{"id":4785,"date":"2020-04-23T15:46:43","date_gmt":"2020-04-23T06:46:43","guid":{"rendered":"https:\/\/news.cafe24.com\/global\/?p=4785"},"modified":"2020-11-19T14:59:20","modified_gmt":"2020-11-19T05:59:20","slug":"how-are-millennials-and-gen-z-changing-luxury-retail","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/jp\/how-are-millennials-and-gen-z-changing-luxury-retail\/","title":{"rendered":"\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u3068Z\u4e16\u4ee3\u306f\u9ad8\u7d1a\u30d6\u30c6\u30a3\u30c3\u30af\u306b\u4e0e\u3048\u305f\u5f71\u97ff\u3068\u306f\uff1f"},"content":{"rendered":"<p><em>\u65b0\u3057\u3044\u6d88\u8cbb\u8005\u4e16\u4ee3\u306e\u51fa\u73fe\u306f\u3001\u9577\u5e74\u306e\u4fdd\u5b88\u7684\u306a\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\u5e02\u5834\u306b\u5909\u5316\u3092\u3082\u305f\u3089\u3057\u3066\u3044\u307e\u3059\u3002\u30c7\u30b6\u30a4\u30ca\u30fc\u30ba\u30d6\u30e9\u30f3\u30c9\u306fEC\u5316\u306b\u53d6\u308a\u7d44\u307f\u3001\u30ea\u30b3\u30de\u30fc\u30b9\u306f\u6025\u6210\u9577\u3092\u9042\u3052\u3066\u3044\u307e\u3059\u3002<br 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class=\"wp-caption-text\">\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u3068\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3Z\u306e\u6d88\u8cbb\u8005\u306f\u3001\u8d05\u6ca2\u306a\u7a7a\u9593\u306e\u65b0\u3057\u3044\u96fb\u529b\u6d88\u8cbb\u8005\u3068\u3057\u3066\u6d6e\u4e0a\u3057\u3066\u3044\u307e\u3059\u3002 \u30bd\u30fc\u30b9\uff1aGettyimagesbankers<\/figcaption><\/figure><p>\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\u5e02\u5834\u306f\u3001\u8863\u6599\u54c1\u3001\u6642\u8a08\u3001\u5b9d\u77f3\u3001\u9999\u6c34\u306a\u3069\u306e\u5546\u54c1\u3092\u6570\u5343\u304b\u3089\u6570\u5341\u4e07\u30c9\u30eb\u3067\u8ca9\u58f2\u3057\u3066\u304a\u308a\u3001\u9577\u3044\u9593\u5e02\u5834\u5909\u5316\u304c\u9045\u308c\u3066\u3044\u307e\u3059\u3002<span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.bain.com\/insights\/eight-themes-that-are-rewriting-the-future-of-luxury-goods\/\">\u30b0\u30ed\u30fc\u30d0\u30eb\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u306eBain\uff06Company\u306b\u3088\u308b\u3068<\/a><a href=\"https:\/\/www.bcg.com\/publications\/2019\/luxury-brands-should-celebrate-preowned-boom.aspx\">Consulting Group<\/a>\u3001<\/span>2018\u5e74\u306e\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\u5e02\u5834\u306eEC\u666e\u53ca\u7387\u306f10\uff05\u306b\u904e\u304e\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u3053\u308c\u307e\u3067\u306e\u9ad8\u7d1a\u5c0f\u58f2\u5e97\u306e\u7dad\u6301\u306f\u3001LVMH\u306e\u3088\u3046\u306a\u4e00\u63e1\u308a\u306e\u5927\u4f01\u696d\u304c\u738b\u3068\u3057\u3066\u5e1d\u56fd\u306b\u541b\u81e8\u3057\u305f\u3053\u3068\u306b\u3088\u308b\u3082\u306e\u3067\u3059\u3002\u9577\u3044\u9593\u3001\u3053\u308c\u3089\u306e\u30b3\u30f3\u30b0\u30ed\u30de\u30ea\u30c3\u30c8\u306f\u3001\u4fa1\u683c\u3068\u6d41\u901a\u30c1\u30e3\u30cd\u30eb\u3092\u3057\u3063\u304b\u308a\u3068\u7dad\u6301\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p><p>\u3057\u304b\u3057\u3001\u8fd1\u5e74\u306e\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\uff081989\u5e74\uff5e1995\u5e74\u306b\u751f\u307e\u308c\u305f\u4e16\u4ee3\uff09\u3068Z\u4e16\u4ee3\uff081990\u5e74\u4ee3\u5f8c\u534a\uff5e2000\u5e74\u306b\u751f\u307e\u308c\u305f\u4e16\u4ee3\uff09\u304c\u3001\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\u5e02\u5834\u306e\u65b0\u3057\u3044\u6d88\u8cbb\u8005\u3068\u3057\u3066\u53f0\u982d\u3057\u3066\u3044\u307e\u3059\u300218\u6b73\u304b\u308937\u6b73\u306e\u9ad8\u7d1a\u54c1\u306b\u5bfe\u3059\u308b\u652f\u51fa\u306f\u30012018\u5e74\u306e\u5168\u4f53\u306e33\uff05\u3092\u5360\u3081\u30012025\u5e74\u306b\u306f55\uff05\u306b\u6210\u9577\u3059\u308b\u3068\u4e88\u60f3\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p><p>\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u3068Z\u4e16\u4ee3\u306f\u9ad8\u7d1a\u54c1\u306b\u5bfe\u3057\u3066\u540c\u3058\u610f\u8b58\u3092\u6301\u3063\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002\u82e5\u3044\u4e16\u4ee3\u306b\u3068\u3063\u3066\u3001\u30c7\u30b6\u30a4\u30ca\u30fc\u30ba\u30d6\u30e9\u30f3\u30c9\u306e\u30a2\u30a4\u30c6\u30e0\u306f\u81ea\u5df1\u8868\u73fe\u306e\u4e00\u3064\u3067\u3059\u3002\u5546\u54c1\u8cfc\u5165\u3092\u3059\u308b\u969b\u306b\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u81ea\u6162\u3067\u304d\u308b\u6d41\u884c\u306e\u30a2\u30a4\u30c6\u30e0\u3092\u9078\u3073\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\u30d6\u30e9\u30f3\u30c9\u306e\u5546\u54c1\u8cfc\u5165\u306b\u306f\u9ad8\u984d\u306a\u4fa1\u683c\u304c\u4ed8\u304d\u3082\u306e\u3067\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u53ce\u5165\u306e\u5c11\u306a\u3044\u82e5\u3044\u6d88\u8cbb\u8005\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u3092\u63a2\u3059\u306e\u306b\u6642\u9593\u3092\u8cbb\u3084\u3057\u3001\u8cfc\u5165\u304c\u53ef\u80fd\u306a\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c6\u30e0\u3092\u63a2\u3057\u3066\u3044\u307e\u3059\u3002\u65b0\u3057\u3044\u6d88\u8cbb\u8005\u306f\u3001\u6240\u6709\u8005\u3084\u5546\u54c1\u304c\u65b0\u3057\u3044\u3082\u306e\u304b\u3069\u3046\u304b\u306f\u91cd\u8996\u3057\u3066\u3044\u307e\u305b\u3093\u3002\u4e2d\u53e4\u54c1\u306e\u8cfc\u5165\u3084\u30ec\u30f3\u30bf\u30eb\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u3092\u8e8a\u8e87\u3046\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p><h2>EC\u3068\u30ea\u30b3\u30de\u30fc\u30b9\u304c\u52e2\u3044\u3092\u5897\u3059\u306b\u3064\u308c\u8d77\u3053\u308b\u5909\u5316<\/h2><figure id=\"attachment_4671\" aria-describedby=\"caption-attachment-4671\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4671\" src=\"https:\/\/news.cafe24.com\/global\/wp-content\/uploads\/2020\/04\/teenagers.jpg\" alt=\"\" width=\"1000\" height=\"800\" srcset=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2020\/04\/teenagers.jpg 1000w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2020\/04\/teenagers-300x240.jpg 300w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2020\/04\/teenagers-768x614.jpg 768w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2020\/04\/teenagers-750x600.jpg 750w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-4671\" class=\"wp-caption-text\">\u5909\u5316\u3059\u308b\u9ad8\u7d1a\u6d88\u8cbb\u8005\u306e\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u306f\u3001\u5f53\u7136\u306e\u3053\u3068\u306a\u304c\u3089\u9ad8\u7d1a\u5c0f\u58f2\u5e97\u3092\u518d\u5f62\u6210\u3057\u3066\u3044\u307e\u3059\u3002\u30bd\u30fc\u30b9\uff1aGettyimagesbank<\/figcaption><\/figure><p>\u5909\u5316\u3059\u308b\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u306f\u3001\u5f53\u7136\u306e\u3053\u3068\u306a\u304c\u3089\u9ad8\u7d1a\u5c0f\u58f2\u5e97\u3078\u5f71\u97ff\u3092\u53ca\u307c\u3057\u3066\u3044\u307e\u3059\u3002\u6700\u3082\u660e\u767d\u306a\u5909\u5316\u306f\u30c7\u30b8\u30bf\u30eb\u5316\u3067\u3059\u3002Bain\uff06Company\u306f\u30012025\u5e74\u307e\u3067\u306b\u5e02\u5834\u306eEC\u666e\u53ca\u7387\u304c25\uff05\u306b\u6210\u9577\u3059\u308b\u3068\u4e88\u6e2c\u3057\u3066\u3044\u307e\u3059\u3002\u5e02\u5834\u81ea\u4f53\u306f\u6bce\u5e743\u301c5\uff05\u306e\u30da\u30fc\u30b9\u3067\u6210\u9577\u3057\u7d9a\u3051\u307e\u3059\u304c\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u306eGross Merchandise Volume\uff08GMV\uff09\u306f\u3001\u5e74\u9593\u5e73\u5747\u7d0420\uff05\u3067\u6210\u9577\u3059\u308b\u3068\u4e88\u60f3\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p><p>\u65b0\u4e16\u4ee3\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u53d6\u308a\u5165\u308c\u305f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3082\u6025\u6210\u9577\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u516c\u5f0f\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u3067\u306f\u5165\u624b\u3067\u304d\u306a\u3044\u5546\u54c1\u3092\u8cfc\u5165\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u4e2d\u9593\u30aa\u30f3\u30e9\u30a4\u30f3\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3084\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30c7\u30b6\u30a4\u30ca\u30fc\u30ba\u30d6\u30e9\u30f3\u30c9\u306e\u4e2d\u53e4\u54c1\u3092\u8cfc\u5165\u307e\u305f\u306f\u518d\u8ca9\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u518d\u8ca9\uff08\u30ea\u30b3\u30de\u30fc\u30b9\uff09\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p><p>\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u3068Z\u4e16\u4ee3\u306f\u3001\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\u5e02\u5834\u3067\u30a2\u30af\u30c6\u30a3\u30d6\u306a\u6d88\u8cbb\u8005\u3068\u306a\u308a\u3001\u30da\u30eb\u30bd\u30ca\u3092\u53cd\u6620\u3057\u305f\u30c7\u30b6\u30a4\u30ca\u30fc\u30ba\u30a2\u30a4\u30c6\u30e0\u3092\u5165\u624b\u3059\u308b\u305f\u3081\u306b\u3053\u308c\u3089\u306e\u65b0\u3057\u3044\u30c1\u30e3\u30cd\u30eb\u3092\u6d3b\u7528\u3057\u3001\u65b0\u3057\u3044\u5546\u54c1\u8cfc\u5165\u3059\u308b\u305f\u3081\u306b\u518d\u8ca9\u3057\u3066\u3044\u307e\u3059\u3002<a href=\"https:\/\/www.bcg.com\/publications\/2019\/luxury-brands-should-celebrate-preowned-boom.aspx\">Boston Consulting Group<\/a>\uff08\u30dc\u30b9\u30c8\u30f3\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30b0\u30eb\u30fc\u30d7\uff09\u306f\u3001\u4e16\u754c\u306e\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\u30ea\u30b3\u30de\u30fc\u30b9\u5e02\u5834\u304c\u5e74\u5e73\u574712\uff05\u6210\u9577\u3057\u30012021\u5e74\u307e\u3067\u306b360\u5104\u30c9\u30eb\u306b\u9054\u3059\u308b\u3068\u4e88\u6e2c\u3057\u3066\u3044\u307e\u3059\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>\u65b0\u3057\u3044\u6d88\u8cbb\u8005\u4e16\u4ee3\u306e\u51fa\u73fe\u306f\u3001\u9577\u5e74\u306e\u4fdd\u5b88\u7684\u306a\u9ad8\u7d1a\u5e02\u5834\u306b\u5909\u5316\u3092\u3082\u305f\u3089\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n","protected":false},"author":9,"featured_media":4786,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,10,61],"tags":[86],"class_list":["post-4785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-trend","category-all","tag-gen-z"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/posts\/4785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/comments?post=4785"}],"version-history":[{"count":12,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/posts\/4785\/revisions"}],"predecessor-version":[{"id":5646,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/posts\/4785\/revisions\/5646"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/media\/4786"}],"wp:attachment":[{"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/media?parent=4785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/categories?post=4785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/tags?post=4785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}