{"id":6060,"date":"2021-05-31T15:45:44","date_gmt":"2021-05-31T06:45:44","guid":{"rendered":"https:\/\/news.cafe24.com\/jp\/?p=6060"},"modified":"2021-06-16T16:07:37","modified_gmt":"2021-06-16T07:07:37","slug":"what-is-social-commerce","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/jp\/what-is-social-commerce\/","title":{"rendered":"\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u3068\u306f\uff1f"},"content":{"rendered":"<p><i>\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u3068\u306f<\/i><i>SNS<\/i><i>\u3092\u901a\u3058\u3066\u88fd\u54c1\u3092\u8ca9\u58f2\u3059\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/i><\/p><h2>\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u306b\u3064\u3044\u3066<\/h2><figure id=\"attachment_6061\" aria-describedby=\"caption-attachment-6061\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6061\" src=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/06\/social-commerce.jpg\" alt=\"\" width=\"1000\" height=\"592\" srcset=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/06\/social-commerce.jpg 1000w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/06\/social-commerce-300x178.jpg 300w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/06\/social-commerce-768x455.jpg 768w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/06\/social-commerce-750x444.jpg 750w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-6061\" class=\"wp-caption-text\">Source: Gettyimagesbank<\/figcaption><\/figure><p>\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u306f\u3001e\u30b3\u30de\u30fc\u30b9\u3068SNS\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u3082\u306e\u3067\u3059\u3002 \u6d88\u8cbb\u8005\u306fFacebook\u3001Instagram\u3001Pinterest\u306a\u3069\u306eSNS\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u901a\u3058\u3066\u7c21\u5358\u306b\u8cb7\u3044\u7269\u304c\u3067\u304d\u307e\u3059\u3002\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u306b\u3088\u3063\u3066\u3001SNS\u3092\u5229\u7528\u3059\u308b\u4e2d\u3067\u3001\u6d88\u8cbb\u8005\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u3059\u308b\u3053\u3068\u304c\u65e5\u5e38\u7684\u306a\u3053\u3068\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p><p>\u30d6\u30e9\u30f3\u30c9\u306f\u3001SNS\u306e\u30da\u30fc\u30b8\u307e\u305f\u306f\u30d3\u30b8\u30cd\u30b9\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u901a\u3058\u3066\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u308c\u3089\u306e\u30da\u30fc\u30b8\u3092\u4f7f\u7528\u3057\u3001\u88fd\u54c1\u306e\u753b\u50cf\u3084\u8a73\u7d30\u60c5\u5831\u3092\u30a2\u30c3\u30d7\u30ed\u30fc\u30c9\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u306a\u3069D2C\uff08Direct-to-Consumer\uff09\u30d3\u30b8\u30cd\u30b9\u3092\u6d3b\u7528\u3059\u308b\u3068\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306b\u76f4\u63a5\u30ea\u30fc\u30c1\u3067\u304d\u307e\u3059\u3002\u4e00\u65b9\u3001\u30e6\u30fc\u30b6\u30fc\u306fSNS\u5e83\u544a\u3084\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30ec\u30b3\u30e1\u30f3\u30c9\u3092\u901a\u3058\u3066\u898b\u3064\u3051\u305f\u30d6\u30e9\u30f3\u30c9\u3092\u30d5\u30a9\u30ed\u30fc\u3057\u307e\u3059\u3002\u5546\u54c1\u306b\u8208\u5473\u3092\u3082\u3063\u305f\u5834\u5408\u306f\u3001\u300c\u30b7\u30e7\u30c3\u30d7\u300d\u30bf\u30d6\u307e\u305f\u306f\u300c\u4eca\u3059\u3050\u8cfc\u5165\u300d\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30b9\u30c8\u30a2\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3001\u305d\u3053\u304b\u3089\u88fd\u54c1\u3092\u8cfc\u5165\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p><p>D2C\u30d6\u30e9\u30f3\u30c9\u304c\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u3092\u91cd\u8996\u3057\u3066\u3044\u308b\u306e\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u304c\u81ea\u5206\u305f\u3061\u306ee\u30b3\u30de\u30fc\u30b9\u3092\u5f37\u5316\u3059\u308b\u8ca9\u58f2\u304a\u3088\u3073\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8cb4\u91cd\u306a\u30c1\u30e3\u30cd\u30eb\u3067\u3042\u308b\u305f\u3081\u3067\u3059\u3002\u5c0f\u58f2\u4e8b\u696d\u8005\u306f\u3053\u3046\u3057\u305fSNS\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u78ba\u56fa\u305f\u308b\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u7bc9\u304d\u3001\u65b0\u898f\u9867\u5ba2\u3092\u5f15\u304d\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p><p>SNS\u30e6\u30fc\u30b6\u30fc\u304cD2C\u3067\u8cb7\u3044\u7269\u3092\u3057\u3066\u3044\u304f\u306e\u306b\u4f34\u3063\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u6d88\u8cbb\u8005\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3057\u3066\u3044\u304d\u307e\u3059\u3002SNS\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e0a\u306e\u9867\u5ba2\u60c5\u5831\u3078\u306e\u30a2\u30af\u30bb\u30b9\u304c\u5236\u9650\u3055\u308c\u308b\u4e00\u65b9\u3001D2C\u30b9\u30c8\u30a2\u3067\u306f\u30c7\u30fc\u30bf\u53ce\u96c6\u3092\u81ea\u5206\u305f\u3061\u3067\u81ea\u7531\u306b\u884c\u3046\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\u3092\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u3068\u7d44\u307f\u8fbc\u3080\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u304b\u3064\u3066\u5229\u7528\u3067\u304d\u306a\u304b\u3063\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u306e\u3067\u3059\u3002\u6d88\u8cbb\u8005\u3092\u5b8c\u5168\u306b\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u3088\u308a\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u9ad8\u3081\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u308a\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u69cb\u7bc9\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u308a\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u3063\u3066D2C\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u3092\u62e1\u5927\u3059\u308b\u305f\u3081\u306b\u3001\u6d88\u8cbb\u8005\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u80b2\u6210\u3057\u3001\u3055\u3089\u306b\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u9ad8\u3081\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p><h2>SNS\u3092\u901a\u3058\u3066\u88fd\u54c1\u3084\u30d6\u30e9\u30f3\u30c9\u3092\u8a8d\u77e5\u3059\u308b\u6d88\u8cbb\u8005<\/h2><p>\u6d88\u8cbb\u8005\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u306e\u5229\u4fbf\u6027\u3092\u611f\u3058\u3066\u304a\u308a\u3001SNS\u3092\u591a\u304f\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u306e1\u3064\u3068\u898b\u306a\u3057\u59cb\u3081\u3066\u3044\u307e\u3059\u3002 <a href=\"https:\/\/www.marketingcharts.com\/digital\/social-media-114210\">GfK<\/a>\u306b\u3088\u308b\u3068\u3001\u6d88\u8cbb\u8005\u304c\u8cfc\u5165\u610f\u601d\u6c7a\u5b9a\u3092\u3059\u308b\u969b\u306bSNS\u3092\u5229\u7528\u3059\u308b\u983b\u5ea6\u306f\u9ad8\u307e\u3063\u3066\u304a\u308a\u3001\u7c73\u56fd\u306e\u6d88\u8cbb\u8005\u306e\u7d0418\uff05\u306f\u8cfc\u5165\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u3053\u3068\u304c\u3042\u308a\u3001\u7d0416\uff05\u306e\u4eba\u306fSNS\u304b\u3089\u8cfc\u5165\u304c\u53ef\u80fd\u306a\u6295\u7a3f\u3001\u307e\u305f\u306f\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001<a href=\"https:\/\/www.marketingdive.com\/news\/90-of-people-buy-from-brands-they-follow-on-social-media-study-says\/577882\/\">Sprout Social<\/a>\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u6d88\u8cbb\u8005\u306e90\uff05\u304cSNS\u3067\u30d5\u30a9\u30ed\u30fc\u4e2d\u306e\u30d6\u30e9\u30f3\u30c9\u304b\u3089\u88fd\u54c1\u3092\u8cfc\u5165\u3057\u3066\u3044\u307e\u3059\u3002<\/p><p>SNS\u306f\u3001<a href=\"https:\/\/news.cafe24.com\/jp\/social-media-platforms-are-racing-to-integrate-e-commerce-features\/\">e\u30b3\u30de\u30fc\u30b9\u3092\u5ff5\u982d\u306b\u7f6e\u3044\u305f\u6a5f\u80fd\u3092\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u30c8\u30ec\u30f3\u30c9\u306b\u4e57\u308d\u3046\u3068<\/a>\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070Facebook \u306f\u3001\u3044\u304f\u3064\u304b\u306e e \u30b3\u30de\u30fc\u30b9\u6a5f\u80fd\u3001\u3064\u307e\u308a <a href=\"https:\/\/www.facebook.com\/business\/shops\">Facebook\u30b7\u30e7\u30c3\u30d7<\/a>\u3001Facebook Marketplace\u3001\u305d\u3057\u3066Facebook Live Shopping\u3092\u5c55\u958b\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305fInstagram\u306f\u3001\u8cb7\u3044\u7269\u53ef\u80fd\u306a\u6295\u7a3f\u3068\u65b0\u6a5f\u80fd\u3067\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u6a5f\u80fd\u3092\u5f37\u5316\u3057\u307e\u3057\u305f\u3002 \u3055\u3089\u306b\u3001\u3053\u3046\u3057\u305fFacebook \u304c\u3082\u3064\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3078\u306e\u6a5f\u80fd\u8ffd\u52a0\u306e\u4f8b\u3068\u3057\u3066\u3001<a href=\"https:\/\/techcrunch.com\/2020\/07\/07\/instagram-swaps-out-its-activity-tab-for-shop-in-new-global-test\/\">\u300c\u30b7\u30e7\u30c3\u30d7\u300d \u30bf\u30d6\u306e\u4f5c\u308a\u76f4\u3057<\/a>\u3084<a href=\"https:\/\/techcrunch.com\/2020\/07\/07\/instagram-swaps-out-its-activity-tab-for-shop-in-new-global-test\/\"> Instagram Checkout\uff08\u6c7a\u6e08\uff09\u306e\u5c55\u958b<\/a>\u3082\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p><p>Facebook\u4ee5\u5916\u306eSNS\u3082\u3001\u3055\u307e\u3056\u307e\u306a\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u6a5f\u80fd\u3092\u69cb\u7bc9\u3057\u3066\u3044\u307e\u3059\u3002<a href=\"https:\/\/newsroom.pinterest.com\/en\/post\/new-ways-to-shop-on-pinterest-discover-retailers-of-all-sizes\">Pinterest<\/a>\u306f\u3001\u30d4\u30f3\u3001\u30dc\u30fc\u30c9\u3001\u691c\u7d22\u30af\u30a8\u30ea\u3001\u30aa\u30b9\u30b9\u30e1\u6a5f\u80fd\u304b\u3089\u8cfc\u5165\u3092\u3059\u308b\u65b0\u3057\u3044\u65b9\u6cd5\u3092\u958b\u767a\u3057\u307e\u3057\u305f\u3002<a href=\"https:\/\/www.marketingdive.com\/news\/walmart-returns-to-tiktok-for-beauty-focused-shoppable-livestream\/596426\/\">TikTok<\/a>\u306f\u3001\u8cb7\u3044\u7269\u53ef\u80fd\u306a\u30e9\u30a4\u30d6\u914d\u4fe1\u3092\u500d\u5897\u3055\u305b\u3066\u3044\u307e\u3059\u3002<a href=\"https:\/\/www.marketingdive.com\/news\/youtube-expands-shopping-tools-with-video-creators-before-holidays\/586803\/\">YouTube<\/a>\u306f\u3001\u52d5\u753b\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u5411\u3051\u306be\u30b3\u30de\u30fc\u30b9\u30c4\u30fc\u30eb\u3092\u5c55\u958b\u3057\u3001\u305d\u3053\u304b\u3089<a href=\"https:\/\/www.yahoo.com\/entertainment\/youtube-feature-connected-tv-ads-185309867.html\">\u88fd\u54c1\u8cfc\u5165\u304c\u53ef\u80fd\u306a\u30c6\u30ec\u30d3\u5e83\u544a<\/a>\u3092\u30c6\u30b9\u30c8\u3057\u3066\u3044\u307e\u3059\u3002<\/p><p>\u3053\u308c\u3089\u306e\u65b0\u6a5f\u80fd\u3092\u4f7f\u3046\u3053\u3068\u3067\u4f01\u696d\u306f\u88fd\u54c1\u3092\u5ba3\u4f1d\u3057\u3001\u53ce\u76ca\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u5bb9\u6613\u306b\u306a\u308a\u307e\u3059\u3002Sprout Social\u306e\u30c7\u30fc\u30bf\u306b\u3088\u308b\u3068\u3001\u6d88\u8cbb\u8005\u306fSNS\u3067\u30d6\u30e9\u30f3\u30c9\u3092\u30d5\u30a9\u30ed\u30fc\u3057\u305f\u5f8c\u3082\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u9577\u304f\u7d9a\u304d\u3001<a 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2020\u5e74\u3001\u4e16\u754c\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u5e02\u5834\u306f<a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/social-commerce-market\">4,750\u5104\u30c9\u30eb<\/a>\u306e\u898f\u6a21\u304c\u3042\u308a\u3001\u6210\u9577\u3057\u7d9a\u3051\u3066\u3044\u3066\u3001\u8907\u5408\u5e74\u9593\u6210\u9577\u7387\u306f28.4\uff05\u3068\u4e88\u60f3\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u306e\u5e02\u5834\u898f\u6a21\u304c2028\u5e74\u307e\u3067\u306b3.37\u5146\u30c9\u30eb\u306b\u9054\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p><p>SNS\u306f\u56fd\u5883\u3092\u8d8a\u3048\u3066\u6a5f\u80fd\u3057\u3001\u4f01\u696d\u306f\u30d6\u30e9\u30f3\u30c9\u3092\u6210\u9577\u3055\u305b\u3066\u304f\u308c\u308b\u4e16\u754c\u4e2d\u306e\u6d88\u8cbb\u8005\u306b\u30ea\u30fc\u30c1\u3067\u304d\u307e\u3059\u3002<a 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Store\u3067\u5229\u7528\u53ef\u80fd\u3067\u3059\u3002\u305d\u306e\u3046\u3061\u306e1\u3064\u304c<a 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[&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":6061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[95,15],"tags":[97],"class_list":["post-6060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dictionary","category-press-resources","tag-97"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/posts\/6060"}],"collection":[{"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/comments?post=6060"}],"version-history":[{"count":1,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/posts\/6060\/revisions"}],"predecessor-version":[{"id":6062,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/posts\/6060\/revisions\/6062"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/media\/6061"}],"wp:attachment":[{"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/media?parent=6060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/categories?post=6060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/tags?post=6060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}