{"id":6349,"date":"2022-03-08T17:11:27","date_gmt":"2022-03-08T08:11:27","guid":{"rendered":"https:\/\/news.cafe24.com\/jp\/?p=6349"},"modified":"2022-03-31T17:33:00","modified_gmt":"2022-03-31T08:33:00","slug":"what-is-a-product-description","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/jp\/what-is-a-product-description\/","title":{"rendered":"\u5546\u54c1\u8aac\u660e\u3068\u306f\uff1f"},"content":{"rendered":"<p><em>\u5546\u54c1\u8aac\u660e\u3068\u306f\u3001\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u306b\u3001\u5546\u54c1\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u4f7f\u7528\u6cd5\u306a\u3069\u306e\u5546\u54c1\u60c5\u5831\u3068\u8a73\u7d30\u3092\u63d0\u4f9b\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30d4\u30fc\u306e\u3053\u3068\u3067\u3059\u3002<\/em><\/p><figure id=\"attachment_6350\" aria-describedby=\"caption-attachment-6350\" style=\"width: 2048px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full 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https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2022\/03\/GettyImages-1322492745-min-2048x1506-1-1140x838.jpg 1140w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><figcaption id=\"caption-attachment-6350\" class=\"wp-caption-text\">Source: Gettyimagesbank<\/figcaption><\/figure><h2>\u826f\u3044\u5546\u54c1\u8aac\u660e\u3092\u4f5c\u308b\u30e1\u30ea\u30c3\u30c8<\/h2><p>\u5546\u54c1\u8aac\u660e\u3067\u306f\u3001\u3069\u3093\u306a\u5546\u54c1\u304b\u3001\u306a\u305c\u8cfc\u5165\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u304b\u200b\u200b\u3092\u8aac\u660e\u3057\u307e\u3059\u3002\u5546\u54c1\u8aac\u660e\u306e\u30b4\u30fc\u30eb\u306f\u3001\u6d88\u8cbb\u8005\u3078\u5546\u54c1\u306b\u95a2\u3059\u308b\u91cd\u8981\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3001\u6700\u7d42\u7684\u306b\u306f\u8cfc\u5165\u3092\u4fc3\u3059\u3053\u3068\u3067\u3059\u3002<\/p><p>e\u30b3\u30de\u30fc\u30b9\u30b5\u30a4\u30c8\u3067\u306f\u901a\u5e38\u3001\u5546\u54c1\u540d\u3068\u5546\u54c1\u753b\u50cf\u306e\u6a2a\u307e\u305f\u306f\u4e0b\u306b\u5546\u54c1\u8aac\u660e\u304c\u3042\u308a\u307e\u3059\u3002\u5546\u54c1\u8aac\u660e\u306f\u30011\u6587\u306e\u8aac\u660e\u3001\u77ed\u3044\u6587\u7ae0\u3001\u7b87\u6761\u66f8\u304d\u3001\u307e\u305f\u306f\u305d\u3046\u3057\u305f\u5f62\u5f0f\u306e\u7d44\u307f\u5408\u308f\u305b\u306b\u3088\u3063\u3066\u69cb\u6210\u3055\u308c\u307e\u3059\u3002\u5546\u54c1\u306e\u4ed5\u69d8\u3068\u4f7f\u7528\u6cd5\u3092\u7b87\u6761\u66f8\u304d\u3067\u7aef\u7684\u306b\u8a18\u3059\u3053\u3068\u3082\u3042\u308c\u3070\u3001\u8aac\u5f97\u529b\u306e\u3042\u308b\u30b3\u30d4\u30fc\u3092\u901a\u3058\u3066\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306b\u8868\u73fe\u3059\u308b\u3053\u3068\u3082\u3042\u308b\u3067\u3057\u3087\u3046\u3002<\/p><p>\u5546\u54c1\u8aac\u660e\u306f\u3001e\u30b3\u30de\u30fc\u30b9\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u975e\u5e38\u306b\u91cd\u8981\u306a\u5f79\u5272\u3092\u62c5\u3063\u3066\u3044\u307e\u3059\u3002Oberlo\u306b\u3088\u308b\u3068\u3001<a href=\"https:\/\/www.oberlo.com\/blog\/ecommerce-statistics\">\u8cfc\u5165\u8005\u306e81\uff05<\/a>\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cfc\u5165\u3059\u308b\u524d\u306b\u5546\u54c1\u306b\u3064\u3044\u3066\u30ea\u30b5\u30fc\u30c1\u3092\u884c\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u5224\u660e\u3057\u307e\u3057\u305f\u3002\u4f01\u696d\u306f\u3001\u9867\u5ba2\u304b\u3089\u306e\u8cea\u554f\u306b\u7b54\u3048\u308b\u8a73\u7d30\u3067\u6b63\u78ba\u306a\u30a2\u30f3\u30b5\u30fc\u30da\u30fc\u30b8\u3092\u63d0\u4f9b\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u5546\u54c1\u30da\u30fc\u30b8\u306b\u306f\u3001\u9ad8\u54c1\u8cea\u306e\u753b\u50cf\u3001\u52d5\u753b\u3001\u4ed5\u69d8\u8a73\u7d30\u3001\u304a\u3088\u3073\u9069\u5207\u306b\u8a18\u8f09\u3055\u308c\u305f\u5546\u54c1\u8aac\u660e\u3092\u542b\u3093\u3067\u3044\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u5b9f\u969b\u3001Salsify\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u30b5\u30fc\u30d9\u30a4\u306b\u3088\u308b\u3068\u3001<a href=\"https:\/\/www.conversioner.com\/blog\/impact-of-product-description-on-ecommerce-conversions\">87\uff05\u4ee5\u4e0a\u306e\u6d88\u8cbb\u8005<\/a>\u304c\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cfc\u5165\u3092\u6c7a\u5b9a\u3059\u308b\u969b\u306b\u5546\u54c1\u8aac\u660e\u3092\u91cd\u8981\u306a\u8981\u7d20\u3068\u3057\u3066\u8003\u616e\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u3063\u3066\u3044\u307e\u3059\u3002<\/p><p>\u826f\u3044\u5546\u54c1\u8aac\u660e\u306f\u3001\u6f5c\u5728\u9867\u5ba2\u3092\u5f15\u304d\u4ed8\u3051\u3001\u8cfc\u5165\u3092\u4fc3\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u6700\u7d42\u7684\u306b\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5411\u4e0a\u3055\u305b\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\u306e\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u3053\u3068\u306b\u8ca2\u732e\u3059\u308b\u306e\u3067\u3059\u3002\u4e00\u65b9\u3001<a href=\"https:\/\/www.onespace.com\/blog\/2017\/08\/10-stats-prove-importance-e-commerce-product-content-infographic\/\">\u8cb7\u3044\u7269\u5ba2\u306e98\uff05<\/a>\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u4e0d\u5b8c\u5168\u307e\u305f\u306f\u4e0d\u6b63\u78ba\u3067\u3042\u308b\u5834\u5408\u3001\u8cfc\u5165\u3092\u601d\u3044\u3068\u3069\u307e\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u826f\u3044\u5546\u54c1\u8aac\u660e\u306f\u3001\u30b5\u30a4\u30c8\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u8a8d\u77e5\u5ea6\u3068SEO\uff08\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff09\u306e\u5411\u4e0a\u306b\u3082\u3064\u306a\u304c\u308b\u3067\u3057\u3087\u3046\u3002<\/p><h2>\u52b9\u679c\u7684\u306a\u5546\u54c1\u8aac\u660e\u306e\u66f8\u304d\u65b9<\/h2><p>\u5546\u54c1\u8aac\u660e\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u306b\u8ca2\u732e\u3059\u308b\u3053\u3068\u306f\u9593\u9055\u3044\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u5546\u54c1\u8aac\u660e\u3092\u66f8\u304f\u306b\u306f\u8907\u6570\u306e\u65b9\u6cd5\u3068\u30b9\u30bf\u30a4\u30eb\u304c\u3042\u308a\u3001e\u30b3\u30de\u30fc\u30b9\u30b5\u30a4\u30c8\u306b\u3088\u3063\u3066\u6709\u52b9\u306a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u304c\u7570\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p><p>\u3057\u304b\u3057\u3001\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u6c7a\u307e\u3063\u3066\u304a\u308a\u3001\u5546\u54c1\u306e5\u3064\u306eW\uff08\u8ab0\u304c\u3001\u4f55\u3092\u3001\u3044\u3064\u3001\u3069\u3053\u3067\u3001\u306a\u305c\uff09\u30681\u3064\u306eH\uff08\u3069\u306e\u3088\u3046\u306b\uff09\u3092\u6c7a\u5b9a\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u6b21\u306e\u8cea\u554f\u3092\u3057\u3066\u3001\u5546\u54c1\u306b\u5fc5\u8981\u306a\u3059\u3079\u3066\u306e\u60c5\u5831\u3092\u6574\u7406\u3057\u307e\u3059\u3002<\/p><p>\u5546\u54c1\u306f\u8ab0\u306e\u305f\u3081\u306e\u3082\u306e\u306a\u306e\u304b\u3002<br 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