{"id":6268,"date":"2022-01-03T13:28:16","date_gmt":"2022-01-03T04:28:16","guid":{"rendered":"https:\/\/news.cafe24.com\/jp\/?p=6268"},"modified":"2022-01-17T15:23:12","modified_gmt":"2022-01-17T06:23:12","slug":"what-is-bundling","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/jp\/what-is-bundling\/","title":{"rendered":"\u30d0\u30f3\u30c9\u30ea\u30f3\u30b0\u3068\u306f\uff1f"},"content":{"rendered":"<p><em>\u30d0\u30f3\u30c9\u30ea\u30f3\u30b0\u306f\u3001\u4f01\u696d\u304c\u8907\u6570\u306e\u5546\u54c1\u307e\u305f\u306f\u30b5\u30fc\u30d3\u30b9\u30921\u30bb\u30c3\u30c8\u3068\u3057\u3066\u30d1\u30c3\u30b1\u30fc\u30b8\u5316\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3067\u3042\u308a\u3001\u591a\u304f\u306e\u5834\u5408\u3001\u5358\u54c1\u8cfc\u5165\u3059\u308b\u3088\u308a\u3082\u304a\u5f97\u306a\u4fa1\u683c\u306b\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/em><\/p><h2>\u30d0\u30f3\u30c9\u30ea\u30f3\u30b0\u306e\u52b9\u679c<\/h2><figure id=\"attachment_6269\" aria-describedby=\"caption-attachment-6269\" style=\"width: 1536px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6269\" src=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2022\/01\/GettyImages-1302595481-min-1536x1129-1.jpg\" alt=\"\" width=\"1536\" height=\"1129\" srcset=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2022\/01\/GettyImages-1302595481-min-1536x1129-1.jpg 1536w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2022\/01\/GettyImages-1302595481-min-1536x1129-1-300x221.jpg 300w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2022\/01\/GettyImages-1302595481-min-1536x1129-1-1024x753.jpg 1024w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2022\/01\/GettyImages-1302595481-min-1536x1129-1-768x565.jpg 768w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2022\/01\/GettyImages-1302595481-min-1536x1129-1-750x551.jpg 750w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2022\/01\/GettyImages-1302595481-min-1536x1129-1-1140x838.jpg 1140w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><figcaption id=\"caption-attachment-6269\" class=\"wp-caption-text\">Source: Gettyimagesbank<\/figcaption><\/figure><p>\u30d0\u30f3\u30c9\u30ea\u30f3\u30b0\u306f\u901a\u5e38\u3001\u95a2\u9023\u3059\u308b\u5546\u54c1\u540c\u58eb\u306e\u7d44\u307f\u5408\u308f\u305b\u3067\u69cb\u6210\u3055\u308c\u307e\u3059\u304c\u3001\u6d88\u8cbb\u8005\u306b\u8a34\u6c42\u3059\u308b\u305f\u3081\u306b\u5225\u30b8\u30e3\u30f3\u30eb\u306e\u5546\u54c1\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002\u4eca\u65e5\u3067\u306f\u3001\u591a\u304f\u306e\u5c0f\u58f2\u4e8b\u696d\u8005\u3068<a href=\"https:\/\/news.cafe24.com\/jp\/what-is-direct-to-consumer\/\">D2C\u30d6\u30e9\u30f3\u30c9<\/a>\u304c\u3001\u6d88\u8cbb\u8005\u306e\u30cb\u30fc\u30ba\u3068\u55dc\u597d\u306b\u57fa\u3065\u3044\u3066\u30d0\u30f3\u30c9\u30ea\u30f3\u30b0\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/p><p>\u5546\u54c1\u30d0\u30f3\u30c9\u30ea\u30f3\u30b0\u307e\u305f\u306f\u4fa1\u683c\u30d0\u30f3\u30c9\u30ea\u30f3\u30b0\u3068\u3082\u547c\u3070\u308c\u308b\u3053\u306e\u6226\u7565\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u6d88\u8cbb\u8005\u306b\u4e00\u5ea6\u306b\u591a\u304f\u306e\u5546\u54c1\u307e\u305f\u306f\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3059\u308b\u3053\u3068\u3092\u4fc3\u3059\u969b\u306b\u4f7f\u308f\u308c\u307e\u3059\u3002\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306e\u30cf\u30c3\u30d4\u30fc\u30df\u30fc\u30eb\u3001\u30e1\u30a4\u30af\u30d6\u30e9\u30b7\u30bb\u30c3\u30c8\u3001\u30d0\u30b9\uff06\u30dc\u30c7\u30a3\u30ad\u30c3\u30c8\u304c\u826f\u3044\u4f8b\u3067\u3001\u5e73\u5747\u6ce8\u6587\u984d\u3068\u58f2\u4e0a\u306e\u5411\u4e0a\u306b\u8ca2\u732e\u3057\u3066\u3044\u307e\u3059\u3002<\/p><p>\u6d88\u8cbb\u8005\u304c\u30d0\u30f3\u30c9\u30ea\u30f3\u30b0\u3067\u8cfc\u5165\u3059\u308b\u306e\u306f\u3001\u65b0\u5546\u54c1\u3092\u4f4e\u30ea\u30b9\u30af\u3067\u8a66\u3059\u969b\u306b\u6709\u52b9\u3060\u304b\u3089\u3067\u3059\u3002\u4e00\u65b9\u3067\u4f01\u696d\u306f\u3001\u5e73\u5747\u6ce8\u6587\u984d\u3001\u58f2\u4e0a\u3001\u304a\u3088\u3073\u53ce\u76ca\u3092\u6539\u5584\u3055\u305b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304a\u3088\u3073<a href=\"https:\/\/news.cafe24.com\/jp\/what-is-inventory-management\/\">\u5728\u5eab\u7ba1\u7406<\/a>\u306e\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3055\u305b\u308b\u3079\u304f\u3001\u30d0\u30f3\u30c9\u30ea\u30f3\u30b0\u3092\u63a1\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p><h2>\u5546\u54c1\u30d0\u30f3\u30c9\u30ea\u30f3\u30b0\u306e\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3<\/h2><p>\u5c0f\u58f2\u4e8b\u696d\u8005\u306f\u5546\u54c1\u3092\u30b0\u30eb\u30fc\u30d7\u5316\u3057\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u8907\u6570\u306e\u30d0\u30f3\u30c9\u30ea\u30f3\u30b0\u624b\u6cd5\u3092\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p><h4><strong>\u30d4\u30e5\u30a2\u30d0\u30f3\u30c9\u30ea\u30f3\u30b0<\/strong><\/h4><p>\u30d4\u30e5\u30a2\u30d0\u30f3\u30c9\u30ea\u30f3\u30b0\u306f\u3001\u3042\u304f\u307e\u3067\u30bb\u30c3\u30c8\u3068\u3057\u3066\u5546\u54c1\u304c\u63d0\u4f9b\u3055\u308c\u3066\u304a\u308a\u3001\u30d0\u30f3\u30c9\u30ea\u30f3\u30b0\u3092\u69cb\u6210\u3059\u308b\u500b\u3005\u306e\u5546\u54c1\u3092\u5358\u72ec\u3067\u8cfc\u5165\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002\u4f8b\u3048\u3070<a href=\"https:\/\/news.cafe24.com\/jp\/what-is-the-subscription-economy\/\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d9\u30fc\u30b9\u306e\u4f1a\u793e<\/a>\u3067\u3042\u308b<a href=\"https:\/\/www.hellofresh.com\/\">Hello Fresh<\/a>\u306f\u3001\u6d88\u8cbb\u8005\u304c\u6ce8\u6587\u3057\u305f\u5206\u91cf\u3068\u30ec\u30b7\u30d4\u306b\u5f93\u3063\u3066\u6750\u6599\u3092\u30d0\u30f3\u30c9\u30ea\u30f3\u30b0\u3059\u308b\u3068\u3044\u3046\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u8cfc\u5165\u8005\u306f\u6750\u6599\u3060\u3051\u3092\u500b\u5225\u8cfc\u5165\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002<\/p><h4><strong>\u65b0\u5546\u54c1\u30d0\u30f3\u30c9\u30ea\u30f3\u30b0<\/strong><\/h4><p>\u65b0\u767a\u58f2\u306e\u5546\u54c1\u3092\u65e2\u5b58\u5546\u54c1\u3084\u4eba\u6c17\u5546\u54c1\u3068\u4e00\u7dd2\u306b\u8ca9\u58f2\u3057\u3066\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u65b9\u6cd5\u3067\u3059\u3002\u3053\u306e\u624b\u6cd5\u3092\u7528\u3044\u308b\u3068\u3001\u6d88\u8cbb\u8005\u306b\u65b0\u5546\u54c1\u3092\u8a8d\u77e5\u3057\u3066\u3082\u3089\u3048\u307e\u3059\u3002\u65e2\u5b58\u5546\u54c1\u304c\u6d88\u8cbb\u8005\u306e\u9593\u3067\u4eba\u6c17\u304c\u9ad8\u3044\u307b\u3069\u3001\u65b0\u5546\u54c1\u3092\u6d88\u8cbb\u8005\u306b\u8a8d\u77e5\u3055\u305b\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p><h4><strong>\u30df\u30c3\u30af\u30b9\uff06\u30de\u30c3\u30c1\u30d0\u30f3\u30c9\u30ea\u30f3\u30b0<\/strong><\/h4><p>\u6d88\u8cbb\u8005\u306b\u30d0\u30f3\u30c9\u30ea\u30f3\u30b0\u3092\u69cb\u6210\u3059\u308b\u5546\u54c1\u3092\u9078\u629e\u3057\u3066\u3082\u3089\u3046\u624b\u6cd5\u3067\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u8cfc\u5165\u8005\u304c\u9078\u629e\u3067\u304d\u308b\u5546\u54c1\u306e\u30ea\u30b9\u30c8\u3092\u6307\u5b9a\u3057\u3001\u305d\u3053\u304b\u3089\u7d44\u307f\u5408\u308f\u305b\u3066\u8cfc\u5165\u3057\u3066\u3082\u3089\u3044\u307e\u3059\u3002\u305d\u308c\u306b\u3088\u3063\u3066\u3001\u6d88\u8cbb\u8005\u306f\u8cfc\u5165\u3057\u305f\u3044\u3082\u306e\u3092\u81ea\u5206\u3067\u9078\u629e\u30fb\u7ba1\u7406\u3057\u3066\u3044\u308b\u3068\u611f\u3058\u308b\u305f\u3081\u3001\u8cfc\u8cb7\u4f53\u9a13\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u3088\u304f\u3042\u308b\u4f8b\u3068\u3057\u3066\u3001\u30a2\u30d1\u30ec\u30eb\u5e97\u8217\u3067\u306f\u300c\u3088\u308a\u3069\u308a3\u70b9\u3067\u25cb\u25cb\u5186\u300d\u3068\u3044\u3046\u65bd\u7b56\u304c\u3042\u308a\u307e\u3059\u3002<\/p><h4><strong>\u30af\u30ed\u30b9\u30bb\u30eb\u30d0\u30f3\u30c9\u30ea\u30f3\u30b0<\/strong><\/h4><p>\u3053\u306e\u624b\u6cd5\u3067\u306f\u3001<a href=\"https:\/\/news.cafe24.com\/jp\/what-is-cross-selling\/\">\u30af\u30ed\u30b9\u30bb\u30eb<\/a>\u306e\u6982\u5ff5\u306b\u57fa\u3065\u3044\u3066\u3001\u8cfc\u5165\u5546\u54c1\u3078\u306e\u88dc\u5b8c\u7684\u306a\u5546\u54c1\u3092\u8ca9\u58f2\u3057\u307e\u3059\u3002\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u8cfc\u5165\u8005\u306b\u4fdd\u8b77\u30b1\u30fc\u30b9\u3084\u30a4\u30e4\u30db\u30f3\u3092\u4f75\u305b\u58f2\u308a\u3059\u308b\u3068\u3044\u3063\u305f\u3001\u5546\u54c1\u3068\u305d\u308c\u306b\u4ed8\u968f\u3055\u305b\u308b\u3088\u3046\u306a\u30a2\u30af\u30bb\u30b5\u30ea\u306e\u4f75\u305b\u58f2\u308a\u304c\u3053\u306e\u624b\u6cd5\u306e\u4e00\u4f8b\u3067\u3059\u3002<\/p><h4><strong>\u30ae\u30d5\u30c8\u30d0\u30f3\u30c9\u30ea\u30f3\u30b0<\/strong><\/h4><p>\u30d0\u30f3\u30c9\u30ea\u30f3\u30b0\u3092\u69cb\u6210\u3059\u308b\u5546\u54c1\u304c\u591a\u3051\u308c\u3070\u591a\u3044\u307b\u3069\u3001\u6d88\u8cbb\u8005\u304c\u611f\u3058\u308b\u4fa1\u5024\u304c\u9ad8\u304f\u306a\u308b\u3068\u3044\u3046\u8ad6\u7406\u306b\u57fa\u3065\u3044\u305f\u624b\u6cd5\u3067\u3001\u6d88\u8cbb\u8005\u304c\u30ae\u30d5\u30c8\u3068\u3057\u3066\u8cfc\u5165\u3059\u308b\u969b\u306b\u6709\u52b9\u3067\u3059\u3002\u30ae\u30d5\u30c8\u30d0\u30f3\u30c9\u30ea\u30f3\u30b0\u306f\u3001\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u4e2d\u306b\u3088\u304f\u898b\u3089\u308c\u307e\u3059\u3002\u305f\u3068\u3048\u3070<a href=\"https:\/\/www.esteelauder.com\/products\/19045\/product-catalog\/sets-gifts\">\u30a8\u30b9\u30c6\u30a3\u30ed\u30fc\u30c0\u30fc<\/a>\u306f\u30014\u3064\u306e\u30b9\u30ad\u30f3\u30b1\u30a2\u5546\u54c1\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u30d7\u30ed\u30c6\u30af\u30c8\uff0b\u30cf\u30a4\u30c9\u30ec\u30a4\u30c8\u30ae\u30d5\u30c8\u30bb\u30c3\u30c8\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p><h4><strong>1buy 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and Enhanced Realtime 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