{"id":3633,"date":"2020-02-04T11:26:49","date_gmt":"2020-02-04T02:26:49","guid":{"rendered":"https:\/\/news.cafe24.com\/global\/?p=3633"},"modified":"2020-11-19T14:44:27","modified_gmt":"2020-11-19T05:44:27","slug":"southeast-asias-e-commerce-potential-is-escalating-quickly","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/jp\/southeast-asias-e-commerce-potential-is-escalating-quickly\/","title":{"rendered":"EC\u306e\u53ef\u80fd\u6027\u304c\u6025\u901f\u306b\u62e1\u5927\u3059\u308b\u6771\u5357\u30a2\u30b8\u30a2"},"content":{"rendered":"<p><em>\u6210\u9577\u304c\u7d9a\u3044\u3066\u3044\u308b\u6771\u5357\u30a2\u30b8\u30a2\u306ee\u30b3\u30de\u30fc\u30b9\u5e02\u5834\u306f\u3001<\/em><em>D2C<\/em><em>\u30d6\u30e9\u30f3\u30c9\u306b\u9053\u3092\u958b\u3053\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u5e02\u5834\u6210\u9577\u306e\u53ef\u80fd\u6027\u306b\u57fa\u3065\u304d\u3001<\/em><em>Cafe24<\/em><em>\u306f\u6771\u5357\u30a2\u30b8\u30a2\u3067<\/em><em>EC<\/em><em>\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u7acb\u3061\u4e0a\u3052\u307e\u3059\u3002<\/em><\/p><h2>EC\u306b\u304a\u3051\u308b2\u3064\u306e\u67f1\uff1a\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u3068D2C\u30e2\u30c7\u30eb<\/h2><p>\u3053\u308c\u307e\u3067\u3001EC\u30e2\u30fc\u30eb\u306fEC\u5e02\u5834\u306e\u6025\u901f\u306a\u6210\u9577\u3092\u727d\u5f15\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u6771\u5357\u30a2\u30b8\u30a2\u8af8\u56fd\u3067\u306f\u3001Shopee\u3084Lazada\u306a\u3069\u306e\u5e02\u5834\u304c\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u78ba\u7acb\u3057\u3001\u4e8b\u696d\u8005\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u5e02\u5834\u306b\u53c2\u5165\u3059\u308b\u9053\u3092\u5207\u308a\u958b\u304d\u307e\u3057\u305f\u3002<\/p><p>\u3057\u304b\u3057\u3001\u5909\u5316\u306f\u3088\u308a\u6210\u719f\u3057\u305fEC\u5e02\u5834\u3067\u8d77\u3053\u3063\u3066\u304a\u308a\u3001\u30a2\u30e1\u30ea\u30ab\u304c\u826f\u3044\u4f8b\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u30a2\u30e1\u30ea\u30ab\u3067\u306f\u3001Amazon\u306f\u4f9d\u7136\u3068\u3057\u306650\uff05\u3092\u8d85\u3048\u308b\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u6301\u3064\u5de8\u5927\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u591a\u304f\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u3001Amazon\u3068\u306f\u5225\u306b\u72ec\u81ea\u306e\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u3092\u69cb\u7bc9\u3057\u3066\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30f3\u30b0\u30eb\u306b\u78ba\u5b9f\u306a\u8db3\u5834\u3092\u7bc9\u304f\u3053\u3068\u3092\u9078\u629e\u3057\u3066\u3044\u307e\u3059\u3002Nike\uff08\u30ca\u30a4\u30ad\uff09\u306f\u3001Amazon\u304b\u3089\u96e2\u308c\u3066\u81ea\u793eEC\u30b5\u30a4\u30c8\u3092\u7acb\u3061\u4e0a\u3052\u3001\u6d88\u8cbb\u8005\u306b\u76f4\u63a5\u8ca9\u58f2\u3059\u308b\u3053\u3068\u3092\u767a\u8868\u3057\u305f\u6700\u65b0\u30d6\u30e9\u30f3\u30c9\u306e1\u3064\u3067\u3059\u3002\u30ca\u30a4\u30ad\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001Direct-to-Consumer\uff08D2C\uff09\u30e2\u30c7\u30eb\u3068\u547c\u3070\u308c\u3066\u3044\u307e\u3059\u3002<\/p><p>\u97d3\u56fd\u3068\u65e5\u672c\u306e\u5e02\u5834\u72b6\u6cc1\u306f\u4f3c\u3066\u3044\u307e\u3059\u3002<a href=\"https:\/\/www.tsi-holdings.com\/\">TSI\u30db\u30fc\u30eb\u30c7\u30a3\u30f3\u30b0\u30b9<\/a>\u3084<a href=\"http:\/\/global.oliveyoung.com\/\">\u30aa\u30ea\u30fc\u30d6\u30e4\u30f3\u30b0<\/a>\u306a\u3069\u306e\u5f37\u3044\u5f71\u97ff\u529b\u3068\u30d6\u30e9\u30f3\u30c9\u529b\u3092\u6301\u3064\u4f01\u696d\u304cD2C\u30b9\u30c8\u30a2\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306bCafe24\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u53c2\u52a0\u3057\u3066\u3044\u307e\u3059\u30022019\u5e74\u306b\u306f\u3001110,000\u4ee5\u4e0a\u306eEC\u4e8b\u696d\u8005\u304cCafe24\u3092\u901a\u3058\u3066D2C\u30b9\u30c8\u30a2\u3092\u7acb\u3061\u4e0a\u3052\u307e\u3057\u305f\u3002<\/p><p>\u73fe\u5728\u3001e\u30b3\u30de\u30fc\u30b9\u696d\u754c\u306f2\u3064\u306e\u4e3b\u8981\u306a\u67f1\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u5f93\u6765\u306e\u5e02\u5834\u30e2\u30c7\u30eb\u3068\u65b0\u305f\u306b\u767b\u5834\u3057\u305fD\uff12C\u30e2\u30c7\u30eb\u3067\u3059\u3002<\/p><figure id=\"attachment_3033\" aria-describedby=\"caption-attachment-3033\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3033 size-full\" src=\"https:\/\/news.cafe24.com\/global\/wp-content\/uploads\/2019\/11\/morugi_thumbnail.jpg\" alt=\"Japanese fashion giant TSI holding launched MORUGI on Cafe24 platform\" width=\"1000\" height=\"800\" srcset=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2019\/11\/morugi_thumbnail.jpg 1000w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2019\/11\/morugi_thumbnail-300x240.jpg 300w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2019\/11\/morugi_thumbnail-768x614.jpg 768w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2019\/11\/morugi_thumbnail-750x600.jpg 750w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-3033\" class=\"wp-caption-text\">Source: Cafe24<\/figcaption><\/figure><h2>\u6210\u9577\u304c\u7d9a\u304f\u6771\u5357\u30a2\u30b8\u30a2\u306eEC\u5e02\u5834<\/h2><p>\u6771\u5357\u30a2\u30b8\u30a2\u306f\u3001\u3088\u308a\u6210\u719f\u3057\u305fEC\u5e02\u5834\u3092\u6301\u3064\u56fd\u306e\u5f8c\u3092\u8fbf\u308b\u3067\u3057\u3087\u3046\u3002\u73fe\u5730\u4f01\u696d\u306f\u3001\u6771\u5357\u30a2\u30b8\u30a2\u306eEC\u304c\u3059\u3067\u306b\u521d\u671f\u6bb5\u968e\u3092\u901a\u904e\u3057\u3066\u3044\u308b\u3068\u8a8d\u8b58\u3057\u3066\u3044\u307e\u3059\u3002<\/p><p>Google\u3068Temasek\u304c\u767a\u8868\u3057\u305f\u300c<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-apac\/tools-resources\/research-studies\/e-conomy-sea-2019-swipe-up-and-to-the-right-southeast-asias-100-billion-internet-economy\/\">e-Conomy SEA 2019<\/a>\u300d\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u6771\u5357\u30a2\u30b8\u30a2\u306eEC\u6210\u9577\u306f\u30012015\u5e74\u306e55\u5104\u30c9\u30eb\u304b\u30892019\u5e74\u306e382\u5104\u30c9\u30eb\u3078\u30687\u500d\u306b\u5897\u52a0\u3057\u307e\u3057\u305f\u3002\u6628\u4eca\u306e\u6771\u5357\u30a2\u30b8\u30a2\u5730\u57df\u306e\u6d88\u8cbb\u8005\u306b\u306f\u3001\u3088\u308a\u591a\u304f\u306e\u9078\u629e\u80a2\u304c\u3042\u308a\u307e\u3059\u3002\u4f4e\u4fa1\u683c\u3001\u305d\u3057\u3066\u3053\u308c\u307e\u3067\u306e\u5b9f\u5e97\u8217\u3068\u306f\u6bd4\u8f03\u306b\u306a\u3089\u306a\u3044\u30ec\u30d9\u30eb\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u5229\u4fbf\u6027\u3067\u3059\u3002<\/p><p>\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u3001\u53e3\u5ea7\u632f\u66ff\u3001\u96fb\u5b50\u30de\u30cd\u30fc\u306a\u3069\u306e\u30c7\u30b8\u30bf\u30eb\u6c7a\u6e08\u30aa\u30d7\u30b7\u30e7\u30f3\u306f\u3001\u3059\u3067\u306b\u8ee2\u63db\u70b9\u306b\u9054\u3057\u3066\u3044\u307e\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u6c7a\u6e08\u306f\u3001EC\u9818\u57df\u3092\u62e1\u5927\u3059\u308b\u3046\u3048\u3067\u91cd\u8981\u3067\u3059\u3002\u307e\u305f\u30c7\u30b8\u30bf\u30eb\u6c7a\u6e08\u306f2025\u5e74\u307e\u3067\u306b\u6771\u5357\u30a2\u30b8\u30a2\u30671\u5146\u30c9\u30eb\u3092\u8d85\u3048\u308b\u3068\u4e88\u60f3\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p><figure id=\"attachment_3634\" aria-describedby=\"caption-attachment-3634\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3634 size-full\" style=\"font-weight: 600;\" src=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2020\/02\/hanoi_revised.jpg\" alt=\"Cafe24 launches platform in Vietnam\" width=\"1000\" height=\"800\" srcset=\"https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2020\/02\/hanoi_revised.jpg 1000w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2020\/02\/hanoi_revised-300x240.jpg 300w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2020\/02\/hanoi_revised-768x614.jpg 768w, https:\/\/news.cafe24.com\/jp\/wp-content\/uploads\/2020\/02\/hanoi_revised-750x600.jpg 750w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-3634\" class=\"wp-caption-text\">\u30cf\u30ce\u30a4\u3001\u30d9\u30c8\u30ca\u30e0\u3000Source: Gettyimagesbank<\/figcaption><\/figure><h2>\u6771\u5357\u30a2\u30b8\u30a2\u306e\u30dd\u30c6\u30f3\u30b7\u30e3\u30eb<\/h2><p>Cafe24\u306f\u30012020\u5e74\u306b\u6771\u5357\u30a2\u30b8\u30a2\u306e\u4e8b\u696d\u8005\u5411\u3051\u306eEC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u7acb\u3061\u4e0a\u3052\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u52a0\u76df\u5e97\u304cCafe24\u306bD2C\u30b9\u30c8\u30a2\u3092\u69cb\u7bc9\u3067\u304d\u308b\u3088\u3046\u30012\u6708\u306b\u30d9\u30c8\u30ca\u30e0\u3067\u5229\u7528\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002\u4ee5\u964d\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u4ed6\u306e\u56fd\u3005\u3078\u3082\u62e1\u5927\u3057\u307e\u3059\u3002<\/p><p>\u30d9\u30c8\u30ca\u30e0\u306e\u4e8b\u696d\u8005\u306f\u3001D2C\u30b9\u30c8\u30a2\u30d3\u30eb\u30c0\u30fc\u3001\u6c7a\u6e08\u3001\u7269\u6d41\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u3092\u30ef\u30f3\u30b9\u30c8\u30c3\u30d7\u3067\u63d0\u4f9b\u3059\u308bCafe24\u306e\u30b0\u30ed\u30fc\u30d0\u30ebEC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u5229\u7528\u3067\u304d\u307e\u3059\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>\u6210\u9577\u304c\u7d9a\u304f\u6771\u5357\u30a2\u30b8\u30a2\u306eEC\u5e02\u5834\u306f\u3001D\uff12C\u30e2\u30c7\u30eb\u306b\u9053\u3092\u958b\u304f\u6e96\u5099\u3092\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n","protected":false},"author":9,"featured_media":3634,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,10,61],"tags":[76,79],"class_list":["post-3633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-trend","category-all","tag-dtc","tag-southeast-asia"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/posts\/3633"}],"collection":[{"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/comments?post=3633"}],"version-history":[{"count":18,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/posts\/3633\/revisions"}],"predecessor-version":[{"id":5641,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/posts\/3633\/revisions\/5641"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/media\/3634"}],"wp:attachment":[{"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/media?parent=3633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/categories?post=3633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.cafe24.com\/jp\/wp-json\/wp\/v2\/tags?post=3633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}