{"id":5959,"date":"2021-04-01T11:38:02","date_gmt":"2021-04-01T02:38:02","guid":{"rendered":"https:\/\/news.cafe24.com\/jp\/?p=5959"},"modified":"2021-06-04T10:11:51","modified_gmt":"2021-06-04T01:11:51","slug":"the-growing-importance-of-user-generated-content-in-online-shopping","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/jp\/the-growing-importance-of-user-generated-content-in-online-shopping\/","title":{"rendered":"EC\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30ec\u30d3\u30e5\u30fc\u306e\u91cd\u8981\u6027"},"content":{"rendered":"<p><em>\u6d88\u8cbb\u8005\u3068\u8cfc\u5165\u8005\u306e\u4fe1\u983c\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30ec\u30d3\u30e5\u30fc\u3084\u30e6\u30fc\u30b6\u30fc\u6295\u7a3f\u3092\u6d3b\u7528\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f7f\u7528\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304a\u3088\u3073\u8ca9\u58f2\u6226\u7565\u306e\u6539\u5584\u304c\u671f\u5f85\u3055\u308c\u307e\u3059\u3002<\/em><\/p><figure id=\"attachment_5960\" aria-describedby=\"caption-attachment-5960\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5960\" src=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/04\/GettyImages-1065822330.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/04\/GettyImages-1065822330.jpg 1000w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/04\/GettyImages-1065822330-300x200.jpg 300w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/04\/GettyImages-1065822330-768x512.jpg 768w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/04\/GettyImages-1065822330-750x500.jpg 750w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-5960\" class=\"wp-caption-text\">Source: Gettyimagesbank<\/figcaption><\/figure><p>\u6628\u4eca\u306e\u63a5\u89e6\u304c\u9650\u3089\u308c\u3066\u3044\u308b\u72b6\u6cc1\u4e0b\u3067\u4e2d\u5c0f\u4f01\u696d\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30c4\u30fc\u30eb\u3092\u5229\u7528\u3057\u3066\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u3066\u3044\u307e\u3059\u3002\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u3068\u306a\u3063\u3066\u304b\u3089\u3001\u7d0434\uff05\u306e\u4f01\u696d\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u30c1\u30e3\u30c3\u30c8\u30fb\u30a4\u30f3\u30b9\u30bf\u30f3\u30c8\u30e1\u30c3\u30bb\u30fc\u30b8\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u306a\u3069\u306e\u30c7\u30b8\u30bf\u30eb\u30b7\u30d5\u30c8\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002<\/p><p><a href=\"https:\/\/about.fb.com\/wp-content\/uploads\/2021\/02\/US_SSMB_Full_Report.pdf\">Facebook\u306eStateof Small Business\u306e\u5831\u544a<\/a>\u306b\u3088\u308b\u3068\u3001\u73fe\u5728\u4e2d\u5c0f\u4f01\u696d\u306e57\uff05\u304c\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u4f7f\u7528\u3057\u3066\u5546\u54c1\u3092\u8ca9\u58f2\u3057\u3066\u3044\u307e\u3059\u3002\u8208\u5473\u6df1\u3044\u3053\u3068\u306b\u3001\u3053\u306e\u6570\u5b57\u306f\u53e3\u30b3\u30df\u306b\u4f9d\u5b58\u3059\u308b\u306e59\uff05\u306b\u6b21\u3050\u3082\u306e\u3067\u3059\u3002<\/p><p>\u53e3\u30b3\u30df\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u5e38\u306b\u5c0f\u58f2\u696d\u306b\u304a\u3044\u3066\u5927\u304d\u306a\u5f71\u97ff\u529b\u3092\u6301\u3064\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<a href=\"https:\/\/blog.hubspot.com\/service\/customer-acquisition-study\">\u304a\u3059\u3059\u3081\u306b\u95a2\u3057\u3066\u8cfc\u5165\u8005\u306e81%<\/a>\u306f\u3001\u6709\u6599\u5e83\u544a\u3084\u30d6\u30e9\u30f3\u30c9\u304c\u914d\u4fe1\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3088\u308a\u5bb6\u65cf\u3084\u53cb\u4eba\u306e\u30a2\u30c9\u30d0\u30a4\u30b9\u3092\u4fe1\u983c\u3057\u3066\u3044\u307e\u3059\u3002\u30ab\u30b9\u30bf\u30de\u30fc\u30ec\u30d3\u30e5\u30fc\u306f\u3001\u53e3\u30b3\u30df\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u6a5f\u80fd\u3057\u307e\u3059\u3002\u30ab\u30b9\u30bf\u30de\u30fc\u30ec\u30d3\u30e5\u30fc\u3084\u305d\u306e\u4ed6\u306e\u30e6\u30fc\u30b6\u30fc\u6295\u7a3f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u6d88\u8cbb\u8005\u306e\u4fe1\u983c\u3068\u8cfc\u5165\u8005\u306e\u4fe1\u983c\u306b\u76f4\u63a5\u5f71\u97ff\u3057\u307e\u3059\u3002\u8cfc\u5165\u8005\u306f\u3001\u5546\u54c1\u3084\u30d6\u30e9\u30f3\u30c9\u306b\u95a2\u3059\u308b\u30ec\u30d3\u30e5\u30fc\u304c\u898b\u3064\u304b\u3089\u306a\u3044\u3068\u8cfc\u5165\u306b\u81f3\u3089\u306a\u3044\u5834\u5408\u3082\u3042\u308b\u3067\u3057\u3087\u3046\u3002\u3053\u306e\u3088\u3046\u306b\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u5c0f\u58f2\u306b\u304a\u3051\u308b\u30e6\u30fc\u30b6\u30fc\u6295\u7a3f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u91cd\u8981\u6027\u3092\u5f37\u8abf\u3057\u3066\u3044\u307e\u3059\u3002<\/p><h2>\u69d8\u3005\u306a\u30bf\u30a4\u30d7\u306e\u30e6\u30fc\u30b6\u30fc\u6295\u7a3f\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u6d3b\u7528\u6cd5<\/h2><p>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<a href=\"https:\/\/zine.co\">ZINE<\/a>\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u3067\u3042\u308bJordie Black\u6c0f\u306f\u3001\u300c\u591a\u304f\u306eEC\u767a\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u30b5\u30dd\u30fc\u30c8\u3067\u304d\u308b\u5341\u5206\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u304c\u3067\u304d\u306a\u3044\u70b9\u306a\u3069\u8ab2\u984c\u3092\u62b1\u3048\u3066\u3044\u308b\u300d\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/p><p>\u3059\u3079\u3066\u306e\u4e2d\u5c0f\u898f\u6a21\u4f01\u696d\u304c\u4eba\u6750\u3084\u8cc7\u91d1\u72b6\u6cc1\u306e\u5236\u7d04\u306b\u62d8\u3089\u305a\u3001\u6d88\u8cbb\u8005\u306e\u5370\u8c61\u306b\u6b8b\u308b\u30d6\u30e9\u30f3\u30c9\u3068\u3057\u3066\u8a34\u6c42\u3067\u304d\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u4fe1\u80fd\u529b\u3092\u6301\u3063\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u4e00\u65b9\u3067\u826f\u3044\u30cb\u30e5\u30fc\u30b9\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u6295\u7a3f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u30d6\u30e9\u30f3\u30c9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u3068\u3057\u3066\u5229\u7528\u3067\u304d\u308b\u5f37\u529b\u306a\u6226\u7565\u3067\u3042\u308b\u3053\u3068\u304c\u8a3c\u660e\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3067\u3059\u3002<\/p><p>\u30e6\u30fc\u30b6\u30fc\u6295\u7a3f\u30b3\u30f3\u30c6\u30f3\u30c4\u4f8b\u3068\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u6d3b\u7528\u4e8b\u4f8b\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3044\u305f\u3057\u307e\u3059\u3002<\/p><p>&nbsp;<\/p><p><strong>1. \u30ab\u30b9\u30bf\u30de\u30fc\u30ec\u30d3\u30e5\u30fc<\/strong><\/p><figure id=\"attachment_4464\" aria-describedby=\"caption-attachment-4464\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4464\" src=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2020\/03\/influencers-6.jpg\" alt=\"\" width=\"1000\" height=\"539\" srcset=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2020\/03\/influencers-6.jpg 1000w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2020\/03\/influencers-6-300x162.jpg 300w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2020\/03\/influencers-6-768x414.jpg 768w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2020\/03\/influencers-6-750x404.jpg 750w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-4464\" class=\"wp-caption-text\">Source: Gettyimagesbank<\/figcaption><\/figure><p>\u9867\u5ba2\u4f53\u9a13\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff09\u306f\u3001\u4f01\u696d\u306e\u6295\u7a3f\u3088\u308a\u91cd\u8981\u3067\u3042\u308b\u3068\u8a8d\u77e5\u3055\u308c\u3066\u304a\u308a\u3001\u5bb6\u65cf\u3084\u53cb\u4eba\u304b\u3089\u306e\u304a\u3059\u3059\u3081\u3068\u540c\u7b49\u306b<a href=\"https:\/\/www.statista.com\/statistics\/315751\/online-review-customer-opinion\/\">\u6d88\u8cbb\u8005\u306e79\uff05\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u30ec\u30d3\u30e5\u30fc\u3092\u4fe1\u983c<\/a>\u3057\u3066\u3044\u307e\u3059\u3002\u4eba\u3005\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u4fdd\u8a3c\u3059\u308b\u969b\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u305d\u306e\u63d0\u4f9b\u306b\u6b63\u5f53\u6027\u3092\u52a0\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u9867\u5ba2\u306b\u3088\u3063\u3066\u306f\u3001\u81ea\u8eab\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u5171\u6709\u3057\u305f\u3044\u3068\u3044\u3046\u8003\u3048\u304c\u3042\u308a\u3001\u4ed6\u306e\u6d88\u8cbb\u8005\u306f\u305d\u308c\u3092\u7406\u89e3\u3057\u3066\u3044\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u304c\u9867\u5ba2\u3068\u826f\u3044\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u9577\u671f\u7684\u306b\u306f\u3088\u308a\u591a\u304f\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u304b\u3089\u4fe1\u983c\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p><p>&nbsp;<\/p><p><strong>2. \u5199\u771f\u30ec\u30d3\u30e5\u30fc<\/strong><\/p><figure id=\"attachment_5961\" aria-describedby=\"caption-attachment-5961\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5961 size-full\" src=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/04\/Untitled-2-1024x450-1.jpg\" alt=\"\" width=\"1024\" height=\"450\" srcset=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/04\/Untitled-2-1024x450-1.jpg 1024w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/04\/Untitled-2-1024x450-1-300x132.jpg 300w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/04\/Untitled-2-1024x450-1-768x338.jpg 768w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/04\/Untitled-2-1024x450-1-750x330.jpg 750w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-5961\" class=\"wp-caption-text\">Review de Talk \u3067\u9867\u5ba2\u304c\u6295\u7a3f\u3057\u305f\u5199\u771f\u3092\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002\u3000Source: Cafe24<\/figcaption><\/figure><p>\u5b9f\u969b\u8cfc\u5165\u306b\u3057\u305f\u9867\u5ba2\u304b\u3089\u306e\u5199\u771f\u3084\u52d5\u753b\u306e\u5834\u5408\u3001\u4ed6\u306e\u6d88\u8cbb\u8005\u306b\u3082\u6709\u76ca\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u8cb7\u3044\u7269\u5ba2\u306f\u3001\u4e8b\u696d\u8005\u306e\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u3067\u9ad8\u54c1\u8cea\u306a\u753b\u50cf\u3068\u52d5\u753b\u3092\u671f\u5f85\u3057\u3066\u3044\u307e\u3059\u3002\u5199\u771f\u3084\u52d5\u753b\u3067\u9867\u5ba2\u306e\u30ea\u30a2\u30eb\u306a\u30ec\u30d3\u30e5\u30fc\u3092\u898b\u308b\u3053\u3068\u3067\u3001\u5b9f\u969b\u306e\u5546\u54c1\u304c\u3069\u306e\u3088\u3046\u306b\u898b\u3048\u308b\u304b\u3001\u5546\u54c1\u306e\u68b1\u5305\u72b6\u614b\u306e\u826f\u3055\u306a\u3069\u306e\u60c5\u5831\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p><p>\u3053\u306e\u3088\u3046\u306b\u30e6\u30fc\u30b6\u30fc\u304c\u6295\u7a3f\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6d3b\u7528\u306b\u6210\u529f\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u7d33\u58eb\u670d\u30d6\u30e9\u30f3\u30c9\u306e<a href=\"https:\/\/siiiido.com\/\">Siiiido<\/a>\u3067\u3059\u3002\u9867\u5ba2\u306f\u666e\u6bb5\u7740\u306e\u5199\u771f\u3092\u6295\u7a3f\u3057\u3001\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30da\u30fc\u30b8\u3092\u901a\u3058\u3066\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3068\u3063\u3066\u3044\u307e\u3059\u3002\u540c\u793e\u306f\u3001\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306b\u53c2\u52a0\u3057\u3001\u30ec\u30d3\u30e5\u30fc\u306b\u8fd4\u4fe1\u3092\u884c\u3063\u305f\u308a\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306b\u3082\u5bfe\u5fdc\u3057\u3066\u3044\u307e\u3059\u3002\u9867\u5ba2\u304b\u3089\u306e\u610f\u898b\u306f\u4f1a\u793e\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u4fa1\u5024\u304c\u3042\u308b\u3053\u3068\u3092\u9867\u5ba2\u3078\u3082\u4f1d\u3048\u3066\u3044\u307e\u3059\u3002<\/p><p>\u30e6\u30fc\u30b6\u30fc\u306e\u5199\u771f\u3092\u6d3b\u7528\u3057\u305f\u3044\u4e8b\u696d\u8005\u306f\u3001\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u300cCafe24 Store\u300d\u3067<a href=\"https:\/\/store.cafe24.co.jp\/apps\/793\">Review de Talk<\/a>\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3067\u304d\u307e\u3059\u3002\u30a2\u30d7\u30ea\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306f\u5546\u54c1\u3092\u8a55\u4fa1\u3057\u3001\u8cfc\u5165\u306e\u5199\u771f\u3092\u6295\u7a3f\u3059\u308b\u3053\u3068\u3067\u30ec\u30d3\u30e5\u30fc\u3092\u6b8b\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u30a2\u30d7\u30ea\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u3067\u306f\u3001\u30ec\u30d3\u30e5\u30fc\u304c1500\uff05\u5897\u52a0\u3057\u3001\u58f2\u4e0a\u304c8\uff05\u5897\u52a0\u3057\u307e\u3057\u305f\u3002<\/p><p>&nbsp;<\/p><p><strong>3. \u52d5\u753b\u30ec\u30d3\u30e5\u30fc<\/strong><\/p><figure id=\"attachment_5962\" aria-describedby=\"caption-attachment-5962\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5962\" src=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/04\/GettyImages-1271153112.jpg\" alt=\"\" width=\"1000\" height=\"635\" srcset=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/04\/GettyImages-1271153112.jpg 1000w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/04\/GettyImages-1271153112-300x191.jpg 300w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/04\/GettyImages-1271153112-768x488.jpg 768w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/04\/GettyImages-1271153112-750x476.jpg 750w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-5962\" class=\"wp-caption-text\">Source: Gettyimagesbank<\/figcaption><\/figure><p><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\">State of Video Marketing<\/a>\u306f\u300184\uff05\u306e\u4eba\u304c\u30d6\u30e9\u30f3\u30c9\u306e\u52d5\u753b\u3092\u8996\u8074\u3057\u305f\u5f8c\u3001\u5546\u54c1\u307e\u305f\u306f\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u305f\u3068\u5831\u544a\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u3060\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7d99\u7d9a\u7684\u306b\u4f5c\u6210\u3067\u304d\u306a\u3044\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u3001\u500b\u4eba\u4e8b\u696d\u4e3b\u3001\u4e2d\u5c0f\u4f01\u696d\u306e\u5834\u5408\u3001\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u306b\u30bd\u30fc\u30b7\u30e3\u30eb\u30d3\u30c7\u30aa\u6295\u7a3f\u3092\u57cb\u3081\u8fbc\u3080\u3053\u3068\u306f\u3001\u9867\u5ba2\u306e\u96c6\u5ba2\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p><p>\u30e6\u30fc\u30b6\u30fc\u304c\u4f5c\u6210\u3057\u305f\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5229\u7528\u3057\u305f\u3044\u4e8b\u696d\u8005\u306f\u3001Cafe24 Store\u3067\u5229\u7528\u3067\u304d\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30ec\u30d3\u30e5\u30fc\u6a5f\u80fd\u300cV Review\uff08V\u30ec\u30d3\u30e5\u30fc\uff09\u300d\u3092\u4f7f\u7528\u3067\u304d\u307e\u3059\u3002\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u304b\u3089\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u969b\u3001\u9867\u5ba2\u306b\u52d5\u753b\u30ec\u30d3\u30e5\u30fc\u3092\u4fc3\u3059\u305f\u3081\u306b\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u3092\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u30ec\u30d3\u30e5\u30fc\u306f\u5546\u54c1\u8a73\u7d30\u30da\u30fc\u30b8\u306b\u7d44\u307f\u8fbc\u307e\u308c\u307e\u3059\u3002 \u540c\u30b5\u30fc\u30d3\u30b9\u3092\u5c0e\u5165\u3057\u305fIndent Corporation\u306e\u5834\u5408\u3001\u30b5\u30fc\u30d3\u30b9\u958b\u59cb\u4ee5\u6765\u30011,000\u4e07\u4eba\u4ee5\u4e0a\u306e\u8cb7\u3044\u7269\u5ba2\u304cV\u30ec\u30d3\u30e5\u30fc\u3092\u901a\u3058\u3066\u52d5\u753b\u3092\u8996\u8074\u3057\u305f\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002\u52d5\u753b\u30ec\u30d3\u30e5\u30fc\u306f\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30ab\u30fc\u30c8\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u309214.7\uff05\u5411\u4e0a\u3055\u305b\u308b\u307b\u3069\u306e\u6a5f\u80fd\u304c\u3042\u308b\u3068\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\u3002<\/p><h2>\u30e6\u30fc\u30b6\u30fc\u4f5c\u6210\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u6d3b\u7528\u306e\u91cd\u8981\u6027<\/h2><p>\u80af\u5b9a\u7684\u306a\u53e3\u30b3\u30df\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u3084\u58f2\u4e0a\u3052\u306e\u5897\u52a0\u3001\u8cfc\u5165\u8005\u304b\u3089\u306e\u4fe1\u983c\u30a2\u30c3\u30d7\u306b\u3082\u7e4b\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u4f5c\u6210\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3046\u307e\u304f\u8cb7\u3046\u3088\u3046\u3059\u308b\u4f01\u696d\u306f\u3001\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u306b\u3088\u308a\u4ed8\u52a0\u4fa1\u5024\u3092\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p><p>\u6d88\u8cbb\u8005\u306e\u4fe1\u983c\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u306b\u52a0\u3048\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30ec\u30d3\u30e5\u30fc\u306f\u30d6\u30e9\u30f3\u30c9\u304c\u9867\u5ba2\u95a2\u4fc2\u3092\u78ba\u7acb\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u4f01\u696d\u306f\u3001\u9867\u5ba2\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306b\u5bfe\u5fdc\u3057\u306a\u304c\u3089\u9867\u5ba2\u306b\u91cd\u8981\u6027\u3092\u793a\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u5f8c\u3001\u4e8b\u696d\u8005\u306f\u30ec\u30d3\u30e5\u30fc\u3092\u4f7f\u7528\u3057\u3066\u5546\u54c1\u306e\u54c1\u8cea\u3084\u904b\u55b6\u52b9\u7387\u3082\u6539\u5584\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p><p>\u30b3\u30fc\u30d2\u30fc\u30d6\u30e9\u30f3\u30c9Brownbag Coffee\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30ec\u30d3\u30e5\u30fc\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u306f\u3001\u30eb\u30fc\u30c6\u30a3\u30f3\u30ef\u30fc\u30af\u3067\u3042\u308b\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002\u540c\u793e\u306f\u6bce\u65e5\u30ec\u30d3\u30e5\u30fc\u3092\u78ba\u8a8d\u3057\u3001\u56db\u534a\u671f\u3054\u3068\u306b\u3059\u3079\u3066\u306e\u30ec\u30d3\u30e5\u30fc\u3092\u5206\u985e\u3057\u3001\u30c7\u30fc\u30bf\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u30b3\u30fc\u30d2\u30fc\u306e\u54c1\u8cea\u3092\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3057\u3066\u3044\u307e\u3059\u3002Brownbag Coffee\u306f\u3001\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u3069\u308c\u3060\u3051\u91cd\u8996\u3057\u3066\u3044\u308b\u304b\u3092\u3055\u3089\u306b\u8a8d\u8b58\u3057\u3066\u3082\u3089\u3048\u308b\u3088\u3046\u306b\u3001\u5546\u54c1\u8a73\u7d30\u30da\u30fc\u30b8\u306b\u3044\u304f\u3064\u304b\u306e\u30ec\u30d3\u30e5\u30fc\u3092\u63b2\u8f09\u3057\u3066\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30b3\u30fc\u30d2\u30fc\u30c9\u30ea\u30c3\u30d7\u30d0\u30c3\u30b0\u3092\u958b\u3051\u308b\u30d9\u30b9\u30c8\u306a\u65b9\u6cd5\u3084\u3001\u81ea\u52d5\u30b3\u30fc\u30d2\u30fc\u30de\u30b7\u30f3\u3067\u6700\u3082\u52b9\u679c\u7684\u306b\u6a5f\u80fd\u3059\u308b\u5546\u54c1\u3064\u3044\u3066\u9867\u5ba2\u304b\u3089\u306e\u63d0\u6848\u304c\u5546\u54c1\u306e\u4f7f\u7528\u65b9\u6cd5\u3068\u3057\u3066\u53d6\u308a\u5165\u308c\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p><p>GlobalWebIndex\u306b\u3088\u308b\u3068<a href=\"https:\/\/www.globalwebindex.com\/hubfs\/Downloads\/Brand_Discovery-2019.pdf\">\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306e47\uff05<\/a>\u306f\u3001\u5546\u54c1\u3084\u30d6\u30e9\u30f3\u30c9\u306a\u3069\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u3059\u308b\u30ec\u30d3\u30e5\u30fc\u3092\u6bce\u6708\u6295\u7a3f\u3057\u3066\u3044\u307e\u3059\u3002\u4f01\u696d\u306f\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u5b9f\u65bd\u3001\u8cfc\u5165\u5f8c\u306b\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u3084\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3057\u305f\u308a\u3001\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u3092\u4f7f\u7528\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u306b\u30ec\u30d3\u30e5\u30fc\u6295\u7a3f\u3092\u4fc3\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u30ec\u30d3\u30e5\u30fc\u6295\u7a3f\u3092\u3057\u305f\u9867\u5ba2\u306b\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u4e0e\u3048\u308b\u5831\u916c\u30b7\u30b9\u30c6\u30e0\u3092\u8a2d\u3051\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p><p>\u30e6\u30fc\u30b6\u30fc\u304c\u4f5c\u6210\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u9867\u5ba2\u3068\u3088\u308a\u3088\u3044\u95a2\u4fc2\u3092\u7bc9\u304e\u3001\u6700\u7d42\u7684\u306b\u30d3\u30b8\u30cd\u30b9\u6210\u9577\u3092\u76ee\u6307\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30ec\u30d3\u30e5\u30fc\u3092\u6d3b\u7528\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8ca9\u58f2\u6226\u7565\u3068\u3057\u3066\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n","protected":false},"author":9,"featured_media":5960,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,10,61],"tags":[48],"class_list":["post-5959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-trend","category-all","tag-cafe24"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/posts\/5959"}],"collection":[{"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/comments?post=5959"}],"version-history":[{"count":5,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/posts\/5959\/revisions"}],"predecessor-version":[{"id":5967,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/posts\/5959\/revisions\/5967"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/media\/5960"}],"wp:attachment":[{"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/media?parent=5959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/categories?post=5959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/tags?post=5959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}