{"id":6895,"date":"2022-02-15T09:45:45","date_gmt":"2022-02-15T00:45:45","guid":{"rendered":"https:\/\/news.cafe24.com\/global\/?p=6895"},"modified":"2022-02-15T09:45:45","modified_gmt":"2022-02-15T00:45:45","slug":"what-is-email-marketing","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/global\/what-is-email-marketing\/","title":{"rendered":"What is email marketing?"},"content":{"rendered":"

Email marketing is a digital strategy where brands and businesses build relationships with customers and generate sales through email.<\/em><\/p>

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Source: Gettyimagesbank<\/figcaption><\/figure>

Email marketing explained<\/b><\/h2>

In e-commerce, email marketing is an essential tool that helps brands and retailers establish a connection and consistent communication with consumers and, when done right, turn them into loyal customers. Email campaigns can go out anytime and in any situation to any potential or existing customer. The content of these emails can be about any topic or goal.<\/p>

Merchants can send emails related to the customers\u2019 latest transactions or activities in the online store and other sales channels\u2014cart abandonment, order confirmation and receipt, and shipment updates. They can also implement promotional messages that updates shoppers of the shop\u2019s latest deals, sale events, and product announcements.<\/p>

Email marketing also allows e-commerce businesses to deliver relevant content that are non-transactional and non-promotional in nature. Owners can educate customers about their products, share their brand\u2019s story, and provide general updates about the company through regular newsletters. They can also send occasion-related check-ins like birthday greetings and holiday reminders. While not directly sales-driving activities, these type of emails help businesses stay in contact and build closer connections with customers.<\/p>

This strategy aims to attract new shoppers, keep current customers, and bring back old visitors. Ultimately, its goal is to gain revenue from the target consumers by interacting with them through emails. For small and medium-sized businesses (SMBs), email continues to be the main driver of growth. According to data from marketing software company Emarsys<\/a>, 81% and 80% of SMBs rely on email as their primary channel for acquisition and retention, respectively.<\/p>

Accelerate sales through email campaigns<\/h2>

Businesses can find value in adopting this approach into their e-commerce strategy. Data Marketing Association\u2019s (DMA) 2019 report<\/a> finds that brands can expect an average \u00a342 return of investment (ROI) for every \u00a31 spent on email marketing.<\/p>

Here are the top reasons why email marketing campaigns are crucial for e-commerce shops:<\/p>