{"id":6072,"date":"2021-06-23T16:23:10","date_gmt":"2021-06-23T07:23:10","guid":{"rendered":"https:\/\/news.cafe24.com\/jp\/?p=6072"},"modified":"2022-05-26T09:26:37","modified_gmt":"2022-05-26T00:26:37","slug":"what-is-omnichannel-marketing","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/jp\/what-is-omnichannel-marketing\/","title":{"rendered":"\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f?"},"content":{"rendered":"<p><em>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u30d6\u30e9\u30f3\u30c9\u6226\u7565\u306e\u4e00\u3064\u3067\u3059\u3002\u8907\u6570\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30c1\u30e3\u30cd\u30eb\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u30c1\u30e3\u30cd\u30eb\u306b\u307e\u305f\u304c\u3063\u3066\u3001\u7d71\u4e00\u3055\u308c\u305f\u30d6\u30e9\u30f3\u30c9\u306e\u30d7\u30ec\u30bc\u30f3\u30b9\u3068\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u78ba\u7acb\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u306e\u8cb7\u3044\u7269\u306e\u6700\u521d\u304b\u3089\u6700\u5f8c\u307e\u3067\u4e00\u8cab\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u3044\u3044\u307e\u3059\u3002<\/em><br \/><b><\/b><\/p><figure id=\"attachment_6073\" aria-describedby=\"caption-attachment-6073\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6073\" src=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/06\/GettyImages-940800404.jpg\" alt=\"\" width=\"1000\" height=\"563\" srcset=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/06\/GettyImages-940800404.jpg 1000w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/06\/GettyImages-940800404-300x169.jpg 300w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/06\/GettyImages-940800404-768x432.jpg 768w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/06\/GettyImages-940800404-750x422.jpg 750w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-6073\" class=\"wp-caption-text\">Source: Gettyimagesbank<\/figcaption><\/figure><h2>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066<\/h2><p>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u540c\u3058\u610f\u5473\u3067\u4f7f\u308f\u308c\u308b\u3053\u3068\u304c\u3088\u304f\u3042\u308a\u307e\u3059\u3002\u3053\u306e2\u3064\u306e\u6226\u7565\u306f\u5b9f\u969b\u306b\u306f\u7570\u306a\u308b\u306e\u3067\u3001\u307e\u305a\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9a\u7fa9\u3057\u3066\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7406\u89e3\u3092\u9032\u3081\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p><p>\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u901a\u3058\u3066\u6d88\u8cbb\u8005\u3068\u5bfe\u8a71\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3067\u3059\u3002\u5370\u5237\u5e83\u544a\u3001\u30c1\u30e9\u30b7\u3001SNS\u3001\u30c6\u30ad\u30b9\u30c8\u30e1\u30c3\u30bb\u30fc\u30b8\u3001E\u30e1\u30fc\u30eb\u3001\u304a\u3088\u3073Web\u30b5\u30a4\u30c8\u3092\u4ecb\u3057\u3066\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u5229\u7528\u53ef\u80fd\u306a\u3059\u3079\u3066\u306e\u30c1\u30e3\u30cd\u30eb\u306b\u308f\u305f\u3063\u3066\u7279\u5b9a\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u767a\u4fe1\u3057\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u5404\u30c1\u30e3\u30cd\u30eb\u306f\u4e92\u3044\u306b\u72ec\u7acb\u3057\u3066\u304a\u308a\u3001\u305d\u308c\u305e\u308c\u72ec\u81ea\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u6c42\u3081\u3089\u308c\u3001\u6700\u7d42\u7684\u306b\u306f\u3001\u53ef\u80fd\u306a\u9650\u308a\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u3092\u76ee\u6a19\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p><p>\u540c\u69d8\u306b\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u3001\u97f3\u58f0\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u304c\u7d71\u4e00\u3055\u308c\u305f\u3001\u3055\u307e\u3056\u307e\u306a\u30c1\u30e3\u30cd\u30eb\u3092\u4ecb\u3057\u305f\u6d88\u8cbb\u8005\u3068\u306e\u3084\u308a\u53d6\u308a\u3082\u542b\u307e\u308c\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u3068\u306f\u7570\u306a\u308a\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u3067\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u3055\u307e\u3056\u307e\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u3059\u3079\u3066\u7d71\u5408\u3057\u3066\u3001\u4e00\u8cab\u3057\u3066\u7e4b\u304c\u3063\u305f\u30d6\u30e9\u30f3\u30c9\u4f53\u9a13\u3092\u6d88\u8cbb\u8005\u306b\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p><p>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u76ee\u6a19\u306f\u3001\u6d88\u8cbb\u8005\u304c\u30c1\u30e3\u30cd\u30eb\u9593\u3092\u79fb\u52d5\u3059\u308b\u3068\u304d\u306b\u3001\u5408\u7406\u7684\u3067\u4e00\u8cab\u3057\u305f\u8cb7\u3044\u7269\u4f53\u9a13\u3092\u5b9f\u73fe\u3055\u305b\u308b\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002\u8fd1\u5e74\u306e\u6d88\u8cbb\u8005\u306f\u6d88\u8cbb\u8005\u81ea\u8eab\u304c\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306e\u4e00\u90e8\u3067\u3059\u3002\u6d88\u8cbb\u8005\u306f\u3001\u5546\u54c1\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304b\u3089\u59cb\u307e\u308a\u3001\u8cfc\u5165\u3059\u308b\u3053\u3068\u3067\u7d42\u308f\u308b\u8cb7\u3044\u7269\u4f53\u9a13\u306e\u9593\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u63a5\u70b9\u3092\u6301\u3061\u307e\u3059\u3002\u30cf\u30fc\u30d0\u30fc\u30c9\u30d3\u30b8\u30cd\u30b9\u30ec\u30d3\u30e5\u30fc\u306b\u3088\u308b\u3068\u3001<a href=\"https:\/\/hbr.org\/2017\/01\/a-study-of-46000-shoppers-shows-that-omnichannel-retailing-works\">\u6d88\u8cbb\u8005\u306e73\uff05<\/a>\u304c\u8cb7\u3044\u7269\u4e2d\u306b\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u5225\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001<a href=\"https:\/\/www.pymnts.com\/news\/mobile-payments\/2019\/in-store-smartphones\/#:~:text=In%20the%20study%2C%20nearly%20half,them%20while%20shopping%20in%20stores.&amp;text=Nearly%20half%20(46.8%20percent)%20use,percent)%20look%20up%20product%20information.\">\u6d88\u8cbb\u8005\u306e48\uff05\u304c\u3001\u5e97\u8217\u3067\u30a2\u30d7\u30ea\u5185\u5272\u5f15\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3066\u304b\u3089\u8cb7\u3044\u7269<\/a>\u3092\u3057\u305f\u308a\u3001\u5546\u54c1\u60c5\u5831\u3092\u8abf\u3079\u305f\u308a\u3001\u7af6\u5408\u4ed6\u793e\u88fd\u54c1\u306e\u4fa1\u683c\u3092\u6bd4\u8f03\u3057\u305f\u308a\u3057\u306a\u304c\u3089\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3066\u3044\u307e\u3059\u3002<\/p><h2>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u52b9\u679c\u7684\u306b\u5b9f\u65bd\u3059\u308b\u65b9\u6cd5<\/h2><p>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u6d88\u8cbb\u8005\u3092\u6226\u7565\u306e\u4e2d\u5fc3\u306b\u636e\u3048\u3066\u8003\u3048\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u3001\u304a\u3088\u3073\u305d\u306e\u9593\u306e\u3059\u3079\u3066\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u3066\u4e00\u8cab\u3057\u305f\u4f53\u9a13\u3092\u78ba\u5b9f\u306b\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p><p>\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u306f\u3001\u4f01\u696d\u306f\u3059\u3079\u3066\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u901a\u3058\u3066\u4e00\u8cab\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u63d0\u4f9b\u3057\u3001\u305d\u306e\u4f53\u9a13\u3092\u901a\u3058\u3066\u3001\u89aa\u3057\u307f\u3084\u3059\u3055\u3092\u9ad8\u3081\u3001\u6d88\u8cbb\u8005\u3068\u306e\u95a2\u4fc2\u3092\u3088\u308a\u826f\u3044\u3082\u306e\u306b\u3067\u304d\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u6d88\u8cbb\u8005\u306e\u30cb\u30fc\u30ba\u3068\u6d88\u8cbb\u8005\u304c\u4f7f\u7528\u3059\u308b\u30c1\u30e3\u30cd\u30eb\u306b\u5fdc\u3058\u3066\u30d6\u30e9\u30f3\u30c9\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5fae\u8abf\u6574\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u826f\u3044\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p><p>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7d50\u679c\u3092\u6700\u5927\u5316\u3059\u3079\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u6b21\u306e\u5fc5\u8981\u306a\u624b\u9806\u3092\u5b9f\u884c\u3057\u307e\u3059\uff1a<\/p><ul><li><b>\u6d88\u8cbb\u8005\u3092\u77e5\u308b\u3002<\/b>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6700\u7d42\u76ee\u6a19\u306f\u3001\u6d88\u8cbb\u8005\u306b\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u4f01\u696d\u306f\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3001\u3064\u307e\u308a\u3001\u5f7c\u3089\u304c\u591a\u304f\u306e\u6642\u9593\u3092\u3069\u3053\u3067\u904e\u3054\u3057\u3001\u3069\u306e\u3088\u3046\u306b\u904e\u3054\u3059\u304b\u3092\u7406\u89e3\u3057\u3001\u5c5e\u6027(\u30c7\u30e2\u30b0\u30e9)\u3001\u8cb7\u3044\u7269\u306e\u7fd2\u6163\u3001\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u3001\u5e97\u8217\u3068\u306e\u3084\u308a\u53d6\u308a\u306a\u3069\u3001\u8cfc\u5165\u8005\u306e\u30da\u30eb\u30bd\u30ca(\u30e6\u30fc\u30b6\u30fc\u50cf)\u3092\u7279\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/li><li><b>\u30c7\u30b8\u30bf\u30eb\u306b\u304a\u3051\u308b\u5b58\u5728\u611f\u3092\u6700\u5927\u5316\u3059\u308b\u3002<\/b>\u3044\u305f\u308b\u3068\u3053\u308d\u3067\u6d88\u8cbb\u8005\u306b\u63a5\u89e6\u3059\u308b-\u3053\u308c\u306f\u4eca\u5f8c\u307e\u3059\u307e\u3059\u30c7\u30b8\u30bf\u30eb\u5206\u91ce\u3067\u76db\u3093\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u4e16\u754c\u4e2d\u3067\u7d0450\u5104\u306e\u4eba\u3005\u304c\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u6bce\u65e5<a 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