{"id":6234,"date":"2021-11-19T18:16:42","date_gmt":"2021-11-19T09:16:42","guid":{"rendered":"https:\/\/news.cafe24.com\/jp\/?p=6234"},"modified":"2022-02-17T12:02:44","modified_gmt":"2022-02-17T03:02:44","slug":"holiday-shopping-to-see-greater-gains-with-social-commerce","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/jp\/holiday-shopping-to-see-greater-gains-with-social-commerce\/","title":{"rendered":"\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u3067\u58f2\u4e0a\u3092\u4f5c\u308b\u30c1\u30e3\u30f3\u30b9"},"content":{"rendered":"<p><em>\u30db\u30ea\u30c7\u30fc\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b7\u30fc\u30ba\u30f3\u306f\u3001<\/em><em>e<\/em><em>\u30b3\u30de\u30fc\u30b9\u4e8b\u696d\u8005\u306b\u3068\u3063\u3066\u30c1\u30e3\u30f3\u30b9\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u3059\u3002\u4eca\u56de\u306e\u30b7\u30ea\u30fc\u30ba\u8a18\u4e8b\u3067\u306f\u3001<\/em><em>2021<\/em><em>\u5e74\u306e\u5e74\u672b\u306b\u4f01\u696d\u304c\u529b\u5f37\u304f\u6d3b\u52d5\u3057\u3001\u6210\u529f\u3092\u53ce\u3081\u308b\u305f\u3081\u306e\u30c8\u30c3\u30d7\u30c8\u30ec\u30f3\u30c9\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/em><\/p><p>\u4eca\u30842021\u5e74\u306e\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306f\u3001\u591a\u304f\u306e\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u6700\u91cd\u8981\u4e8b\u9805\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u5b9f\u969b\u306b<a href=\"https:\/\/www.paymentsjournal.com\/holiday-shopping-trends-towards-online-social-commerce\/\">25\uff05<\/a>\u306e\u6d88\u8cbb\u8005\u304c\u3001\u65e9\u3051\u308c\u30709\u6708\u306b\u30db\u30ea\u30c7\u30fc\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u958b\u59cb\u3059\u308b\u4e88\u5b9a\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001e\u30b3\u30de\u30fc\u30b9\u30d6\u30e9\u30f3\u30c9\u3068\u5c0f\u58f2\u4e8b\u696d\u8005\u306f\u3001\u3053\u306e\u66f8\u304d\u5165\u308c\u6642\u306b\u9867\u5ba2\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\u306b\u5f15\u304d\u4ed8\u3051\u3001\u5546\u54c1\u3092\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u3079\u304f\u3042\u3089\u3086\u308b\u624b\u6bb5\u3092\u8b1b\u3058\u3066\u3044\u307e\u3059\u3002<\/p><p>e\u30b3\u30de\u30fc\u30b9\u306e\u30c8\u30ec\u30f3\u30c9\u306e\u5909\u5316\u306b\u4f34\u3044\u3001\u4f01\u696d\u306f\u9867\u5ba2\u306b\u30ea\u30fc\u30c1\u3057\u3001\u63a5\u70b9\u3092\u3082\u3064\u305f\u3081\u306e\u65b0\u3057\u3044\u65bd\u7b56\u3092\u6a21\u7d22\u3057\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u3088\u3046\u306a\u72b6\u6cc1\u4e0b\u3001SNS\u306f\u6700\u8fd1e\u30b3\u30de\u30fc\u30b9\u306b\u304a\u3044\u3066\u5927\u304d\u306a\u5b58\u5728\u3068\u306a\u308a\u3001\u5c0f\u58f2\u4e8b\u696d\u8005\u306e\u524d\u56db\u534a\u671f\u306e\u30bb\u30fc\u30eb\u30b9\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u63a8\u9032\u306b\u3042\u305f\u3063\u3066\u78ba\u56fa\u305f\u308b\u57fa\u76e4\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p><h2>SNS\u304c\u58f2\u4e0a\u30a2\u30c3\u30d7\u306e\u9375<\/h2><figure id=\"attachment_6235\" aria-describedby=\"caption-attachment-6235\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6235 size-full\" src=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/12\/GettyImages-1190305280-4.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/12\/GettyImages-1190305280-4.jpg 1000w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/12\/GettyImages-1190305280-4-300x200.jpg 300w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/12\/GettyImages-1190305280-4-768x512.jpg 768w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/12\/GettyImages-1190305280-4-750x500.jpg 750w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-6235\" class=\"wp-caption-text\">Source: Gettyimagesbank<\/figcaption><\/figure><p>SNS\uff08\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2)\u306f\u73fe\u5728\u3001\u30d6\u30e9\u30f3\u30c9\u3084\u5c0f\u58f2\u4e8b\u696d\u8005\u304c\u30dd\u30b8\u30c6\u30a3\u30d6\u3001\u30bf\u30a4\u30e0\u30ea\u30fc\u3001\u304b\u3064\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u751f\u6210\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p><p><a href=\"https:\/\/wearesocial.com\/uk\/blog\/2021\/01\/digital-2021-the-latest-insights-into-the-state-of-digital\/\">SNS\u30e6\u30fc\u30b6\u30fc\u306f44\u5104\u4eba<\/a>\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u4e16\u754c\u306e\u7dcf\u4eba\u53e3\u306e\u534a\u5206\u4ee5\u4e0a\u3067\u3042\u308b\u305f\u3081\u3001SNS\u304c\u63d0\u4f9b\u3059\u308b\u6f5c\u5728\u7684\u306a\u30ea\u30fc\u30c1\u306f\u5b9f\u306b\u81a8\u5927\u3067\u3059\u3002SNS\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u767b\u9332\u8005\u304c\u5897\u3048\u308b\u306b\u3064\u308c\u3066\u3001\u4f01\u696d\u306f\u5546\u54c1\u3092\u8ca9\u58f2\u3067\u304d\u308b\u65b0\u3057\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304a\u3088\u3073e\u30b3\u30de\u30fc\u30b9\u306e\u8abf\u67fb\u4f1a\u793e\u3067\u3042\u308bEconsultancy\u793e\u306f\u3001<a href=\"https:\/\/zoovu.com\/blog\/7-tips-social-commerce-2021-holiday-marketing-plan\/\">\u6d88\u8cbb\u8005\u306e59\uff05<\/a>\u304c\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e4\u5206\u306e1\u4ee5\u4e0a\u306bSNS\u306e\u5f71\u97ff\u3092\u53d7\u3051\u3066\u3044\u308b\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/p><p>\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u306e\u53f0\u982d\u306b\u3088\u308a\u3001\u9867\u5ba2\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u8cfc\u8cb7\u4f53\u9a13\u306e\u5373\u6642\u6027\u3068\u5229\u4fbf\u6027\u3092\u624b\u306b\u5165\u308c\u307e\u3057\u305f\u3002\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u4f1a\u793e\u306eBazaarvoice\u793e\u306b\u3088\u308b\u3068\u3001\u904e\u53bb1\u5e74\u9593\u3067\u4e16\u754c\u306e\u6d88\u8cbb\u8005\u306e<a href=\"https:\/\/www.bazaarvoice.com\/resources\/shopper-experience-index-2021\/\">\u7d04\uff13\u4eba\u306b\uff11\u4eba\u304cSNS\u3067\u5546\u54c1\u3092\u8cfc\u5165<\/a>\u3057\u305f\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u3084\u5c0f\u58f2\u4e8b\u696d\u8005\u306f\u3001\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u30e6\u30fc\u30b6\u30fc\u3092\u6c7a\u6e08\u30da\u30fc\u30b8\u306b\u76f4\u63a5\u8a98\u5c0e\u3059\u308b\u3088\u3046\u306a\u6295\u7a3f\u306b\u5546\u54c1\u30bf\u30b0\u3092\u8ffd\u52a0\u3059\u308b\u3053\u3068\u3067\u3001SNS\u3067\u306e\u8cb7\u3044\u7269\u306e\u30cf\u30fc\u30c9\u30eb\u3092\u4e0b\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u5546\u54c1\u30bf\u30b0\u306e\u8ffd\u52a0\u306b\u3088\u3063\u3066\u3001\u6700\u592738\uff05\u306e\u6d88\u8cbb\u8005\u304c\u8cfc\u5165\u3057\u3084\u3059\u304f\u306a\u308b\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p><p>\u307e\u305f\u3001SNS\u3092\u983b\u7e41\u306b\u5229\u7528\u3059\u308b\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u7cbe\u901a\u3057\u305f\u6d88\u8cbb\u8005\u306a\u3069\u3001\u65b0\u3057\u3044\u5e02\u5834\u306b\u30d6\u30e9\u30f3\u30c9\u306f\u53c2\u5165\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002\u3053\u306e\u3088\u3046\u306a\u6d88\u8cbb\u8005\u306f\u3001\u4f01\u696d\u306b\u3068\u3063\u3066\u306f\u58f2\u4e0a\u3092\u3082\u305f\u3089\u3057\u3066\u304f\u308c\u308b\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u6f5c\u5728\u9867\u5ba2\u3067\u3059\u3002\u52a0\u3048\u3066\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u696d\u754c\u306f\u307e\u3060\u6d3b\u6cc1\u3092\u5448\u3057\u3066\u304a\u308a\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c3\u30c8\u30c7\u30fc\u30bf\u30a2\u30ca\u30ea\u30b9\u30c8\u306eeMarketer\u793e\u306f\u3001\u7c73\u56fd\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u306e\u58f2\u4e0a\u9ad8\u306f<a href=\"https:\/\/www.emarketer.com\/content\/social-commerce-2021\">2021\u5e74\u3060\u3051\u306734.8\uff05\u5897\u52a0\u3057\u3066360\u51049,000\u4e07\u30c9\u30eb\u306b\u306a\u308b<\/a>\u3068\u4e88\u6e2c\u3057\u3066\u3044\u307e\u3059\u3002<\/p><p>\u30d6\u30e9\u30f3\u30c9\u3082\u3082\u3061\u308d\u3093\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u306e\u91cd\u8981\u6027\u3092\u8a8d\u8b58\u3057\u3066\u304a\u308a\u3001SNS\u3092\u8ca9\u58f2\u304a\u3088\u3073\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u7d44\u307f\u8fbc\u3093\u3067\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u8cc7\u751f\u5802\u30b0\u30eb\u30fc\u30d7\u306f\u3001D2C\u3001\u30ea\u30c6\u30fc\u30eb\u30d1\u30fc\u30c8\u30ca\u30fc\u3001\u30a4\u30fc\u30fb\u30c6\u30a4\u30e9\u30fc\uff08\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8ca9\u58f2\u3059\u308b\u5c0f\u58f2\u4e8b\u696d\u8005\uff09\u306e3\u3064\u306e\u4e3b\u8981\u306a\u67f1\u306b\u52a0\u3048\u3066\u3001<a href=\"https:\/\/www.glossy.co\/beauty\/inside-shiseido-groups-digital-acceleration\/\">\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u3092\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u306e4\u756a\u76ee\u306e\u300c\u6025\u6210\u9577\u30a8\u30ea\u30a2\u300d<\/a>\u3068\u4f4d\u7f6e\u4ed8\u3051\u3066\u3044\u307e\u3059\u3002\u3055\u307e\u3056\u307e\u306a\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u30c4\u30fc\u30eb\u3092\u8a66\u3057\u3066\u306f\u3001\u8cb7\u3044\u7269\u53ef\u80fd\u306a\u52d5\u753b\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3092\u6d3b\u7528\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002\u4e00\u65b9\u3001<a href=\"https:\/\/www.adweek.com\/partner-articles\/how-can-brands-and-retailers-prepare-for-the-2021-holiday-season\/\">\u30ed\u30ec\u30a2\u30eb\u306f\u3001e\u30b3\u30de\u30fc\u30b9\u6226\u7565\u306e\u4e00\u74b0\u3068\u3057\u3066\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/a>\u306b\u76f4\u63a5\u6295\u8cc7\u3092\u3057\u3066\u3044\u307e\u3059\u3002<\/p><h2>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u8cb7\u3044\u7269\u9700\u8981<\/h2><figure id=\"attachment_6237\" aria-describedby=\"caption-attachment-6237\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6237\" src=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/12\/GettyImages-1309847906.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/12\/GettyImages-1309847906.jpg 1000w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/12\/GettyImages-1309847906-300x200.jpg 300w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/12\/GettyImages-1309847906-768x512.jpg 768w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/12\/GettyImages-1309847906-750x500.jpg 750w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-6237\" class=\"wp-caption-text\">Source: Gettyimagesbank<\/figcaption><\/figure><p>\u4f01\u696d\u304c\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306e\u30bb\u30fc\u30eb\u30b9\u304a\u3088\u3073\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8a08\u753b\u306b\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u306e\u5c0e\u5165\u3092\u691c\u8a0e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3082\u30461\u3064\u306e\u7406\u7531\u3068\u3057\u3066\u3001\u4ee5\u524d\u3088\u308a\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u8cfc\u8cb7\u4f53\u9a13\u3092\u6d88\u8cbb\u8005\u304c\u6c42\u3081\u3066\u3044\u308b\u3053\u3068\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u9867\u5ba2\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cb7\u3044\u7269\u3092\u3059\u308b\u3068\u304d\u306b\u3001\u4fbf\u5229\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u51fa\u4f1a\u3044\u3092\u697d\u3057\u3080\u305f\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u76f4\u63a5\u7684\u306a\u76f8\u4e92\u95a2\u4fc2\u3092\u6c42\u3081\u3066\u3044\u307e\u3059\u3002<\/p><p>\u30b3\u30ed\u30ca\u798d\u3067\u306e\u5236\u9650\u304c\u7de9\u548c\u3055\u308c\u3001\u5b9f\u5e97\u8217\u304c\u30aa\u30fc\u30d7\u30f3\u3057\u305f\u3068\u3057\u3066\u3082\u3001\u591a\u304f\u306e\u4eba\u306f\u4f9d\u7136\u3068\u3057\u3066\u30c7\u30b8\u30bf\u30eb\u30c1\u30e3\u30cd\u30eb\u3092\u901a\u3058\u3066\u8cb7\u3044\u7269\u3092\u3059\u308b\u3053\u3068\u3092\u5e0c\u671b\u3057\u3066\u3044\u307e\u3059\u3002\u5b9f\u969b\u306b\u3059\u3067\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cb7\u3044\u7269\u3092\u3057\u3066\u3044\u308b\u4eba\u306e<a href=\"https:\/\/www.thedrum.com\/news\/2021\/10\/18\/more-half-consumers-will-turn-social-media-holiday-shopping-year\">87\uff05\u306f\u3001\u4eca\u5f8c\u3082\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cb7\u3044\u7269\u3092\u7d9a\u3051\u308b\u3064\u3082\u308a<\/a>\u3060\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u3053\u3068\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3084\u5546\u54c1\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u6d88\u8cbb\u8005\u306b\u30ea\u30fc\u30c1\u3059\u308b\u65b9\u6cd5\u3092\u518d\u691c\u8a0e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3053\u3068\u3092\u793a\u5506\u3057\u3066\u3044\u307e\u3059\u3002<\/p><p>\u5927\u591a\u6570\u306e\u4eba\u304c\u30b3\u30ed\u30ca\u798d\u4ee5\u524d\u306e\u6d88\u8cbb\u8005\u884c\u52d5\u306b\u623b\u308b\u53ef\u80fd\u6027\u306f\u4f4e\u3044\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u78ba\u5b9f\u306a\u65b9\u6cd5\u306f\u3001\u65e2\u306b\u4eba\u304c\u3044\u308b\u5834\u6240\u3067\u51fa\u4f1a\u3046\u3053\u3068\u3067\u3059\u3002SNS\u306f\u3001\u6d88\u8cbb\u8005\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u8cfc\u5165\u3092\u5f8c\u62bc\u3057\u3059\u308b\u4e0a\u3067\u307e\u3059\u307e\u3059\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u3044\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<a href=\"https:\/\/www.smartly.io\/press-releases\/smartly.io-survey-finds-87-of-consumers-will-continue-online-shopping-behaviors-spurred-by-upticks-in-pandemic\">Smartly.io\u306e\u8abf\u67fb<\/a>\u3067\u306f\u3001\u56de\u7b54\u8005\u306e38\uff05\u304c\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30c1\u30e3\u30cd\u30eb\u3067\u898b\u305f\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306b\u57fa\u3065\u3044\u3066\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u5546\u54c1\u3092\u8cfc\u5165\u3057\u3066\u304a\u308a\u3001\u307e\u305f\u56de\u7b54\u8005\u306e44\uff05\u306f\u3001\u65b0\u5546\u54c1\u307e\u305f\u306f\u65b0\u30d6\u30e9\u30f3\u30c9\u3092\u30bd\u30fc\u30b7\u30e3\u30eb\u30c1\u30e3\u30cd\u30eb\u3067\u898b\u3064\u3051\u305f\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<\/p><p>\u307e\u305f\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306f\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8\u306e\uff11\u3064\u3068\u306a\u3063\u3066\u304a\u308a\u3001\u7279\u5b9a\u306e\u5c64\u306b\u3068\u3063\u3066\u306f\u3088\u308a\u91cd\u8981\u306a\u30bd\u30fc\u30b7\u30e3\u30eb\u6d3b\u52d5\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002Z\u4e16\u4ee3\u306e\u6d88\u8cbb\u8005\u306e\u3046\u3061<a href=\"https:\/\/www.retaildive.com\/news\/gen-z-plans-to-holiday-shop-via-facebook-retailer-apps-report\/608385\/\">68\uff05<\/a>\u306f\u3001\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306b\u65b0\u3057\u3044\u30b3\u30de\u30fc\u30b9\u30c1\u30e3\u30cd\u30eb\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3092\u4e88\u5b9a\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u5185\u4e0a\u4f4d\uff15\u3064\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001Facebook\u3001\u5c0f\u58f2\u4e8b\u696d\u8005\u306e\u30a2\u30d7\u30ea\u3001WhatsApp\u3001Instagram\u3001YouTube\u3067\u3059\u3002\u4e00\u65b9\u306725\uff05\u306e\u4eba\u306f\u3001\u30e9\u30a4\u30d6\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u52d5\u753b\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u8cb7\u3044\u7269\u3092\u3059\u308b\u4e88\u5b9a\u3060\u3068\u7b54\u3048\u3066\u3044\u307e\u3059\u3002<\/p><p>\u3053\u3046\u3057\u305f\u6d88\u8cbb\u8005\u306f\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u4f53\u9a13\u3001\u3064\u307e\u308a\u30ec\u30b8\u30e3\u30fc\u306e\u4e00\u7a2e\u306b\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u8cfc\u5165\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u697d\u3057\u304f\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u4f53\u9a13\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u58f2\u4e0a\u3092\u4f5c\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u7279\u306b\u3053\u306e\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306b\u3001\u4f01\u696d\u306f\u6d88\u8cbb\u8005\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u8cfc\u5165\u3092\u4fc3\u9032\u3059\u3079\u304f\u3001\u591a\u304f\u306e\u65bd\u7b56\u3092\u691c\u8a0e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002SNS\u306f\u3001\u4e3b\u306be\u30b3\u30de\u30fc\u30b9\u5411\u3051\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u65b0\u3057\u3044\u30c4\u30fc\u30eb\u3092\u901a\u3058\u3066\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u3084\u308a\u3068\u308a\u3001\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u305f\u3081\u306e\u512a\u308c\u305f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u63d0\u4f9b\u3057\u3066\u304f\u308c\u307e\u3059\u3002<\/p><h2>SNS\u306e\u6d3b\u7528\u3067\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306e\u58f2\u4e0a\u3092\u4f38\u3070\u3059<\/h2><figure id=\"attachment_6236\" aria-describedby=\"caption-attachment-6236\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6236\" src=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/12\/GettyImages-1282095611-1.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/12\/GettyImages-1282095611-1.jpg 1000w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/12\/GettyImages-1282095611-1-300x200.jpg 300w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/12\/GettyImages-1282095611-1-768x512.jpg 768w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/12\/GettyImages-1282095611-1-750x500.jpg 750w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-6236\" class=\"wp-caption-text\">Source: Gettyimagesbank<\/figcaption><\/figure><p>\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306e\u9593\u3001\u4f01\u696d\u306fSNS\u306e\u529b\u3092\u5229\u7528\u3057\u3066\u3001\u7af6\u5408\u30d6\u30e9\u30f3\u30c9\u3084\u30aa\u30d5\u30a1\u30fc\u306e\u4e2d\u3067\u3082\u76ee\u7acb\u3064\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p><p>\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001<a href=\"https:\/\/www.mytotalretail.com\/article\/new-social-commerce-tools-can-boost-businesses-this-holiday-season\/\">e\u30b3\u30de\u30fc\u30b9\u6a5f\u80fd\u3068\u306e\u7d71\u5408\u3092\u7740\u5b9f\u306b\u5c55\u958b<\/a>\u3057\u3066\u3044\u307e\u3059\u3002Instagram\u306eDrops\uff08\u30c9\u30ed\u30c3\u30d7\uff09\u3001Twitter\u306eShop Module\uff08\u30b7\u30e7\u30c3\u30d7\u30e2\u30b8\u30e5\u30fc\u30eb\uff09\u3001Facebook\u30b7\u30e7\u30c3\u30d7\u3001TikTok\u306e\u8cfc\u5165\u53ef\u80fd\u306a\u5e83\u544a\u3001Pinterest\u306eShopping List\uff08\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30ea\u30b9\u30c8\uff09\u306a\u3069\u306e\u6a5f\u80fd\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3084\u5c0f\u58f2\u4e8b\u696d\u8005\u304c\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u308b\u3088\u3046\u8ca2\u732e\u3057\u307e\u3059\u3002<\/p><p>\u305d\u3057\u3066SNS\u4f01\u696d\u3082\u307e\u305f\u3001\u4eca\u5e74\u6700\u5927\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b7\u30fc\u30ba\u30f3\u306b\u5411\u3051\u3066\u6e96\u5099\u3092\u9032\u3081\u3066\u304a\u308a\u3001\u4eca\u5e74\u6700\u5f8c\u306e\u30bb\u30fc\u30eb\u30b9\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u63a8\u9032\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u65b0\u3057\u3044\u30c4\u30fc\u30eb\u304c\u591a\u6570\u30ed\u30fc\u30f3\u30c1\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p><p>\u6700\u8fd1Instagram\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u304cInstagram\u4e0a\u3067\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u65bd\u7b56\u3092\u6700\u5927\u5316\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u65b0\u3057\u3044\u30ac\u30a4\u30c9\u3092\u5c0e\u5165\u3057\u307e\u3057\u305f\u3002Holiday Szn\u306e\u30b5\u30a4\u30c8\u306f\u3001Instagram\u30b7\u30e7\u30c3\u30d7\u306e\u91cd\u8981\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u3084\u4ed6\u306ee\u30b3\u30de\u30fc\u30b9\u6a5f\u80fd\u306b\u95a2\u3057\u3066\u30a2\u30c9\u30d0\u30a4\u30b9\u30fb\u30d8\u30eb\u30d7\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305fFacebook\u306f\u3001Facebook\u30b7\u30e7\u30c3\u30d7\u3067\u306e\u9650\u5b9a\u30aa\u30d5\u30a1\u30fc\u3084\u30d1\u30fc\u30c8\u30ca\u30fc\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u6bce\u65e5\u306e\u30e9\u30a4\u30d6\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306a\u3069\u3001<a href=\"https:\/\/www.pymnts.com\/news\/social-commerce\/2021\/social-media-giants-keep-focus-on-commerce-ahead-of-holidays\/\">\u30db\u30ea\u30c7\u30fc\u4e2d\u306e\u65bd\u7b56\u3092\u8907\u6570\u767a\u8868<\/a>\u3057\u307e\u3057\u305f\u3002<\/p><p>\u307e\u305f\u4f01\u696d\u306f\u3001SNS\u3092\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u306e\u5411\u4e0a\u3084\u8d8a\u5883\u8ca9\u58f2\u306e\u30c1\u30e3\u30cd\u30eb\u3068\u3057\u3066\u6d3b\u7528\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001<a 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