{"id":6216,"date":"2021-11-11T12:47:40","date_gmt":"2021-11-11T03:47:40","guid":{"rendered":"https:\/\/news.cafe24.com\/jp\/?p=6216"},"modified":"2021-12-21T13:27:41","modified_gmt":"2021-12-21T04:27:41","slug":"shoppertainment-is-a-game-changer-for-merchants-this-holiday-season","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/jp\/shoppertainment-is-a-game-changer-for-merchants-this-holiday-season\/","title":{"rendered":"\u4eca\u5e74\u306e\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306f\u30b7\u30e7\u30c3\u30d1\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8\u304c\u30b2\u30fc\u30e0\u30c1\u30a7\u30f3\u30b8\u30e3\u30fc\u306b\u306a\u308b"},"content":{"rendered":"<p><em>\u30db\u30ea\u30c7\u30fc\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b7\u30fc\u30ba\u30f3\u306f\u3001e\u30b3\u30de\u30fc\u30b9\u4e8b\u696d\u8005\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u66f8\u304d\u5165\u308c\u6642\u3067\u3059\u3002\u4eca\u56de\u306e\u30b7\u30ea\u30fc\u30ba\u8a18\u4e8b\u3067\u306f\u30012021\u5e74\u306e\u5e74\u672b\u306b\u4f01\u696d\u304c\u529b\u5f37\u304f\u4e8b\u696d\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306b\u5229\u7528\u3067\u304d\u308b\u30c8\u30c3\u30d7\u30c8\u30ec\u30f3\u30c9\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/em><\/p><p>\u5e74\u672b\u306e\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u304c\u8fd1\u3065\u304f\u306b\u3064\u308c\u3001\u591a\u304f\u306e\u4f01\u696d\u304c<a href=\"https:\/\/www.campaignasia.com\/article\/make-or-break-festival-season-looms-for-marketers\/472618\">\u904b\u547d\u3092\u5de6\u53f3\u3059\u308b<\/a>\u3088\u3046\u306a\u5927\u304d\u306a\u51fa\u6765\u4e8b\u3067\u3042\u3063\u305f\u30b3\u30ed\u30ca\u798d\u306b\u3088\u308b\u640d\u5931\u304b\u3089\u7acb\u3061\u76f4\u308d\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u4f01\u696d\u306f\u3001\u4e16\u754c\u304c\u6b63\u5e38\u306b\u623b\u3063\u3066\u3044\u304f\u306b\u3064\u308c\u3066\u3001\u4eca\u5e74\u6700\u5927\u306e\u30bb\u30fc\u30eb\u30b7\u30fc\u30ba\u30f3\u4e2d\u306b\u30d3\u30b8\u30cd\u30b9\u3092\u76db\u308a\u4e0a\u3052\u3088\u3046\u3068\u8e8d\u8d77\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u4eca\u5e74\u306e\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306f\u5f93\u6765\u3068\u540c\u3058\u65b9\u6cd5\u3067\u306f\u6210\u529f\u3067\u304d\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002<\/p><p>\u30b3\u30ed\u30ca\u798d\u3067\u6d88\u8cbb\u8005\u306f\u884c\u52d5\u3092\u5927\u304d\u304f\u5909\u3048\u307e\u3057\u305f\u3002\u8cb7\u3044\u7269\u5ba2\u306f\u3001\u4fbf\u5229\u3055\u3092\u7406\u7531\u306b\u30c7\u30b8\u30bf\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u5229\u7528\u3057\u3066\u8cb7\u3044\u7269\u3092\u3059\u308b\u7fd2\u6163\u3092\u8eab\u306b\u4ed8\u3051\u3066\u304d\u307e\u3057\u305f\u3002\u3053\u308c\u306f\u3001\u9577\u671f\u7684\u306a\u7d99\u7d9a\u30c8\u30ec\u30f3\u30c9\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u30c7\u30ed\u30a4\u30c8\u306b\u3088\u308b\u3068\u3001\u4eca\u5e74\u306e\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306e<a href=\"https:\/\/www2.deloitte.com\/content\/dam\/insights\/articles\/us164630_2021-holiday-retail-survey\/DI_2021-Deloitte-holiday-retail-survey.pdf\">\u652f\u51fa\u306e62\uff05<\/a>\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306a\u3055\u308c\u308b\u3068\u4e88\u60f3\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u6d88\u8cbb\u8005\u306f\u518d\u3073\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u5e97\u5185\u3067\u8cb7\u3044\u7269\u3092\u884c\u3046\u3088\u3046\u306b\u3082\u306a\u308a\u307e\u3057\u305f\u304c\u3001\u6d88\u8cbb\u8005\u306e40\uff05\u306f\u4f9d\u7136\u3068\u3057\u3066\u4e0d\u5b89\u3092\u611f\u3058\u3066\u3044\u307e\u3059\u3002\u5f92\u6b69\u306e\u4ea4\u901a\u91cf\u304c\u30b3\u30ed\u30ca\u798d\u524d\u306e\u30ec\u30d9\u30eb\u306b\u623b\u308b\u53ef\u80fd\u6027\u306f\u4f4e\u3044\u305f\u3081\u3001<a href=\"https:\/\/www.uschamber.com\/co\/good-company\/launch-pad\/virtual-shopping-for-holiday-season\">\u30c7\u30b8\u30bf\u30eb\u7a7a\u9593<\/a>\u306f\u5f15\u304d\u7d9a\u304d\u6975\u3081\u3066\u91cd\u8981\u3067\u3042\u308a\u3001\u4f01\u696d\u306b\u3068\u3063\u3066\u306e\u6700\u512a\u5148\u4e8b\u9805\u306a\u306e\u3067\u3059\u3002<\/p><h2>\u65b0\u305f\u306a\u30c1\u30e3\u30f3\u30b9\u3092\u4e0e\u3048\u308b\u30b7\u30e7\u30c3\u30d1\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8<\/h2><figure id=\"attachment_6217\" aria-describedby=\"caption-attachment-6217\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6217 size-full\" src=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/12\/GettyImages-1338894283.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/12\/GettyImages-1338894283.jpg 1000w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/12\/GettyImages-1338894283-300x200.jpg 300w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/12\/GettyImages-1338894283-768x512.jpg 768w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/12\/GettyImages-1338894283-750x500.jpg 750w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-6217\" class=\"wp-caption-text\">Source: Gettyimagesbank<\/figcaption><\/figure><p>\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u4e21\u65b9\u3067\u6700\u9ad8\u306e\u8cfc\u8cb7\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306f\u3001\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u91cd\u8981\u3067\u3059\u3002D2C \uff08Direct-to-Consumer\uff09\u4e8b\u696d\u8005\u306f\u3001\u9867\u5ba2\u3092\u5f15\u304d\u4ed8\u3051\u3066\u7372\u5f97\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u3053\u3068\u304b\u3089\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3068\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8\u3068\u3044\u3046\u5358\u8a9e\u306e\u5408\u308f\u305b\u8a00\u8449\u3067\u30b7\u30e7\u30c3\u30d1\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8\u3068\u3044\u3046\u8a00\u8449\u304c\u751f\u307e\u308c\u307e\u3057\u305f\u3002<\/p><p>\u30b7\u30e7\u30c3\u30d1\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8\u3067\u306f\u3001e\u30b3\u30de\u30fc\u30b9\u3001\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8\u3001\u6d88\u8cbb\u8005\u306e\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u304c\u7d61\u307f\u5408\u3063\u3066\u3044\u307e\u3059\u3002\u30e9\u30a4\u30d6\u30d3\u30c7\u30aa\u30b9\u30c8\u30ea\u30fc\u30e0\u306a\u3069\u306e\u9b45\u529b\u7684\u3067\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u3092\u5229\u7528\u3057\u3066\u5546\u54c1\u3092\u8ca9\u58f2\u3057\u3001\u8996\u8074\u8005\u3092\u8cfc\u8cb7\u884c\u52d5\u306b\u5411\u304b\u308f\u305b\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u30c8\u30ec\u30f3\u30c9\u306b\u4e57\u3063\u3066\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3067\u3082\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u5e97\u5185\u3067\u306e\u8cfc\u8cb7\u4f53\u9a13\u306b\u4f3c\u305f\u3088\u3046\u306a\u3001\u3088\u308a\u6ca1\u5165\u578b\u306a\u60c5\u5831\u63d0\u4f9b\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p><p><a href=\"https:\/\/www.philstar.com\/lifestyle\/shopping-guide\/2021\/08\/03\/2114339\/shoppertainment-predicted-become-future-shopping\">TikTok\u304c\u59d4\u8a17\u3057\u305fNielsen\u306e\u8abf\u67fb<\/a>\u306b\u3088\u308b\u3068\u3001\u30b7\u30e7\u30c3\u30d1\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8\u306f2021\u5e74\u306e\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306ee\u30b3\u30de\u30fc\u30b9\u306b\u304a\u3051\u308b\u8c61\u5fb4\u7684\u306a\u30c8\u30ec\u30f3\u30c9\u3068\u306a\u308b\u3068\u3044\u3063\u3066\u3044\u307e\u3059\u3002\u3002\u30e6\u30fc\u30b6\u30fc\u306e83\uff05\u306f\u3001\u30d5\u30a9\u30ed\u30fc\u3057\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9\u306e\u30c6\u30ad\u30b9\u30c8\u6295\u7a3f\u3088\u308a\u3082\u52d5\u753b\u5e83\u544a\u3092\u597d\u307f\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001Alibaba\u306e\u3088\u3046\u306ae\u30b3\u30de\u30fc\u30b9\u30d7\u30ec\u30fc\u30e4\u30fc\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306b\u3088\u308a\u826f\u3044\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u3082\u305f\u3089\u3059\u305f\u3081\u306b\u3001\u30b7\u30e7\u30c3\u30d1\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8\u6226\u7565\u3092\u7d71\u5408\u304a\u3088\u3073<a href=\"https:\/\/www.yahoo.com\/now\/aliexpress-announces-highlights-2021-11-081700712.html\">\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba<\/a>\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u958b\u767a\u304c\u9032\u3093\u3067\u3044\u308b\u3053\u3068\u3092\u8003\u3048\u3066\u3082\u3001\u4f01\u696d\u306b\u3068\u3063\u3066\u30b7\u30e7\u30c3\u30d1\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8\u306f\u4eca\u5f8c\u8efd\u8996\u3067\u304d\u306a\u3044\u30c8\u30ec\u30f3\u30c9\u3060\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p><p>\u5c0f\u58f2\u4e8b\u696d\u8005\u304c\u6d88\u8cbb\u8005\u30c8\u30ec\u30f3\u30c9\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u3001Cafe24\u306f\u3001\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3001AR\uff08\u62e1\u5f35\u73fe\u5b9f\uff09\u3001\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u3044\u3046\u3001\u4eca\u65e5\u306ee\u30b3\u30de\u30fc\u30b9\u74b0\u5883\u306e\u518d\u69cb\u7bc9\u306b\u5f79\u7acb\u30643\u3064\u306e\u5f62\u5f0f\u3092\u6df1\u5800\u308a\u3057\u3066\u3044\u307e\u3059\u3002<\/p><h2>\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306e\u691c\u8a0e<\/h2><p><a href=\"https:\/\/news.cafe24.com\/jp\/what-is-live-commerce\/\">\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9<\/a>\u306f\u3001\u4eca\u65e5\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u3067\u6700\u521d\u306e\u3001\u305d\u3057\u3066\u9593\u9055\u3044\u306a\u304f\u6700\u3082\u666e\u53ca\u3057\u3066\u3044\u308b\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u65bd\u7b56\u306e\u4e00\u3064\u3067\u3059\u3002\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306f\u3001\u30a4\u30f3\u30d5\u30a9\u30de\u30fc\u30b7\u30e3\u30eb\u3084\u30c6\u30ec\u30d3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30bb\u30b0\u30e1\u30f3\u30c8\u3068\u4f3c\u3066\u304a\u308a\u3001\u4f01\u696d\u304c\u5546\u54c1\u3092\u8ca9\u58f2\u3059\u308b\u305f\u3081\u306e\u30e9\u30a4\u30d6\u30d3\u30c7\u30aa\u30b9\u30c8\u30ea\u30fc\u30e0\u3084\u8cb7\u3044\u7269\u53ef\u80fd\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u901a\u3058\u3066\u8996\u8074\u8005\u3092\u697d\u3057\u307e\u305b\u3066\u304f\u308c\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u884c\u308f\u308c\u3001\u914d\u4fe1\u8005\u3068\u8996\u8074\u8005\u306e\u9593\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u3084\u308a\u53d6\u308a\u304c\u542b\u307e\u308c\u308b\u3068\u3044\u3046\u70b9\u3067\u30a4\u30f3\u30d5\u30a9\u30de\u30fc\u30b7\u30e3\u30eb\u7b49\u3068\u306f\u7570\u306a\u308a\u307e\u3059\u3002\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306f\u3001<a href=\"https:\/\/www.statista.com\/statistics\/1127635\/china-market-size-of-live-commerce\/\">\u4e2d\u56fd<\/a>\u3001<a href=\"https:\/\/techcollectivesea.com\/2020\/08\/06\/covid-19-and-the-rise-of-live-commerce-in-southeast-asia\/\">\u6771\u5357\u30a2\u30b8\u30a2<\/a>\u3001\u3055\u3089\u306b\u306f<a href=\"https:\/\/techcrunch.com\/2021\/09\/27\/brands-considering-a-live-shopping-strategy-must-lean-on-influencers\/\">\u6b27\u7c73<\/a>\u306b\u3066\u6570\u5e74\u3067\u6025\u901f\u304b\u3064\u5927\u898f\u6a21\u306b\u6210\u9577\u3092\u9042\u3052\u3066\u304d\u305fe\u30b3\u30de\u30fc\u30b9\u306e\u30c8\u30ec\u30f3\u30c9\u306a\u306e\u3067\u3059\u3002<\/p><p>\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306f\u82e5\u5e74\u5c64\u306b\u5bfe\u3057\u3066\u6709\u52b9\u3067\u3001\u4f01\u696d\u3082\u6ce8\u76ee\u3057\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u3001\u30df<a href=\"https:\/\/www.mckinsey.com\/business-functions\/mckinsey-digital\/our-insights\/its-showtime-how-live-commerce-is-transforming-the-shopping-experience\">\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3<\/a>\u3068Z\u4e16\u4ee3\u306e\u6d88\u8cbb\u8005\u306f\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3092\u5e83\u304f\u53d7\u3051\u5165\u308c\u3066\u304a\u308a\u3001\u307e\u305f\u3001\u4e2d\u9ad8\u5e74\u5c64\u3067\u3055\u3048\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3092\u9ad8\u304f\u8a55\u4fa1\u3057\u59cb\u3081\u3066\u3044\u307e\u3059\u3002\u696d\u754c\u5185\u3067\u306f\u82e5\u5e74\u5c64\u304c\u3053\u306e<a href=\"https:\/\/retailleader.com\/millennials-and-gen-z-spend-more-holiday-season\">\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306e\u652f\u51fa<\/a>\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u4e88\u60f3\u3055\u308c\u3066\u304a\u308a\u3001\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3078\u306e\u6ce8\u529b\u306e\u91cd\u8981\u6027\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/p><h2>AR\u306e\u691c\u8a0e<\/h2><figure id=\"attachment_6218\" aria-describedby=\"caption-attachment-6218\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6218\" src=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/12\/GettyImages-1319023314.jpg\" alt=\"\" width=\"1000\" height=\"808\" srcset=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/12\/GettyImages-1319023314.jpg 1000w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/12\/GettyImages-1319023314-300x242.jpg 300w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/12\/GettyImages-1319023314-768x621.jpg 768w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/12\/GettyImages-1319023314-750x606.jpg 750w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-6218\" class=\"wp-caption-text\">Source: Gettyimagesbank<\/figcaption><\/figure><p>AR\u306e\u6d3b\u7528\u3082\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002AR\u306f\u57fa\u672c\u7684\u306b\u3001\u9867\u5ba2\u304c\u8cfc\u5165\u3092\u8a08\u753b\u3057\u3066\u3044\u308b\u5546\u54c1\u3092\u8996\u899a\u5316\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u4eee\u60f3\u8a66\u7740\u3068\u914d\u7f6e\u30d7\u30ec\u30d3\u30e5\u30fc\u3092\u901a\u3058\u3066\u3001\u8cb7\u3044\u200b\u200b\u7269\u5ba2\u306b\u6ca1\u5165\u578b\u306e\u8cfc\u8cb7\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u4ee3\u8868\u7684\u306a\u4f8b\u306f\u3001<a href=\"https:\/\/techcrunch.com\/2020\/08\/25\/amazon-rolls-out-a-new-ar-shopping-feature-for-viewing-multiple-items-at-once\/\">Amazon\u306eRoom Decorator<\/a>\u3067\u3059\u3002\u3053\u308c\u3092\u5229\u7528\u3059\u308b\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u5bb6\u5177\u306a\u3069\u306e\u30a2\u30a4\u30c6\u30e0\u304c\u751f\u6d3b\u7a7a\u9593\u3067\u3069\u306e\u3088\u3046\u306b\u898b\u3048\u308b\u304b\u30d7\u30ec\u30d3\u30e5\u30fc\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p><p>AR\u306f2020\u5e74\u306b\u306f\u4e16\u754c\u5e02\u5834\u4fa1\u5024\u304c<a href=\"https:\/\/www.globenewswire.com\/en\/news-release\/2021\/10\/06\/2309582\/28124\/en\/Global-Augmented-Reality-Market-Report-2021-Surging-Demand-for-AR-Devices-and-Applications-in-Healthcare-Forecast-to-2026.html\">147\u5104\u30c9\u30eb<\/a>\u306b\u307e\u3067\u306a\u308a\u3001\u3053\u3053\u6570\u5e74\u3067\u6025\u901f\u306b\u52e2\u3044\u3092\u5897\u3057\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u3001<a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/ar-shopping-interest-statistics\/\">\u6d88\u8cbb\u8005\u306e66\uff05<\/a>\u306b\u3068\u3063\u3066\u3001AR\u306e\u6d3b\u7528\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3067\u95a2\u5fc3\u3092\u6301\u305f\u308c\u3066\u304a\u308a\u3001\u591a\u304f\u306e\u9762\u3067\u9867\u5ba2\u304c<a href=\"https:\/\/thinkmobiles.com\/blog\/augmented-reality-ecommerce\/\">e\u30b3\u30de\u30fc\u30b9\u4f53\u9a13\u306b\u671f\u5f85<\/a>\u3059\u308b\u3082\u306e\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001D2C\u30d6\u30e9\u30f3\u30c9\u304c\u30b7\u30e7\u30c3\u30d1\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8\u6226\u7565\u306bAR\u306e\u6d3b\u7528\u3092\u691c\u8a0e\u3059\u308b\u3053\u3068\u304c\u3068\u3066\u3082\u7406\u306b\u304b\u306a\u3063\u3066\u3044\u308b\u3067\u3057\u3087\u3046\u3002<\/p><h2>\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u63d0\u4f9b<\/h2><p>\u591a\u304f\u306e\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306f\u3001\u30ab\u30fc\u30c8\u306b\u5546\u54c1\u3092\u8ffd\u52a0\u3057\u3001\u5546\u54c1\u306e\u4ee3\u91d1\u3092\u652f\u6255\u3044\u3001\u5b85\u914d\u4fbf\u304c\u5230\u7740\u3059\u308b\u306e\u3092\u5f85\u3064\u3001\u3068\u3044\u3046\u5473\u6c17\u306e\u306a\u3044\u53d6\u5f15\u3060\u3068\u8a8d\u8b58\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u554f\u984c\u306f\u306a\u3044\u306e\u3067\u3059\u304c\u3001\u9762\u767d\u307f\u306b\u304b\u3051\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3068\u306f\u559c\u3073\u3068\u30a8\u30ad\u30b5\u30a4\u30c8\u30e1\u30f3\u30c8\u3060\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u5b9f\u5e97\u8217\u306e\u3042\u308b\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u3084\u30a2\u30a6\u30c8\u30ec\u30c3\u30c8\u306b\u306f\u305f\u304f\u3055\u3093\u306e\u5546\u54c1\u304c\u3042\u308a\u3001\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8\u3092\u63d0\u4f9b\u3057\u3066\u304f\u308c\u307e\u3059\u3002\u4e00\u65b9\u3067e\u30b3\u30de\u30fc\u30b9\u306b\u306f\u3082\u3063\u3068\u305f\u304f\u3055\u3093\u306e\u5546\u54c1\u304c\u4e26\u3079\u3089\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u6d88\u8cbb\u8005\u3092\u697d\u3057\u307e\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u3066\u3044\u308b\u304b\u3068\u3044\u3046\u3068\u5fc5\u305a\u3057\u3082\u305d\u3046\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u70b9\u3067\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306b\u306f\u307e\u3060\u307e\u3060\u6539\u5584\u306e\u4f59\u5730\u304c\u3042\u308b\u3068\u601d\u3044\u307e\u3059\u3002<\/p><p><a href=\"https:\/\/conferwith.io\/knowledge-base\/omnichannel\/what-is-gamification-in-retail\/\">\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3<\/a>\u306f\u3001\u9867\u5ba2\u3092\u697d\u3057\u307e\u305b\u3001\u8cfc\u8cb7\u306b\u5411\u3051\u3066\u8a98\u5c0e\u3059\u308b\u3068\u3044\u3046\u30b7\u30e7\u30c3\u30d1\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8\u306e\u76ee\u7684\u3068\u4e00\u8cab\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u3053\u3046\u3057\u305f\u554f\u984c\u306b\u5bfe\u51e6\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u3088\u3046\u306a\u5143\u6765\u30b2\u30fc\u30e0\u6027\u306e\u306a\u3044\u6982\u5ff5\u306b\u3001\u30b2\u30fc\u30e0\u306e\u4ed5\u7d44\u307f\u3068\u8981\u7d20\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u306f\u3001\u9000\u5c48\u306a\u30d7\u30ed\u30bb\u30b9\u3092\u30e6\u30cb\u30fc\u30af\u306b\u9b45\u529b\u7684\u3067\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u3082\u306e\u306b\u3057\u3066\u304f\u308c\u307e\u3059\u3002\u6d88\u8cbb\u8005\u306f\u3001\u81ea\u3089\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5bfe\u4fa1\u3068\u3057\u3066\u30af\u30fc\u30dd\u30f3\u3001\u5272\u5f15\u3001\u30dd\u30a4\u30f3\u30c8\u306a\u3069\u306e\u5831\u916c\u3092\u7372\u5f97\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8005\u306f<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S156742232100048X\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u7d99\u7d9a<\/a>\u3059\u308b\u610f\u6b32\u3092\u3055\u3089\u306b\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u3001\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u4fa1\u5024\u306f\u3001\u8cb7\u3044\u7269\u5ba2\u306e\u6ce8\u610f\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u6349\u3048\u308b\u529b\u306b\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u6d88\u8cbb\u8005\u3092<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S2405844021004886\">\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u6ca1\u982d\u30fb\u96c6\u4e2d<\/a>\u3055\u305b\u308b\u969b\u306b\u3082\u6709\u52b9\u3067\u3059\u3002<\/p><p>Cafe24\u306f\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3001AR\u306a\u3069\u306e\u65b0\u3057\u3044\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u63a1\u7528\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u9000\u5c48\u306a\u3082\u306e\u304b\u3089\u9b45\u529b\u7684\u306a\u3082\u306e\u306b\u518d\u5b9a\u7fa9\u3057\u3066\u304f\u308c\u308b\u3082\u306e\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306f\u3001\u3053\u308c\u307e\u3067\u5b9f\u5e97\u8217\u3067\u3057\u304b\u63d0\u4f9b\u3055\u308c\u3066\u3044\u306a\u304b\u3063\u305f\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u697d\u3057\u3055\u3092\u6700\u7d42\u7684\u306b\u5b9f\u73fe\u3059\u308b\u3067\u3057\u3087\u3046\u3002\u3053\u308c\u304c2021\u5e74\u306e\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306e\u91cd\u8981\u306a\u30c8\u30ec\u30f3\u30c9\u3067\u3042\u308b\u3053\u3068\u3092\u8003\u3048\u308b\u3068\u3001\u4f01\u696d\u304c\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u8853\u3068\u3044\u3046\u5217\u8eca\u306b\u98db\u3073\u4e57\u3063\u3066\u6210\u529f\u3078\u306e\u9053\u3092\u9032\u3080\u3079\u304d\u30bf\u30a4\u30df\u30f3\u30b0\u304c\u5230\u6765\u3057\u305f\u3068\u8a00\u3048\u307e\u3059\u3002<\/p><h2>Cafe24\u306e\u6d3b\u7528\u3067\u30b7\u30e7\u30c3\u30d1\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8\u306e\u6e96\u5099\u306f\u4e07\u7aef<\/h2><figure id=\"attachment_6219\" aria-describedby=\"caption-attachment-6219\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6219\" src=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/12\/GettyImages-1315612794.jpg\" alt=\"\" width=\"1000\" height=\"649\" srcset=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/12\/GettyImages-1315612794.jpg 1000w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/12\/GettyImages-1315612794-300x195.jpg 300w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/12\/GettyImages-1315612794-768x498.jpg 768w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/12\/GettyImages-1315612794-750x487.jpg 750w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-6219\" class=\"wp-caption-text\">Source: Gettyimagesbank<\/figcaption><\/figure><p>Cafe24\u306ee\u30b3\u30de\u30fc\u30b9\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306e\u4e0b\u306b\u3042\u308bD2C\u4e8b\u696d\u8005\u306b\u306f\u30012021\u5e74\u306e\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u4ee5\u964d\u306e\u6d88\u8cbb\u8005\u30c8\u30ec\u30f3\u30c9\u306e\u6ce2\u306b\u4e57\u308b\u3079\u304f\u30c1\u30e3\u30f3\u30b9\u3082\u305d\u306e\u80fd\u529b\u3082\u4e0e\u3048\u3089\u308c\u3066\u3044\u307e\u3059\u3002Cafe24\u306b\u306f\u3001\u4f01\u696d\u304c\u305d\u308c\u305e\u308c\u306e\u30d3\u30b8\u30cd\u30b9\u3092\u6210\u529f\u3055\u305b\u3001\u3059\u3079\u3066\u306e\u8cfc\u8cb7\u4f53\u9a13\u3092\u53ef\u80fd\u306a\u9650\u308a\u6ca1\u5165\u578b\u3067\u9b45\u529b\u7684\u306a\u3082\u306e\u306b\u3059\u308b\u305f\u3081\u306b\u5229\u7528\u3067\u304d\u308b\u3044\u304f\u3064\u304b\u306e\u30a2\u30d7\u30ea\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u304c\u3042\u308a\u307e\u3059\u3002<\/p><p>\u4f8b\u3048\u3070Cafe24\u30b9\u30c8\u30a2\u3067\u5229\u7528\u53ef\u80fd\u306a\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u30b5\u30fc\u30d3\u30b9\u304c\u5229\u7528\u53ef\u80fd\u3067\u3059\u3002\u3053\u306e\u30a2\u30d7\u30ea\u3092\u901a\u3058\u3066\u3001\u5c0f\u58f2\u4e8b\u696d\u8005\u306f\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u30e9\u30a4\u30d6\u30b9\u30c8\u30ea\u30fc\u30e0\u3092\u4ecb\u3057\u3066\u8996\u8074\u8005\u3092\u5f15\u304d\u4ed8\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u30a2\u30d7\u30ea\u306f\u3001\u3042\u3089\u3086\u308b\u898f\u6a21\u306e\u4f01\u696d\u304c\u5229\u7528\u3067\u304d\u307e\u3059\u3002Cafe24\u30b9\u30c8\u30a2\u306e\u5728\u5eab\u3001\u5546\u54c1\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3068\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u7d71\u5408\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u304b\u3089\u306e\u30b9\u30d4\u30fc\u30c7\u30a3\u3067\u3001\u30b7\u30f3\u30d7\u30eb\u3067\u3001\u7c21\u5358\u306a\u64cd\u4f5c\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p><p>\u3053\u3046\u3057\u305f\u30a2\u30d7\u30ea\u306f\u4e00\u4f8b\u306b\u904e\u304e\u307e\u305b\u3093\u3002Lololooks\u3068Style AR\u3082\u307e\u305f\u3001Cafe24\u30b9\u30c8\u30a2\u306e\u30a2\u30d7\u30ea\u3067\u3042\u308a\u3001AR\u3092\u5229\u7528\u3057\u3066\u3001\u3055\u307e\u3056\u307e\u306a\u88fd\u54c1\u306e\u4eee\u60f3\u8a66\u7740\u3092\u901a\u3058\u3066\u3001\u3088\u308a\u6ca1\u5165\u578b\u306e\u8cfc\u8cb7\u4f53\u9a13\u3092\u5b9f\u73fe\u3055\u305b\u307e\u3059\u3002\u3055\u3089\u306b\u3001Gamekiki\u3084AD Merce\u306a\u3069\u306e\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u7528\u306e\u30a2\u30d7\u30ea\u3082\u3042\u308a\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u8ee2\u63db\u7387\u306e\u6539\u5584\u306b\u8ca2\u732e\u3057\u3066\u304f\u308c\u307e\u3059\u3002<\/p><p>\u3053\u306e\u3088\u3046\u306a\u6700\u5148\u7aef\u306e\u30b7\u30e7\u30c3\u30d1\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8\u30a2\u30d7\u30ea\u306b\u52a0\u3048\u3066\u3001Cafe24\u306fTikTok\u3068\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3082\u7d50\u3093\u3067\u3044\u307e\u3059\u3002Cafe24\u3068\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3042\u308bTikTok\u306f\u7dca\u5bc6\u306a\u95a2\u4fc2\u6027\u3092\u3082\u3063\u3066\u304a\u308a\u3001\u5c0f\u58f2\u4e8b\u696d\u8005\u306f\u3088\u308a\u591a\u69d8\u306a\u9078\u629e\u80a2\u306e\u4e2d\u304b\u3089\u30ad\u30e3\u30b9\u30c6\u30a3\u30f3\u30b0\u3057\u3001\u591a\u304f\u306e\u56fd\u3067\u5546\u54c1\u3092\u5ba3\u4f1d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3055\u3089\u306b\u3001TikTok\u306f\u73fe\u5728\u305d\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067<a href=\"https:\/\/www.socialmediatoday.com\/news\/tiktok-moves-to-the-next-stage-of-ecommerce-testing-a-key-shift-for-the-pl\/600005\/\">e\u30b3\u30de\u30fc\u30b9\u306b\u529b\u3092\u5165\u308c\u3066<\/a>\u304a\u308a\u3001\u65b0\u5546\u54c1\u5e83\u544a\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u5229\u7528\u3067\u304d\u308b\u30a4\u30f3\u30b9\u30c8\u30ea\u30fc\u30e0\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30c4\u30fc\u30eb\u306a\u3069\u306e\u65b0\u6a5f\u80fd\u306e\u30c6\u30b9\u30c8\u3068\u5c55\u958b\u3092\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002<\/p><p>Cafe24\u3092\u6d3b\u7528\u3057\u3001\u3053\u308c\u304b\u3089\u306e\u697d\u3057\u3044\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u4e2d\u306b\u30d3\u30b8\u30cd\u30b9\u3092\u6700\u5927\u9650\u306b\u76db\u308a\u4e0a\u3052\u307e\u3057\u3087\u3046\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>\u30b7\u30e7\u30c3\u30d1\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8\u3067\u306f\u3001e\u30b3\u30de\u30fc\u30b9\u3001\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8\u3001\u6d88\u8cbb\u8005\u306e\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u304c\u7d61\u307f\u5408\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n","protected":false},"author":9,"featured_media":6217,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,64,10],"tags":[48,116,113],"class_list":["post-6216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-pick","category-trend","tag-cafe24","tag-116","tag-113"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/posts\/6216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/comments?post=6216"}],"version-history":[{"count":1,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/posts\/6216\/revisions"}],"predecessor-version":[{"id":6220,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/posts\/6216\/revisions\/6220"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/media\/6217"}],"wp:attachment":[{"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/media?parent=6216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/categories?post=6216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/tags?post=6216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}