c \ub9e1\uc740 \uce74\ud39824 \uc774\ucee4\uba38\uc2a4 \uac1c\ubc1c\ud300 \uac15\uacbd\ud638 \ucd1d\uad04\uc740 &#8220;\uc77c\ubc18\uc801\uc778 \uba38\ucc9c\ud2b8\ub4e4\uc774 AMP\uc640 \uac19\uc740 \uae30\ub2a5\uc744 \uc801\uc6a9\ud558\uae30\ub294 \uc27d\uc9c0 \uc54a\ub2e4&#8221;\uba70 &#8220;\uc6b0\ub9ac\ub294 \uc774\ub97c \uc9c0\uc6d0\ud558\uae30 \uc704\ud574 \ube44 AMP \ud398\uc774\uc9c0(non-AMP page)\ub97c \uae30\ubc18\uc73c\ub85c AMP \ud398\uc774\uc9c0\ub97c \uc0dd\uc131\ud558\ub294 \ubc29\ubc95\uc744 \uc0ac\uc6a9\ud588\ub2e4&#8221;\uace0 \ub9d0\ud588\ub2e4.<\/p><p>\uce74\ud39824 \uc774\ucee4\uba38\uc2a4 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub85c \uc81c\uc791\ub41c \uc628\ub77c\uc778 \uc1fc\ud551\ubab0 \uc6b4\uc601\uc790\ub4e4\uc740 \uae30\uc874 \uc0c1\ud488\uc815\ubcf4\uac00 \ub2f4\uae34 \uc6f9\ud398\uc774\uc9c0\ub97c AMP\uac00 \uc801\uc6a9\ub41c \uc6f9\ud398\uc774\uc9c0\ub97c \uc190\uc27d\uac8c \ub514\uc790\uc778\ud558\uace0 \uc218\uc815\ud560 \uc218 \uc788\ub3c4\ub85d \ud588\ub2e4.<\/p><p>\uce74\ud39824 \uc774\ucee4\uba38\uc2a4 \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc5d0\uc11c\ub294 \ub610\ud55c PWA\uc744 \uc9c0\uc6d0\ud558\uae30 \uc704\ud574 &#8216;\uc2a4\ub9c8\ud2b8\uc6f9\uc571(Smart Webapp)&#8217;\uc774\ub77c\ub294 \uae30\ub2a5\uc744 \ubb34\ub8cc \uc81c\uacf5\ud55c\ub2e4. \ub9c8\ucc2c\uac00\uc9c0\ub85c \ud648 \ubc14\ub85c\uac00\uae30(Add to Home screen)\uc640 \uc544\uc774\ucf58\uc744 \ud1b5\ud574 \uc811\uc18d\uc2dc \ud654\uba74 \uc804\ud658 \ud6a8\uacfc\ub97c \uc8fc\ub294 \uc2a4\ud50c\ub798\uc2dc \ud654\uba74(splash screen)\uc744 \uc628\uc624\ud504 \ubc29\uc2dd\uc73c\ub85c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ud588\ub2e4.<\/p><p>\uce74\ud39824\ub294 \uace0\uac1d\uc0ac\ub97c \ub300\uc0c1\uc73c\ub85c \ud55c \ub0b4\ubd80 \uc870\uc0ac\uc5d0\uc11c 49%\uc5d0 \ub2ec\ud558\ub294 \ubaa8\ubc14\uc77c \uc1fc\ud551 \uc720\uc800\uac00 \uc0c8\ub85c\uc6b4 \uc5b4\ub5a4 \uc544\uc774\ud15c\uc744 \ucc3e\uae30 \uc704\ud574 \uac80\uc0c9 \uc5d4\uc9c4\uc744 \uc0ac\uc6a9\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc5d0 \uc8fc\ubaa9\ud588\ub2e4. \uc774\ubbf8 \uc628\ub77c\uc778 \uc1fc\ud551\ubab0\ub4e4\uc740 \uc804\uccb4 \ub9e4\ucd9c \uc911 10%~15% \uac00\ub7c9\uc744 \uc790\uc0ac \ube44\uc988\ub2c8\uc2a4 \uaddc\ubaa8\ub97c \uc720\uc9c0\ud558\uae30 \uc704\ud574 \uc0ac\uc6a9\ud558\uace0 \uc788\ub2e4. AMP\uc640 PWA\ub294 \uc774\ub4e4\uc774 \ubaa8\ubc14\uc77c \ucd5c\uc2e0 \uae30\uc220\uc744 \uc27d\uac8c \uc801\uc6a9\ud574 \ub354 \ub9ce\uc740 \uc7a0\uc7ac\uace0\uac1d\ub4e4\uc744 \ub9cc\ub0a0 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294\ub2e4.<\/p><p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Cafe24 helps merchants succeed by providing the latest mobile web technologies, AMP and PWA, for free.<\/p>\n","protected":false},"author":9,"featured_media":4040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,61,7],"tags":[71],"class_list":["post-4039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","category-all","category-innovation","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\uc774\ucee4\uba38\uc2a4\ub294 \uc65c AMP\uc640 PWA\uc5d0 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