{"id":6183,"date":"2021-10-06T15:07:17","date_gmt":"2021-10-06T06:07:17","guid":{"rendered":"https:\/\/news.cafe24.com\/jp\/?p=6183"},"modified":"2021-10-27T15:56:40","modified_gmt":"2021-10-27T06:56:40","slug":"what-is-merchandising","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/jp\/what-is-merchandising\/","title":{"rendered":"\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u3068\u306f\uff1f"},"content":{"rendered":"<p><em>\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u306f\u3001\u5c0f\u58f2\u4e8b\u696d\u8005\u304c\u30d7\u30e9\u30a4\u30b7\u30f3\u30b0\u3001\u30aa\u30d5\u30a1\u30fc\u3001\u7de8\u6210\u3001\u304a\u3088\u3073\u305d\u306e\u4ed6\u306e\u624b\u6cd5\u3092\u901a\u3058\u3066\u5546\u54c1\u3092\u5ba3\u4f1d\u3057\u3001\u8ca9\u58f2\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u305d\u306e\u76ee\u7684\u306f\u3001\u6d88\u8cbb\u8005\u3092\u9069\u5207\u306a\u5546\u54c1\u306b\u5c0e\u304f\u3053\u3068\u3067\u58f2\u4e0a\u3092\u5897\u3084\u3059\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002<\/em><\/p><h2>\u30aa\u30f3\u30e9\u30a4\u30f3\u306b\u3088\u308b\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u3068\u5f93\u6765\u306e\u6226\u7565\u306e\u9055\u3044<\/h2><figure id=\"attachment_6184\" aria-describedby=\"caption-attachment-6184\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6184\" src=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/10\/GettyImages-1306196230.jpg\" alt=\"\" width=\"1000\" height=\"774\" srcset=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/10\/GettyImages-1306196230.jpg 1000w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/10\/GettyImages-1306196230-300x232.jpg 300w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/10\/GettyImages-1306196230-768x594.jpg 768w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/10\/GettyImages-1306196230-750x581.jpg 750w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-6184\" class=\"wp-caption-text\">Source: Gettyimagesbank<\/figcaption><\/figure><p>\u5c0f\u58f2\u5e97\u306b\u304a\u3051\u308b\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u306e\u6982\u5ff5\u306f\u3001\u9069\u5207\u306a\u6642\u9593\u3068\u5834\u6240\u3001\u6570\u91cf\u3001\u4fa1\u683c\u3067\u5546\u54c1\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u30d9\u30fc\u30b9\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p><p>\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u8ca9\u58f2\u30b9\u30da\u30fc\u30b9\u306f\u5b9f\u5e97\u8217\u3068\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002\u901a\u5e38\u3001\u5b9f\u5e97\u8217\u3067\u306f\u3001\u3059\u3079\u3066\u306e\u5546\u54c1\u3092\u4e00\u5ea6\u306b\u9673\u5217\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3055\u307e\u3056\u307e\u306a\u9867\u5ba2\u304c\u5e97\u306b\u8db3\u3092\u904b\u3093\u3067\u3044\u308b\u4e2d\u3067\u3001\u5168\u54e1\u306b\u5546\u54c1\u3092\u898b\u3066\u3082\u3089\u3048\u308b\u30ec\u30a4\u30a2\u30a6\u30c8\u306b\u3059\u308b\u306e\u306f\u96e3\u3057\u3044\u3067\u3057\u3087\u3046\u3002<\/p><p>\u4e00\u65b9\u3001<a href=\"https:\/\/news.cafe24.com\/jp\/what-is-direct-to-consumer\/\">D2C\uff08Direct-to-Consumer\uff09<\/a>\u306e\u5c0f\u58f2\u4e8b\u696d\u8005\u306f\u3001\u8a2a\u554f\u3059\u308b\u4eba\u306b\u540c\u3058\u5546\u54c1\u3092\u8868\u793a\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u9867\u5ba2\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u8a2a\u554f\u3001\u3042\u308b\u3044\u306f\u30b5\u30a4\u30c8\u5185\u3092\u79fb\u52d5\u3059\u308b\u969b\u306b\u3001e\u30b3\u30de\u30fc\u30b9\u306b\u304a\u3051\u308b\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u306b\u5408\u308f\u305b\u3066\u3001\u6700\u3082\u95a2\u9023\u6027\u306e\u9ad8\u3044\u5546\u54c1\u3092\u6700\u9069\u306a\u9806\u756a\u3067\u8aac\u5f97\u529b\u306e\u3042\u308b\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u3082\u3063\u3066\u8868\u793a\u3059\u308b\u3053\u3068\u3067\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p><p>\u5f93\u6765\u306e\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u306b\u306f\u591a\u304f\u306e\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u985e\u4f3c\u70b9\u3082\u591a\u3044\u3067\u3059\u3002<\/p><h4>\u30a6\u30a3\u30f3\u30c9\u30a6\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4 vs 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\/>\u307e\u305f\u3001<a href=\"https:\/\/news.cafe24.com\/jp\/what-is-personalization\/\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba<\/a>\u306b\u3088\u3063\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u7279\u5b9a\u306e\u6d88\u8cbb\u8005\u306e\u597d\u307f\u3084\u8cfc\u8cb7\u884c\u52d5\u306b\u5fdc\u3058\u3066\u5546\u54c1\u3092\u8ca9\u58f2\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u6226\u7565\u306f\u3001\u30a6\u30a3\u30f3\u30c9\u30a6\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3088\u308a\u3082\u512a\u308c\u3066\u304a\u308a\u3001\u6f5c\u5728\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3088\u308a\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u3066\u30ea\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p><h4>\u5e97\u982d\u9673\u5217 vs 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href=\"https:\/\/news.cafe24.com\/jp\/what-is-an-e-commerce-theme\/\">\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/a>\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u69cb\u7bc9\u30d7\u30ed\u30bb\u30b9\u3092\u7c21\u7d20\u5316\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u7f8e\u89b3\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p><p><a href=\"https:\/\/www.statista.com\/statistics\/806336\/mobile-retail-commerce-share-worldwide\/\">2021\u5e74\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u5c0f\u58f2\u58f2\u4e0a\u9ad8\u306e72.9\uff05<\/a>\u304c\u30e2\u30d0\u30a4\u30eb\u30c7\u30d0\u30a4\u30b9\u304b\u3089\u5275\u51fa\u3055\u308c\u308b\u3068\u4e88\u60f3\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u5411\u3051\u306b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u306f\u3001\u691c\u8a0e\u3059\u3079\u304d\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u6226\u7565\u306e\uff11\u3064\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p><h4>\u770b\u677f vs 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vs \u5546\u54c1\u753b\u50cf\u30fb\u52d5\u753b<\/h4><p>\u5b9f\u7269\u3092\u898b\u3066\u89e6\u308c\u3089\u308c\u308b\u3068\u3044\u3046\u306e\u304c\u3001\u5b9f\u5e97\u8217\u304ce\u30b3\u30de\u30fc\u30b9\u3088\u308a\u3082\u512a\u308c\u3066\u3044\u308b\u30e1\u30ea\u30c3\u30c8\u306e\u4e00\u3064\u3067\u3059\u3002\u5b9f\u5e97\u8217\u3067\u3042\u308c\u3070\u6d88\u8cbb\u8005\u306f\u3001\u8cfc\u5165\u3059\u308b\u524d\u306b\u5546\u54c1\u306b\u89e6\u308c\u305f\u308a\u3001\u624b\u306b\u53d6\u3063\u305f\u308a\u3001\u8a66\u7740\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p><p>e\u30b3\u30de\u30fc\u30b9\u306e\u5c0f\u58f2\u4e8b\u696d\u8005\u306f\u3001\u6709\u76ca\u3067\u8aac\u5f97\u529b\u306e\u3042\u308b<a href=\"https:\/\/news.cafe24.com\/jp\/what-is-a-product-detail-page\/\">\u5546\u54c1\u8a73\u7d30\u30da\u30fc\u30b8<\/a>\u3092\u901a\u3058\u3066\u3001\u73fe\u5730\u73fe\u7269\u306b\u89e6\u308c\u3089\u308c\u306a\u3044\u3068\u3044\u3046\u5f31\u70b9\u3092\u88dc\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u5546\u54c1\u8aac\u660e\u306b\u52a0\u3048\u3066\u3001\u9ad8\u54c1\u8cea\u306e\u5199\u771f\u3084\u52d5\u753b\u3082\u63b2\u8f09\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3055\u307e\u3056\u307e\u306a\u89d2\u5ea6\u304b\u3089\u5546\u54c1\u3092\u7d39\u4ecb\u3059\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u306f\u5546\u54c1\u3092\u307e\u308b\u3067\u5e97\u982d\u306e\u5b9f\u7269\u306e\u3088\u3046\u306b\u691c\u8a0e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p><p>\u307e\u305f\u3001<a href=\"https:\/\/news.cafe24.com\/jp\/contactless-commerce-ar-and-vr-experiences-take-the-front-seat-in-online-shopping\/\">\u4eee\u60f3\u8a66\u7740\u6a5f\u80fd\u306bAR\u3092\u4f7f\u7528<\/a>\u3059\u308c\u3070\u3001\u5b9f\u5e97\u8217\u3067\u306e\u8cb7\u3044\u7269\u306e\u3088\u3046\u306a\u8cfc\u8cb7\u4f53\u9a13\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p><h4>\u5e97\u5185\u30a4\u30d9\u30f3\u30c8 vs 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href=\"https:\/\/news.cafe24.com\/jp\/what-is-user-generated-content-ugc-2\/\">UGC\uff08\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\uff09<\/a>\u306b\u306a\u308a\u307e\u3059\u3002<\/p><h4>\u5408\u308f\u305b\u8cb7\u3044\u4fc3\u9032 vs 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href=\"https:\/\/news.cafe24.com\/jp\/what-is-cross-selling\/\">\u30af\u30ed\u30b9\u30bb\u30eb<\/a>\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306b\u8cfc\u5165\u3092\u4fc3\u3059\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p><p>\u5c0f\u58f2\u4e8b\u696d\u8005\u306f\u3001\u5546\u54c1\u30ec\u30b3\u30e1\u30f3\u30c9\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3059\u308b\u3053\u3068\u3067\u3001\u3053\u306e\u6226\u7565\u3092\u3055\u3089\u306b\u9032\u5316\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u95b2\u89a7\u884c\u52d5\u3084\u8cfc\u5165\u5c65\u6b74\u3092\u6d3b\u7528\u3057\u3001<a href=\"https:\/\/news.cafe24.com\/jp\/what-is-big-data\/\">\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf<\/a>\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u6d88\u8cbb\u8005\u306b\u95a2\u9023\u3059\u308b\u5546\u54c1\u30ec\u30b3\u30e1\u30f3\u30c9\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p><h4>\u30ec\u30b8\u5f85\u3061\u306e\u5217\u306b\u5bfe\u3059\u308b\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0 vs 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href=\"https:\/\/news.cafe24.com\/jp\/what-is-customer-retention\/\">\u9867\u5ba2\u7dad\u6301\u30d7\u30ed\u30b0\u30e9\u30e0<\/a>\u3092\u4fc3\u9032\u3059\u308b\u306e\u306b\u6700\u9069\u306a\u30b9\u30da\u30fc\u30b9\u3067\u3059\u3002<\/p><h2>Cafe24\u306a\u3089\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u30c4\u30fc\u30eb\u4e00\u5f0f\u3092\u63d0\u4f9b\u53ef\u80fd<\/h2><p>\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u306f\u3001\u3082\u306f\u3084\u5b9f\u5e97\u8217\u3060\u3051\u306e\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u306b\u79fb\u884c\u3059\u308b\u306b\u3064\u308c\u3066\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\u306f\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u6226\u8853\u3092\u6d3b\u7528\u3057\u3001\u6d88\u8cbb\u8005\u306b\u307e\u308b\u3067\u30ea\u30a2\u30eb\u306a\u30aa\u30f3\u30e9\u30a4\u30f3\u8cfc\u8cb7\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u65b9\u6cd5\u3092\u6a21\u7d22\u3057\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002<\/p><p>\u7d76\u3048\u305a\u5909\u5316\u3059\u308be\u30b3\u30de\u30fc\u30b9\u74b0\u5883\u3067\u3001Cafe24\u306f\u7d99\u7d9a\u7684\u306a\u6210\u529f\u306e\u305f\u3081\u306b\u5fc5\u8981\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u5c0f\u58f2\u4e8b\u696d\u8005\u3068D2C\u30d6\u30e9\u30f3\u30c9\u306b\u63d0\u4f9b\u3059\u308b\u3088\u3046\u52aa\u3081\u3066\u3044\u307e\u3059\u3002\u305d\u3046\u3057\u305f\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u306f\u3001\u9867\u5ba2\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u5305\u62ec\u7684\u306a\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u30c4\u30fc\u30eb\u4e00\u5f0f\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p><p>Cafe24\u306f\u3001\u5c0f\u58f2\u4e8b\u696d\u8005\u304c\u30d3\u30b8\u30cd\u30b9\u3092\u59cb\u3081\u308b\u305f\u3081\u306e<a 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