{"id":6033,"date":"2021-04-27T15:24:47","date_gmt":"2021-04-27T06:24:47","guid":{"rendered":"https:\/\/news.cafe24.com\/jp\/?p=6033"},"modified":"2021-07-02T18:09:24","modified_gmt":"2021-07-02T09:09:24","slug":"social-media-platforms-are-racing-to-integrate-e-commerce-features","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/jp\/social-media-platforms-are-racing-to-integrate-e-commerce-features\/","title":{"rendered":"EC\u7d71\u5408\u6a5f\u80fd\u306b\u304a\u3044\u3066SNS\u9593\u306e\u7af6\u4e89\u304c\u6fc0\u5316"},"content":{"rendered":"<p><em>SNS\u306f\u65b0\u305f\u306a\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u6a5f\u80fd\u3092\u5c55\u958b\u3057\u3001\u6210\u9577\u3059\u308be\u30b3\u30de\u30fc\u30b9\u696d\u754c\u306b\u304a\u3044\u3066\u5229\u76ca\u3092\u5f97\u3088\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u4ee3\u8868\u7684\u306aSNS\u304c\u4f01\u696d\u3084\u6d88\u8cbb\u8005\u306b\u3069\u306e\u3088\u3046\u306b\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u6a5f\u80fd\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u8aac\u660e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/em><\/p><p>e\u30b3\u30de\u30fc\u30b9\u306e\u9032\u5316\u306f\u76ee\u4e0b\u9032\u884c\u4e2d\u3067\u3001\u904e\u53bb1\u5e74\u9593\u306e\u7d20\u6674\u3089\u3057\u3044\u696d\u7e3e\u304c\u305d\u306e\u3053\u3068\u3092\u8a3c\u660e\u3057\u3066\u3044\u307e\u3059\u3002<a href=\"https:\/\/www.mckinsey.com\/business-functions\/strategy-and-corporate-finance\/our-insights\/five-fifty-the-quickening\">\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u306e\u8abf\u67fb<\/a>\u306b\u3088\u308b\u3068\u3001e\u30b3\u30de\u30fc\u30b9\u306e\u6210\u9577\u306f\u3053\u306e1\u5e74\u9593\u3060\u3051\u306710\u5e74\u5206\u65e9\u307e\u3063\u305f\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3088\u308a\u591a\u304f\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u5927\u6319\u3057\u3066\u30c7\u30b8\u30bf\u30eb\u5206\u91ce\u306b\u53c2\u5165\u3059\u308b\u306b\u3064\u308c\u3066\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3082\u305d\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u3079\u304f\u3001\u5bfe\u5fdc\u3092\u52a0\u901f\u3055\u305b\u3066\u3044\u308b\u306e\u3067\u3059\u3002SNS\u3082\u4f8b\u5916\u3067\u306f\u306a\u304f\u3001\u65b0\u305f\u306ae\u30b3\u30de\u30fc\u30b9\u306e\u6a5f\u80fd\u958b\u767a\u3068\u7acb\u3061\u4e0a\u3052\u306b\u5411\u3051\u3066\u53d6\u308a\u7d44\u307f\u3092\u5f37\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/p><h2>\u672a\u958b\u62d3\u5206\u91ce\u3068\u3057\u3066\u6025\u901f\u306b\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u308bSNS<\/h2><figure id=\"attachment_6034\" aria-describedby=\"caption-attachment-6034\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6034\" src=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/05\/GettyImages-1294639330.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/05\/GettyImages-1294639330.jpg 1000w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/05\/GettyImages-1294639330-300x200.jpg 300w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/05\/GettyImages-1294639330-768x512.jpg 768w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/05\/GettyImages-1294639330-750x500.jpg 750w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-6034\" class=\"wp-caption-text\">Source: Gettyimagesbank<\/figcaption><\/figure><p>\u8fd1\u5e74\u306e\u6d88\u8cbb\u8005\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u3059\u308b\u969b\u306b<a href=\"https:\/\/www.marketingcharts.com\/digital\/social-media-114210\">SNS\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u5897\u3048<\/a>\u3066\u3044\u307e\u3059\u3002SNS\u306e\u5f79\u5272\u306f\u5358\u306b\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5411\u4e0a\u306b\u7559\u307e\u308a\u307e\u305b\u3093\u3002SNS\u306f\u6d88\u8cbb\u8005\u306b\u5e83\u304f\u53d7\u3051\u5165\u308c\u3089\u308c\u308b\u3088\u3046\u306a\u30aa\u30f3\u30e9\u30a4\u30f3\u5e97\u8217\u306b\u5909\u8c8c\u3057\u3066\u3044\u307e\u3059\u3002<a href=\"https:\/\/www.marketingdive.com\/news\/90-of-people-buy-from-brands-they-follow-on-social-media-study-says\/577882\/\">Sprout Social<\/a>\u306b\u3088\u308b\u3068\u3001\u73fe\u572890\uff05\u306e\u4eba\u304cSNS\u3067\u30d5\u30a9\u30ed\u30fc\u3057\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9\u304b\u3089\u5546\u54c1\u3092\u8cfc\u5165\u3057\u3066\u3044\u308b\u305d\u3046\u3067\u3059\u3002\u3053\u3046\u3057\u305f\u30c7\u30fc\u30bf\u3092\u898b\u3066\u3082SNS\u306ee\u30b3\u30de\u30fc\u30b9\u30b7\u30d5\u30c8\u304c\u9032\u3080\u7406\u7531\u304c\u5206\u304b\u308b\u3068\u601d\u3044\u307e\u3059\u3002<\/p><p>\u305f\u3057\u304b\u306b\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u306e\u5229\u70b9\u306f\u53c2\u5165\u969c\u58c1\u304c\u4f4e\u3044\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u306e\u5229\u70b9\u3092\u8003\u3048\u308b\u969b\u306b\u7121\u8996\u3067\u304d\u306a\u3044\u306e\u306f\u3001\u540c\u3058\u3088\u3046\u306a\u8208\u5473\u30fb\u55dc\u597d\u3092\u6301\u3063\u305f\u500b\u4eba\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u304c\u3067\u304d\u308b\u3053\u3068\u3067\u3059\u3002SNS\u306f\u3001\u3088\u308a\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u6d88\u8cbb\u8005\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3001\u304a\u3088\u3073\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u6027\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001<a href=\"https:\/\/medium.com\/@BBBNWP\/how-social-media-is-influencing-consumers-to-make-purchases-ad2d767eaf7a\">\u30e6\u30fc\u30b6\u30fc\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u4fc3\u3057\u3066<\/a>\u304f\u308c\u307e\u3059\u3002\u305d\u3057\u3066SNS\u3092\u6d3b\u7528\u3059\u308b\u5c0f\u58f2\u4e8b\u696d\u8005\u306f\u3001\u305d\u306e\u5546\u54c1\u3092\u6c17\u306b\u5165\u3063\u3066\u8cb7\u3063\u3066\u304f\u308c\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u7279\u5b9a\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u7167\u6e96\u3092\u5408\u308f\u305b\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p><p>\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u306f\u9577\u671f\u7684\u306a\u30c8\u30ec\u30f3\u30c9\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u305d\u306e\u5e02\u5834\u898f\u6a21\u306f<a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/social-commerce-market\">2020\u5e74\u306b\u7d044,750\u5104\u30c9\u30eb<\/a>\u306b\u6210\u9577\u3057\u30012028\u5e74\u307e\u3067\u306b3.37\u5146\u30c9\u30eb\u306e\u7523\u696d\u306b\u306a\u308b\u3068\u4e88\u60f3\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u73fe\u5728\u3001\u5c0f\u58f2\u4e8b\u696d\u8005\u306f\u7af6\u4e89\u306e\u5148\u982d\u3092\u8d70\u308a\u7d9a\u3051\u308b\u3079\u304f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u304b\u3089\u306e\u5229\u76ca\u3092\u6700\u5927\u5316\u3057\u3066\u3044\u304b\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u3053\u306e\u305f\u3081Cafe24\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u30d7\u30ec\u30bc\u30f3\u30b9\u3068\u6226\u7565\u306e\u5f37\u5316\u3092\u56f3\u308b\u4f01\u696d\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u304f\u308c\u308bSNS\u306e\u60c5\u5831\u3092\u307e\u3068\u3081\u3066\u3044\u307e\u3059\u3002<\/p><h2>Facebook\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306b\u6ce8\u529b<\/h2><p>Facebook\u306f\u3001<a href=\"https:\/\/www.practicalecommerce.com\/14-tools-to-sell-on-facebook-and-instagram\">\u8fd1\u5e74\u306ee\u30b3\u30de\u30fc\u30b9\u3078\u306e\u53c2\u5165<\/a>\u3067\u7d20\u6674\u3089\u3057\u3044\u6210\u529f\u3092\u53ce\u3081\u3066\u3044\u307e\u3059\u3002\u30ea\u30ea\u30fc\u30b9\u304b\u30891\u5e74\u3082\u7d4c\u305f\u306a\u3044\u3046\u3061\u306b\u3001Facebook\u306ee\u30b3\u30de\u30fc\u30b9\u6a5f\u80fd\u3067\u3042\u308b<a href=\"https:\/\/www.pymnts.com\/facebook\/2021\/facebooks-zuckerberg-talks-shop-on-clubhouse\/\">Facebook\u30b7\u30e7\u30c3\u30d7<\/a>\u306f\u3001\u6708\u9593100\u4e07\u3092\u8d85\u3048\u308b\u30a2\u30af\u30c6\u30a3\u30d6\u306a\u5c0f\u58f2\u4e8b\u696d\u8005\u30682\u51045,000\u4e07\u3092\u8d85\u3048\u308b\u6d88\u8cbb\u8005\u3092\u7372\u5f97\u3057\u307e\u3057\u305f\u3002Cafe24\u306f\u3001e\u30b3\u30de\u30fc\u30b9\u306b\u304a\u3051\u308b\u30bd\u30fc\u30b7\u30e3\u30eb\u306e\u53ef\u80fd\u6027\u3092\u65e9\u3044\u6bb5\u968e\u3067\u8a8d\u8b58\u3057\u3066\u3044\u307e\u3057\u305f\u3002 <a href=\"https:\/\/news.cafe24.com\/jp\/cafe24-to-integrate-facebook-shops-in-real-time\/\">Facebook\u3068\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7<\/a>\u306b\u3088\u308a\u3001Cafe24\u306eDirect-to-Consumer\uff08D2C\uff09\u30d6\u30e9\u30f3\u30c9\u306e\u30b9\u30c8\u30a2\u3068Facebook\u30b7\u30e7\u30c3\u30d7\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u7d71\u5408\u3057\u3001\u5c0f\u58f2\u4e8b\u696d\u8005\u306e\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u3068\u58f2\u4e0a\u3092\u62e1\u5927\u3055\u305b\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p><p>\u307e\u305f\u3001Facebook\u306f<a href=\"https:\/\/www.entrepreneur.com\/article\/362946\">Live Shopping<\/a>\u306e\u6a5f\u80fd\u3067\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306e\u6a5f\u4f1a\u63d0\u4f9b\u3092\u5f37\u5316\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u6a5f\u80fd\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5c0f\u58f2\u4e8b\u696d\u8005\u306f\u30e9\u30a4\u30d6\u914d\u4fe1\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8005\u306b\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u5546\u54c1\u3092\u8ca9\u58f2\u3067\u304d\u307e\u3059\u3002\u4f01\u696d\u306f\u81ea\u793e\u306e\u88fd\u54c1\u3092\u7d39\u4ecb\u3057\u305f\u308a\u3001\u6d88\u8cbb\u8005\u306e\u8cea\u554f\u306b\u305d\u306e\u5834\u3067\u7b54\u3048\u305f\u308a\u3067\u304d\u308b\u306e\u3067\u3059\u3002Live Shopping\u6a5f\u80fd\u3092\u4f7f\u3046\u3053\u3068\u3067\u3001Facebook\u30b7\u30e7\u30c3\u30d7\u304b\u3089\u76f4\u63a5\u5546\u54c1\u3092\u63b2\u8f09\u3055\u305b\u3001\u6d88\u8cbb\u8005\u304c\u6b32\u3057\u3044\u3082\u306e\u3092\u7c21\u5358\u306b\u8cfc\u5165\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001Facebook\u306f\u3044\u304f\u3064\u304b\u306e\u56fd\u306b\u304a\u3044\u3066\u3001e\u30b3\u30de\u30fc\u30b9\u4fc3\u9032\u306e\u624b\u6bb5\u3068\u3057\u3066\u72ec\u81ea\u306e\u6c7a\u6e08\u65b9\u6cd5\u3067\u3042\u308bFacebook Pay\u3092\u958b\u767a\u3057\u3001\u5c0e\u5165\u3057\u307e\u3057\u305f\u3002<\/p><p>\u3053\u3046\u3057\u305fe\u30b3\u30de\u30fc\u30b9\u306e\u53d6\u308a\u7d44\u307f\u306fFacebook\u306e\u30b0\u30eb\u30fc\u30d7\u5185\u306b\u3082\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070 Instagram\u306f\u3001Instagram Shopping\u3001Checkout\u3001\u77ed\u6642\u9593\u306e\u30d3\u30c7\u30aa\u6a5f\u80fd\u3067\u3042\u308b\u30ea\u30fc\u30eb\u306a\u3069\u3001\u904e\u53bb\u6570\u304b\u6708\u306b\u308f\u305f\u3063\u3066<a href=\"https:\/\/screenrant.com\/instagram-full-features-list\/\">\u91cd\u8981\u306a\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8<\/a>\u3092\u5b9f\u65bd\u3057\u3066\u304d\u307e\u3057\u305f\u3002 \u307e\u305f\u3001<a href=\"https:\/\/www.bloombergquint.com\/technology\/whatsapp-adds-a-shopping-button-as-it-enters-e-commerce\">WhatsApp\u306f\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30dc\u30bf\u30f3\u3092\u8ffd\u52a0<\/a>\u3057\u3001\u8fd1\u3044\u5c06\u6765\u30a2\u30d7\u30ea\u5185\u3067\u5546\u54c1\u306e\u8cfc\u5165\u53ca\u3073\u652f\u6255\u3044\u307e\u3067\u5b9f\u65bd\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u4e88\u5b9a\u3067\u3059\u3002<\/p><p>\u30e1\u30c3\u30bb\u30fc\u30b8\u6a5f\u80fd\u306f\u3001Facebook\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3078\u306e\u6226\u7565\u8ee2\u63db\u306e\u809d\u3067\u3059\u3002\u540c\u793e\u306f<a href=\"https:\/\/www.theverge.com\/2020\/8\/14\/21369737\/facebook-merging-instagram-messenger-chats-update\">Instagram\u3068Messenger<\/a>\u9593\u3067\u30c1\u30e3\u30c3\u30c8\u6a5f\u80fd\u306e\u7d71\u5408\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002CEO\u306e\u30de\u30fc\u30af\u30fb\u30b6\u30c3\u30ab\u30fc\u30d0\u30fc\u30b0\u306f\u30012020\u5e74<a href=\"https:\/\/www.fool.com\/earnings\/call-transcripts\/2020\/10\/30\/facebook-fb-q3-2020-earnings-call-transcript\/\">\u7b2c3\u56db\u534a\u671f\u306e\u6c7a\u7b97\u767a\u8868<\/a>\u3067\u3001Facebook\u30b7\u30e7\u30c3\u30d7\u3092\u8d77\u70b9\u3068\u3057\u3066\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u6a5f\u80fd\u3092\u4e2d\u5fc3\u306b\u5c55\u958b\u3059\u308be\u30b3\u30de\u30fc\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3059\u3068\u8ff0\u3079\u307e\u3057\u305f\u3002<\/p><p>\u52a0\u3048\u3066\u3001\u30de\u30fc\u30af\u30fb\u30b6\u30c3\u30ab\u30fc\u30d0\u30fc\u30b0\u306f\u300c\u79c1\u305f\u3061\u306f\u30d3\u30b8\u30cd\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u6a5f\u80fd\u3092\u4e2d\u5fc3\u306b\u591a\u304f\u306e\u30c4\u30fc\u30eb\u3092\u958b\u767a\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u901a\u3058\u3066\u3001\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3084\u5546\u54c1\u306e\u8cfc\u5165\u3001\u30b5\u30dd\u30fc\u30c8\u3092\u53d7\u3051\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u300d\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/p><h2>TikTok\u3082e\u30b3\u30de\u30fc\u30b9\u306b\u6311\u6226<\/h2><figure id=\"attachment_6035\" aria-describedby=\"caption-attachment-6035\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6035\" src=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/05\/GettyImages-1063625804.jpg\" alt=\"\" width=\"1000\" height=\"660\" srcset=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/05\/GettyImages-1063625804.jpg 1000w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/05\/GettyImages-1063625804-300x198.jpg 300w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/05\/GettyImages-1063625804-768x507.jpg 768w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/05\/GettyImages-1063625804-750x495.jpg 750w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-6035\" class=\"wp-caption-text\">Source: Gettyimagesbank<\/figcaption><\/figure><p>\u30b7\u30e7\u30fc\u30c8\u30d3\u30c7\u30aa\u30a2\u30d7\u30ea\u306eTikTok\u306f\u30012021\u5e74\u306be\u30b3\u30de\u30fc\u30b9\u3068\u306e\u7d71\u5408\u306b\u5411\u3051\u3066\u3001<a href=\"https:\/\/www.socialmediatoday.com\/news\/tiktok-lays-out-plans-for-new-ecommerce-integrations-as-it-eyes-the-next-st\/594717\/\">\u7a4d\u6975\u7684\u306b\u53d6\u308a\u7d44\u3093\u3067<\/a>\u3044\u307e\u3059\u3002\u4e2d\u3067\u3082\u6ce8\u76ee\u3059\u3079\u304d\u306f\u3001\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u52a0\u901f\u3055\u305b\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002\u3053\u306e\u6a5f\u80fd\u306b\u3088\u308a\u3001\u4eba\u6c17\u306e\u3042\u308bTikTok\u30e6\u30fc\u30b6\u30fc\u306f\u5f7c\u3089\u304c\u30b7\u30a7\u30a2\u3059\u308b\u5546\u54c1\u30ea\u30f3\u30af\u304b\u3089\u624b\u6570\u6599\u3092\u7a3c\u3052\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u3064\u307e\u308a\u3001TikTok\u3092\u901a\u3058\u3066\u3001\u30b9\u30e0\u30fc\u30ba\u306b\u53ce\u76ca\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002\u3053\u306e\u6a5f\u80fd\u3092\u5f37\u5316\u3059\u308b\u305f\u3081\u306bTikTok\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u30a2\u30d7\u30ea\u5185\u3067\u5546\u54c1\u30ab\u30bf\u30ed\u30b0\u3092\u63b2\u8f09\u3067\u304d\u308b\u3088\u3046\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u4e88\u5b9a\u3067\u3059\u3002<\/p><p>\u3053\u306e\u8a08\u753b\u306b\u306f\u3001\u5546\u54c1\u306e\u8cfc\u5165\u304c\u53ef\u80fd\u306a\u52d5\u753b\u5e83\u544a\u3068\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u6a5f\u80fd\u306e\u62e1\u5145\u3082\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u3002<a href=\"https:\/\/www.socialmediatoday.com\/news\/tiktok-lays-out-plans-for-new-ecommerce-integrations-as-it-eyes-the-next-st\/594717\/\">TikTok\u3067\u306e\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9<\/a>\u3067\u306f\u52d5\u753b\u518d\u751f\u4e2d\u306b\u3001\u5546\u54c1\u306b\u95a2\u3059\u308b\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u304c\u8868\u793a\u3055\u308c\u3001\u8996\u8074\u8005\u306f\u305d\u306e\u653e\u9001\u30da\u30fc\u30b8\u304b\u3089\u76f4\u63a5\u6ce8\u76ee\u306e\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p><p>TikTok\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u306e\u30c8\u30ec\u30f3\u30c9\u306b\u4e57\u308b\u305f\u3081\u306b\u696d\u754c\u306e\u4e3b\u3060\u3063\u305f\u30d7\u30ec\u30fc\u30e4\u30fc\u9054\u3068\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3057\u3066\u3044\u307e\u3059\u3002Cafe24\u306fTikTok\u3068\u63d0\u643a\u3057\u3001D2C\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u3092150\u304b\u56fd\u4ee5\u4e0a\u306b\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002 TikTok\u306f\u307e\u305f\u3001\u81ea\u793e\u306ee\u30b3\u30de\u30fc\u30b9\u306b\u304a\u3051\u308b\u7af6\u4e89\u529b\u3092\u5f37\u5316\u3059\u3079\u304f\u3001\u30a6\u30a9\u30eb\u30de\u30fc\u30c8\u304a\u3088\u3073Shopify\u3068\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u7d50\u3076\u305f\u3081\u306b\u52d5\u3044\u3066\u3044\u307e\u3059\u3002<\/p><h2>YouTube\u3082e\u30b3\u30de\u30fc\u30b9\u306b\u6226\u7565\u306e\u76ee\u3092\u5411\u3051\u308b<\/h2><p><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2020-10-09\/google-tries-to-turn-youtube-into-a-major-shopping-destination\">Google\u306fe\u30b3\u30de\u30fc\u30b9\u3078\u6ce8\u529b\u3059\u308b\u969b\u3001YouTube\u306b\u7740\u76ee<\/a>\u3057\u3001Youtube Shopping\u3092\u30c6\u30b9\u30c8\u904b\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u304c\u30a4\u30f3\u30d5\u30a9\u30de\u30fc\u30b7\u30e3\u30eb\u306e\u4ed5\u7d44\u307f\u3068\u540c\u3058\u3088\u3046\u306b\u3001\u52d5\u753b\u306b\u5546\u54c1\u306e\u8a73\u7d30\u3092\u8ffd\u52a0\u3067\u304d\u308b\u6a5f\u80fd\u3067\u3059\u3002\u6d88\u8cbb\u8005\u306f\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30d0\u30c3\u30b0\u306e\u30a2\u30a4\u30b3\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u3001\u6ce8\u76ee\u306e\u30a2\u30a4\u30c6\u30e0\u3092\u8868\u793a\u3057\u3001\u76f4\u63a5\u8cfc\u5165\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4ee5\u524d\u3088\u308aGoogle\u306fYouTube\u52d5\u753b\u5185\u306b\u5546\u54c1\u306e<a href=\"https:\/\/www.socialmediatoday.com\/news\/youtube-launches-next-phase-of-program-to-tag-items-within-video-clips\/593423\/\">\u30bf\u30b0\u4ed8\u3051\u3092\u3059\u308b\u3053\u3068\u306e\u30c6\u30b9\u30c8<\/a>\u3092\u884c\u3063\u3066\u304d\u307e\u3057\u305f\u3002<\/p><p>\u3059\u3067\u306bCafe24\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d1\u30fc\u30c8\u30ca\u30fc\u3067\u3042\u308bYoutube\u306f\u3001D2C\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u7d71\u5408\u3092\u30c6\u30b9\u30c8\u3057\u3066\u3044\u307e\u3059\u3002 Google Merchant Center\u3068\u52d5\u753b\u30a2\u30af\u30b7\u30e7\u30f3\u5e83\u544a\u306a\u3069\u306eYouTube\u5e83\u544a\u30b5\u30fc\u30d3\u30b9\u306e\u9593\u3067\u3001<a href=\"https:\/\/www.adexchanger.com\/digital-tv\/youtube-investing-heavily-in-ctv-short-form-video-and-ecommerce\/\">\u30d6\u30e9\u30f3\u30c9\u3001\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u3001\u6d88\u8cbb\u8005\u3092\u3064\u306a\u3050\u65b9\u6cd5<\/a>\u3092\u691c\u8a0e\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001Youtube\u306fTikTok\u3084\u30ea\u30fc\u30eb\u306e\u7af6\u5408\u3068\u306a\u308bYouTube Shorts\u3092\u7acb\u3061\u4e0a\u3052\u307e\u3057\u305f\u3002<\/p><h2>\u7d9a\u3005\u3068e\u30b3\u30de\u30fc\u30b9\u306b\u6ce8\u529b\u3059\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30de\u30fc<\/h2><p>e\u30b3\u30de\u30fc\u30b9\u3067\u5229\u76ca\u306e\u6700\u5927\u5316\u3092\u56f3\u3063\u3066\u3044\u308bSNS\u306fFacebook\u3001TikTok\u3001YouTube\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<a href=\"https:\/\/newsroom.pinterest.com\/en\/post\/new-ways-to-shop-on-pinterest-discover-retailers-of-all-sizes\">Pinterest<\/a>\u306f\u6628\u5e74\u3001\u30b9\u30bf\u30a4\u30eb\u30ac\u30a4\u30c9\u3084\u30dc\u30fc\u30c9\u3001\u691c\u7d22\u3001\u30d4\u30f3\u304b\u3089\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306a\u3069\u3001\u591a\u6570\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30c4\u30fc\u30eb\u3092\u8ffd\u52a0\u3057\u307e\u3057\u305f\u3002Pinterest\u306f<a href=\"https:\/\/insights.digitalmediasolutions.com\/articles\/pinterest-ar-feature\">AR\u30c8\u30e9\u30a4\u30aa\u30f3\u6a5f\u80fd<\/a>\u3067\u62e1\u5f35\u73fe\u5b9f\u306e\u9818\u57df\u306b\u3082\u7740\u624b\u3057\u3066\u3044\u307e\u3059\u3002<\/p><p>Twitter\u3082\u307e\u305f\u3001\u3088\u308a\u591a\u304f\u306eEC\u4e8b\u696d\u8005\u3092\u56f2\u3044\u8fbc\u3082\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u4e00\u74b0\u3068\u3057\u3066\u3001Twitter\u30ab\u30fc\u30c9\u306b\u3001\u5546\u54c1\u540d\u3084\u4fa1\u683c\u3001Shop\u30dc\u30bf\u30f3\u3092\u8868\u793a\u3059\u308b\u3068\u3044\u3063\u305f<a href=\"https:\/\/techcrunch.com\/2021\/03\/03\/twitter-tests-new-e-commerce-features-for-tweets\/\">\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u95a2\u9023\u306e\u5b9f\u9a13<\/a>\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u6a5f\u80fd\u3092\u8a2d\u3051\u305fTwitter\u30ab\u30fc\u30c9\u306f\u3001<br \/>e\u30b3\u30de\u30fc\u30b9\u306b\u304a\u3051\u308b\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30c4\u30a4\u30fc\u30c8\u306e\u30c6\u30b9\u30c8\u306e\u5f79\u5272\u3092\u62c5\u3063\u3066\u3044\u307e\u3059\u3002<\/p><p>\u4e2d\u56fd\u306e<a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2021\/03\/08\/how-chinas-digital-ecosystems-are-shaping-western-social-medias-future\/?sh=5f00f8c71d18\">WeChat<\/a>\u306f\u3001e\u30b3\u30de\u30fc\u30b9\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u300c\u30df\u30cb\u30d7\u30ed\u30b0\u30e9\u30e0\u300d\u3067\u6210\u9577\u3057\u307e\u3057\u305f\u3002\u30df\u30cb\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001WeChat\u5185\u306e\u30af\u30e9\u30a6\u30c9\u30d9\u30fc\u30b9\u306e\u30b5\u30d6\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u3067\u3042\u308a\u3001\u53d6\u5f15\u3092\u30b7\u30f3\u30d7\u30eb\u306b\u3055\u305b\u3066\u3044\u307e\u3059\u3002\u6c7a\u6e08\u30a2\u30d7\u30ea\u306eWeChatPay\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3068\u3001\u6d88\u8cbb\u8005\u306fWechat\u30a2\u30d7\u30ea\u304b\u3089\u96e2\u8131\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p><p>Snapchat\u3082e\u30b3\u30de\u30fc\u30b9\u306b\u6ce8\u529b\u3057\u3066\u3044\u307e\u3059\u3002Snapchat\u306e\u65b0\u305f\u306a<a href=\"https:\/\/techcrunch.com\/2020\/06\/03\/snapchats-dynamic-ads-product-for-e-commerce-retailers-rolls-out-worldwide\/\">\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u5e83\u544a<\/a>\u306f\u3001\u30de\u30eb\u30c1\u30e1\u30c7\u30a3\u30a2\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u30a2\u30d7\u30ea\u306e\u8c4a\u5bcc\u306a\u88fd\u54c1\u30e9\u30a4\u30f3\u30ca\u30c3\u30d7\u304c\u3042\u308a\u3001\u30e2\u30d0\u30a4\u30eb\u5bfe\u5fdc\u306e\u5e83\u544a\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306b\u5909\u63db\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u6c7a\u6e08\u6a5f\u80fd\u3092\u542b\u3080<a href=\"https:\/\/digiday.com\/marketing\/snapchat-stores-influencers-shop\/\">\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u5411\u3051\u306e\u30a2\u30d7\u30ea<\/a>\u3082\u3042\u308a\u307e\u3059\u3002Snapchat\u306f\u3053\u308c\u307e\u3067\u3001\u8996\u8074\u4e2d\u306b<a href=\"https:\/\/variety.com\/2020\/digital\/news\/snapchat-the-drop-shoppable-show-peter-naylor-newfronts-1234644788\/\">\u8cb7\u3044\u7269\u304c\u3067\u304d\u308b\u30aa\u30ea\u30b8\u30ca\u30eb\u30b7\u30e7\u30fc<\/a>\u3001<a href=\"https:\/\/www.socialmediatoday.com\/news\/snapchat-launches-new-shoppable-ar-try-on-campaign-with-gucci-shoes\/580762\/\">AR\u306b\u3088\u308b\u8a66\u7740\u6a5f\u80fd<\/a>\u3001<a href=\"https:\/\/www.socialmediatoday.com\/news\/snapchat-adds-new-barcode-scanning-capacity-for-selected-products-providin\/587596\/\">\u30b9\u30ad\u30e3\u30f3\u53ef\u80fd\u306a\u30d0\u30fc\u30b3\u30fc\u30c9<\/a>\u3068\u3044\u3063\u305f\u53d6\u308a\u7d44\u307f\u3092\u8a66\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/p><h2>Cafe24\u306f\u5c0f\u58f2\u4e8b\u696d\u8005\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u306e\u53ef\u80fd\u6027\u3092\u5e83\u3052\u308b<\/h2><figure id=\"attachment_6036\" aria-describedby=\"caption-attachment-6036\" style=\"width: 1000px\" 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