{"id":4644,"date":"2020-04-02T12:17:06","date_gmt":"2020-04-02T03:17:06","guid":{"rendered":"https:\/\/news.cafe24.com\/global\/?p=4644"},"modified":"2022-01-21T15:45:53","modified_gmt":"2022-01-21T06:45:53","slug":"approaching-south-east-asias-e-commerce-market-mobile-first","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/jp\/approaching-south-east-asias-e-commerce-market-mobile-first\/","title":{"rendered":"\u30e2\u30d0\u30a4\u30eb\u30d5\u30a1\u30fc\u30b9\u30c8\u6226\u7565\u304c\u5fc5\u8981\u306a\u6771\u5357\u30a2\u30b8\u30a2\u5e02\u5834"},"content":{"rendered":"<p><em>\u958b\u767a\u9014\u4e0a\u56fd\u3067\u306f\u3001\u6bb5\u968e\u7684\u306a\u6280\u8853\u5c0e\u5165\u304c\u884c\u308f\u308c\u306a\u304b\u3063\u305f\u4ee3\u308f\u308a\u306b\u3001\u6700\u65b0\u6280\u8853\u3092\u6025\u901f\u306b\u5c0e\u5165\u3057\u3066\u3044\u307e\u3059\u3002\u6771\u5357\u30a2\u30b8\u30a2\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u7d4c\u6e08\u3068<\/em><em>EC<\/em><em>\u5e02\u5834\u3082\u4f8b\u5916\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/em><\/p><h2>\u6700\u65b0\u6280\u8853\u3078\u98db\u8e8d<\/h2><figure id=\"attachment_4646\" aria-describedby=\"caption-attachment-4646\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4646 size-full\" src=\"https:\/\/news.cafe24.com\/global\/wp-content\/uploads\/2020\/04\/mobilepayment.jpg\" alt=\"mobile payment and leapfrogging\" width=\"1000\" height=\"550\" \/><figcaption id=\"caption-attachment-4646\" class=\"wp-caption-text\">\u4eca\u65e5\u306e\u4e2d\u56fd\u3067\u306f\u3001\u652f\u6255\u3044\u306b\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u306f\u6975\u3081\u3066\u4e00\u822c\u7684\u3067\u3059\u3002\u30bd\u30fc\u30b9\uff1aGettyimagesbank<\/figcaption><\/figure><p>\u958b\u767a\u9014\u4e0a\u56fd\u3067\u306e\u65b0\u6280\u8853\u3068\u30a4\u30f3\u30d5\u30e9\u306e\u5c0e\u5165\u306f\u6bb5\u968e\u7684\u306b\u884c\u308f\u308c\u308b\u3082\u306e\u3068\u591a\u304f\u306e\u4eba\u304c\u60f3\u5b9a\u3057\u3066\u3044\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u73fe\u91d1\u793e\u4f1a\u3092\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u73fe\u91d1\u306e\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u5316\u3092\u59cb\u3081\u308b\u3060\u308d\u3046\u3068\u3044\u3046\u4eee\u5b9a\u3067\u3059\u3002\u5341\u5206\u306a\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u306e\u666e\u53ca\u7387\u304c\u9ad8\u307e\u308b\u3068\u3001\u56fd\u306f\u30c7\u30b8\u30bf\u30eb\u6c7a\u6e08\u306b\u57fa\u3065\u304d\u30ad\u30e3\u30c3\u30b7\u30e5\u30ec\u30b9\u793e\u4f1a\u3078\u3068\u79fb\u884c\u3057\u307e\u3059\u3002<\/p><p>\u3057\u304b\u3057\u3001\u3053\u306e\u4eee\u5b9a\u306f\u9593\u9055\u3063\u3066\u3044\u307e\u3059\u3002\u5f93\u6765\u306e\u6280\u8853\u958b\u767a\u306e\u6bb5\u968e\u3092\u98db\u3070\u3057\u3066\u6025\u901f\u306a\u9032\u6b69\u3092\u9042\u3052\u3066\u3044\u308b\u767a\u5c55\u9014\u4e0a\u56fd\u306f\u98db\u8e8d\u7684\u3067\u3042\u308b\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u3001\u5148\u9032\u56fd\u3092\u3082\u4e0a\u56de\u308a\u307e\u3059\u3002<\/p><p>\u305f\u3068\u3048\u3070\u3001\u4e2d\u56fd\u306f\u4e16\u754c\u3067\u6700\u3082\u9ad8\u3044\u30e2\u30d0\u30a4\u30eb\u6c7a\u6e08\u666e\u53ca\u7387\u3092\u8a87\u3063\u3066\u3044\u307e\u3059\u3002 2020\u5e742\u6708\u306b\u767a\u8868\u3055\u308c\u305fJPMorgan\u306e<a href=\"https:\/\/www.alizila.com\/alibaba-ant-financial-offer-updated-metrics-investor-day\/\">\u300cFintech in China\u300d\u30ec\u30dd\u30fc\u30c8<\/a>\u306b\u3088\u308b\u3068\u3001\u30a2\u30ea\u30d0\u30d0\u30b0\u30eb\u30fc\u30d7\u306e\u30e2\u30d0\u30a4\u30eb\u6c7a\u6e08\u30b7\u30b9\u30c6\u30e0\u300cAlipay\uff08\u30a2\u30ea\u30da\u30a4\uff09\u300d\u306b\u306f\u3001\u5e74\u9593\u7d049\u5104\u4eba\u306e\u56fd\u5185\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u304c\u3044\u307e\u3059\u3002<a href=\"https:\/\/www.forbes.com\/sites\/michellegrant\/2019\/10\/28\/wechat-becomes-an-e-commerce-challenger-in-china-with-mini-programs\/#71603c526618\">Tencent\uff08\u30c6\u30f3\u30bb\u30f3\u30c8\uff09\u306eWeChat Pay\uff08\u30a6\u30a3\u30fc\u30c1\u30e3\u30c3\u30c8\u30da\u30a4\uff09<\/a>\u3082\u5229\u7528\u7387\u304c\u9ad8\u304f\u3001\u56fd\u5185\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u306f8\u5104\u4eba\u3092\u8d85\u3048\u3066\u3044\u307e\u3059\u3002\u4e2d\u56fd\u306e\u30e2\u30d0\u30a4\u30eb\u6c7a\u6e08\u666e\u53ca\u7387\u306f\u73fe\u572896.9\uff05\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u4eca\u65e5\u306e\u4e2d\u56fd\u3067\u306f\u3001\u3054\u304f\u5f53\u305f\u308a\u524d\u306b\u652f\u6255\u3044\u306b\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3092\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u5317\u4eac\u3084\u4e0a\u6d77\u306a\u3069\u306e\u5927\u90fd\u5e02\u3060\u3051\u3067\u306a\u304f\u3001\u5c0f\u90fd\u5e02\u3084\u90ca\u5916\u3067\u3082\u3001\u30e2\u30d0\u30a4\u30eb\u3092\u4ecb\u3057\u3066\u65e5\u5e38\u306e\u53d6\u5f15\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/p><h2>\u6771\u5357\u30a2\u30b8\u30a2\u306eEC\u5e02\u5834\u306b\u304a\u3051\u308b\u98db\u8e8d<\/h2><p>\u6025\u901f\u306a\u5de5\u696d\u5316\u306b\u4f34\u3044\u3001\u6771\u5357\u30a2\u30b8\u30a2\u8af8\u56fd\u306f\u98db\u8e8d\u7684\u306a\u9032\u6b69\u3092\u9042\u3052\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u52d5\u304d\u306f\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u7d4c\u6e08\u3067\u9855\u8457\u306b\u3042\u3089\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u7d4c\u7531\u3067\u30e2\u30d0\u30a4\u30eb\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u306b\u9032\u3081\u308b\u305f\u3081\u3001PC\u57fa\u76e4\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5c0e\u5165\u3092\u98db\u3073\u8d8a\u3048\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u72ec\u81ea\u306e\u63a1\u7528\u306b\u3088\u308a\u3001EC\u3084\u914d\u8eca\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u306e\u30e2\u30d0\u30a4\u30eb\u57fa\u76e4\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u6025\u901f\u306b\u6210\u9577\u3057\u3066\u3044\u307e\u3059\u3002<\/p><p><center><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/exvMftSyV7yRQR?startSlide=213\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/center>We Are Social and Hootsuite\u304c\u767a\u8868\u3057\u305f<a href=\"https:\/\/wearesocial.com\/digital-2020\">\u300cDigital 2020\u300d<\/a>\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u30d5\u30a3\u30ea\u30d4\u30f3\u304c\u4e16\u754c\u3067\u6700\u3082\u30a2\u30af\u30c6\u30a3\u30d6\u306a\u30e2\u30d0\u30a4\u30eb\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u3067\u3042\u308b\u3053\u3068\u3092\u660e\u3089\u304b\u306b\u3057\u3066\u3044\u307e\u3059\u3002\u30d5\u30a3\u30ea\u30d4\u30f3\u4eba\u306f1\u65e5\u5e73\u57475\u6642\u959311\u5206\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u304b\u3089\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306b\u63a5\u7d9a\u3057\u3066\u3044\u307e\u3059\u3002\u30bf\u30a4\u3068\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u306e\u30e2\u30d0\u30a4\u30eb\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306e\u5e73\u5747\u63a5\u7d9a\u6642\u9593\u306f\u3001\u305d\u308c\u305e\u308c4\u6642\u959357\u5206\u30014\u6642\u959346\u5206\u3067\u4e16\u754c\u5e73\u57473\u6642\u959322\u5206\u3092\u4e0a\u56de\u3063\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3001\u5e73\u5747\u7684\u306a\u30a2\u30e1\u30ea\u30ab\u4eba\u3001\u97d3\u56fd\u4eba\u3001\u65e5\u672c\u4eba\u306e\u30e2\u30d0\u30a4\u30eb\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306f\u30012\u6642\u959342\u5206\u30012\u6642\u959320\u5206\u30011\u6642\u959332\u5206\u3068\u6bd4\u8f03\u7684\u5c11\u306a\u3044\u6642\u9593\u3092\u8cbb\u3084\u3057\u3066\u3044\u307e\u3059\u3002<\/p><p>\u305d\u306e\u7d50\u679c\u3001\u6771\u5357\u30a2\u30b8\u30a2\u306e\u30e2\u30d0\u30a4\u30ebEC\u5e02\u5834\u306f\u6025\u901f\u306a\u6210\u9577\u3092\u9042\u3052\u307e\u3057\u305f\u300216\u6b73\u304b\u308964\u6b73\u307e\u3067\u306e\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306e\u7d0480\uff05\u306f\u3001\u904e\u53bb1\u30f5\u6708\u306b\u30e2\u30d0\u30a4\u30eb\u3092\u901a\u3058\u305f\u5546\u54c1\u8cfc\u5165\u3092\u3057\u307e\u3057\u305f\u3002\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u306b\u7d9a\u304d\u3001\u30bf\u30a469\uff05\u3001\u30d5\u30a3\u30ea\u30d4\u30f366\uff05\u3001\u30de\u30ec\u30fc\u30b7\u30a264\uff05\u3001\u30d9\u30c8\u30ca\u30e059\uff05\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u30e2\u30d0\u30a4\u30eb\u3092\u901a\u3058\u305f\u5546\u54c1\u8cfc\u5165\u3092\u7d4c\u9a13\u3057\u3066\u3044\u307e\u3059\u3002<\/p><h2>EC\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3092\u62e1\u5927\u3059\u308b\u305f\u3081\u306eCafe24\u30e2\u30d0\u30a4\u30eb\u30d5\u30a1\u30fc\u30b9\u30c8\u6226\u7565<\/h2><figure id=\"attachment_4645\" aria-describedby=\"caption-attachment-4645\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4645 size-full\" src=\"https:\/\/news.cafe24.com\/global\/wp-content\/uploads\/2020\/04\/vietnam-mobile.jpg\" alt=\"cafe24 vienam mobile admin\" width=\"1000\" height=\"800\" srcset=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2020\/04\/vietnam-mobile.jpg 1000w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2020\/04\/vietnam-mobile-300x240.jpg 300w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2020\/04\/vietnam-mobile-768x614.jpg 768w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2020\/04\/vietnam-mobile-750x600.jpg 750w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-4645\" class=\"wp-caption-text\">Cafe24\u306f4\u6708\u306b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3092\u30ea\u30ea\u30fc\u30b9\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30de\u30fc\u30c1\u30e3\u30f3\u30c8\u306f\u30e2\u30d0\u30a4\u30eb\u304b\u3089Direct-to-Consumer\uff08DTC\uff09\u30b9\u30c8\u30a2\u3092\u7ba1\u7406\u3067\u304d\u307e\u3059\u3002\u30bd\u30fc\u30b9\uff1aCafe24<\/figcaption><\/figure><p>Cafe24\u306f\u30e2\u30d0\u30a4\u30eb\u30d5\u30a1\u30fc\u30b9\u30c8\u6226\u7565\u3092\u63b2\u3052\u3001EC\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3092\u6771\u5357\u30a2\u30b8\u30a2\u5e02\u5834\u306b\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002\u4eca\u5e743\u6708Cafe24\u306f\u3001<a href=\"https:\/\/cafe24.vn\/\">\u30d9\u30c8\u30ca\u30e0\u3067\u6b63\u5f0f\u306b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u30ea\u30ea\u30fc\u30b9<\/a>\u3057\u305f\u76f4\u5f8c\u306e4\u6708\u306b\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3057\u305f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u30ea\u30ea\u30fc\u30b9\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4e8b\u696d\u8005\u306f\u30e2\u30d0\u30a4\u30eb\u304b\u3089D2C\uff08Direct-to-Consumer\uff09\u30b9\u30c8\u30a2\u3092\u7ba1\u7406\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u4e8b\u696d\u8005\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3092\u5229\u7528\u3057\u3066\u3001\u6ce8\u6587\u3084\u5546\u54c1\u7ba1\u7406\u3001\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff08CRM\uff09\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u7ba1\u7406\u306a\u3069\u306e\u4e3b\u8981\u6a5f\u80fd\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u307e\u3059\u3002AI\u57fa\u76e4\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30a8\u30c7\u30a3\u30bf\u30fc\u3067\u3042\u308bEdibot\u306a\u3069\u306e\u5f53\u793e\u306e\u6280\u8853\u9769\u65b0\u7684\u306a\u30c4\u30fc\u30eb\u3082\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u304b\u3089\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p><p>Cafe24\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u6771\u5357\u30a2\u30b8\u30a2\u3067\u306e\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u591a\u7528\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u6a5f\u80fd\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001Buy 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