{"id":5178,"date":"2020-08-07T17:09:14","date_gmt":"2020-08-07T08:09:14","guid":{"rendered":"https:\/\/news.cafe24.com\/jp\/?p=5178"},"modified":"2021-11-17T14:20:32","modified_gmt":"2021-11-17T05:20:32","slug":"augmented-reality-is-the-new-driver-of-commerce-innovation","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/jp\/augmented-reality-is-the-new-driver-of-commerce-innovation\/","title":{"rendered":"\u9769\u65b0\u7684\u306a\u30b3\u30de\u30fc\u30b9\u3092\u5c0e\u304f\u65b0\u6280\u8853\u3068\u3057\u3066\u6d6e\u4e0a\u3057\u305f AR"},"content":{"rendered":"

\u307e\u3059\u307e\u3059\u5909\u5316\u3057\u3066\u3044\u304fEC\u5e02\u5834\u306f\u3001\u6280\u8853\u306e\u9032\u6b69\u3068\u5bc6\u63a5\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u307e\u3059\u3002\u30e2\u30d0\u30a4\u30eb\u306b\u7d9a\u304d<\/em>EC<\/em>\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u4f5c\u308b\u4ee3\u8868\u7684\u306a\u6280\u8853\u306f\u306a\u3093\u3067\u3057\u3087\u3046\u304b\uff1f<\/em><\/p>

AR\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u30b3\u30de\u30fc\u30b9\u306e\u4e8b\u4f8b<\/h2>
\"\"
Source: Gettyimagesbank<\/figcaption><\/figure>

\u65b0\u3057\u3044\u6280\u8853\u306e\u767b\u5834\u306f\u9769\u65b0\u3078\u3068\u7e4b\u304c\u308a\u3001\u4f9b\u7d66\u8005\u3068\u6d88\u8cbb\u8005\u306e\u52d5\u304d\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u53ca\u307c\u3057\u307e\u3059\u3002\u5c02\u9580\u5bb6\u306f\u3001\u65b0\u3057\u3044EC\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u4f5c\u308b\u4ee3\u8868\u7684\u306a\u6280\u8853\u3068\u3057\u3066\u3001\u62e1\u5f35\u73fe\u5b9f\uff08AR\uff09\u3068\u30d0\u30fc\u30c1\u30e3\u30eb\u30fb\u30ea\u30a2\u30ea\u30c6\u30a3\uff08VR\uff09\u3092\u6319\u3052\u3066\u3044\u307e\u3059\u3002
AR\u306f\u3001\u5b9f\u969b\u306b\u5b58\u5728\u3059\u308b\u74b0\u5883\u306b\u4eee\u60f3\u306e\u7269\u4f53\u3084\u60c5\u5831\u3092\u91cd\u306d\u5408\u308f\u305b\u3066\u3001\u307e\u308b\u3067\u73fe\u5b9f\u4e16\u754c\u306b\u5b58\u5728\u3059\u308b\u304b\u306e\u3088\u3046\u306b\u8996\u899a\u3055\u305b\u308b\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30b9\u6280\u8853\u3067\u3059\u3002AR\u6280\u8853\u304c\u30b3\u30de\u30fc\u30b9\u3068\u7d50\u5408\u3059\u308b\u3068\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3067\u3082\u3001\u5b9f\u5e97\u8217\u3067\u3057\u304b\u3067\u304d\u306a\u3044\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>

\u4f8b\u3048\u3070\u3001\u6d0b\u670d\u3092\u8cfc\u5165\u3059\u308b\u524d\u306bAR\u3067\u8a66\u7740\u3057\u305f\u308a\u3001\u5316\u7ca7\u54c1\u3092\u8cfc\u5165\u3059\u308b\u524d\u306b\u81ea\u5206\u306b\u4f3c\u5408\u3046\u8272\u306a\u306e\u304b\u30d0\u30fc\u30c1\u30e3\u30eb\u3067\u8a66\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002
AR\u6280\u8853\u306e\u9032\u6b69\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u767a\u5c55\u3068\u5171\u306b\u6b69\u3093\u3067\u304d\u307e\u3057\u305f\u3002Google\u3068Apple\u306fAndroid\u3068iOS\u3067AR\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u958b\u767a\u304c\u53ef\u80fd\u306aAPI\u3092\u30b7\u30b9\u30c6\u30e0\u4e0a\u3067\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002Google\u306f\u300cAR\u30b3\u30a2\uff08AR Core\uff09\u300d\u3001\u30a2\u30c3\u30d7\u30eb\u306f\u300cAR\u30ad\u30c3\u30c8\uff08AR Kit\uff09\u300d\u3068\u3044\u3046\u30b5\u30fc\u30d3\u30b9\u540d\u3067\u3059\u3002\u73fe\u5728\u30d5\u30a7\u30a4\u30b9\u30d6\u30c3\u30af\u3082AR\u306b\u9ad8\u3044\u95a2\u5fc3\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002
\u30b3\u30de\u30fc\u30b9\u3068AR\u306e\u7d44\u307f\u5408\u308f\u305b\u306f\u3001\u672a\u6765\u306e\u8a71\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3059\u3067\u306b\u591a\u304f\u306e\u4f01\u696d\u304cAR\u3068\u30b3\u30de\u30fc\u30b9\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u30ea\u30ea\u30fc\u30b9\u3057\u3066\u3044\u307e\u3059\u3002\u3044\u304f\u3064\u304b\u306e\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>

  • \u30a4\u30b1\u30a2\uff08IKEA\uff09\uff1a\u30a4\u30b1\u30a2\u306f\u3001\u5b9f\u969b\u306b\u5c45\u4f4f\u3059\u308b\u30ea\u30d3\u30f3\u30b0\u3084\u90e8\u5c4b\u306b\u30a4\u30b1\u30a2\u3067\u8ca9\u58f2\u3057\u3066\u3044\u308b\u5bb6\u5177\u3092\u8a66\u3057\u7f6e\u304d\u3067\u304d\u308bAR\u30a2\u30d7\u30ea\u300c\u30a4\u30b1\u30a2\u30d7\u30ec\u30a4\u30b9\u300d\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u5bb6\u5177\u3092\u8cfc\u5165\u3059\u308b\u524d\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u3055\u307e\u3056\u307e\u306a\u8272\u3084\u5f62\u306e\u5bb6\u5177\u30923D\u3067\u914d\u7f6e\u3057\u3066\u304a\u6c17\u306b\u5165\u308a\u306e\u88fd\u54c1\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>
  • \u30b3\u30f3\u30d0\u30fc\u30b9\uff08CONVERSE\uff09\uff1a\u30b9\u30cb\u30fc\u30ab\u30fc\u306e\u4ee3\u8868\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u3067\u3042\u308b\u30b3\u30f3\u30d0\u30fc\u30b9\u306f\u300c\u30b3\u30f3\u30d0\u30fc\u30b9\u30b5\u30f3\u30d7\u30e9\u30fc\u300d\u30a2\u30d7\u30ea\u3092\u901a\u3058\u3066\u6d88\u8cbb\u8005\u304c\u30d0\u30fc\u30c1\u30e3\u30eb\u30b9\u30cb\u30fc\u30ab\u30fc\u306e\u8a66\u3057\u5c65\u304d\u304c\u3067\u304d\u3001\u305d\u306e\u59ff\u3092SNS\u3067\u5171\u6709\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u9001\u4fe1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u88fd\u54c1\u3092\u8cfc\u5165\u3059\u308b\u524d\u306b\u77e5\u4eba\u306b\u540c\u610f\u3092\u6c42\u3081\u305f\u3044\u6d88\u8cbb\u8005\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u3082\u306e\u3067\u3059\u3002<\/li>
  • \u30bb\u30d5\u30a9\u30e9\uff08Sephora\uff09\uff1a\u30d5\u30e9\u30f3\u30b9\u306e\u5316\u7ca7\u54c1\u4f1a\u793e\u3067\u3042\u308b\u30bb\u30d5\u30a9\u30e9\u306f\u3001\u5e97\u8217\u306bAR\u30df\u30e9\u30fc\u3092\u8a2d\u7f6e\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u93e1\u306b\u9854\u3092\u6620\u305b\u3070\u3001\u9867\u5ba2\u304c\u8a66\u4f9b\u54c1\u3092\u8a66\u3055\u306a\u304f\u3068\u3082\u3001\u30bb\u30d5\u30a9\u30e9\u3067\u8ca9\u58f2\u3057\u3066\u3044\u308b\u3059\u3079\u3066\u306e\u8272\u306e\u30a2\u30a4\u30b7\u30e3\u30c9\u30a6\u3092\u8a66\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u30bb\u30d5\u30a9\u30e9\u306e\u300c\u30d0\u30fc\u30c1\u30e3\u30eb\u30a2\u30fc\u30c6\u30a3\u30b9\u30c8\u300d\u3068\u3044\u3046\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3092\u901a\u3058\u3066\u3001\u30ea\u30c3\u30d7\u30b9\u30c6\u30a3\u30c3\u30af\u3001\u30a2\u30a4\u30b7\u30e3\u30c9\u30a6\u3001\u30a2\u30a4\u30e9\u30a4\u30ca\u30fc\u306a\u3069\u5316\u7ca7\u54c1\u3092\u30d0\u30fc\u30c1\u30e3\u30eb\u3067\u8a66\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li><\/ul>

    D2C\u30b9\u30c8\u30a2\u3068AR\u306e\u51fa\u4f1a\u3044<\/h2>
    \"\"
    Source: Gettyimagesbank<\/figcaption><\/figure>

    \u5927\u624b\u4f01\u696d\u3060\u3051\u3067\u306a\u304f\u3001\u30b9\u30e2\u30fc\u30eb\u30d3\u30b8\u30cd\u30b9\u304c\u4f5c\u3063\u305fD2C\u30b9\u30c8\u30a2\u3082AR\u3092\u6d3b\u7528\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002Cafe24 Store\u3067\u306f\u3001\u3053\u306e\u3088\u3046\u306a\u6a5f\u80fd\u3092\u642d\u8f09\u3057\u305f\u30a2\u30d7\u30ea\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>

    Deepixel\uff08\u30c7\u30a3\u30fc\u30d7\u30d4\u30af\u30bb\u30eb\uff09\u306f\u3001\u4eee\u60f3\u8a66\u7740\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u300c\u30b9\u30bf\u30a4\u30ebAR\u300d\u3092Cafe24 Store\u3092\u901a\u3058\u3066\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u30b9\u30bf\u30a4\u30ebAR\u306f\u3001\u30b8\u30e5\u30a8\u30ea\u30fc\u3092\u30cd\u30c3\u30c8\u3067\u8cfc\u5165\u3059\u308b\u524d\u306b\u3001\u30d0\u30fc\u30c1\u30e3\u30eb\u8a66\u7740\u304c\u3067\u304d\u308b\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002EC\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u30e6\u30fc\u30b6\u306f\u3001\u8907\u6570\u306e\u88fd\u54c1\u3092\u30d0\u30fc\u30c1\u30e3\u30eb\u3067\u7740\u7528\u3057\u3066\u3001\u81ea\u5206\u306e\u9854\u578b\u3084\u808c\u306e\u8272\u306b\u4f3c\u5408\u3063\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3001\u5b9f\u969b\u306e\u30b5\u30a4\u30ba\u306f\u3069\u3046\u304b\u3092\u7c21\u5358\u306b\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>

    \u81ea\u5206\u306b\u3088\u304f\u4f3c\u5408\u3046\u88fd\u54c1\u3092\u63d0\u6848\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002AR\u306f\u3001\u30c7\u30d0\u30a4\u30b9\u306e\u767a\u5c55\u3068\u3068\u3082\u306b\u3055\u3089\u306b\u52a0\u901f\u3059\u308b\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u4eca\u306f\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u30ab\u30e1\u30e9\u306b\u6620\u305b\u3070\u3001\u4eee\u60f3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u8868\u793a\u3055\u308c\u308b\u30ec\u30d9\u30eb\u3067\u3059\u304c\u3001\u4eca\u5f8c\u306e\u6280\u8853\u767a\u5c55\u3067AR\u30b0\u30e9\u30b9\u306e\u3088\u3046\u306a\u30c7\u30d0\u30a4\u30b9\u304c\u3001\u65b0\u3057\u3044\u30b3\u30f3\u30d4\u30e5\u30fc\u30c6\u30a3\u30f3\u30b0\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u306a\u308b\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002AR\u30b0\u30e9\u30b9\u306f\u30e1\u30ac\u30cd\u3092\u901a\u3058\u3066\u3001\u5404\u7a2e\u306e\u60c5\u5831\u3084\u753b\u50cf\u304c\u63d0\u4f9b\u3055\u308c\u3066\u3044\u308b\u30c7\u30d0\u30a4\u30b9\u3067\u3001\u73fe\u5b9f\u3068\u4eee\u60f3\u3092\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u878d\u5408\u3057\u307e\u3059\u3002<\/p>

    \u5e02\u5834\u8abf\u67fb\u4f1a\u793eIDC\u306b\u3088\u308b\u3068\u3001AR\u30ac\u30e9\u30b9\u5e02\u5834\u304c2021\u5e74\u3092\u57fa\u70b9\u306b\u6025\u62e1\u5927\u3059\u308b\u3068\u306e\u898b\u901a\u3057\u3092\u793a\u3057\u3066\u3044\u3066\u30012023\u5e74\u306b\u306f\u3001461\u51045000\u4e07\u30c9\u30eb\uff08\u7d0455\u51464000\u5104\u30a6\u30a9\u30f3\uff09\u306b\u9054\u3059\u308b\u3068\u4e88\u60f3\u3057\u3066\u3044\u307e\u3059\u3002<\/p>

    \u4eca\u5e74\u306e\u521d\u3081Facebook CEO\u306e\u30de\u30fc\u30af\u30fb\u30b6\u30c3\u30ab\u30fc\u30d0\u30fc\u30b0\u6c0f\u304c\u6295\u7a3f\u3057\u305f\u5185\u5bb9\u3067\u300c1990\u5e74\u4ee3\u306e\u6280\u8853\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u3067\u3042\u308a\u30012000\u5e74\u4ee3\u306b\u306fWeb\u30012010\u5e74\u4ee3\u306f\u643a\u5e2f\u96fb\u8a71\u3067\u3042\u3063\u305f\u3002\u3053\u308c\u304b\u3089\u3082\u4f9d\u7136\u3068\u3057\u3066\u643a\u5e2f\u96fb\u8a71\u306f\u91cd\u8981\u3060\u304c\u30012020\u5e74\u4ee3\u306e\u3042\u308b\u6642\u70b9\u306b\u306a\u308b\u3068AR\u30b0\u30e9\u30b9\u304c\u79c1\u305f\u3061\u3068\u6280\u8853\u306e\u95a2\u4fc2\u3092\u518d\u5b9a\u7fa9\u3059\u308b\u3053\u3068\u306b\u306a\u308b\u3060\u308d\u3046\u300d\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/p>","protected":false},"excerpt":{"rendered":"

    EC\u5e02\u5834\u306f\u3001\u6280\u8853\u306e\u9032\u6b69\u3068\u5bc6\u63a5\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u307e\u3059\u3002\u30e2\u30d0\u30a4\u30eb\u306b\u7d9a\u304dEC\u30c8\u30ec\u30f3\u30c9\u3092\u4f5c\u308b\u4ee3\u8868\u7684\u306a\u6280\u8853\u306f\u306a\u3093\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n","protected":false},"author":9,"featured_media":5185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,10,61],"tags":[99,76,96],"class_list":["post-5178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-trend","category-all","tag-ar","tag-dtc","tag-96"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/posts\/5178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/comments?post=5178"}],"version-history":[{"count":9,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/posts\/5178\/revisions"}],"predecessor-version":[{"id":5509,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/posts\/5178\/revisions\/5509"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/media\/5185"}],"wp:attachment":[{"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/media?parent=5178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/categories?post=5178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/tags?post=5178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}