{"id":5727,"date":"2020-12-23T18:54:24","date_gmt":"2020-12-23T09:54:24","guid":{"rendered":"https:\/\/news.cafe24.com\/jp\/?p=5727"},"modified":"2021-02-19T11:58:42","modified_gmt":"2021-02-19T02:58:42","slug":"what-is-the-subscription-economy","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/jp\/what-is-the-subscription-economy\/","title":{"rendered":"\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30a8\u30b3\u30ce\u30df\u30fc\u3068\u306f\uff1f"},"content":{"rendered":"<p><em>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30a8\u30b3\u30ce\u30df<\/em><em>\u30fc<\/em><em>\u3068\u306f\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u4ecb\u3057\u3066\u5546\u54c1\u3084\u30b5<\/em><em>\u30fc<\/em><em>\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u4f01\u696d\u304c\u4f5c\u308a\u51fa\u3059\u65b0\u3057\u3044\u6d88\u8cbb\u74b0\u5883\u3092\u6307\u3057\u307e\u3059\u3002\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u3067\u306f\u6d88\u8cbb\u8005\u306f\u3001\u5546\u54c1\u30d1\u30c3\u30b1<\/em><em>\u30fc<\/em><em>\u30b8\u306e\u5b9a\u671f\u7684\u306a\u914d\u9054\u307e\u305f\u306f\u30b5<\/em><em>\u30fc<\/em><em>\u30d3\u30b9\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3068\u5f15\u304d\u63db\u3048\u306b\u3001<\/em><em>\u6bce<\/em><em>\u6708\u307e\u305f\u306f\u9694\u9031\u306e\u652f<\/em><em>\u6255<\/em><em>\u3044\u306b<\/em><em>\u5bfe<\/em><em>\u3057\u3066\uff11\u56de\u9650\u308a\u306e\u767b<\/em><em>\u9332<\/em><em>\u3092\u884c\u3044\u307e\u3059\u3002<\/em><\/p><h2>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306b\u3064\u3044\u3066<\/h2><figure id=\"attachment_5728\" aria-describedby=\"caption-attachment-5728\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5728 size-full\" src=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/02\/GettyImages-942616612-1.jpg\" alt=\"\" width=\"1000\" height=\"679\" srcset=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/02\/GettyImages-942616612-1.jpg 1000w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/02\/GettyImages-942616612-1-300x204.jpg 300w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/02\/GettyImages-942616612-1-768x521.jpg 768w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/02\/GettyImages-942616612-1-750x509.jpg 750w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-5728\" class=\"wp-caption-text\">Source: Gettyimagesbank<\/figcaption><\/figure><p>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306f\u3001\u65b0\u805e\u304c\u5370\u5237\u6a5f\u3092\u4ecb\u3057\u3066\u6700\u521d\u306b\u666e\u53ca\u3057\u305f\u4f55\u4e16\u7d00\u306b\u3082\u308f\u305f\u3063\u3066\u9061\u308a\u307e\u3059\u3002\u65b0\u805e\u3001\u96d1\u8a8c\u3001\u30b1\u30fc\u30d6\u30eb\u30c6\u30ec\u30d3\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d9\u30fc\u30b9\u306e\u30b5\u30fc\u30d3\u30b9\u306f\u300120\u4e16\u7d00\u3092\u901a\u3058\u3066\u4eba\u6c17\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u8fd1\u5e74\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30a8\u30b3\u30ce\u30df\u30fc\u306f\u3001\u30b5\u30fc\u30d3\u30b9\u3084\u88fd\u54c1\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306e\u30e2\u30c7\u30eb\u3092\u63a1\u7528\u3057\u3066\u3044\u308b\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u3001\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u3001\u98df\u54c1\u3001\u304a\u3088\u3073\u305d\u306e\u4ed6\u306e\u696d\u754c\u3092\u542b\u3080\u3088\u3046\u306b\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068\u30b5\u30fc\u30d3\u30b9\u3068\u3057\u3066\u306e\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\uff08SaaS\uff09\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u53f0\u982d\u306b\u3088\u308a\u3001\u3088\u308a\u591a\u304f\u306e\u4f01\u696d\u304c\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u3092\u7c21\u5358\u306b\u4f7f\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u305d\u306e\u7d50\u679c\u3001\uff11\u56de\u9650\u308a\u306e\u8cfc\u5165\u306b\u57fa\u3065\u304f\u53ce\u76ca\u30e2\u30c7\u30eb\u304b\u3089\u3001\u5b9a\u671f\u7684\u306a\u652f\u6255\u3044\u306b\u57fa\u3065\u304f\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306b\u79fb\u884c\u3059\u308b\u4f01\u696d\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002<\/p><p>\u9867\u5ba2\u306f\u3001\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u3084\u9280\u884c\u53e3\u5ea7\u3092\u4f7f\u7528\u3057\u3066\u3001\u4e00\u5b9a\u306e\u671f\u9593\u306b\u66f4\u65b0\u3055\u308c\u308b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306b\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u3067\u304d\u307e\u3059\u3002\u6708\u6b21\u3001\u56db\u534a\u671f\u3001\u5e74\u6b21\u306e\u3044\u305a\u308c\u306e\u5834\u5408\u3067\u3082\u3001\u52a0\u5165\u8005\u306f\u4e00\u5b9a\u671f\u9593\u306b\u308f\u305f\u308a\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u5b9a\u671f\u7684\u306b\u63d0\u4f9b\u3055\u308c\u307e\u3059\u3002<\/p><p>\u4e00\u822c\u7684\u306b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u6b21\u306e\uff13\u3064\u306e\u30bf\u30a4\u30d7\u304c\u3042\u308a\u307e\u3059\u3002<\/p><ul><li>\u88dc\u5145\uff1a\u88dc\u5145\u30e2\u30c7\u30eb\u306f\u3001\u6d88\u8017\u54c1\u306e\u5b9a\u671f\u7684\u306a\u30d1\u30c3\u30b1\u30fc\u30b8\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002Dollar Shave Club\u306f\u3001\u30b0\u30eb\u30fc\u30df\u30f3\u30b0\u5546\u54c1\u3092\u5b9a\u671f\u7684\u306b\u9867\u5ba2\u306b\u914d\u9054\u3057\u3066\u3044\u307e\u3059\u3002\u914d\u9054\u306f\u3001\u9867\u5ba2\u304c\u901a\u5e38\u88dc\u5145\u3092\u5fc5\u8981\u3068\u3059\u308b\u6642\u671f\u306b\u5fdc\u3058\u3066\u3001\u6bce\u6708\u307e\u305f\u306f\uff14\u30f5\u6708\u6bce\u306b\u884c\u308f\u308c\u307e\u3059\u3002<\/li><li>\u30ad\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\uff1a\u30ad\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u3055\u308c\u305f\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u3001\u9867\u5ba2\u306e\u597d\u307f\u306b\u57fa\u3065\u304d\u5546\u54c1\u30b3\u30ec\u30af\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3053\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3059\u308b\u4f01\u696d\u306f\u901a\u5e38\u3001\u30a2\u30d1\u30ec\u30eb\u3001\u7f8e\u5bb9\u3001\u98df\u54c1\u3092\u8ca9\u58f2\u3057\u3066\u3044\u307e\u3059\u3002Stitch Fix\u306f\u3001\u5404\u30b5\u30d6\u30b9\u30af\u30e9\u30a4\u30d0\u30fc\u306e\u30b9\u30bf\u30a4\u30eb\u8a2d\u5b9a\u3092\u8b58\u5225\u3057\u3066\u3001\u6bce\u6708\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u8863\u6599\u54c1\u3084\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u95a2\u9023\u30a2\u30a4\u30c6\u30e0\u3092\u914d\u9054\u3057\u307e\u3059\u3002<\/li><li>\u30a2\u30af\u30bb\u30b9\uff1a\u3053\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u3067\u306f\u3001\u9867\u5ba2\u304c\u4f1a\u793e\u306e\u5546\u54c1\u306b\u5272\u5f15\u4fa1\u683c\u3067\u30a2\u30af\u30bb\u30b9\u3059\u308b\u305f\u3081\u306b\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u3092\u8cfc\u5165\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u6d88\u8cbb\u8005\u306f\u3001\u4f1a\u54e1\u7279\u5178\u3092\u6599\u91d1\u306b\u898b\u5408\u3046\u3082\u306e\u306b\u3059\u308b\u591a\u984d\u306e\u5272\u5f15\u3084\u7279\u5225\u30aa\u30d5\u30a1\u30fc\u3092\u5229\u7528\u3067\u304d\u307e\u3059\u3002Thrive 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