{"id":6337,"date":"2021-04-14T09:00:24","date_gmt":"2021-04-14T00:00:24","guid":{"rendered":"https:\/\/news.cafe24.com\/global\/?p=6337"},"modified":"2021-11-17T14:14:29","modified_gmt":"2021-11-17T05:14:29","slug":"the-app-experience-evolves-into-new-mobile-storefronts","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/global\/the-app-experience-evolves-into-new-mobile-storefronts\/","title":{"rendered":"The app experience evolves into new mobile storefronts"},"content":{"rendered":"

App-based strategies take front and center in an e-commerce brand’s digital strategy as consumers increasingly use mobile devices and mobile internet.<\/em><\/p>

Prompted by the pandemic, the at-home consumption and contactless environment<\/a> outside the home have accelerated the use of the internet and mobile device<\/a>. By January 2021, roughly 4.66 billion people<\/a> were using the internet, most of them using mobile devices. Along with the growing number of mobile users, the percentage of app usage also increases every year. On average, people spend 88% of their mobile internet time within apps<\/a>.<\/p>

The consumers\u2019 clamor for app-based experiences now becomes a key consideration for a digital e-commerce strategy. Creating a storefront that provides an app environment can bring growth and success to a business.<\/p>

However, developing a native, merchant-branded app requires a significant amount of time and effort. Not to mention the additional expenses that the business owner incurs in the process. It will also need extra marketing initiatives to bring users to download and use a merchant’s branded app.<\/p>

Small and medium-sized businesses (SMBs) without big budgets for such development have other mobile solutions that provide app-like experiences, blurring the distinction between apps and browsers.<\/p>

PWA brings an app-like experience to mobile web pages<\/b><\/h2>
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Source: Gettyimagesbank<\/figcaption><\/figure>

Mobile accounts for approximately 55% of the web traffic worldwide<\/a>. However, mobile conversion is less than half of the desktop rate<\/a>. Providing a great shopping experience can help merchants better engage their customers and boost on-site purchases.<\/p>

Progressive Web Apps<\/a> (PWA) delivers high engagement and reaches new user bases by providing app-like experiences on the mobile web browser. This web capability gives the site the appearance and behavior of a native app, including:<\/p>