{"id":6247,"date":"2021-12-20T11:52:19","date_gmt":"2021-12-20T02:52:19","guid":{"rendered":"https:\/\/news.cafe24.com\/jp\/?p=6247"},"modified":"2022-08-18T14:47:58","modified_gmt":"2022-08-18T05:47:58","slug":"what-is-gamification","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/jp\/what-is-gamification\/","title":{"rendered":"\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u306f\uff1f"},"content":{"rendered":"<p><em>\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4e0a\u306b\u30b2\u30fc\u30e0\u306e\u8981\u7d20\u3092\u53d6\u308a\u5165\u308c\u3001\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u6ce8\u76ee\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/em><\/p><h2>e\u30b3\u30de\u30fc\u30b9\u306b\u304a\u3051\u308b\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3<\/h2><figure id=\"attachment_6248\" aria-describedby=\"caption-attachment-6248\" style=\"width: 1536px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6248\" src=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/12\/GettyImages-469866767-1536x826-1.jpg\" alt=\"\" width=\"1536\" height=\"826\" srcset=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/12\/GettyImages-469866767-1536x826-1.jpg 1536w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/12\/GettyImages-469866767-1536x826-1-300x161.jpg 300w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/12\/GettyImages-469866767-1536x826-1-1024x551.jpg 1024w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/12\/GettyImages-469866767-1536x826-1-768x413.jpg 768w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/12\/GettyImages-469866767-1536x826-1-750x403.jpg 750w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/12\/GettyImages-469866767-1536x826-1-1140x613.jpg 1140w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><figcaption id=\"caption-attachment-6248\" class=\"wp-caption-text\">Source: Gettyimagesbank<\/figcaption><\/figure><p>e\u30b3\u30de\u30fc\u30b9\u306b\u304a\u3044\u3066\u3001\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u5411\u4e0a\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002\u30ab\u30fc\u30c8\u306b\u8ffd\u52a0\u3057\u3066\u6c7a\u6e08\u3059\u308b\u901a\u5e38\u306e\u30d7\u30ed\u30bb\u30b9\u306e\u4ee3\u308f\u308a\u306b\u3001\u8cb7\u3044\u7269\u5ba2\u306fWeb\u30b5\u30a4\u30c8\u307e\u305f\u306f\u30a2\u30d7\u30ea\u5185\u3067\u30df\u30cb\u30b2\u30fc\u30e0\u3092\u30d7\u30ec\u30a4\u3057\u3066\u3001\u30d0\u30a6\u30c1\u30e3\u30fc\u3001\u901a\u8ca8\u3001\u5272\u5f15\u306a\u3069\u306e\u30c1\u30b1\u30c3\u30c8\u3092\u7372\u5f97\u3067\u304d\u307e\u3059\u3002<\/p><p>\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u8cb7\u3044\u7269\u5ba2\u304c\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u53c2\u52a0\u3057\u305f\u308a\u3001\u7279\u5b9a\u306e\u88fd\u54c1\u3092\u8cfc\u5165\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u8ffd\u52a0\u306e\u8cde\u54c1\u3092\u7372\u5f97\u3067\u304d\u308b\u30e9\u30c3\u30d5\u30eb\u3084\u30eb\u30fc\u30ec\u30c3\u30c8\u3092\u8a2d\u5b9a\u3059\u308b\u5c0f\u58f2\u696d\u8005\u306e\u6226\u7565\u306b\u4f3c\u3066\u304a\u308a\u3001\u3059\u3079\u3066\u304ce\u30b3\u30de\u30fc\u30b9\u3067\u884c\u308f\u308c\u307e\u3059\u3002<\/p><p>\u30b2\u30fc\u30e0\u306e\u8981\u7d20\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u8208\u5473\u3092\u305d\u305d\u308a\u3001\u8cfc\u5165\u306e\u904e\u7a0b\u3067\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u88fd\u54c1\u306e\u95b2\u89a7\u3084\u8cfc\u5165\u306a\u3069\u306e\u524d\u5411\u304d\u306a\u884c\u52d5\u3092\u4fc3\u3057\u3001\u9867\u5ba2\u304c\u524d\u8ff0\u306e\u884c\u52d5\u3092\u3068\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u3069\u3061\u3089\u3082Cafe24\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u3067\u3042\u308b\u6771\u5357\u30a2\u30b8\u30a2\u306eEC\u30e2\u30fc\u30eb\u300c<a href=\"https:\/\/news.cafe24.com\/jp\/why-shopee-southeast-asias-largest-marketplace-is-focusing-on-cafe24\/\">Shopee<\/a>\u300d\u3068\u300cLazada\u300d\u306f\u3001e\u30b3\u30de\u30fc\u30b9\u306e\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u3067\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u52b9\u679c\u3092\u793a\u3059\u826f\u3044\u4f8b\u3067\u3059\u3002<\/p><p>Shopee Prizes\u306b\u306f\u3001Spin\uff06Win\u3001Shopee Farm\u3001Shopee Shake\u306a\u3069\u306e\u8907\u6570\u306e\u30df\u30cb\u30b2\u30fc\u30e0\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306f\u3059\u3079\u3066\u3001\u5831\u916c\u3068\u3057\u3066\u30d0\u30a6\u30c1\u30e3\u30fc\u3068\u30a2\u30d7\u30ea\u5185\u901a\u8ca8\u3067\u3042\u308bShopeeCoins\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u4eca\u5e74\u306e9.9\u30bb\u30fc\u30eb\u30a4\u30d9\u30f3\u30c8\u3067\u306f\u3001ShopeePrize\u306f<a href=\"https:\/\/mb.com.ph\/2021\/09\/13\/an-exhilarating-9-9-super-shopping-day-for-both-shoppers-and-sellers\/\">45\u5104\u56de\u306e\u30b2\u30fc\u30e0\u30d7\u30ec\u30a4\u3092\u8a18\u9332<\/a>\u3057\u307e\u3057\u305f\u3002Shopee\u306f\u307e\u305f\u3001\u6bce\u65e5\u306e\u30ed\u30b0\u30a4\u30f3\u6642\u306b\u30b3\u30a4\u30f3\u306e\u63d0\u4f9b\u3092\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30a2\u30d7\u30ea\u3067\u6bce\u65e5\u304a\u5f97\u306a\u60c5\u5831\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u3088\u3046\u306b\u4fc3\u3059\u30b2\u30fc\u30e0\u30e1\u30ab\u30cb\u30ba\u30e0\u3067\u3059\u3002<\/p><p>\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u3001Lazada\u306e<a href=\"https:\/\/news.cafe24.com\/jp\/what-is-shoppertainment\/\">\u30b7\u30e7\u30c3\u30d1\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8<\/a>\u306b\u5fc5\u8981\u306a\u8981\u7d20\u3067\u3082\u3042\u308a\u307e\u3059\u3002\u30a2\u30d7\u30ea\u5185\u30b2\u30fc\u30e0\u306e1\u3064\u3067\u3042\u308b<a href=\"https:\/\/www.swirlingovercoffee.com\/lazada-unveils-new-in-app-games-image-scan-for-shopping-and-ar-for-trying-out-make-up-just-in-time-for-lazada-11-11-sale\/\">Moji-Go<\/a>\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u753b\u9762\u306b\u5411\u3051\u305f\u8868\u60c5\u306b\u5fdc\u3058\u3001\u30d0\u30a6\u30c1\u30e3\u30fc\u306b\u5909\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u30b3\u30a4\u30f3\u3092\u7372\u5f97\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u30a2\u30d7\u30ea\u3067\u6bce\u65e5\u306e\u30c1\u30a7\u30c3\u30af\u30a4\u30f3\u3084\u30eb\u30fc\u30ec\u30c3\u30c8\u3092\u4f7f\u7528\u3059\u308b\u30b2\u30fc\u30e0\u3082\u3042\u308a\u307e\u3059\u3002<\/p><h2>\u4e8b\u696d\u8005\u306b\u3068\u3063\u3066\u306e\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u4fa1\u5024<\/h2><p>\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u3001Direct-to-Consumer\uff08D2C\uff09\u30de\u30fc\u30c1\u30e3\u30f3\u30c8\u3092\u542b\u3080\u30aa\u30f3\u30e9\u30a4\u30f3\u30d3\u30b8\u30cd\u30b9\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u4fa1\u5024\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u306fe\u30b3\u30de\u30fc\u30b9\u306b\u304a\u3051\u308b\u91cd\u8981\u306a\u8ab2\u984c\u3092\u89e3\u6c7a\u3057\u307e\u3059\uff1a\u9000\u5c48\u306a\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u7d4c\u9a13\u3002\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u3084\u30a2\u30a6\u30c8\u30ec\u30c3\u30c8\u306b\u306f\u305f\u304f\u3055\u3093\u306e\u3082\u306e\u304c\u3042\u308a\u3001\u305d\u308c\u3089\u306f\u697d\u3057\u3044\u7d4c\u9a13\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002E\u30b3\u30de\u30fc\u30b9\u306b\u3082\u3063\u3068\u305f\u304f\u3055\u3093\u306e\u8ab2\u984c\u304c\u3042\u308a\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306b\u306f\u307e\u3060\u9577\u3044\u9053\u306e\u308a\u304c\u3042\u308a\u307e\u3059\u3002\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u9032\u3057\u3001\u9762\u5012\u306a\u30ab\u30c3\u30c8\u30a2\u30f3\u30c9\u30c9\u30e9\u30a4\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u3092\u9069\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3053\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3057\u307e\u3059\u3002<\/p><p>\u30b2\u30fc\u30e0\u8981\u7d20\u306e\u9b45\u529b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30a2\u30d7\u30ea\u3084\u30b9\u30c8\u30a2\u306b\u3088\u308a\u591a\u304f\u306e\u6642\u9593\u3092\u8cbb\u3084\u3059\u3053\u3068\u3067\u3059\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30bb\u30c3\u30b7\u30e7\u30f3\u306f\u77ed\u3044\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u8cb7\u3044\u7269\u5ba2\u3092\u3088\u308a\u9577\u304f\u6ede\u5728\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u4e8b\u696d\u8005\u306f<a href=\"https:\/\/www.growthengineering.co.uk\/19-gamification-trends-for-2021-2025-top-stats-facts-examples\/\">\u88fd\u54c1\u3092\u8ca9\u58f2<\/a>\u3057\u3001\u8a2a\u554f\u8005\u3092\u6709\u6599\u306e\u9867\u5ba2\u306b\u5909\u3048\u308b\u6a5f\u4f1a\u304c\u5897\u3048\u307e\u3059\u3002\u307e\u305f\u3001\u8d77\u696d\u5bb6\u306b\u30c7\u30fc\u30bf\u30dd\u30a4\u30f3\u30c8\u3092\u63d0\u4f9b\u3057\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3067\u4f55\u304c\u6a5f\u80fd\u3059\u308b\u304b\u3092\u78ba\u8a8d\u3057\u3001\u52b9\u679c\u7684\u3067\u3042\u308b\u3053\u3068\u3092\u8a18\u3059\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p><p>\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u30d5\u30a1\u30f3\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u53ce\u76ca\u306b\u3082\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S2405844021004886\">\u8abf\u67fb<\/a>\u306b\u3088\u308b\u3068\u3001\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u96fb\u5b50\u5546\u53d6\u5f15\u306e\u4f7f\u7528\u306f\u4fe1\u983c\u306b\u30d7\u30e9\u30b9\u306e\u5f71\u97ff\u3092\u53ca\u307c\u3057\u3001\u3057\u305f\u304c\u3063\u3066\u8cb7\u623b\u3057\u306e\u610f\u56f3\u3092\u5f37\u5316\u3057\u307e\u3059\u3002\u6b63\u3057\u304f\u5b9f\u88c5\u3055\u308c\u305f\u30b2\u30fc\u30e0\u306e\u4ed5\u7d44\u307f\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u5fe0\u8aa0\u5fc3\u3092\u80b2\u3080\u305f\u3081\u306e\u52b9\u679c\u7684\u306a\u624b\u6bb5\u306b\u306a\u308a\u5f97\u307e\u3059\u3002\u8d77\u696d\u5bb6\u306f\u3001\u3053\u308c\u3089\u306e\u5229\u70b9\u3092\u5099\u3048\u305f\u6226\u7565\u3067\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u7121\u8996\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p><h2>\u4e8b\u696d\u8005\u306e\u8cfc\u8cb7\u4f53\u9a13\u3092\u52b9\u7387\u5316\u3059\u308bCafe24<\/h2><p>Cafe24\u306eEC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u4f7f\u7528\u3057\u3066\u3044\u308bD2C\u4e8b\u696d\u8005\u306f\u3001\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u6d3b\u7528\u3057\u3066\u7af6\u4e89\u306b\u6253\u3061\u52dd\u3064\u6a5f\u4f1a\u304c\u3042\u308a\u307e\u3059\u3002Cafe24 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