{"id":6693,"date":"2021-10-15T17:22:12","date_gmt":"2021-10-15T08:22:12","guid":{"rendered":"https:\/\/news.cafe24.com\/global\/?p=6693"},"modified":"2021-10-15T17:24:54","modified_gmt":"2021-10-15T08:24:54","slug":"what-is-cross-border-selling","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/global\/what-is-cross-border-selling\/","title":{"rendered":"What is cross-border selling?"},"content":{"rendered":"

Cross-border selling is selling products to a customer located in a different country with different trade policies.<\/span><\/em><\/p>

Reaching customers across borders<\/span><\/b><\/h2>
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Source: Gettyimagesbank<\/figcaption><\/figure>

As e-commerce increasingly becomes a more popular choice for shopping worldwide, cross-border trade also sees an uptick in prevalence among consumers. In 2020, global cross-border online sales increased<\/span> by 21%<\/span><\/a> compared to the previous year. Additionally, payment processor Worldpay reports that<\/span> 55% of online shoppers<\/span><\/a> worldwide have made a cross-border purchase.<\/span><\/p>

The surge in cross-border sales makes sense as people find themselves spending more time at home. With that, consumers can browse for new retailers outside of their usual, and often local, retailer options. Delays in shipping and shortage of stocks have also pushed consumers to look at alternative sellers\u2014even from outside their home country.<\/span>
Cross-border trade generally occurs when a product or service is not available in the country the buyer resides. Shoppers also buy from across the border when they see an enticing offer from an international seller.<\/span><\/p>

On another end, e-commerce solutions and platforms continue to grow in number along with the industry. The technology facilitates a more straightforward trade between sellers and their customers, regardless of where they are in the world. Innovations geared toward seamless e-commerce processes lower the barrier for anyone who wants to sell and buy internationally.<\/span><\/p>

Cross-border sales expect continuous growth<\/span><\/b><\/h2>

E-commerce is by no means a short-lived trend. Customers who shifted online in the past few years will most likely stay. E-commerce is likely to remain a dominant form of retail for many products around the globe. And with that, <\/span>according to several projections<\/span><\/a>, the percentage of cross-border sales.<\/span><\/p>

As a merchant, cross-border selling can benefit you in a myriad of ways:<\/span><\/p>