{"id":6142,"date":"2021-02-17T14:24:20","date_gmt":"2021-02-17T05:24:20","guid":{"rendered":"https:\/\/news.cafe24.com\/global\/?p=6142"},"modified":"2021-02-17T14:24:20","modified_gmt":"2021-02-17T05:24:20","slug":"cafe24-successfully-hosts-facebook-webinar-with-2200-merchants","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/global\/cafe24-successfully-hosts-facebook-webinar-with-2200-merchants\/","title":{"rendered":"Cafe24 successfully hosts Facebook webinar with 2,200 merchants"},"content":{"rendered":"

Facebook experts share how to create content that can speedily increase reach
<\/strong>K-brands using Facebook Shops experience raised convenience and conversion
<\/strong>Instagram & Facebook\u2019s machine learning drives more customers to stores<\/strong><\/p>

Cafe24 and Facebook revealed global market success strategies that are garnering attention from numerous merchants.<\/p>

Global e-commerce platform Cafe24\u2019s \u2018Facebook\u2019s Global Commerce Success Strategies Using Shops\u2019 webinar on February 17th was attended by more than 2,200 e-commerce merchants.<\/p>

E-commerce experts from both Cafe24 and Facebook provided detailed selling strategies for K-style products utilizing Facebook Shops. They introduced various approaches to converting 3.3 billion Instagram and Facebook platform users to customers.<\/p>

Facebook APAC\u2019s Instagram Product Marketing Manager Jerko Grom presented strategies for creating content optimized for Shops. He shared how merchants can better utilize the Shop product display space on Facebook and Instagram.<\/p>

\u201cContents displayed on Shops can be delivered more effectively when photos are at least 600×600 pixels and show the product\u2019s pricing, length, materials, and more,\u201d said Grom. \u201cMerchants can switch colors, backgrounds, and fonts on Shops freely to help strengthen the effects of branding.\u201d Merchants that use this strategy to consistently promote Shop content to Facebook and Instagram users can increase their businesses\u2019 brand influence significantly.<\/p>

\"\"
Facebook APAC Instagram Product Marketing Manager Jerko Grom speaks at Cafe24’s webinar on Facebook Shops. Source: Cafe24<\/figcaption><\/figure>

Facebook also emphasized the rapidly expanding e-commerce market. Participants were particularly attentive to the message of how operating a Shops-based online store during the current industry growth can lead to more prominent success.<\/p>

\u201cAccelerated growth in the e-commerce industry is a megatrend that formed in last few months of social distancing,\u201d said Facebook APAC Head of Partnerships Philip Hur. \u201cImplementing a strategy that combines both Cafe24 and Facebook\u2019s solutions can help merchants ride the industry\u2019s growth to achieve greater success.\u201d<\/p>

\"\"
Facebook APAC Head of Partnerships Philip Hur speaks at Cafe24’s webinar on Facebook Shops. Source: Cafe24<\/figcaption><\/figure>

K-brands that advanced to global markets especially gained attention as they presented their success stories. Presenters included K-beauty brand Sister Ann that earned over half of its 17.9 million dollars (20 billion won) in sales revenue last year internationally, and K-fashion designer brand INSTANTFUNK gaining immense popularity in Japan.<\/p>

\u201cFacebook Shops\u2019 straightforward features make it easy for anyone to build a Shop and navigate the platform – in this respect, using Shops in itself is a business secret,\u201d said Chun Jung-wook, CEO of Sister Ann. \u201cAfter connecting Shops to our store, we have experienced a drastic increase in purchase rates from both customers at home and overseas.\u201d<\/p>

\u201cBefore the Shops feature, we were registering our products one by one to Instagram and Facebook,\u201d said INSTANTFUNK Manager Kim YoPhil. \u201cWe\u2019ve been able to increase our work efficiency drastically since integrating our store to Shops.\u201d<\/p>

Cafe24\u2019s Facebook Shops Project Owner Park Heeyeon presented Shops\u2019 easy-to-navigate features and product exposure effects from an online merchant\u2019s standpoint. According to Park, \u201cFacebook\u2019s big data and machine learning-based algorithm analyzes product information automatically to recommend relevant products to users. Specific data including product instructions, benefits, and product photos, are all used to improve the accuracy of analyzing and making recommendations.\u201d<\/p>

\"\"
Cafe24’s Facebook Shops Project Owner Park Heeyeon speaks at Cafe24’s webinar on Facebook Shops. Source: Cafe24<\/figcaption><\/figure>

Cafe24 and Facebook will continue to collaborate to provide merchants even more opportunities for success in the global e-commerce industry.<\/p>

\u201cThe webinar confirmed online merchants\u2019 interests in utilizing Facebook Shops to succeed in international markets,\u201d said Lee Jaesuk, CEO of Cafe24. \u201cOur partnership with Facebook will work as a catalyst for their success.\u201d<\/p>

 <\/p>

About Cafe24
<\/strong>Cafe24 is a global success platform that provides a one-stop business environment for e-commerce merchants so that they can achieve continued growth by focusing on their creativity.
Cafe24 has established an e-commerce ecosystem with 1.8 million Direct-to-Consumer (DTC) merchants and various global partners in areas like payment, shipping, and marketing. Cafe24 is poised for growth as more DTC brands and e-commerce participants continue to join the burgeoning industry.<\/p>

About Facebook Shops
<\/strong>Facebook Shops enables Direct-to-Consumer (DTC) merchants to create online product display spaces on Facebook and Instagram with just several clicks. Cafe24 was the first in East Asia to launch its Facebook Shops integration service in December 2020.<\/p>","protected":false},"excerpt":{"rendered":"

Cafe24\u2019s Facebook Shops webinar on February 17th attracted more than 2,200 e-commerce merchants.<\/p>\n","protected":false},"author":9,"featured_media":6073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61,16,15],"tags":[102],"class_list":["post-6142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-press-releases","category-press-resources","tag-facebook-shops"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/posts\/6142"}],"collection":[{"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/comments?post=6142"}],"version-history":[{"count":1,"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/posts\/6142\/revisions"}],"predecessor-version":[{"id":6146,"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/posts\/6142\/revisions\/6146"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/media\/6073"}],"wp:attachment":[{"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/media?parent=6142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/categories?post=6142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/tags?post=6142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}