{"id":2888,"date":"2020-01-13T17:18:42","date_gmt":"2020-01-13T08:18:42","guid":{"rendered":"https:\/\/news.cafe24.com\/global\/?p=2888"},"modified":"2020-10-21T16:47:49","modified_gmt":"2020-10-21T07:47:49","slug":"how-direct-to-consumer-began-to-trend-in-e-commerce","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/kr\/how-direct-to-consumer-began-to-trend-in-e-commerce\/","title":{"rendered":"\uc9c4\ud654\ud558\ub294 \uc804\uc790\uc0c1\uac70\ub798\u2026DTC\uac00 \ub728\ub294 \uc774\uc720"},"content":{"rendered":"

DTC\ub294 \uc804\uc790\uc0c1\uac70\ub798\uc758 \uc8fc\uc694 \ud2b8\ub80c\ub4dc\uac00 \ub410\uc744\uae4c? \uc138\uacc4\uc801\uc778 \ub514\uc9c0\ud138 \uac15\uad6d \ud55c\uad6d \uc2dc\uc7a5\uc744 \ubcf4\uba74 \ubcc0\ud654\uc758 \ubc14\ub78c\uacfc \uadf8 \uc774\uc720\ub97c \ud655\uc778\ud560 \uc218 \uc788\ub2e4. <\/em><\/p>

\uc804\uc790\uc0c1\uac70\ub798\uc758 \ubcc0\ud654\ub97c \ubcf4\uc5ec\uc8fc\ub294 \ud55c\uad6d\uc758 \ub370\uc774\ud130<\/h2>
\"Cafe24online
\ucd9c\ucc98: \uac8c\ud2f0\uc774\ubbf8\uc9c0\ubc45\ud06c<\/figcaption><\/figure>

\uc804\uc790\uc0c1\uac70\ub798\ub294 \ubb34\uc5c7\uc77c\uae4c? \uc5bc\ub9c8\uc804\uae4c\uc9c0 \uba38\ucc9c\ud2b8\ub4e4\uacfc \uc18c\ube44\uc790\ub4e4\uc740 \uc804\uc790\uc0c1\uac70\ub798\ub77c\uace0 \ud558\uba74 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub97c \ub5a0\uc62c\ub838\ub2e4. \uc544\ub9c8\uc874, \uc54c\ub9ac\ubc14\ubc14, \ud0c0\uc624\ubc14\uc624\uc640 \uac19\uc740 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub294 \uc190\uc26c\uc6b4 \uac00\uaca9\ube44\uad50\uc640 \uc624\ud504\ub77c\uc778\uacfc \ube44\uad50\ud560 \uc218 \uc5c6\ub294 \uc218\ub9ce\uc740 \uc0c1\ud488\uc758 \uc885\ub958\ub97c \ubb34\uae30\ub85c \uc5c4\uccad\ub09c \uc18d\ub3c4\ub85c \uc720\ud1b5\uc744 \uc7a5\uc545\ud588\ub2e4.<\/p>

\uadf8\ub7f0\ub370 \ucd5c\uadfc \uc804\uc790\uc0c1\uac70\ub798\uc5d0 \ubcc0\ud654\uc758 \ubc14\ub78c\uc774 \ubd88\uace0 \uc788\ub2e4. \uc77c\uc885\uc758 \uc628\ub77c\uc778 \ud50c\ub798\uadf8\uc2ed \uc2a4\ud1a0\uc5b4\uc778 \ub3c5\ub9bd \uc1fc\ud551\ubab0\uc744 \uc8fc \uc720\ud1b5\ucc44\ub110\ub85c \ud558\ub294 \ube0c\ub79c\ub4dc\ub4e4\uc774 \ub298\uc5b4\ub098\uace0 \uc788\ub294 \uac83\uc774\ub2e4. \uc774\ub807\uac8c \uc911\uac04\ub2e8\uacc4\uac00 \uc5c6\uc774 \uc9c1\uc811 \uc18c\ube44\uc790\ub4e4\uc744 \ub9cc\ub098\ub294 \ubc29\uc2dd\uc744 \u2018Direct-to-Consumer(DTC)\u2019\ub77c\uace0 \ubd80\ub978\ub2e4. IT\uac15\uad6d\uc774\uc790 \uc138\uacc4\uc801\uc73c\ub85c \uc804\uc790\uc0c1\uac70\ub798\uc758 \uc9c4\ud654\uac00 \uac00\uc7a5 \ube60\ub974\uac8c \uc9c4\ud589\ub418\uace0 \uc788\ub294 \ud55c\uad6d \uc2dc\uc7a5\uc5d0\uc11c\ub294 \uc774\ub7ec\ud55c \ubcc0\ud654\uac00 \ud2b9\ud788 \ub208\uc5d0 \ub748\ub2e4.<\/p>

\ud55c\uad6d \ud1b5\uacc4\uccad\uc5d0 \ub530\ub974\uba74 2017\ub144 \uc758\ubcf5, \uc2e0\ubc1c, \uac00\ubc29, \ud328\uc158\uc6a9\ud488 \ubc0f \uc561\uc138\uc11c\ub9ac \ub4f1 \ud328\uc158 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c DTC \ubc29\uc2dd\uc758 \ud310\ub9e4\uac00 \uc774\ub904\uc9c0\ub294 \uc804\ubb38\ubab0(\ud2b9\uc815 \ube0c\ub79c\ub4dc\ub098 \uc0c1\ud488\uad70 \ub9cc\uc744 \ud310\ub9e4\ud558\ub294 \uc628\ub77c\uc778 \uc1fc\ud551\ubab0)\uc774 \uc804\uccb4 \uc628\ub77c\uc778 \ud328\uc158\uc2dc\uc7a5\uc5d0\uc11c \ucc28\uc9c0\ud558\ub294 \ube44\uc911\uc740 2017\ub144 35.1%\uc5d0\uc11c 2018\ub144 38.1%, 2019\ub144(\ubc18\uae30 \uc885\ud569) 38.4%\ub85c \uc99d\uac00\ud588\ub2e4. \ud328\uc158\ubd84\uc57c \uc804\ubb38\ubab0 \ub9e4\ucd9c\uc561\ub3c4 2017\ub144 6\uc8701,648\uc5b5\uc6d0\uc5d0\uc11c 2018\ub144 7\uc8707,841\uc5b5\uc6d0\uc73c\ub85c 26.3% \ub298\uc5c8\uc73c\uba70, 2019\ub144 2\ubd84\uae30\uae4c\uc9c0 4\uc870517\uc5b5\uc6d0\uc744 \uae30\ub85d\ud574 \uac00\ud30c\ub974\uac8c \uc0c1\uc2b9\ud558\uace0 \uc788\ub2e4.<\/p>

\uc774\uc5d0 \ub530\ub77c \ud55c\uad6d DTC\ube0c\ub79c\ub4dc 1\uc138\ub300\uc778 \u2018\uc2a4\ud0c0\uc77c\ub09c\ub2e4\u2019\ub294 2018\ub144 \uc138\uacc4\uc801 \ud654\uc7a5\ud488\ud68c\uc0ac\uc778 \ub85c\ub808\uc54c\uc5d0 \uae30\uc5c5\uac00\uce58\uac00 6000\uc5b5\uc6d0\uc73c\ub85c \ud3c9\uac00\ubc1b\uc544 \ub9e4\uac01<\/a>\ub410\uc73c\uba70, \uc5ec\uc131 \uc561\ud2f0\ube0c\uc6e8\uc5b4 \ube0c\ub79c\ub4dc \uc548\ub2e4\ub974, \ubbf8\ub514\uc5b4\ucee4\uba38\uc2a4\ud68c\uc0ac \ube14\ub7ad\ud06c\ucf54\ud37c\ub808\uc774\uc158 \ub4f1\ub3c4 2~3\ub144 \uc0ac\uc774 \ucf54\uc2a4\ub2e5 \uc2dc\uc7a5 \uc0c1\uc7a5\uc744 \ub178\ub9b4 \uc815\ub3c4\ub85c \uae09\uc131\uc7a5\ud588\ub2e4.<\/p>

\uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uc138\uacc4 \uacf3\uacf3\uc5d0\uc11c\ub3c4 \uad00\ucc30\ub418\uace0 \uc788\ub2e4.<\/a><\/p>

DTC\uac00 \uc804\uc790\uc0c1\uac70\ub798\uc758 \ubbf8\ub798\uac00 \ub41c \uc774\uc720<\/h2>
\"Cafe24
\ucd9c\ucc98: \uce74\ud39824<\/figcaption><\/figure>

DTC\ub294 \uc0c8\ub85c\uc6b4 \ucee4\uba38\uc2a4 \ud658\uacbd\uc5d0\uc11c \uc2b9\ub9ac\ud558\uae30 \uc704\ud55c \uac15\ub825\ud55c \ubb34\uae30<\/h3>

\uadf8\ub807\ub2e4\uba74 \uc804\uc790\uc0c1\uac70\ub798\uac00 \uc9c4\ud654\ud558\uba70 DTC\uac00 \ucc28\uc9c0\ud558\ub294 \ube44\uc911\uc774 \ub192\uc544\uc9c0\ub294 \uc774\uc720\ub294 \ubb34\uc5c7\uc77c\uae4c?<\/p>

\ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \ub0b4\uc758 \uce58\uc5f4\ud55c \uacbd\uc7c1\uc740 \ub300\uac8c \u2018\uac00\uaca9 \uc804\uc7c1\u2019\uc73c\ub85c \ub05d\uc774 \ub09c\ub2e4. \uace0\uac1d\ub4e4\uc774 \uc218\ub9ce\uc740 \uc720\uc0ac\uc81c\ud488 \uc18d\uc5d0\uc11c \uad6c\ub9e4\ub97c \uacb0\uc815\ud558\ub294 \uc6b0\uc120\uc21c\uc704\uac00 \uac00\uaca9\uc774\uae30 \ub54c\ubb38\uc774\ub2e4. \ub610 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \ub0b4 \ud504\ub85c\ubaa8\uc158 \uc77c\uc815\uc744 \ub530\ub77c\uc57c \ud558\ub294 \uba38\ucc9c\ud2b8\ub4e4\uc774 \uc18c\ube44\uc790 \ub208\uc5d0 \ub4e4\uae30 \uc704\ud574 \ucc3d\uc758\uc801 \uc804\ub7b5\uc744 \uad6c\uc0ac\ud558\uae30\ub3c4 \uc5b4\ub835\ub2e4.<\/p>

\uc774\ub7ec\ud55c \uac00\uaca9 \uc804\uc7c1\uc740 \uc804\uc7a5\uc744 \ubc97\uc5b4\ub098 \uc790\uc2e0\uc758 \uc601\uc5ed\uc744 \ub9cc\ub4dc\ub294 \uac83\uc73c\ub85c \ud574\uc18c\ud560 \uc218 \uc788\ub2e4. \uc9c1\uc811 \ub9cc\ub4e0 \uc1fc\ud551\ubab0\uc5d0\uc11c \uba38\ucc9c\ud2b8\ub4e4\uc740 \ucc3d\uc758\uc801 \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uacfc \ud504\ub85c\ubaa8\uc158\uc744 \ud1b5\ud574 \ucda9\uc131\ub3c4 \ub192\uc740 \uace0\uac1d\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\ub2e4. DTC\ube0c\ub79c\ub4dc\ub4e4\uc758 \uacbd\uc7c1\uc5d0\uc11c\ub294 \uac00\uaca9\uc774 \uc720\uc77c\ud55c \uc2b9\ubd80\ucc98\uac00 \uc544\ub2c8\ub2e4.<\/p>

\uc544\uc6b8\ub7ec DTC\ub294 \uc911\uc18c\uae30\uc5c5\ubd80\ud130 \ub300\uae30\uc5c5\uae4c\uc9c0 \ub514\uc9c0\ud138 \ud658\uacbd\ubcc0\ud654\uc5d0 \uc131\uacf5\uc801\uc73c\ub85c \ub300\uc751\ud560 \uc218 \uc788\ub294 \ubc1c\ud310\uc774 \ub41c\ub2e4. \ub514\uc9c0\ud138 \ud658\uacbd\uc5d0\uc11c \ub370\uc774\ud130\ub294 \uc2dc\uc7a5\uc801\ud569\ub3c4(PMF, product-market fit)\uc744 \ud30c\uc545\ud558\uace0 \ucd5c\uc801\ud654\ub41c \ub9c8\ucf00\ud305\uc744 \ud558\ub294 \ub370 \uaf2d \ud544\uc694\ud55c \uc790\uc0b0\uc774\ub2e4. \uadf8\ub7f0\ub370 \uc544\ub9c8\uc874 \ub4f1 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc5d0\uc11c \uc81c\uacf5\ubc1b\ub294 \ub370\uc774\ud130\uc5d0\ub294 \ud55c\uacc4\uac00 \uc788\ub2e4. \uba38\ucc9c\ud2b8\ub4e4\uc774 \ub2e4\uc591\ud55c \uc601\uc5ed\uc758 \ub370\uc774\ud130\ub97c \ubaa8\ub450 \ud655\ubcf4\ud558\ub824\uba74 \uc9c1\uc811 \uc1fc\ud551\ubab0\uc744 \uc6b4\uc601\ud574\uc57c\ub9cc \ud55c\ub2e4.<\/p>

\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc744 \uc704\ud574\uc11c\ub3c4 \uc790\uccb4 \uc1fc\ud551\ubab0\uc740 \uaf2d \ud544\uc694\ud558\ub2e4. \uc694\uc998 \uba38\ucc9c\ud2b8\ub4e4\uc740 \uc720\ud29c\ube0c, \ud398\uc774\uc2a4\ubd81, \uc778\uc2a4\ud0c0\uadf8\ub7a8 \ub4f1 \uc18c\uc15c\ubbf8\ub514\uc5b4\ub97c \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uace0 \uc0c1\ud488 \uad6c\ub9e4\ud398\uc774\uc9c0\ub97c \ud655\uc0b0\uc2dc\ud0a4\ub294 \ucc44\ub110\ub85c \uc801\uadf9\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uace0 \uc788\ub2e4. \uc774 \ub54c \uc544\ub9c8\uc874 \ub4f1 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc5d0 \ub4f1\ub85d\ub41c \uc0c1\ud488 \uc815\ubcf4\ub9cc\uc73c\ub85c\ub294 \ub192\uc740 \uad6c\ub9e4\uc804\ud658\uc728\uc744 \uae30\ub300\ud560 \uc218 \uc5c6\uae30 \ub54c\ubb38\uc5d0 \ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0\ub97c \uc81c\ub300\ub85c \ub2f4\uace0 \uc788\ub294 \uc790\uccb4 \uc1fc\ud551\ubab0\uc744 \uc6b4\uc601\ud574\uc57c\ub9cc \ud55c\ub2e4.<\/p>

\uce74\ud39824, DTC\ub85c\uc758 \uc804\ud658\uc744 \uc774\ub044\ub294 \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc<\/h3>

DTC \uc6b4\uc601\uc744 \ub4b7\ubc1b\uce68\ud558\ub294 \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc\ub3c4 e-\ube44\uc988\ub2c8\uc2a4\uc758 \ubcc0\ud654\uc5d0 \ud070 \uc5ed\ud560\uc744 \ud558\uace0 \uc788\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uce74\ud39824\ub294 \uc790\uccb4 \uc1fc\ud551\ubab0\uc744 \uc6b4\uc601\ud558\uae30 \uc704\ud55c \uc194\ub8e8\uc158, \ud638\uc2a4\ud305, \ub9c8\ucf00\ud305, \ud480\ud544\uba3c\ud2b8, \uc628\u00b7\uc624\ud504\ub77c\uc778 \ud1b5\ud569 \uc7ac\uace0\uad00\ub9ac \ub4f1 \uc804\uc790\uc0c1\uac70\ub798\uc5d0 \ud544\uc694\ud55c \ubaa8\ub4e0 \uc11c\ube44\uc2a4\ub97c \uc6d0\uc2a4\ud1b1\uc73c\ub85c \uc81c\uacf5\ud55c\ub2e4. \ucd08\uae30 \ube44\uc6a9\uc744 \uac70\uc758 \ub4e4\uc774\uc9c0 \uc54a\uace0 DTC\ube0c\ub79c\ub4dc\ub97c \ub9cc\ub4e4 \uc218 \uc788\ub294 \ud658\uacbd\uc744 \ub9cc\ub4dc\ub294 \uac83\uc774\ub2e4. \ub355\ubd84\uc5d0 DTC \ube0c\ub79c\ub4dc \ub300\ub2e4\uc218\ub294 \uce74\ud39824\uc640 \uac19\uc740 \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc\uc744 \ubc14\ud0d5\uc73c\ub85c \ucee4\ub098\uac00\uace0 \uc788\ub2e4.<\/p>

\ucd5c\ucc3d\uaddc \uce74\ud39824 EC\ucd1d\uad04\ud300\uc7a5\uc740 \u201c\uce74\ud39824 \ud50c\ub7ab\ud3fc\uc758 \uac70\ub798\uc561\uc740 \ub9e4\ub144 \ub450\uc790\ub9bf\uc218\ub85c \uc131\uc7a5\ud558\uace0 \uc788\ub2e4\u201d\uba70 \ubc1c\ud589\ud55c \uac70\ub798\uc561\ub294 2019\ub144 9\uc8705,000\uc5b5\uc6d0\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc804\ub9dd\ub41c\ub2e4\u201d\uace0 \uc124\uba85\ud588\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"

DTC\ub294 \uc804\uc790\uc0c1\uac70\ub798\uc758 \uc8fc\uc694 \ud2b8\ub80c\ub4dc\uac00 \ub410\uc744\uae4c? \uc138\uacc4\uc801\uc778 \ub514\uc9c0\ud138 \uac15\uad6d \ud55c\uad6d \uc2dc\uc7a5\uc744 \ubcf4\uba74 \ubcc0\ud654\uc758 \ubc14\ub78c\uacfc \uadf8 \uc774\uc720\ub97c \ud655\uc778\ud560 \uc218 \uc788\ub2e4. <\/p>\n","protected":false},"author":9,"featured_media":3067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,61,10],"tags":[76],"class_list":["post-2888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-all","category-trend","tag-dtc"],"yoast_head":"\n\uc9c4\ud654\ud558\ub294 \uc804\uc790\uc0c1\uac70\ub798\u2026DTC\uac00 \ub728\ub294 \uc774\uc720 | \uce74\ud39824 \ub274\uc2a4\ub8f8<\/title>\n<meta name=\"description\" content=\"DTC\ub294 \uc804\uc790\uc0c1\uac70\ub798\uc758 \uc8fc\uc694 \ud2b8\ub80c\ub4dc\uac00 \ub410\uc744\uae4c? 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