{"id":6101,"date":"2021-07-30T15:31:57","date_gmt":"2021-07-30T06:31:57","guid":{"rendered":"https:\/\/news.cafe24.com\/jp\/?p=6101"},"modified":"2021-08-11T16:58:04","modified_gmt":"2021-08-11T07:58:04","slug":"what-is-marketing-automation","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/jp\/what-is-marketing-automation\/","title":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3068\u306f\uff1f"},"content":{"rendered":"<p><em>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u3001\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u6d3b\u7528\u3057\u3001\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u5168\u4f53\u3092\u901a\u3058\u3066\u30d6\u30e9\u30f3\u30c9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30bf\u30b9\u30af\u3068\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u81ea\u52d5\u5316\u3001\u7c21\u7d20\u5316\u3001\u5408\u7406\u5316\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/em><\/p><h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066<\/h2><figure id=\"attachment_6102\" aria-describedby=\"caption-attachment-6102\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6102\" src=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/08\/GettyImages-1317647339.jpg\" alt=\"\" width=\"1000\" height=\"492\" srcset=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/08\/GettyImages-1317647339.jpg 1000w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/08\/GettyImages-1317647339-300x148.jpg 300w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/08\/GettyImages-1317647339-768x378.jpg 768w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/08\/GettyImages-1317647339-750x369.jpg 750w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-6102\" class=\"wp-caption-text\">Source: 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href=\"https:\/\/moosend.com\/blog\/10-marketing-automation-statistics-need-know\/\">\u4f01\u696d\u306e63\uff05<\/a>\u306f\u3001\u58f2\u4e0a\u3068\u6295\u8cc7\u53ce\u76ca\u7387\uff08ROI\uff09\u306b\u304a\u3044\u3066\u7af6\u5408\u4ed6\u793e\u3092\u4e0a\u56de\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u6570\u5b57\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u304c\u30d6\u30e9\u30f3\u30c9\u306e\u7af6\u4e89\u529b\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3053\u3068\u3068\u3001<a href=\"https:\/\/resources.industrydive.com\/state-of-marketing-automation-2019-survey-report\">75\uff05\u306e\u4f01\u696d<\/a>\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3092\u63a1\u7528\u3057\u3066\u3044\u308b\u7406\u7531\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p><p>\u898b\u8fbc\u307f\u5ba2\u3092\u4f5c\u308b\u3053\u3068\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e<a href=\"https:\/\/www.invespcro.com\/blog\/marketing-automation\/\">\u6700\u3082\u6226\u7565\u7684\u306a\u76ee\u6a19<\/a>\u3067\u3042\u308a\u3001\u4f01\u696d\u306e\u6700\u512a\u5148\u4e8b\u9805\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<a href=\"https:\/\/www.emailmonday.com\/marketing-automation-statistics-overview\/\">\u30e6\u30fc\u30b6\u30fc\u306e80\uff05<\/a>\u304c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u81ea\u52d5\u5316\u3057\u305f\u76f4\u5f8c\u306b\u898b\u8fbc\u307f\u5ba2\u306e\u5897\u52a0\u3092\u8a8d\u3081\u3066\u304a\u308a\u3001\u3053\u306e\u70b9\u3067\u6295\u8cc7\u3059\u308b\u4fa1\u5024\u304c\u3042\u308b\u3068\u3044\u3048\u307e\u3059\u3002\u307e\u305f\u3001\u80b2\u6210\u3055\u308c\u305f\u898b\u8fbc\u307f\u5ba2\u306f\u3001\u304a\u91d1\u3092\u652f\u6255\u3046\u6d88\u8cbb\u8005\u306b\u8ee2\u63db\u3059\u308b\u3068\u3001<a href=\"https:\/\/www.marketo.com\/lead-nurturing\/\">\u5168\u4f53\u306e\u8cfc\u5165\u984d\u304c47\uff05\u3082\u5897\u3048\u308b<\/a>\u305f\u3081\u3001\u898b\u8fbc\u307f\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u4fc3\u9032\u3057\u3066\u4fe1\u983c\u3068\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u69cb\u7bc9\u3059\u308b\u306e\u306b\u3082\u5f79\u7acb\u3063\u3066\u3044\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u91cf\u3068\u8cea\u3092\u660e\u78ba\u306b\u5411\u4e0a\u3055\u305b\u3001\u3059\u3079\u3066\u306eDirect-to-Consumer\uff08D2C\uff09\u5c0f\u58f2\u4e8b\u696d\u8005\u306e\u53ce\u76ca\u306b\u76f4\u63a5\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u3067\u3059\u3002<\/p><p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a\u3001\u4f01\u696d\u304c\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u30b3\u30b9\u30c8\u3092\u7bc0\u7d04\u3067\u304d\u308b\u3068\u3044\u3046\u898b\u89e3\u3082\u3042\u308a\u307e\u3059\u3002<a href=\"https:\/\/nucleusresearch.com\/research\/single\/marketing-drives-crm-roi\/\">Nucleus\u793e<\/a>\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a\u3001\u8af8\u7d4c\u8cbb\u304c12.2\uff05\u524a\u6e1b\u3055\u308c\u308b\u3068\u540c\u6642\u306b\u3001\u55b6\u696d\u306e\u751f\u7523\u6027\u304c14.5\uff05\u5411\u4e0a\u3059\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u3092\u5b9f\u88c5\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u306f\u3001<a 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