{"id":6161,"date":"2021-09-14T11:37:14","date_gmt":"2021-09-14T02:37:14","guid":{"rendered":"https:\/\/news.cafe24.com\/jp\/?p=6161"},"modified":"2021-12-21T12:42:06","modified_gmt":"2021-12-21T03:42:06","slug":"social-commerce-brings-buyers-journey-to-direct-to-consumer-brands","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/jp\/social-commerce-brings-buyers-journey-to-direct-to-consumer-brands\/","title":{"rendered":"\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u304c\u6d88\u8cbb\u8005\u3068D2C\u30d6\u30e9\u30f3\u30c9\u306e\u67b6\u3051\u6a4b\u306b\u306a\u308b"},"content":{"rendered":"<p><em>SNS\u306f\u3001\u65b0\u3057\u3044\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u6a5f\u80fd\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001e\u30b3\u30de\u30fc\u30b9\u306e\u6210\u9577\u306e\u6ce2\u306b\u4e57\u308d\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u6210\u9577\u30c8\u30ec\u30f3\u30c9\u3068\u6210\u9577\u6a5f\u4f1a\u304c\u30d6\u30e9\u30f3\u30c9\u3084\u4f01\u696d\u306b\u3069\u3046\u3044\u3063\u305f\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u304b\u3001\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/em><\/p><figure id=\"attachment_6164\" aria-describedby=\"caption-attachment-6164\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6164 size-full\" src=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/09\/GettyImages-1132336661.jpg\" alt=\"\" width=\"1000\" height=\"747\" srcset=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/09\/GettyImages-1132336661.jpg 1000w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/09\/GettyImages-1132336661-300x224.jpg 300w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/09\/GettyImages-1132336661-768x574.jpg 768w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/09\/GettyImages-1132336661-750x560.jpg 750w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-6164\" class=\"wp-caption-text\">Source: Gettyimagesbank<\/figcaption><\/figure><p>SNS\u3068e\u30b3\u30de\u30fc\u30b9\u306f\u5bc6\u63a5\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u3002<a href=\"https:\/\/www.emarketer.com\/content\/social-commerce-2021\">eMarketer\u306e\u30ec\u30dd\u30fc\u30c8<\/a>\u306b\u3088\u308b\u3068\u3001\u7c73\u56fd\u3067\u306f2020\u5e74\u306e\u6642\u70b9\u3067\u30018,010\u4e07\u4eba\u304c\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u7d4c\u7531\u3067\u8cb7\u3044\u7269\u3092\u3057\u305f\u3053\u3068\u304c\u3042\u308a\u3001\u524d\u5e74\u5ea6\u304b\u308925.2\uff05\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u6210\u9577\u30c8\u30ec\u30f3\u30c9\u306f\u4eca\u5f8c\u3082\u7d99\u7d9a\u3057\u30012021\u5e74\u306b\u306f9,040\u4e07\u4eba\u306b\u306a\u308b\u3053\u3068\u304c\u898b\u8fbc\u307e\u308c\u307e\u3059\u3002<\/p><p>D2C\u30d6\u30e9\u30f3\u30c9\u304c\u3053\u3046\u3057\u305f\u6d88\u8cbb\u8005\u884c\u52d5\u3092\u30d3\u30b8\u30cd\u30b9\u306b\u53d6\u308a\u5165\u308c\u308b\u305f\u3081\u306b\u306f\u3001\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u7d4c\u7531\u3067\u8cb7\u3044\u7269\u3059\u308b\u4eba\u304c\u5897\u3048\u3066\u3044\u304f\u306b\u3064\u308c\u3066\u3001<a href=\"https:\/\/news.cafe24.com\/jp\/social-media-platforms-are-racing-to-integrate-e-commerce-features\/\">\u3055\u307e\u3056\u307e\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304ce\u30b3\u30de\u30fc\u30b9\u6a5f\u80fd\u3092\u9069\u5fdc\u304a\u3088\u3073\u7d71\u5408<\/a>\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p><p>\u3057\u304b\u3057\u3001SNS\u4f01\u696d\u304c\u65b0\u3057\u3044\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u6a5f\u80fd\u3068\u3044\u3046\u8ab2\u984c\u306b\u76f4\u9762\u3057\u3066\u3044\u308b\u4e2d\u3067\u3001D2C\u30d6\u30e9\u30f3\u30c9\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30c1\u30e3\u30cd\u30eb\u3092\u6d3b\u7528\u3059\u308b\u306e\u306f\u6709\u52b9\u7684\u306a\u9078\u629e\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u304b\uff1f<\/p><h2>\u30bd\u30fc\u30b7\u30e3\u30eb\u30c1\u30e3\u30cd\u30eb\u306e\u6d3b\u7528\u3067\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u95a2\u308f\u308b\u74b0\u5883\u5909\u5316\u306e\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u7de9\u548c\u3059\u308b<\/h2><p>\u30de\u30fc\u30b1\u30bf\u30fc\u3068D2C\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30a2\u30c3\u30d7\u30eb\u306e\u5e83\u544a\u306b\u304a\u3051\u308b\u30aa\u30d7\u30c8\u30a2\u30a6\u30c8\u3068\u30b0\u30fc\u30b0\u30eb\u306e\u5c06\u6765\u7684\u306a\u30af\u30c3\u30ad\u30fc\u30ec\u30b9\u65b9\u91dd\u3068\u3044\u3046\u554f\u984c\u306b\u76f4\u9762\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u30c7\u30d0\u30a4\u30b9\u30ec\u30d9\u30eb\u306e\u8ffd\u8de1\u30c7\u30fc\u30bf\u3078\u306e\u30a2\u30af\u30bb\u30b9\u304c\u5236\u9650\u3055\u308c\u308b\u305f\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3092\u6349\u3048\u3001\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u3088\u308a\u56f0\u96e3\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u8ca9\u58f2\u306e\u53d6\u7d44\u307f\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u78ba\u8a8d\u3059\u308b\u6a5f\u4f1a\u304c\u6e1b\u3063\u3066\u3057\u307e\u3046\u306e\u3067\u3059\u3002<\/p><p><a href=\"https:\/\/www.forbes.com\/sites\/johnkoetsier\/2021\/04\/26\/ios-14-is-apple-ceo-tim-cooks-big-fat-kiss-to-facebook-twitter-pinterest-google-snap-reddit-and-other-major-platforms\/?sh=543e781f7c1d\">Forbes<\/a>\u306f\u3053\u306e\u554f\u984c\u306b\u3064\u3044\u3066\u8a73\u7d30\u306b\u8b70\u8ad6\u3057\u3066\u304a\u308a\u3001\u5404SNS\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u306f\u81ea\u793e\u30c7\u30fc\u30bf\u304c\u3042\u308b\u3053\u3068\u3092\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\u3002\u305f\u3057\u304b\u306b\u3001\u4f01\u696d\u9593\u304a\u3088\u3073\u30a2\u30d7\u30ea\u9593\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u30c7\u30d0\u30a4\u30b9\u30ec\u30d9\u30eb\u306e\u30c7\u30fc\u30bf\u3078\u306e\u30a2\u30af\u30bb\u30b9\u306b\u306f\u5236\u9650\u304c\u3042\u308a\u307e\u3059\u3057\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30dd\u30ea\u30b7\u30fc\u3082\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001SNS\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u767b\u9332\u4f1a\u54e1\u306b\u3064\u3044\u3066\u3001\u3053\u308c\u3089\u306f\u8a72\u5f53\u3057\u307e\u305b\u3093\u3002<\/p><p>\u305f\u3068\u3048\u3070\u3001D2C\u30d6\u30e9\u30f3\u30c9\u306e\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30a2\u30d7\u30ea\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306bFacebook\u3067\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u884c\u3059\u308b\u306b\u306f\u3001Facebook\u3068\u30d6\u30e9\u30f3\u30c9\u306e\u30a2\u30d7\u30ea\u53cc\u65b9\u3067\u5b8c\u5168\u306a\u5e83\u544a\u8ffd\u8de1\u306e\u8a31\u8afe\u53d6\u5f97\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u305d\u306eSNS\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e0a\u3067\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u305f\u3081\u306eFacebook\u5e83\u544a\u306b\u306f\u3001\u3053\u308c\u3089\u306e\u8a31\u8afe\u53d6\u5f97\u306f\u5fc5\u8981\u3042\u308a\u307e\u305b\u3093\u3002Twitter\u4e0a\u3067\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306a\u3069\u3001Twitter\u3067\u306e\u5e83\u544a\u306b\u3064\u3044\u3066\u3082\u540c\u3058\u3053\u3068\u304c\u8a00\u3048\u307e\u3059\u3002\u3064\u307e\u308a\u3001SNS\u30c1\u30e3\u30cd\u30eb\u306f\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306e\u5236\u9650\u306a\u3057\u306b\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5185\u3067\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p><p>\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30c1\u30e3\u30cd\u30eb\u3067\u3088\u308a\u7a4d\u6975\u7684\u306b\u6d3b\u52d5\u3057\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e0a\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u3002 <a href=\"https:\/\/wearesocial.com\/au\/blog\/2021\/07\/digital-2021-july-global-statshot-digital-audiences-swell-but-there-may-be-trouble-ahead\">2021\u5e747\u6708\u306eWe Are Social\u306e\u30ec\u30dd\u30fc\u30c8<\/a>\u306b\u3088\u308b\u3068\u3001\u4e16\u754c\u306b\u306f44.8\u5104\u4eba\u306eSNS\u30e6\u30fc\u30b6\u30fc\u304c\u304a\u308a\u3001\u6628\u5e74\u304b\u308913\uff05\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306e\u30c7\u30fc\u30bf\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306b\u4f9d\u5b58\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u6d88\u8cbb\u8005\u304c\u65e2\u306b\u4f1a\u54e1\u767b\u9332\u6e08\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30c1\u30e3\u30cd\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u30d9\u30fc\u30b9\u3092\u69cb\u7bc9\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p><h2>SNS\u3092\u30b3\u30f3\u30c6\u30f3\u30c4\u65bd\u7b56\u306e\u6700\u524d\u7dda\u306b\u304a\u304f\u3079\u304d\u7406\u7531<\/h2><figure id=\"attachment_6162\" aria-describedby=\"caption-attachment-6162\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6162\" src=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/09\/GettyImages-1279785302.jpg\" alt=\"\" width=\"1000\" height=\"571\" srcset=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/09\/GettyImages-1279785302.jpg 1000w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/09\/GettyImages-1279785302-300x171.jpg 300w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/09\/GettyImages-1279785302-768x439.jpg 768w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/09\/GettyImages-1279785302-750x428.jpg 750w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-6162\" class=\"wp-caption-text\">Source: Gettyimagesbank<\/figcaption><\/figure><p><a href=\"https:\/\/newsroom.tiktok.com\/en-us\/new-study-finds-people-come-to-tiktok-to-lift-their-spirits\">TikTok\u30e6\u30fc\u30b6\u30fc\u306e52\uff05<\/a>\u306fTikTok\u4e0a\u3067\u5e83\u544a\u304b\u3089\u5546\u54c1\u3092\u898b\u3064\u3051\u308b\u3068\u306e\u3053\u3068\u3067\u3059\u304c\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u5358\u306b\u5e83\u544a\u306b\u4f9d\u5b58\u3059\u308b\u3079\u304d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5e83\u544a\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e\u3042\u3089\u3086\u308b\u90e8\u5206\u3067\u6d88\u8cbb\u8005\u3068\u3064\u306a\u304c\u308b\u3088\u3046\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30d7\u30c3\u30b7\u30e5\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p><p><a href=\"https:\/\/www.facebook.com\/business\/news\/see-how-to-connect-with-new-audiences-and-drive-results-on-instagram\">66\uff05\u306e\u30e6\u30fc\u30b6\u30fc<\/a>\u304cInstagram\u3067\u30d6\u30e9\u30f3\u30c9\u3068\u3084\u308a\u53d6\u308a\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3092\u8003\u616e\u3057\u3066\u4f01\u696d\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u6295\u7a3f\u3078\u306e\u30b3\u30e1\u30f3\u30c8\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u306e\u95a2\u308f\u308a\u3001<a href=\"https:\/\/news.cafe24.com\/jp\/what-is-user-generated-content-ugc-2\/\">\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\uff08UGC\uff09<\/a>\u306e\u6295\u7a3f\u3001D2C\u30d6\u30e9\u30f3\u30c9\u306e\u81ea\u793e\u30b5\u30a4\u30c8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u306a\u3069\u3001\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u4fc3\u9032\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p><p>SNS\u3067\u306e\u5b58\u5728\u611f\u3092\u9ad8\u3081\u3001\u898b\u8fbc\u307f\u5ba2\u3092\u4f5c\u308a\u3001\u5f15\u304d\u4ed8\u3051\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u5c0f\u58f2\u4e8b\u696d\u8005\u306b\u306f\u3001Cafe24\u306e\u3055\u307e\u3056\u307e\u306a\u30c4\u30fc\u30eb\u3068\u30b5\u30fc\u30d3\u30b9\u306e\u6d3b\u7528\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002Cafe24\u304c\u63d0\u4f9b\u3059\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u4f8b\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p><ul><li><strong>Cafe24\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0:<\/strong> \u5c0f\u58f2\u4e8b\u696d\u8005\u3092\u9069\u5207\u306a\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u3064\u306a\u304e\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u7d50\u3073\u3001\u898b\u8fbc\u307f\u5ba2\u3092\u4f5c\u308b\u30b5\u30dd\u30fc\u30c8\u3092\u884c\u3044\u307e\u3059\u3002<\/li><li><strong>Edibot\u30bd\u30fc\u30b7\u30e3\u30eb:\u00a0<\/strong> \u30bd\u30fc\u30b7\u30e3\u30eb\u30c1\u30e3\u30cd\u30eb\u306e\u7d71\u5408\u3068\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u30d7\u30ec\u30bc\u30f3\u30b9\u7ba1\u7406\u3092\u5bb9\u6613\u306b\u3057\u307e\u3059\u3002<\/li><li><strong>Review Talk Talk\u3001V Review:<\/strong> SNS\u4e0a\u306e\u30d6\u30e9\u30f3\u30c9\u6a29\u5a01\u6027\u306e\u5411\u4e0a\u306b\u5411\u3051\u305f\u3001\u753b\u50cf\u30ec\u30d3\u30e5\u30fc\u3084\u52d5\u753b\u30ec\u30d3\u30e5\u30fc\u53ca\u3073\u3001UGC\u306e\u6d3b\u7528\u3002<\/li><li><strong>Facebook\u30c1\u30e3\u30cd\u30eb:<\/strong> Facebook\u30b7\u30e7\u30c3\u30d7\u3084Instagram\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306a\u3069\u306eSNS\u3067\u30b9\u30c8\u30a2\u8ca9\u58f2\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001Facebook\u30d4\u30af\u30bb\u30eb\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u3066\u3001\u5e83\u544a\u7d71\u5408\u3068\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u6700\u9069\u5316\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/li><\/ul><p>SNS\u3067\u9867\u5ba2\u3092\u5f15\u304d\u4ed8\u3051\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u3092\u3088\u308a\u3088\u304f\u7406\u89e3\u3067\u304d\u307e\u3059\u3002\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3066\u3001\u3059\u3079\u3066\u306e\u30c1\u30e3\u30cd\u30eb\u306b\u308f\u305f\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6539\u5584\u51fa\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p><h2>SNS\u3068EC\u304c\u6210\u9577\u306e\u4e21\u8f2a\u3068\u306a\u308b<\/h2><p>\u6d88\u8cbb\u8005\u306f\u3059\u3067\u306b\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3001\u65b0\u3057\u3044\u30d6\u30e9\u30f3\u30c9\u3084\u88fd\u54c1\u3092\u898b\u3064\u3051\u3066\u3044\u307e\u3059\u3002Hootsuite\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u4e16\u754c\u4e2d\u306e\u30e6\u30fc\u30b6\u30fc\u305f\u3061\u304cSNS\u306b\u30ed\u30b0\u30a4\u30f3\u3059\u308b\u4e3b\u306a\u7406\u7531\u3068\u3057\u3066\u3001\u300c\u8cfc\u5165\u3059\u308b\u88fd\u54c1\u3092\u8abf\u3079\u308b\u3053\u3068\u300d\u304c27.5\uff05\u3092\u5360\u3081\u305f\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p><p>\u8fd1\u5e74\u306e\u6d88\u8cbb\u8005\u884c\u52d5\u3068SNS\u306ee\u30b3\u30de\u30fc\u30b9\u3078\u306e\u79fb\u884c\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306b\u88fd\u54c1\u3092\u9732\u51fa\u3059\u308b\u826f\u3044\u6a5f\u4f1a\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u5358\u4e00\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u767a\u898b\u3068\u8cfc\u5165\u306e\u30d5\u30a7\u30fc\u30ba\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3051\u308b\u30b9\u30c8\u30ec\u30b9\u3092\u6e1b\u3089\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p><p>\u305f\u3068\u3048\u3070\u3001Cafe24\u3068Facebook\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306b\u3088\u308a\u3001\u5c0f\u58f2\u4e8b\u696d\u8005\u306f\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30c7\u30fc\u30bf\u7d71\u5408\u3067D2C\u30b9\u30c8\u30a2\u30d5\u30ed\u30f3\u30c8\u3068Facebook\u30b7\u30e7\u30c3\u30d7\u3092\u7ba1\u7406\u3067\u304d\u307e\u3059\u3002\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\u7ba1\u7406\u306e\u52b4\u529b\u3092\u500d\u5897\u3055\u305b\u308b\u3053\u3068\u306a\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u3088\u308a\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u30ea\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002\u307e\u305f\u3001\u6d88\u8cbb\u8005\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u8cfc\u8cb7\u884c\u52d5\u6642\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u6e1b\u3089\u3059\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p><p>\u3088\u308a\u591a\u304f\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u3053\u306e\u3088\u3046\u306a\u65b0\u3057\u3044e\u30b3\u30de\u30fc\u30b9\u7d71\u5408\u3092\u9032\u3081\u308b\u306b\u3064\u308c\u3066\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u8a73\u3057\u3044\u6d88\u8cbb\u8005\u304cSNS\u4e0a\u3067\u3088\u308a\u9ad8\u3044\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u898b\u305b\u308b\u3067\u3057\u3087\u3046\u3002\u3057\u304b\u3057\u3001\u76ee\u306e\u80a5\u3048\u305f\u6d88\u8cbb\u8005\u306f\u3001D2C\u30d6\u30e9\u30f3\u30c9\u306e\u81ea\u793e\u30b5\u30a4\u30c8\u304c\u63d0\u4f9b\u3059\u308b\u3088\u308a\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u8cfc\u8cb7\u4f53\u9a13\u3082\u671b\u3093\u3067\u3044\u307e\u3059\u3002<\/p><h2>EC\u306e\u672a\u6765\u306b\u5411\u3051\u3066\u5bc6\u63a5\u306b\u95a2\u308f\u308bSNS\u3068D2C\u30d6\u30e9\u30f3\u30c9<\/h2><figure id=\"attachment_6163\" aria-describedby=\"caption-attachment-6163\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6163 size-full\" src=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/09\/GettyImages-1338846188.jpg\" alt=\"\" width=\"1000\" height=\"563\" srcset=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/09\/GettyImages-1338846188.jpg 1000w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/09\/GettyImages-1338846188-300x169.jpg 300w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/09\/GettyImages-1338846188-768x432.jpg 768w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/09\/GettyImages-1338846188-750x422.jpg 750w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-6163\" class=\"wp-caption-text\">Source: Gettyimagesbank<\/figcaption><\/figure><p>e\u30b3\u30de\u30fc\u30b9\u306e\u7d71\u5408\u306b\u95a2\u3057\u3066\u306f\u307e\u3060\u521d\u671f\u6bb5\u968e\u306b\u3042\u308bSNS\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3082\u3042\u308b\u305f\u3081\u3001\u3088\u308a\u30b7\u30fc\u30e0\u30ec\u30b9\u3067\u5305\u62ec\u7684\u306a\u8cfc\u8cb7\u4f53\u9a13\u306e\u305f\u3081\u306b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u6539\u4fee\u3057\u3066\u3044\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u5834\u5408\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306fe\u30b3\u30de\u30fc\u30b9\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u63a8\u9032\u306e\u4e3b\u529b\u3068\u3057\u3066\u6a5f\u80fd\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001Facebook\u306f2020\u5e74\u7b2c4\u56db\u534a\u671f\u306b<a href=\"https:\/\/news.cafe24.com\/jp\/facebook-shops-easier-dtc-brand-discovery-for-gen-z\/\">D2C\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e40\uff05<\/a>\u3092\u5360\u3081\u3001<a 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