{"id":5718,"date":"2020-11-12T17:28:54","date_gmt":"2020-11-12T08:28:54","guid":{"rendered":"https:\/\/news.cafe24.com\/jp\/?p=5718"},"modified":"2021-02-08T17:38:32","modified_gmt":"2021-02-08T08:38:32","slug":"what-is-customer-retention","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/jp\/what-is-customer-retention\/","title":{"rendered":"\u9867\u5ba2\u7dad\u6301\u3068\u306f\uff1f"},"content":{"rendered":"<p><em>\u9867\u5ba2\u7dad\u6301\u3068\u306f\u3001\u4f01\u696d\u304c\u7372\u5f97\u3057\u305f\u9867\u5ba2\u3092\u5f15\u304d\u8fbc\u307f\u3001\u7d99\u7d9a\u3057\u305f\u5546\u54c1\u8cfc\u5165\u3092\u4fc3\u3059\u305f\u3081\u306b\u3001\u3055\u307e\u3056\u307e\u306a\u50cd\u304d\u304b\u3051\u3092\u884c\u3046\u3053\u3068\u3067\u3059\u3002<\/em><\/p><h2>\u9867\u5ba2\u7dad\u6301\u306b\u3064\u3044\u3066<\/h2><figure id=\"attachment_5719\" aria-describedby=\"caption-attachment-5719\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5719 size-full\" src=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/02\/GettyImages-sdfs1152197572.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/02\/GettyImages-sdfs1152197572.jpg 1000w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/02\/GettyImages-sdfs1152197572-300x200.jpg 300w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/02\/GettyImages-sdfs1152197572-768x512.jpg 768w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2021\/02\/GettyImages-sdfs1152197572-750x500.jpg 750w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-5719\" class=\"wp-caption-text\">Source: Gettyimagesbank<\/figcaption><\/figure><p>\u4e8b\u696d\u8005\u304c\u9867\u5ba2\u4fdd\u6301\u6d3b\u52d5\u3092\u884c\u3046\u5834\u5408\u3001\u305d\u306e\u7126\u70b9\u306f\u4e00\u56de\u9650\u308a\u306e\u8cfc\u5165\u8005\u3092\u30ea\u30d4\u30fc\u30bf\u30fc\u306b\u5909\u3048\u308b\u3053\u3068\u3067\u3059\u3002\u5e02\u5834\u306b\u51fa\u56de\u3063\u3066\u3044\u308b\u4ed6\u306e\u5546\u54c1\u3088\u308a\u3082\u3001\u5e38\u306b\u81ea\u793e\u306e\u5546\u54c1\u3092\u9078\u3076\u3053\u3068\u3092\u85a6\u3081\u307e\u3059\u3002\u9867\u5ba2\u7dad\u6301\u306e\u6982\u5ff5\u306f\u3001\u65b0\u898f\u8cfc\u5165\u8005\u3092\u7372\u5f97\u3059\u308b\u3068\u3044\u3046\u9867\u5ba2\u7372\u5f97\u3068\u306f\u7570\u306a\u308a\u307e\u3059\u3002\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3092\u6210\u9577\u3055\u305b\u308b\u305f\u3081\u306e\u3088\u308a\u826f\u3044\u6226\u7565\u306e\u3088\u3046\u306b\u601d\u308f\u308c\u307e\u3059\u304c\u3001\u9867\u5ba2\u7dad\u6301\u306f\u3088\u308a\u52b9\u679c\u7684\u3067\u3001<a href=\"https:\/\/neilpatel.com\/blog\/retaining-customers\/\">\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306e\u6d3b\u52d5\u8cbb\u306e\u7d047\u5206\u306e1\u307b\u3069<\/a>\u3067\u3059\u3002<\/p><p>\u9867\u5ba2\u6e80\u8db3\u5ea6\u306f\u3001\u9867\u5ba2\u7dad\u6301\u306b\u4e0d\u53ef\u6b20\u306a\u8981\u7d20\u3067\u3059\u3002\u9867\u5ba2\u4f53\u9a13\u306f\u3001\u6d88\u8cbb\u8005\u304c\u521d\u3081\u3066\u30d6\u30e9\u30f3\u30c9\u3068\u51fa\u4f1a\u3063\u305f\u6642\u3088\u308a\u59cb\u307e\u308a\u307e\u3059\u3002\u7b2c\u4e00\u5370\u8c61\u306b\u5fdc\u3058\u3066\u3001\u7d4c\u9a13\u304c\u30dd\u30b8\u30c6\u30a3\u30d6\u307e\u305f\u306f\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u3082\u306e\u3078\u6210\u9577\u3057\u3001\u6d88\u8cbb\u8005\u304c\u521d\u3081\u3066\u8cfc\u5165\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u306e\u9867\u5ba2\u306b\u306a\u3063\u305f\u3068\u304d\u306b\u767a\u5c55\u3057\u307e\u3059\u3002\u305d\u3053\u304b\u3089\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u3055\u307e\u3056\u307e\u306a\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6d3b\u52d5\u3092\u958b\u59cb\u3057\u3001\u305d\u306e\u95a2\u4fc2\u3092\u7dad\u6301\u3082\u3057\u304f\u306f\u767a\u5c55\u3067\u304d\u308b\u3088\u3046\u306b\u53d6\u308a\u7d44\u307f\u307e\u3059\u3002<\/p><p>\u4f8b\u3048\u3070\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306f\u6700\u521d\u306bInstagram\u3067\u30d6\u30e9\u30f3\u30c9\u3092\u898b\u3064\u3051\u3001\u305d\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u30d5\u30a9\u30ed\u30fc\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u95a2\u4fc2\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30d6\u30e9\u30f3\u30c9\u306e\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u3092\u8a2a\u554f\u3057\u3001\u5546\u54c1\u8cfc\u5165\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u69cb\u7bc9\u3055\u308c\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c3\u30bb\u30fc\u30b8\u3001\u5546\u54c1\u63a8\u5968\u306a\u3069\u306e\u95a2\u4fc2\u7dad\u6301\u6d3b\u52d5\u306b\u3088\u308a\u9867\u5ba2\u3092\u5f15\u304d\u8fbc\u3080\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u6d3b\u52d5\u306f\u3001\u9867\u5ba2\u304c\u30d6\u30e9\u30f3\u30c9\u306e\u5546\u54c1\u3092\u6c42\u3081\u623b\u3063\u3066\u304d\u305f\u3068\u304d\u306b\u6210\u529f\u3057\u307e\u3059\u3002<\/p><p>\u9867\u5ba2\u7dad\u6301\u6226\u7565\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u9867\u5ba2\u306e\u30d6\u30e9\u30f3\u30c9\u4f53\u9a13\u306b\u4ed8\u52a0\u4fa1\u5024\u3092\u4e0e\u3048\u3001\u9867\u5ba2\u7372\u5f97\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p><h2>\u9867\u5ba2\u7dad\u6301\u306e\u4fa1\u5024<\/h2><p>\u9867\u5ba2\u7dad\u6301\u306f\u3001\u3069\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u3082\u4fa1\u5024\u304c\u3042\u308a\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u304c\u3053\u306e\u6226\u7565\u304b\u3089\u5229\u76ca\u3092\u5f97\u308b\u65b9\u6cd5\u3092\u3044\u304f\u3064\u304b\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p><ul><li>\u8cbb\u7528\u5bfe\u52b9\u679c\uff1a\u65e2\u5b58\u306e\u9867\u5ba2\u30d7\u30fc\u30eb\u3078\u306e\u5e83\u544a\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u8cbb\u3084\u3059\u8cbb\u7528\u304c\u3042\u308b\u305f\u3081\u3001\u7dad\u6301\u8cbb\u306f\u4f4e\u30b3\u30b9\u30c8\u3067\u3059\u3002<\/li><li>\u5e73\u5747\u9867\u5ba2\u5358\u4fa1\u306e\u5897\u52a0\uff1a\u30d6\u30e9\u30f3\u30c9\u306e\u30d5\u30a1\u30f3\u306b\u306a\u3063\u305f\u9867\u5ba2\u306f\u3001<a href=\"https:\/\/www.gallup.com\/workplace\/311870\/customer-centricity.aspx\">\u5e73\u5747\u7684\u306a\u9867\u5ba2\u5358\u4fa1\u3088\u308a\u308223\uff05\u591a\u3044\u91d1\u984d<\/a>\u3092\u30d6\u30e9\u30f3\u30c9\u306b\u8cbb\u3084\u3057\u307e\u3059\u3002<\/li><li>\u58f2\u4e0a\u3068\u5229\u76ca\u306e\u5897\u52a0\uff1a<a href=\"https:\/\/www.salesforce.com\/products\/service-cloud\/best-practices\/customer-retention-rate\/\">Salesforce<\/a>\u306f\u3001\u6f5c\u5728\u7684\u306a\u8cfc\u5165\u8005\u3092\u9867\u5ba2\u306b\u8ee2\u63db\u3059\u308b\u53ef\u80fd\u6027\u306f5~20%\u3067\u3042\u308a\u3001\u65e2\u5b58\u306e\u8cfc\u5165\u8005\u3092\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u8005\u306b\u8ee2\u63db\u3059\u308b\u53ef\u80fd\u6027\u306f60~70%\u3067\u3042\u308b\u3068\u767a\u8868\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u9867\u5ba2\u7dad\u6301\u7387\u30925%\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u53ce\u76ca\u304c25~95%\u5897\u52a0\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/li><\/ul><h2>\u9867\u5ba2\u7dad\u6301\u6d3b\u52d5\u306e\u7a2e\u985e<\/h2><p>\u30ea\u30d4\u30fc\u30bf\u30fc\u7372\u5f97\u306b\u306f\u591a\u304f\u306e\u6226\u7565\u3068\u6d3b\u52d5\u306f\u6570\u591a\u304f\u3042\u308a\u3001\u3088\u308a\u591a\u304f\u306e\u9867\u5ba2\u306b\u3054\u5229\u7528\u3044\u305f\u3060\u3051\u308b\u3088\u3046\u306b\u3059\u308b\u305f\u3081\u306e\u65b9\u6cd5\u3092\u3044\u304f\u3064\u304b\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p><ul><li>\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u95a2\u308f\u308a\uff1a\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u95a2\u4fc2\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306b\u9867\u5ba2\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3068\u308b\u52aa\u529b\u3092\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u4eba\u6c17\u306f\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u304c\u3001<a href=\"https:\/\/www.entrepreneur.com\/article\/314359\">\u30e1\u30fc\u30eb\u306f\u4f9d\u7136\u3068\u3057\u3066\u5f37\u529b\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb<\/a>\u3067\u3042\u308a\u30011\u30c9\u30eb\u4f7f\u3046\u3054\u3068\u306b44\u30c9\u30eb\u306e\u5229\u76ca\u304c\u5f97\u3089\u308c\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u306e\u30e1\u30fc\u30eb\u306f\u3001\u65b0\u88fd\u54c1\u306e\u7d39\u4ecb\u3084\u7279\u5225\u30aa\u30d5\u30a1\u30fc\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30ab\u30fc\u30c8\u306b\u6b8b\u3063\u3066\u3044\u308b\u30a2\u30a4\u30c6\u30e0\u306e\u30ea\u30de\u30a4\u30f3\u30c9\u307e\u3067\u3001\u5e45\u5e83\u3044\u9b45\u529b\u7684\u306a\u30c8\u30d4\u30c3\u30af\u3092\u30ab\u30d0\u30fc\u3057\u3066\u3044\u307e\u3059\u3002<\/li><li>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u4f5c\u6210\uff1a\u3059\u3079\u3066\u306e\u8cfc\u5165\u306b\u5bfe\u3057\u3066\u5831\u916c\u3092\u5f97\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306f\u518d\u8cfc\u5165\u3092\u4f59\u5100\u306a\u304f\u3055\u308c\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u304c\u4fa1\u5024\u3042\u308b\u3082\u306e\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u9650\u308a\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u9867\u5ba2\u7dad\u6301\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/li><li>\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u6c42\u3081\u308b\uff1a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u6c42\u3081\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306f\u30d6\u30e9\u30f3\u30c9\u306e\u5546\u54c1\u3001\u30b5\u30fc\u30d3\u30b9\u958b\u767a\u306b\u95a2\u308f\u3063\u3066\u3044\u308b\u3068\u611f\u3058\u307e\u3059\u3002\u3053\u308c\u306f\u307e\u305f\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u9867\u5ba2\u5074\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u7406\u89e3\u3059\u308b\u65b9\u6cd5\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/li><\/ul><h2>\u7dad\u6301\u529b\u3092\u5411\u4e0a\u3055\u305b\u308bCafe24\u30a2\u30d7\u30ea<\/h2><p>Cafe24\u306f\u3001\u9867\u5ba2\u7dad\u6301\u4fa1\u5024\u3092\u7406\u89e3\u3057\u3001\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3068\u9023\u643a\u3057\u3066\u3001\u52a0\u76df\u5e97\u304c\u76f8\u5bfe\u7684\u306a\u6226\u7565\u306b\u53d6\u308a\u7d44\u3081\u308b\u3088\u3046\u652f\u63f4\u3057\u307e\u3059\u3002<\/p><p><a href=\"https:\/\/store.cafe24.co.jp\/\">Cafe24 Store<\/a>\u306f\u3001\u9867\u5ba2\u7dad\u6301\u7387\u306e\u5411\u4e0a\u306b\u5f79\u7acb\u3064\u3055\u307e\u3056\u307e\u306a\u30c4\u30fc\u30eb\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u4e8b\u696d\u8005\u306f\u3001\u30b9\u30de\u30fc\u30c8\u63a8\u5968\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5546\u54c1\u306e\u63a8\u5968\u3092\u63d0\u4f9b\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002Plus 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