{"id":5217,"date":"2020-08-13T16:49:38","date_gmt":"2020-08-13T07:49:38","guid":{"rendered":"https:\/\/news.cafe24.com\/jp\/?p=5217"},"modified":"2020-10-28T18:46:55","modified_gmt":"2020-10-28T09:46:55","slug":"what-is-b2b-ecommerce","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/jp\/what-is-b2b-ecommerce\/","title":{"rendered":"BtoB EC\u3068\u306f\uff1f"},"content":{"rendered":"<p><em>\u4f01\u696d\u9593\u53d6\u5f15\uff08<\/em><em>Business-to-business <\/em><em>\uff09\u306b\u304a\u3051\u308b<\/em><em>EC<\/em><em>\u3068\u306f\u3001<\/em><em>\u30aa\u30f3\u30e9\u30a4\u30f3<\/em><em>\u3092\u901a\u3058\u3066\u4f01\u696d\u9593\u3067\u884c\u308f\u308c\u308b\u88fd\u54c1\u3084\u30b5<\/em><em>\u30fc<\/em><em>\u30d3\u30b9\u306e\u30de<\/em><em>\u30fc<\/em><em>\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u8ca9<\/em><em>\u58f2<\/em><em>\u3001\u6d41\u901a\u3092\u6307\u3057\u3066\u3044\u307e\u3059\u3002<\/em><em>\u3053\u308c\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30d3\u30b8\u30cd\u30b9\u304c\u4f01\u696d\u3068\u500b\u4eba\u6d88\u8cbb\u8005\u306e\u9593\u3067\u884c\u308f\u308c\u308b<\/em><em>BtoC<\/em><em>\uff08<\/em><em>Business-to-Consumer<\/em><em>\uff09<\/em><em>EC<\/em><em>\u3068\u306f<\/em><em>\u5bfe<\/em><em>\u7167\u7684\u3067\u3059\u3002<\/em><\/p><h2>\u4e16\u754c\u7684\u306b\u5f71\u97ff\u529b\u306e\u3042\u308bBtoB EC<\/h2><figure id=\"attachment_5223\" aria-describedby=\"caption-attachment-5223\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5223 size-full\" src=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2020\/08\/b2becommerce.jpg\" alt=\"b2b e-commerce\" width=\"1000\" height=\"800\" srcset=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2020\/08\/b2becommerce.jpg 1000w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2020\/08\/b2becommerce-300x240.jpg 300w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2020\/08\/b2becommerce-768x614.jpg 768w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2020\/08\/b2becommerce-750x600.jpg 750w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-5223\" class=\"wp-caption-text\">Source: Gettyimagesbank<\/figcaption><\/figure><p>\u4e3b\u306b\u4e16\u754c\u4e2d\u306e\u591a\u304f\u306e\u4eba\u3005\u306f\u3001BtoC EC\u3092\u4f53\u9a13\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u5b9f\u969b\u306b\u3001BtoB EC\u306f\u3088\u308a\u5805\u7262\u3067\u4fa1\u5024\u306e\u3042\u308b\u5e02\u5834\u3067\u3059\u3002\u300cStatista\u300d\u306b\u3088\u308b\u3068\u30012019\u5e74\u4e16\u754cBtoB EC\u5e02\u5834\u306f12\u5146\u30c9\u30eb\u3067\u3001BtoC EC\u306e6\u500d\u306b\u76f8\u5f53\u3057\u307e\u3059\u3002\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u5730\u57df\u306f\u3001\u307b\u307c80%\u3067\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u3051\u3093\u5f15\u3057\u3066\u3044\u307e\u3059\u3002<\/p><p>\u307e\u305f\u3001\u300cMeticulous Research\u300d\u306b\u3088\u308b\u3068\u3001\u30b0\u30ed\u30fc\u30d0\u30ebEC\u5e02\u5834\u306f2018\u5e74\u304b\u30892025\u5e74\u307e\u3067\u8907\u5408\u5e74\u9593\u6210\u9577\u7387\uff08CAGR\uff0911.1%\u3067\u6210\u9577\u3057\u30012025\u5e74\u307e\u3067\u306b24.3\u5146\u30c9\u30eb\u306b\u9054\u3059\u308b\u3068\u4e88\u6e2c\u3057\u3066\u3044\u307e\u3059\u3002\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001BtoB\u30bb\u30b0\u30e1\u30f3\u30c8\u306f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u5316\u306e\u9032\u5c55\u3001\u6c7a\u6e08\u30b5\u30fc\u30d3\u30b9\u306e\u5897\u52a0\u3001\u30e2\u30d0\u30a4\u30eb\u6280\u8853\u306e\u5411\u4e0a\u3001\u30b3\u30b9\u30c8\u3084\u30ea\u30bd\u30fc\u30b9\u306e\u7bc0\u7d04\u304c\u91cd\u8981\u306b\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u3067EC\u5e02\u5834\u3092\u652f\u914d\u3057\u3066\u3044\u307e\u3059\u3002<\/p><p>BtoB EC\u306b\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u5f62\u5f0f\u3001\u30b5\u30a4\u30ba\u3001\u8907\u96d1\u3055\u306e\u30ec\u30d9\u30eb\u304c\u3042\u308a\u307e\u3059\u3002\u4f1a\u8a08\u3001\u30c7\u30b8\u30bf\u30eb\u3001\u6cd5\u52d9\u306a\u3069\u306e\u30b5\u30fc\u30d3\u30b9\u304b\u3089\u3001\u6d88\u8cbb\u8ca1\u3001\u8a2d\u5099\u3001\u6a5f\u68b0\u306a\u3069\u306e\u7269\u7406\u7684\u306a\u88fd\u54c1\u3092\u542b\u3080\u3001\u5e45\u5e83\u3044\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3068\u5206\u91ce\u3092\u30ab\u30d0\u30fc\u3057\u3066\u3044\u307e\u3059\u3002<\/p><h2>BtoB\u3068BtoC\u306e\u9055\u3044\u3068\u306f\uff1f<\/h2><p>BtoB EC\u306e\u4ed5\u7d44\u307f\u3092\u3082\u3063\u3068\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u306f\u3001BtoC EC\u3068\u6bd4\u8f03\u3059\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p><ul><li>\u30bf\u30fc\u30b2\u30c3\u30c8\uff1aBtoC\u30d6\u30e9\u30f3\u30c9\u306f\u5e45\u5e83\u3044\u95a2\u5fc3\u3001\u500b\u6027\u3001\u8cfc\u5165\u306b\u95a2\u3059\u308b\u8003\u616e\u4e8b\u9805\u3092\u5099\u3048\u305f\u4e00\u822c\u6d88\u8cbb\u8005\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3066\u3044\u307e\u3059\u3002\u5bfe\u7167\u7684\u306bBtoB\u30d6\u30e9\u30f3\u30c9\u3067\u306f\u3001\u901a\u5e38\u660e\u78ba\u306b\u5b9a\u7fa9\u3055\u308c\u305f\u7279\u5b9a\u306e\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092\u6301\u3064\u8cfc\u5165\u8005\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u307e\u3059\u3002<\/li><li><em>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3<\/em><em>\u30fc<\/em><em>\u30cb<\/em><em>\u30fc<\/em><em>\uff1a<\/em> BtoC EC<em>\u306f\u975e\u5e38\u306b<\/em><em>\u5358<\/em><em>\u7d14\u3067\u3001\u5e97<\/em><em>\u8217<\/em><em>\u3067\u306e\u4f53<\/em><em>\u9a13<\/em><em>\u3092\u6a21\u5023\u3057\u3066\u3044\u307e\u3059\u3002<\/em><em>\u58f2<\/em><em>\u308a\u624b\u306f\u5546\u54c1\u3092\u6295\u7a3f\u3057\u3001\u8cb7\u3044\u624b\u304c\u305d\u308c\u3092\u8cfc\u5165\u3057\u307e\u3059\u3002<\/em><em>BtoB EC <\/em><em>\u306f\u3001\u540c\u3058\u76f4\u7dda\u7684\u306a\u9053\u3092\u8fbf\u308b\u3053\u3068\u3067\u306f\u306a\u304f\u3001\u5e45<\/em><em>\u5e83<\/em><em>\u3044\u696d\u754c\u3084\u696d\u7a2e\u306e\u304a\u5ba2<\/em><em>\u69d8<\/em><em>\u304c\u3001\u3055\u307e\u3056\u307e\u306a\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u3092\u901a\u3058\u3066\u8cfc\u5165\u306b\u81f3\u308a\u307e\u3059\u3002<\/em><\/li><li>\u8cfc\u5165\u4fa1\u5024\uff1aBtoB\u306e\u8cfc\u5165\u306f\u3001BtoC\u306b\u6bd4\u3079\u9065\u304b\u306b\u9ad8\u4fa1\u3067\u3059\u3002\u591a\u304f\u306eBtoB\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5927\u91cf\u306b\u8cfc\u5165\u3057\u307e\u3059\u304c\u3001BtoC\u30e6\u30fc\u30b6\u30fc\u306e\u5834\u5408\u4e00\u5ea6\u306e\u53d6\u5f15\u30671\u3064\u3082\u3057\u304f\u306f2\u3064\u306e\u88fd\u54c1\u3057\u304b\u8cfc\u5165\u3057\u307e\u305b\u3093\u3002<\/li><li><em>\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\uff1a<\/em><em>BtoC<\/em><em>\u306e\u5834\u5408\u3001\u8cfc\u5165\u8005\u304c\u552f\u4e00\u306e\u610f\u601d\u6c7a\u5b9a\u8005\u3067\u3059\u3002<\/em><em>BtoB<\/em><em>\u3067\u306f\u3001\u8907<\/em><em>\u6570<\/em><em>\u306e\u30d3\u30b8\u30cd\u30b9<\/em><em>\u95a2<\/em><em>\u4fc2\u8005\u304c\u8cfc\u5165\u6c7a\u5b9a\u3092\u627f\u8a8d\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/em>.<\/li><li><em>\u30d1<\/em><em>\u30fc<\/em><em>\u30bd\u30ca\u30e9\u30a4\u30bc<\/em><em>\u30fc<\/em><em>\u30b7\u30e7\u30f3\uff1a\u4e00\u90e8\u306e<\/em><em>BtoC<\/em><em>\u30d6\u30e9\u30f3\u30c9\u306f\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u304c\u3001<\/em><em>BtoB<\/em><em>\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u306f\u4e0d\u53ef\u6b20\u306a\u30b5<\/em><em>\u30fc<\/em><em>\u30d3\u30b9\u3060\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/em><em>BtoB<\/em><em>\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u5272\u5f15<\/em><em>\u4fa1<\/em><em>\u683c\u3001\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u898b\u7a4d\u3082\u308a\u3001\u5951\u7d04\u3001\u6c7a<\/em><em>\u6e08<\/em><em>\u3068\u914d\u9001\u306e\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u542b\u3080\u3001\u30d1<\/em><em>\u30fc<\/em><em>\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u88fd\u54c1\u30ea\u30b9\u30c8\u3092\u8981\u6c42\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/em><\/li><\/ul><p>BtoB\u3068BtoC EC\u306b\u306f\u5171\u901a\u70b9\u3068\u3057\u3066\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3001\u5229\u4fbf\u6027\u3001\u3055\u307e\u3056\u307e\u306a\u30c1\u30e3\u30cd\u30eb\u306b\u5bfe\u5fdc\u3059\u308b\u5fc5\u8981\u6027\u304c\u3042\u308a\u307e\u3059\u3002BtoB\u3068BtoC\u3082\u3001\u30d5\u30eb\u30d5\u30a3\u30eb\u30e1\u30f3\u30c8\u3001\u914d\u9001\u3001\u6c7a\u6e08\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u52d5\u5411\u306b\u3088\u308a\u9032\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u3069\u3061\u3089\u306e\u30e2\u30c7\u30eb\u3082\u4fe1\u983c\u6027\u3092\u78ba\u7acb\u3057\u3001\u81ea\u793e\u88fd\u54c1\u3068\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u3059\u308b\u60c5\u5831\u63d0\u4f9b\u3092\u884c\u3044\u3001\u8fc5\u901f\u306a\u30d6\u30e9\u30a6\u30b6\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30c7\u30fc\u30bf\u53ce\u96c6\u3068\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u975e\u5e38\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p><h2>BtoB\u4e8b\u696d\u8005\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308bCafe24<\/h2><p>Cafe24\u306f\u3001D2C\uff08Direct-to-Consumer\uff09\u30d6\u30e9\u30f3\u30c9\u304c\u69d8\u3005\u306a\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u3092\u6d3b\u7528\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u62e1\u5927\u304c\u3067\u304d\u308b\u8d8a\u5883EC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002\u6700\u8fd1\u3001\u5f53\u793e\u3068\u9023\u643a\u4f01\u696d\u306f\u3001\u81ea\u793e\u88fd\u54c1\u306e\u8abf\u9054\u304c\u53ef\u80fd\u306a\u4e8b\u696d\u8005\u5411\u3051BtoB\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u7acb\u3061\u4e0a\u3052\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u97d3\u56fd\u30a2\u30d1\u30ec\u30eb\u5378\u58f2\u696d\u8005\u3068EC\u4e8b\u696d\u8005\u306f\u304a\u4e92\u3044\u5546\u54c1\u3092\u95b2\u89a7\u3057\u3066\u3001\u5927\u91cf\u6ce8\u6587\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>\u4f01\u696d\u9593\u53d6\u5f15\uff08Business-to-business \uff09\u306b\u304a\u3051\u308bEC\u3068\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3092\u901a\u3058\u3066\u4f01\u696d\u9593\u3067\u884c\u308f\u308c\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u8ca9\u58f2\u3001\u6d41\u901a\u3092\u6307\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30d3\u30b8\u30cd\u30b9\u304c\u4f01\u696d\u3068\u500b\u4eba\u6d88\u8cbb\u8005\u306e\u9593\u3067\u884c\u308f [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":5223,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[95,15],"tags":[97],"class_list":["post-5217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dictionary","category-press-resources","tag-97"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/posts\/5217"}],"collection":[{"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/comments?post=5217"}],"version-history":[{"count":8,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/posts\/5217\/revisions"}],"predecessor-version":[{"id":5542,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/posts\/5217\/revisions\/5542"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/media\/5223"}],"wp:attachment":[{"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/media?parent=5217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/categories?post=5217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/tags?post=5217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}