{"id":5365,"date":"2020-08-07T17:17:00","date_gmt":"2020-08-07T08:17:00","guid":{"rendered":"https:\/\/news.cafe24.com\/jp\/?p=5365"},"modified":"2022-01-24T12:21:06","modified_gmt":"2022-01-24T03:21:06","slug":"what-is-direct-to-consumer","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/jp\/what-is-direct-to-consumer\/","title":{"rendered":"D2C\u3068\u306f\uff1f"},"content":{"rendered":"

Direct-to-Consumer (D2C) \u3068\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u81ea\u793e\u3067\u4f01\u753b\u304b\u3089\u88fd\u9020\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u8ca9\u58f2\u3001\u914d\u9001\u307e\u3067\u6d88\u8cbb\u8005\u306b\u5bfe\u3057\u3066\u76f4\u63a5\u7684\u306b\u884c\u3046Business-to-Consumer (B2C) \u306e\u30e2\u30c7\u30eb\u306e\u3053\u3068\u3067\u3059\u3002<\/p>

\u65b0\u3057\u3044\u30c8\u30ec\u30f3\u30c9\u306b\u306a\u308bD2C<\/h2>
\"\"
Source: Gettyimagebank<\/figcaption><\/figure>

\u5f93\u6765\u306e\u5c0f\u58f2\u696d\u3067\u306f\u3001\u88fd\u9020\u696d\u8005\u306f\u8ca9\u58f2\u696d\u8005\u3001\u5378\u58f2\u696d\u8005\u3001\u5c0f\u58f2\u696d\u8005\u3092\u5229\u7528\u3057\u3066\u6700\u7d42\u6d88\u8cbb\u8005\u306b\u88fd\u54c1\u3092\u8ca9\u58f2\u3057\u3066\u3044\u307e\u3057\u305f\u3002 D2C\u306f\u305d\u306e\u904e\u7a0b\u306b\u3042\u308b\u4ef2\u4ecb\u696d\u8005\u3092\u5fc5\u8981\u3068\u3057\u307e\u305b\u3093\u3002D2C\u30e2\u30c7\u30eb\u3067\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u9867\u5ba2\u3068\u76f4\u63a5\u4ea4\u6d41\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u5546\u54c1\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u8ca9\u58f2\u3092\u884c\u3044\u307e\u3059\u3002<\/p>

\u3053\u306e\u30e2\u30c7\u30eb\u304c\u6700\u521d\u306b\u767b\u5834\u3057\u305f\u306e\u306f\u30011990\u5e74\u4ee3\u5f8c\u534a\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30fb\u30d0\u30d6\u30eb\u306e\u6642\u4ee3\u3067\u3057\u305f\u3002\u5f53\u6642\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u901a\u3058\u3066\u5546\u54c1\u3092\u8ca9\u58f2\u3057\u3066\u3044\u305f\u5c0f\u58f2\u696d\u8005\u306fD2C\u30e2\u30c7\u30eb\u3092\u63a1\u7528\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u5f53\u6642\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u4eba\u6c17\u304c\u9ad8\u307e\u3063\u305f\u305f\u3081\u3001D2C\u306f\u4e3b\u6d41\u306e\u727d\u5f15\u529b\u3092\u7372\u5f97\u3067\u304d\u307e\u305b\u3093\u3067\u3057\u305f\u3002<\/p>

\u773c\u93e1\u5c0f\u58f2\u696d\u8005\u306eWarby\u00a0 Parker\uff08\u30ef\u30fc\u30d3\u30fc\u30d1\u30fc\u30ab\u30fc\uff09\u304cD2C\u3067\u811a\u5149\u3092\u6d74\u3073\u305f\u306e\u306f2010\u5e74\u306b\u306a\u3063\u3066\u304b\u3089\u3067\u3059\u3002\u540c\u793e\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u3092\u4f7f\u7528\u3057\u3066\u3001\u9867\u5ba2\u4f53\u9a13\u306e\u5168\u4f53\u3092\u7ba1\u7406\u3057\u307e\u3057\u305f\u3002Warby\u00a0 Parker\u306eD2C\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u308f\u305a\u304b8\u5e74\u9593\u306717\u51045000\u4e07\u30c9\u30eb\u306e\u8a55\u4fa1<\/a>\u306b\u9054\u3057\u307e\u3057\u305f\u3002<\/p>

\u5927\u624b\u30d6\u30e9\u30f3\u30c9\u3082D2C\u3092\u901a\u3058\u3066\u65b0\u3057\u3044\u6a5f\u4f1a\u3092\u898b\u3064\u3051\u3088\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002 2018\u5e74\u3001L’Or\u00e9al\uff08\u30ed\u30ec\u30a2\u30eb\uff09\u306fD2C\u30b3\u30b9\u30e1\u30d6\u30e9\u30f3\u30c93CE\u3068\u30a2\u30d1\u30ec\u30eb\u30d6\u30e9\u30f3\u30c9Stylenanda\u3092\u6240\u6709\u3059\u308bNanda\uff08\u30ca\u30f3\u30c0\uff09\u306e100%\u8cb7\u53ce\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002<\/a><\/p>

D2C\u306f\u4e16\u754c\u7684\u306b\u5897\u52a0\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002eMarketer\u306b\u3088\u308b\u3068\u3001D2C\u306eEC\u58f2\u4e0a\u9ad8\u306f2020\u5e74\u306b\u306f177\u51045000\u4e07\u30c9\u30eb<\/a>\u306b\u9054\u3057\u3001\u6628\u5e74\u306e142\u51048000\u4e07\u30c9\u30eb\u304b\u308924.3%\u5897\u52a0\u3059\u308b\u898b\u8fbc\u307f\u3067\u3059\u30022019\u5e74\u4e0a\u534a\u671f\u306b\u306fD2C\u30d6\u30e9\u30f3\u30c9\u304c\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30a2\u30a4\u30c6\u30e0\u5e02\u5834\u306e38.4%\u3092\u5360\u3081\u30012017\u5e74\u306e35.1%\u304b\u3089\u4e0a\u6607\u3057\u3066\u3044\u307e\u3059\u3002<\/p>

\u4e8b\u696d\u8005\u304cD2C\u3067\u5f97\u308b\u3082\u306e<\/h2>

D2C\u30e2\u30c7\u30eb\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u3092\u3088\u308a\u7d30\u304b\u304f\u5236\u5fa1\u3067\u304d\u308b\u305f\u3081\u3001EC\u4e8b\u696d\u8005\u306b\u3068\u3063\u3066\u7279\u306b\u6709\u76ca\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u5c0f\u58f2\u696d\u8005\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u3001\u4ef2\u4ecb\u696d\u8005\u3092\u4ecb\u3055\u306a\u3044\u5834\u5408\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u53ce\u76ca\u3092\u72a0\u7272\u306b\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u3088\u308a\u7af6\u4e89\u529b\u306e\u3042\u308b\u4fa1\u683c\u3092\u7dad\u6301\u3067\u304d\u307e\u3059\u3002\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3001\u30ec\u30d3\u30e5\u30fc\u7ba1\u7406\u306a\u3069\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u5168\u4f53\u7684\u306a\u7ba1\u7406\u304c\u5bb9\u6613\u306b\u306a\u308a\u307e\u3059\u3002<\/p>

\u6d88\u8cbb\u8005\u306b\u76f4\u63a5\u8ca9\u58f2\u3059\u308b\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u4f01\u696d\u304c\u9867\u5ba2\u3068\u76f4\u63a5\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3059\u308b\u624b\u6bb5\u3092\u6301\u3063\u3066\u3044\u308b\u3053\u3068\u3082\u610f\u5473\u3057\u307e\u3059\u3002\u660e\u78ba\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30c1\u30e3\u30cd\u30eb\u304c\u3042\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u597d\u307f\u3092\u628a\u63e1\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>

\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\u306f\u9867\u5ba2\u304b\u3089\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u307e\u3059\u304c\u3001\u3053\u308c\u306f\u4f01\u696d\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u8cb4\u91cd\u306a\u3082\u306e\u3067\u3059\u3002 \u30c7\u30fc\u30bf\u306b\u306f\u3001\u8cfc\u5165\u8005\u306e\u884c\u52d5\u3001\u597d\u307f\u3001\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6a5f\u4f1a\u304c\u542b\u307e\u308c\u307e\u3059\u3002D2C\u30e2\u30c7\u30eb\u3067\u306f\u3001\u4f01\u696d\u306f\u3053\u306e\u30c7\u30fc\u30bf\u3092\u4ef2\u4ecb\u696d\u8005\u306b\u5f15\u304d\u6e21\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u4e8b\u696d\u8005\u306f\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3066\u3001\u30c7\u30fc\u30bf\u4e3b\u5c0e\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3044\u3001\u9867\u5ba2\u304c\u671b\u3080\u3088\u308a\u591a\u304f\u306e\u88fd\u54c1\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u52a0\u901f\u3055\u305b\u307e\u3059\u3002<\/p>

D2C\u306e\u53ef\u80fd\u6027\u3092\u6700\u5927\u9650\u306b\u5e83\u3052\u308bCafe24<\/h2>

\u8d8a\u5883EC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0Cafe24\u306f\u3001D2C\u30d3\u30b8\u30cd\u30b9\u3092\u30ef\u30f3\u30b9\u30c8\u30c3\u30d7\u3067\u904b\u55b6\u3067\u304d\u308b\u4ed5\u7d44\u307f\u3092\u4e8b\u696d\u8005\u3078\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4e8b\u696d\u8005\u306f\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u958b\u696d\u3001\u5e83\u544a\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u6c7a\u6e08\u3001\u914d\u9001\u3001\u6d77\u5916\u9032\u51fa\u306a\u3069\u81ea\u793eEC\u904b\u55b6\u306b\u5fc5\u8981\u306a\u3042\u3089\u3086\u308b\u30b5\u30fc\u30d3\u30b9\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u56fd\u5185\u3060\u3051\u3067\u306a\u304f\u6d77\u5916\u5c55\u958b\u306b\u3088\u308b\u3055\u3089\u306a\u308b\u30d3\u30b8\u30cd\u30b9\u6210\u9577\u3092\u76ee\u6307\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>","protected":false},"excerpt":{"rendered":"

Direct-to-Consumer (D2C) \u3068\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u81ea\u793e\u3067\u4f01\u753b\u304b\u3089\u88fd\u9020\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u8ca9\u58f2\u3001\u914d\u9001\u307e\u3067\u6d88\u8cbb\u8005\u306b\u5bfe\u3057\u3066\u76f4\u63a5\u7684\u306b\u884c\u3046Business-to-Consumer (B2C) \u306e\u30e2\u30c7\u30eb\u306e\u3053\u3068\u3067\u3059\u3002\u65b0\u3057 […]<\/p>\n","protected":false},"author":9,"featured_media":5366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[95,15],"tags":[97],"class_list":["post-5365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dictionary","category-press-resources","tag-97"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/posts\/5365"}],"collection":[{"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/comments?post=5365"}],"version-history":[{"count":6,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/posts\/5365\/revisions"}],"predecessor-version":[{"id":6282,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/posts\/5365\/revisions\/6282"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/media\/5366"}],"wp:attachment":[{"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/media?parent=5365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/categories?post=5365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/tags?post=5365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}