{"id":6496,"date":"2021-07-06T14:30:34","date_gmt":"2021-07-06T05:30:34","guid":{"rendered":"https:\/\/news.cafe24.com\/global\/?p=6496"},"modified":"2021-08-04T09:12:45","modified_gmt":"2021-08-04T00:12:45","slug":"cafe24-hosts-successful-webinar-to-highlight-data-localization-and-product-quality-as-key-points-for-global-expansion","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/global\/cafe24-hosts-successful-webinar-to-highlight-data-localization-and-product-quality-as-key-points-for-global-expansion\/","title":{"rendered":"Cafe24 hosts successful webinar to highlight data, localization, and product quality as key points for global expansion"},"content":{"rendered":"

Data-based operation to raise revenue, customer service localization strategy revealed
<\/strong>Product strength that increased repurchase rates by 70% disclosed
<\/strong>Practical tips for online merchants to help build directions for global market penetration<\/strong><\/p>

Successful online store CEOs\u2019 strategies to target international consumers have been revealed.<\/p>

Global e-commerce platform Cafe24 hosted its \u2018Global Success Story\u2019 webinar on July 6 at 2 p.m. KST. The webinar had 1200 attendees and was proceeded with online merchants\u2019 keen interest.<\/p>

During the webinar, brands that succeeded in raising revenue by entering global markets revealed vivid experiences and know-how. Speakers were Co-CEOs Goo Jaemo and Goo Jinmo of Acm\u00e9 de la vie (ADLV), CEO Kim Yoon Kyung of Ground Plan, and Fashion Business team\u2019s General Director Kim Noah of Chuu.<\/p>

From the start of business, streetwear brand ADLV quickly entered the global markets and raised an annual revenue of 44.2 million dollars in just three years. Women\u2019s fashion brand Chuu generates about 80% of its total revenue from international markets. Cosmetics brand Ground Plan has produced a mega-hit item and sold more than a million units domestically and internationally.<\/p>

Webinar speakers selected data, localization, and product quality as the main keywords to obtaining success through global expansion. They especially agreed that data-based strategies and marketing are essential.<\/p>

\"\"<\/p>

\u201cData from online DTC stores is highly useful,\u201d said Co-CEOs Goo Jaemo and Goo Jinmo of ADLV. \u201cThere are countless methods to increase sales by using data, such as inducing new product purchases and purchases for products already in online shopping carts.\u201d Fashion Business team\u2019s General Director Kim Noah of Chuu also emphasized the need for data-based operation strategies. \u201cEvery day, Chuu extracts popular product types and colors from our online store\u2019s data,\u201d said Kim Noah. \u201cWe implement this information in product production or change our online product display to increase revenue.\u201d<\/p>

\"\"<\/p>

Brands\u2019 localization strategy was also a popular topic. Speakers explained the sales strategies and customer service (CS) localization strategies that can help brands enter global markets. \u201cExamples of key factors that lead to purchases in different countries are detailed guidance on how to use products in the U.S., other customers\u2019 recommendations in Russia, and quick responses to customer inquiries in Thailand,\u201d said CEO Kim Yoon Kyung of Ground Plan. \u201cCustomer purchase preferences vary in each country, so it is necessary to find them out and use them to optimize business.\u201d Chuu is extensively focusing on CS localization by hiring locals from each country to implement quality communication.<\/p>

\"\"<\/p>

It was agreed during the webinar that product quality is the fundamental strategy to increase the inflow of international customers and repurchase rates. ADLV revealed that its repurchase rate had risen by 70% after enhancing product quality through strengthened production and inspection processes. \u201cCustomers repurchase and recommend clothes to others only if they like them, so we invest a lot in our production and inspection process,\u201d said Co-CEO Koo. Facial mist \u2013 Ground Plan\u2019s most popular product \u2013 has become widely known by word of mouth from both domestic and international customers for its ultra-hydrating properties. \u201cOur products have been evaluated as highly competitive as the majority of our international customers purchased after reading real-customer reviews,\u201d said CEO Kim Yoon Kyung. \u201cEspecially when a Chinese influencer recommended our products after use, we received frequent inquiries from Chinese customers. This consistent interest led to increased revenue.\u201d<\/p>

This webinar is expected to help online merchants who want to penetrate global markets establish strategies and increase revenue. Cafe24 will continue to share various success strategies and know-how to help online merchants find new sales channels and grow.<\/p>

\u201cWe are now living at a time whereby going online, consumers from all over the world could become an online store\u2019s potential customers,\u201d said Lee Jaesuk, CEO of Cafe24. \u201cWe will continue to share success stories and create even more services to help online merchants expand into global markets.\u201d<\/p>

About Cafe24
<\/strong>Cafe24 is a global success platform that provides a one-stop business environment for e-commerce merchants so that they can achieve continued growth by focusing on their creativity.
Cafe24 has established an e-commerce ecosystem with Direct-to-Consumer (DTC) merchants and various global partners in areas like payment, shipping, and marketing. Cafe24 is poised for growth as more DTC brands and e-commerce participants continue to join the burgeoning industry.<\/p>","protected":false},"excerpt":{"rendered":"

Global e-commerce platform Cafe24 hosted its \u2018Global Success Story\u2019 webinar on July 6 at 2 p.m. KST. The webinar had 1200 attendees and was proceeded with online merchants\u2019 keen interest.<\/p>\n","protected":false},"author":9,"featured_media":6487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61,16,15],"tags":[48,113,89],"class_list":["post-6496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-press-releases","category-press-resources","tag-cafe24","tag-global-e-commerce","tag-success-stories"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/posts\/6496"}],"collection":[{"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/comments?post=6496"}],"version-history":[{"count":3,"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/posts\/6496\/revisions"}],"predecessor-version":[{"id":6545,"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/posts\/6496\/revisions\/6545"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/media\/6487"}],"wp:attachment":[{"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/media?parent=6496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/categories?post=6496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/tags?post=6496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}