{"id":3633,"date":"2020-02-04T11:26:49","date_gmt":"2020-02-04T02:26:49","guid":{"rendered":"https:\/\/news.cafe24.com\/global\/?p=3633"},"modified":"2020-10-21T16:37:55","modified_gmt":"2020-10-21T07:37:55","slug":"southeast-asias-e-commerce-potential-is-escalating-quickly","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/kr\/southeast-asias-e-commerce-potential-is-escalating-quickly\/","title":{"rendered":"\ube60\ub974\uac8c \ud655\ub300\ub418\ub294 \ub3d9\ub0a8\uc544 \uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5\uc758 \uc131\uc7a5\uc7a0\uc7ac\ub825"},"content":{"rendered":"

\ub3d9\ub0a8\uc544 \uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5\uc774 \uc131\uc7a5\ud558\uba74\uc11c DTC\ubaa8\ub378\uc758 \ub3c4\uc785\uc774 \ubcf8\uaca9\ud654\ub420 \uac83\uc73c\ub85c \uc804\ub9dd\ub41c\ub2e4. \ub3d9\ub0a8\uc544 \uc2dc\uc7a5\uc758 \uc131\uc7a5 \uac00\ub2a5\uc131\uc5d0 \uc8fc\ubaa9\ud55c \uce74\ud39824\ub294 \ub3d9\ub0a8\uc544 \uc9c0\uc5ed\uc5d0\uc11c \uce74\ud39824 \ud50c\ub7ab\ud3fc\uc744 \ucd9c\uc2dc\ud55c\ub2e4. <\/em><\/p>

\uc804\uc790\uc0c1\uac70\ub798\uc758 \uc591 \ucd95: \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc640 DTC \ubaa8\ub378<\/h2>

\uc9c0\uae08\uae4c\uc9c0 \uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5\uc758 \uac00\ud30c\ub978 \uc131\uc7a5\uc744 \uc8fc\ub3c4\ud574\uc628 \uac83\uc740 \uc628\ub77c\uc778 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub2e4. \ub3d9\ub0a8\uc544 \uc9c0\uc5ed\uc5d0\uc11c\ub294 \uc1fc\ud53c(Shopee), \ub77c\uc790\ub2e4(Lazada) \ub4f1 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uac00 \uc628\ub77c\uc778 \uc1fc\ud551 \ud2b8\ub80c\ub4dc\ub97c \ud615\uc131\ud558\uba74\uc11c \uba38\ucc9c\ud2b8\ub4e4\uc758 \uc628\ub77c\uc778 \uc2dc\uc7a5 \uc9c4\ucd9c\uc744 \uc704\ud55c \ubc1c\ud310 \uc5ed\ud560\uc744 \ud574\uc654\ub2e4.<\/p>

\ud558\uc9c0\ub9cc \uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5\uc774 \uc774\ubbf8 \uc131\uc219\uae30\uc5d0 \uc811\uc5b4\ub4e0 \uad6d\uac00\uc5d0\uc11c\ub294 \uc0c8\ub85c\uc6b4 \ubcc0\ud654\uac00 \ub098\ud0c0\ub098\uace0 \uc788\ub2e4. \uadf8 \uc608\uac00 \ubbf8\uad6d\uc774\ub2e4. \ubbf8\uad6d\uc5d0\uc11c \uc544\ub9c8\uc874\uc740 \uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5\uc758 50% \uc774\uc0c1\uc744 \uc810\uc720\ud558\uace0 \uc788\ub294 \ud50c\ub7ab\ud3fc \uac15\uc790\uc9c0\ub9cc \ucd5c\uadfc \ub9ce\uc740 \ube0c\ub79c\ub4dc\uac00 \uc2dc\uc7a5 \uae30\ubc18\uc744 \ud655\ub9bd\ud558\uae30 \uc704\ud574 \uc544\ub9c8\uc874\uc744 \ud1b5\ud558\uc9c0 \uc54a\uace0 \uc790\uccb4\uc801\uc778 \ucc44\ub110\uc744 \uad6c\ucd95\ud558\uace0 \uc788\ub2e4. \ub098\uc774\ud0a4\ub294 \ucd5c\uadfc \uc544\ub9c8\uc874\uc5d0\uc11c\uc758 \uc81c\ud488 \ud310\ub9e4 \uc911\ub2e8\uc744 \ubc1c\ud45c\ud558\uace0 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uc9c1\uc811 \ud310\ub9e4\ud558\uace0 \uc788\ub2e4. \uc774\ub7f0 \ub098\uc774\ud0a4\uc758 \uc811\uadfc\ubc95\uc744 \u2018DTC (Direct-to-Consumer)\u2019 \ubaa8\ub378\uc774\ub77c\uace0 \ud55c\ub2e4.<\/p>

\ud55c\uad6d\uacfc \uc77c\ubcf8\ub3c4 \ube44\uc2b7\ud55c \uc0c1\ud669\uc774\ub2e4. TSI\ud640\ub529\uc2a4, \uc62c\ub9ac\ube0c\uc601 \ub4f1 \ud070 \uc601\ud5a5\ub825\uacfc \ube0c\ub79c\ub4dc \ud30c\uc6cc\ub97c \uac16\ucd98 \uae30\uc5c5\ub4e4\uc774 \uce74\ud39824 \ud50c\ub7ab\ud3fc\uc744 \uc774\uc6a9\ud574 DTC\uc2a4\ud1a0\uc5b4\ub97c \uc5f4\uace0 \uc788\ub2e4. 2019\ub144 \uae30\uc900 11\ub9cc \uba85 \uc774\uc0c1\uc758 \uba38\ucc9c\ud2b8\uac00 \uce74\ud39824\ub97c \ud1b5\ud574 \uc790\uccb4 DTC\uc2a4\ud1a0\uc5b4\ub97c \uc6b4\uc601\ud558\uace0 \uc788\ub2e4.<\/p>

\ud604\uc7ac\uc758 \uc804\uc790\uc0c1\uac70\ub798 \uc5c5\uacc4\ub294 \uae30\uc874\uc758 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \ubaa8\ub378\uacfc \uc0c8\ub85c \ubd80\uc0c1\ud558\ub294 DTC \ubaa8\ub378\uc774 \uc591 \ucd95\uc744 \uc774\ub8e8\uace0 \uc788\ub2e4.<\/p>

\"Japanese
\uc77c\ubcf8\uc758 \ud328\uc158 \ub300\uae30\uc5c5 TSI \ud640\ub529\uc2a4\ub294 Cafe24 \ud50c\ub7ab\ud3fc\uc5d0 DTC \uc2a4\ud1a0\uc5b4 \ubaa8\ub974\uc9c0(MORUGI)\ub97c \ucd9c\uc2dc\ud588\ub2e4. \ucd9c\ucc98: \uce74\ud39824<\/figcaption><\/figure>

\uc131\uc219\ud55c \uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5\uc744 \uac16\ucd98 \uad6d\uac00\ub4e4\uc744 \ub530\ub77c\uac00\ub294 \ub3d9\ub0a8\uc544<\/h2>

\ub3d9\ub0a8\uc544\ub294 \uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5\uc774 \uc131\uc219\uae30\uc5d0 \uc788\ub294 \uad6d\uac00\ub4e4\uc758 \uc804\ucca0\uc744 \ubc1f\uc744 \uac83\uc73c\ub85c \uc804\ub9dd\ub41c\ub2e4. \uc9c0\uc5ed \uc0b0\uc5c5\ub3c4 \ub3d9\ub0a8\uc544\uc758 \uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5\uc774 \uc774\ubbf8 \ucd08\uae30 \ub2e8\uacc4\ub97c \uc9c0\ub098\uace0 \uc788\uc74c\uc744 \uc778\uc9c0\ud574\uc654\ub2e4.<\/p>

\uad6c\uae00\uacfc \ud14c\ub9c8\uc139(Temasek)\uc774 \ubc1c\ud589\ud55c \u2018e-Conomy SEA 2019\u2019\uc5d0 \ub530\ub974\uba74 \ub3d9\ub0a8\uc544\uc758 \uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5 \uaddc\ubaa8\ub294 2015\ub144 55\uc5b5 \ub2ec\ub7ec\uc5d0\uc11c 2019\ub144 382\uc5b5 \ub2ec\ub7ec\ub85c \uc57d 7\ubc30 \uc131\uc7a5\ud588\ub2e4. \uc774\uc5d0 \ub530\ub77c \ub3d9\ub0a8\uc544 \uc9c0\uc5ed\uc758 \uc18c\ube44\uc790\ub4e4\uc740 \ub354 \ub9ce\uc740 \uc120\ud0dd\uad8c, \ub0ae\uc740 \uac00\uaca9, \uae30\uc874\uc758 \uc624\ud504\ub77c\uc778 \uc2a4\ud1a0\uc5b4\uc640 \ucc28\ubcc4\ub418\ub294 \ud3b8\ub9ac\uc131 \ub4f1\uc758 \ud3b8\uc775\uc744 \ub204\ub9ac\uace0 \uc788\ub2e4.<\/p>

\uc2e0\uc6a9\uce74\ub4dc, \uacc4\uc88c\uc774\uccb4, \uc804\uc790\uc9c0\uac11 \ub4f1 \ub514\uc9c0\ud138 \uacb0\uc81c \uc218\ub2e8 \ub610\ud55c \uc774\ubbf8 \ubcc0\uace1\uc810\uc5d0 \ub3c4\ub2ec\ud588\ub2e4. \ub514\uc9c0\ud138 \uacb0\uc81c\ub294 \uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5 \ud655\uc7a5\uc5d0 \ud544\uc218\uc801\uc778 \uc694\uc18c\ub85c, \ub3d9\ub0a8\uc544 \ub514\uc9c0\ud138 \uacb0\uc81c \uaddc\ubaa8\ub294 2025\ub144 1\uc870 \ub2ec\ub7ec\ub97c \ub118\uc5b4\uc124 \uac83\uc73c\ub85c \ubcf4\uc778\ub2e4.<\/p>

\"Cafe24
\ubca0\ud2b8\ub0a8 \ud558\ub178\uc774. \ucd9c\ucc98: \uac8c\ud2f0\uc774\ubbf8\uc9c0\ubc45\ud06c<\/figcaption><\/figure>

\ub3d9\ub0a8\uc544 \uc2dc\uc7a5\uc5d0\uc11c \uce74\ud39824\uc758 \uc131\uc7a5 \uac00\ub2a5\uc131<\/h2>

\uce74\ud39824\ub294 2020\ub144 \ub3d9\ub0a8\uc544 \uc9c0\uc5ed\uc758 \uba38\ucc9c\ud2b8\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc\uc744 \ucd9c\uc2dc\ud55c\ub2e4. \uba38\ucc9c\ud2b8\ub4e4\uc758 DTC \uc2a4\ud1a0\uc5b4 \uad6c\ucd95\uc744 \uc704\ud55c \uce74\ud39824 \ud50c\ub7ab\ud3fc\uc744 2\uc6d4 \ubca0\ud2b8\ub0a8\uc5d0\uc11c \uba3c\uc800 \ucd9c\uc2dc\ud55c \ud6c4 \ub2e4\ub978 \uad6d\uac00\ub85c\ub3c4 \ud655\uc7a5\ud560 \uacc4\ud68d\uc774\ub2e4.<\/p>

\uc774\uc5d0 \ub530\ub77c \ubca0\ud2b8\ub0a8 \uba38\ucc9c\ud2b8\ub4e4\uc740 \uc628\ub77c\uc778 \uc2a4\ud1a0\uc5b4 \uad6c\ucd95 \ud234, \uacb0\uc81c, \ubb3c\ub958, \ub9c8\ucf00\ud305 \uc11c\ube44\uc2a4 \ub4f1\uc744 \uc6d0\uc2a4\ud1b1\uc73c\ub85c \uc9c0\uc6d0\ud558\ub294 \uce74\ud39824\uc758 \uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc\uc744 \uc774\uc6a9\ud560 \uc218 \uc788\uac8c \ub41c\ub2e4.<\/p>

\uc774\uc7ac\uc11d \uce74\ud39824 \ub300\ud45c\ub294 \u201c\ub3d9\ub0a8\uc544 \uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5 \uc9c4\ucd9c\uc740 \uae00\ub85c\ubc8c \uae30\uc5c5\uc73c\ub85c \uc131\uc7a5\ud558\uace0 \uc788\ub294 \uce74\ud39824\uc758 \uc911\uc694\ud55c \uc774\uc815\ud45c\u201d\ub77c\uba70 \u201c\uce74\ud39824\ub294 \ub3d9\ub0a8\uc544 \uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5\uc5d0 \uc131\uacf5\uc801\uc73c\ub85c \uc548\ucc29\ud558\uae30 \uc704\ud574 \ud604\uc9c0 \uc0c1\ud669\uc5d0 \ub9de\ucdb0 \ud50c\ub7ab\ud3fc\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uace0\ub3c4\ud654\uc2dc\ud0ac \uac83\u201d\uc774\ub77c\uace0 \ubc1d\ud614\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"

SEA\u2019s growing e-commerce market is preparing to make way for the DTC model. <\/p>\n","protected":false},"author":9,"featured_media":3634,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,61,10],"tags":[76,79],"class_list":["post-3633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-all","category-trend","tag-dtc","tag-southeast-asia"],"yoast_head":"\n\ube60\ub974\uac8c \ud655\ub300\ub418\ub294 \ub3d9\ub0a8\uc544 \uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5\uc758 \uc131\uc7a5\uc7a0\uc7ac\ub825 | \uce74\ud39824 \ub274\uc2a4\ub8f8<\/title>\n<meta name=\"description\" content=\"\ub3d9\ub0a8\uc544 \uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5\uc774 \uc131\uc7a5\ud558\uba74\uc11c DTC\ubaa8\ub378\uc758 \ub3c4\uc785\uc774 \ubcf8\uaca9\ud654\ub420 \uac83\uc73c\ub85c \uc804\ub9dd\ub41c\ub2e4. \ub3d9\ub0a8\uc544 \uc2dc\uc7a5\uc758 \uc131\uc7a5 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