{"id":6028,"date":"2021-05-06T15:10:20","date_gmt":"2021-05-06T06:10:20","guid":{"rendered":"https:\/\/news.cafe24.com\/jp\/?p=6028"},"modified":"2021-05-13T09:14:50","modified_gmt":"2021-05-13T00:14:50","slug":"what-is-product-photography","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/jp\/what-is-product-photography\/","title":{"rendered":"\u5546\u54c1\u5199\u771f\u3068\u306f\uff1f"},"content":{"rendered":"<p><em>\u5546\u54c1\u5199\u771f\u306f\u3001\u30c6\u30af\u30cb\u30c3\u30af\u3092\u7528\u3044\u3066\u9b45\u529b\u7684\u304b\u3064\u6b63\u78ba\u306b\u5546\u54c1\u3092\u64ae\u5f71\u3059\u308b\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/em><\/p><h2>\u5546\u54c1\u5199\u771f\uff1a\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u306e\u30d5\u30ed\u30f3\u30c8\u753b\u9762<\/h2><figure id=\"attachment_6029\" aria-describedby=\"caption-attachment-6029\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6029\" src=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/05\/GettyImages-1197774984.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/05\/GettyImages-1197774984.jpg 1000w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/05\/GettyImages-1197774984-300x200.jpg 300w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/05\/GettyImages-1197774984-768x512.jpg 768w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/05\/GettyImages-1197774984-750x500.jpg 750w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-6029\" class=\"wp-caption-text\">Source: 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Agent\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001<a href=\"https:\/\/www.emarketer.com\/content\/for-online-shoppers-photos-can-influence-a-purchase\">\u56de\u7b54\u8005\u306e83%<\/a>\u304c\u5546\u6750\u5199\u771f\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u8cfc\u5165\u306e\u6c7a\u5b9a\u306b\u300c\u975e\u5e38\u306b\u300d\u5f71\u97ff\u529b\u304c\u3042\u308b\u3068\u7b54\u3048\u3066\u3044\u307e\u3059\u3002<\/p><p>\u5546\u54c1\u306e\u64ae\u5f71\u306f\u4e8b\u696d\u8005\u306e\u30c7\u30b8\u30bf\u30eb\u6226\u7565\u306b\u4e0d\u53ef\u6b20\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u5546\u54c1\u753b\u50cf\u306f\u3001\u5546\u54c1\u306e\u4fa1\u5024\u3068\u54c1\u8cea\u3092\u53cd\u6620\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u9867\u5ba2\u3078\u30d6\u30e9\u30f3\u30c9\u3068\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u3059\u308b\u7b2c\u4e00\u5370\u8c61\u3092\u5f62\u6210\u3057\u307e\u3059\u3002\u5b9f\u969b\u306e\u5546\u54c1\u304c\u3068\u3066\u3082\u512a\u308c\u3066\u3044\u3066\u3082\u3001\u5199\u308a\u306e\u60aa\u3044\u5199\u771f\u306b\u9867\u5ba2\u304c\u8208\u5473\u3092\u793a\u3059\u53ef\u80fd\u6027\u306f\u4f4e\u304f\u306a\u308a\u307e\u3059\u3002\u4e00\u65b9\u3067\u3001\u9ad8\u54c1\u8cea\u306a\u5199\u771f\u306f\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u95a2\u5fc3\u3092\u9ad8\u3081\u3001\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u306e\u58f2\u4e0a\u5411\u4e0a\u3084\u9867\u5ba2\u7dad\u6301\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002Etsy\u306b\u3088\u308b\u3068\u3001<a href=\"https:\/\/www.etsy.com\/seller-handbook\/article\/why-product-photography-is-important\/147451496051\">\u8cb7\u3044\u7269\u5ba2\u306e90%<\/a>\u306f\u5199\u771f\u306e\u30af\u30aa\u30ea\u30c6\u30a3\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u8ca9\u58f2\u306e\u6700\u3082\u91cd\u8981\u306a\u8981\u7d20\u3060\u3068\u8003\u3048\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p><p>\u307e\u305f\u3001\u6b63\u78ba\u306a\u5546\u54c1\u5199\u771f\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306f\u3001\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u306e\u8fd4\u54c1\u7387\u3092\u4f4e\u4e0b\u3055\u305b\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002Statista\u306b\u3088\u308b\u3068\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u8cfc\u5165\u306e\u8fd4\u54c1\u7406\u7531\u3068\u3057\u30662\u3064\u76ee\u306b\u591a\u3044\u306e\u306f\u3001<a href=\"https:\/\/www.statista.com\/statistics\/348087\/order-return-rates-worldwide\/\">\u53d7\u3051\u53d6\u3063\u305f\u5546\u54c1\u304c\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u306e\u5546\u54c1\u60c5\u5831\u3068\u7570\u306a\u308b<\/a>\u3053\u3068\u3068\u5831\u544a\u3057\u3066\u3044\u307e\u3059\u3002\u9867\u5ba2\u306f\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3067\u76f4\u63a5\u5546\u54c1\u3092\u898b\u305f\u308a\u89e6\u3063\u305f\u308a\u3067\u304d\u306a\u3044\u305f\u3081\u3001\u5199\u771f\u306f\u3088\u308a\u591a\u304f\u306e\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3001\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u4f1d\u3048\u308b\u4e0a\u3067\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002\u4e8b\u524d\u306b\u3057\u3063\u304b\u308a\u60c5\u5831\u3092\u4f1d\u3048\u3066\u304a\u3051\u3070\u3001\u5546\u54c1\u304c\u5c4a\u3044\u305f\u3068\u304d\u306b\u6d88\u8cbb\u8005\u304c\u304c\u3063\u304b\u308a\u3059\u308b\u3053\u3068\u306f\u306a\u304f\u306a\u308a\u307e\u3059\u3002\u8a73\u7d30\u306a\u5199\u771f\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u8cfc\u5165\u8005\u306f\u3088\u308a\u591a\u304f\u306e\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u8cfc\u5165\u6c7a\u5b9a\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u3001\u8fd4\u54c1\u3092\u6e1b\u3089\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p><h2>\u3088\u308a\u591a\u304f\u306e\u9867\u5ba2\u3092\u60f9\u304d\u3064\u3051\u308b\u8cea\u306e\u9ad8\u3044\u5546\u54c1\u5199\u771f<\/h2><p>\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u3059\u3079\u3066\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u3067\u5546\u54c1\u5199\u771f\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002 \u9867\u5ba2\u306f\u305d\u308c\u3089\u3092\u30d6\u30e9\u30f3\u30c9\u306e\u516c\u5f0f\u30b5\u30a4\u30c8\u3001\u5546\u54c1\u8a73\u7d30\u30da\u30fc\u30b8\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u6295\u7a3f\u306a\u3069\u3067\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u53cd\u6620\u3057\u305f\u9b45\u529b\u7684\u306a\u5199\u771f\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/p><p>\u30d6\u30e9\u30f3\u30c9\u306f\u5546\u54c1\u5199\u771f\u306e\u57fa\u790e\u3092\u5b66\u3076\u3053\u3068\u3067\u3001\u6d17\u7df4\u3055\u308c\u305f\u30d7\u30ed\u4e26\u307f\u306e\u5199\u771f\u3092\u64ae\u5f71\u3057\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u3092\u76ee\u6307\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u9ad8\u54c1\u8cea\u306a\u5199\u771f\u3092\u64ae\u308b\u306b\u306f\u3001\u30d7\u30ed\u4ed5\u69d8\u306e\u6a5f\u5668\u3068\u30cf\u30a4\u30a8\u30f3\u30c9\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u304c\u5fc5\u8981\u306b\u306a\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u4e8b\u696d\u8005\u306f\u4f7f\u3044\u3084\u3059\u304f\u304a\u624b\u9803\u306a\u30c4\u30fc\u30eb\u3092\u5e45\u5e83\u304f\u5229\u7528\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u6628\u4eca\u306e\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u30ab\u30e1\u30e9\u306f\u54c1\u8cea\u3084\u6a5f\u80fd\u306e\u70b9\u3067\u30c7\u30b8\u30bf\u30eb\u30ab\u30e1\u30e9\u306b\u5339\u6575\u3057\u3001\u5199\u771f\u7de8\u96c6\u7528\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306f\u3088\u308auser-friendly\uff08\u30e6\u30fc\u30b6\u30fc\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\uff09\u3068\u306a\u308a\u696d\u52d9\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p><p>\u4f7f\u7528\u30c4\u30fc\u30eb\u306b\u95a2\u4fc2\u306a\u304f\u3001\u4f01\u696d\u306f\u5546\u54c1\u306e\u5199\u771f\u64ae\u5f71\u306b\u5fc5\u8981\u306a\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u4f5c\u6210\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u898f\u5247\u306b\u3088\u308a\u3001\u6642\u9593\u5e2f\u3084\u5834\u6240\u306b\u95a2\u4fc2\u306a\u304f\u3001\u3059\u3079\u3066\u306e\u753b\u50cf\u3067\u4e00\u8cab\u3057\u305f\u5916\u89b3\u304c\u3055\u308c\u307e\u3059\u3002\u4e8b\u696d\u8005\u304c\u4f7f\u7528\u3067\u304d\u308b\u5546\u54c1\u5199\u771f\u306b\u306f\u3001\u6b21\u306e 2 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href=\"https:\/\/news.cafe24.com\/global\/what-is-a-product-detail-page\/\">\u5546\u54c1\u8a73\u7d30\u30da\u30fc\u30b8<\/a>\u3067\u3088\u304f\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<br \/>\u4e00\u65b9\u3067\u3001\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u5199\u771f\u306f\u3001\u4e3b\u306b\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u30d6\u30ed\u30b0\u3001\u30e1\u30fc\u30eb\u3001\u305d\u306e\u4ed6\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u3067\u6d88\u8cbb\u8005\u3068\u7e4b\u304c\u308b\u305f\u3081\u306b\u5229\u7528\u3055\u308c\u307e\u3059\u3002<a href=\"https:\/\/en.stylenanda.com\/\">Stylenanda<\/a>\u3084<a href=\"https:\/\/sister-ann.jp\/\">Sister Ann<\/a>\u306a\u3069\u306e\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u3084\u7f8e\u5bb9\u30d6\u30e9\u30f3\u30c9\u3082\u3001\u6d88\u8cbb\u8005\u306e\u30b9\u30bf\u30a4\u30ea\u30f3\u30b0\u3068\u4f7f\u7528\u65b9\u6cd5\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u305f\u3081\u5546\u54c1\u30da\u30fc\u30b8\u306b\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u753b\u50cf\u3092\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u30b8\u30e5\u30a8\u30ea\u30fc\u30d6\u30e9\u30f3\u30c9\u306eTwo Dello\u306f\u3001Instagram\u306e\u6295\u7a3f\u306b\u5546\u54c1\u5358\u4f53\u3060\u3051\u3068\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u306e\u5199\u771f\u3092\u4e21\u65b9\u3067\u63a1\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p><p>\u3069\u306e\u64ae\u5f71\u30b9\u30bf\u30a4\u30eb\u3092\u4f7f\u7528\u3059\u308b\u304b\u306b\u3064\u3044\u3066\u660e\u78ba\u306a\u30eb\u30fc\u30eb\u306f\u306a\u304f\u3001\u81ea\u793e\u5546\u54c1\u3092\u9b45\u529b\u7684\u306b\u4f1d\u3048\u3089\u308c\u308b\u3088\u3046\u306b\u5341\u5206\u306a\u8a73\u7d30\u3092\u63d0\u4f9b\u3057\u3001\u8cfc\u5165\u8005\u306b\u9069\u5207\u306a\u671f\u5f85\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002\u3055\u3089\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u306eEC\u30b5\u30a4\u30c8\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u5168\u4f53\u3067\u4e00\u8cab\u3057\u305f\u5916\u89b3\u3092\u63a1\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u8cb7\u3044\u7269\u5ba2\u306b\u3068\u3063\u3066\u3088\u308a\u9b45\u529b\u7684\u306b\u306a\u308a\u307e\u3059\u3002<\/p><h2>Cafe24\u3067\u5546\u54c1\u5199\u771f\u3092\u30ec\u30d9\u30eb\u30a2\u30c3\u30d7<\/h2><p>\u591a\u304f\u306e\u8d77\u696d\u3057\u305f\u3070\u304b\u308a\u306e\u65b9\u306f\u3001\u5546\u54c1\u5199\u771f\u3092\u96e3\u3057\u3044\u4f5c\u696d\u3068\u611f\u3058\u3066\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u4e00\u65b9\u3001\u4e2d\u5c0f\u898f\u6a21\u4f01\u696d\u306e\u5834\u5408\u3001\u6a5f\u5668\u3001\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3001\u6280\u8853\u6295\u8cc7\u306b\u306f\u3001\u4ed6\u306e\u904b\u7528\u4e0a\u306e\u554f\u984c\u306b\u5272\u308a\u5f53\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u52b4\u529b\u3068\u30b3\u30b9\u30c8\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p><p>Cafe24\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u5546\u54c1\u5199\u771f\u30b9\u30bf\u30a4\u30eb\u3092\u3055\u3089\u306b\u6539\u5584\u3059\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3001\u3088\u308a\u591a\u304f\u306eD2C\u4e8b\u696d\u8005\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u3044\u307e\u3059\u3002<a href=\"https:\/\/store.cafe24.co.jp\/\">Cafe24 Store<\/a>\u306f\u3001\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306a\u5546\u54c1\u5199\u771f\u3092\u7c21\u5358\u306b\u30ad\u30e3\u30d7\u30c1\u30e3\u3057\u3066\u7de8\u96c6\u3067\u304d\u308b\u30a2\u30d7\u30ea\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001Kiwi Snap\u306f\u81ea\u52d5\u30ad\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u7de8\u96c6\u6a5f\u80fd\u3092\u4f7f\u7528\u3057\u3001\u9ad8\u54c1\u8cea\u306e\u753b\u50cf\u3092\u5236\u4f5c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002Enumcut\u306f\u3001\u5199\u771f\u304b\u3089\u80cc\u666f\u3092\u81ea\u52d5\u3067\u524a\u9664\u3057\u3001\u304d\u308c\u3044\u306a\u767d\u3044\u80cc\u666f\u306b\u7f6e\u304d\u63db\u3048\u307e\u3059\u3002\u307e\u305f\u3001<a href=\"https:\/\/sellury.io\/\">Store Camera<\/a>\u306f\u3001\u5546\u54c1\u306e\u6700\u9069\u306a\u89d2\u5ea6\u3092\u628a\u63e1\u3067\u304d\u308b\u30a4\u30e1\u30fc\u30b8\u30ac\u30a4\u30c9\u3084\u3001\u3088\u308a\u591a\u304f\u306e\u9867\u5ba2\u3092\u5f15\u304d\u4ed8\u3051\u308b\u30a4\u30e1\u30fc\u30b8\u306e\u5199\u771f\u5206\u6790\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>\u5546\u54c1\u5199\u771f\u306f\u3001\u30c6\u30af\u30cb\u30c3\u30af\u3092\u7528\u3044\u3066\u9b45\u529b\u7684\u304b\u3064\u6b63\u78ba\u306b\u5546\u54c1\u3092\u64ae\u5f71\u3059\u308b\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002\u5546\u54c1\u5199\u771f\uff1a\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u306e\u30d5\u30ed\u30f3\u30c8\u753b\u9762\u5404\u968e\u306b\u5e97\u8217\u304c\u7acb\u3061\u4e26\u3076\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30bb\u30f3\u30bf\u30fc\u3092\u60f3\u50cf\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u901a\u5e38\u9867\u5ba2\u306f\u8cfc\u5165\u3092\u8003\u3048\u3066\u308b\u30a2\u30a4\u30c6\u30e0\u3092\u63a2\u3057 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