{"id":5304,"date":"2020-09-24T14:39:02","date_gmt":"2020-09-24T05:39:02","guid":{"rendered":"https:\/\/news.cafe24.com\/global\/?p=5304"},"modified":"2020-11-29T20:15:02","modified_gmt":"2020-11-29T11:15:02","slug":"cafe24-and-cj-enm-share-content-marketing-strategies-for-dtc-biz","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/global\/cafe24-and-cj-enm-share-content-marketing-strategies-for-dtc-biz\/","title":{"rendered":"Cafe24 and CJ ENM share content marketing strategies for DTC biz"},"content":{"rendered":"

DTC is the best strategy for creating content and going global<\/strong>
DADA Pick\u2019s content-based approach reaped 40X biz growth in less than two yrs<\/strong><\/p>

Direct-to-Consumer (DTC) and content are emerging as the key strategies to succeed in e-commerce in the post-COVID era.<\/p>

Global e-commerce platform Cafe24\u2019s webinar with CJ ENM on \u201cDTC Brand\u2019s Post-Pandemic Content Marketing Strategies\u201d attracted more than 1,000 merchants and attendees.<\/p>

The webinar focused on the DTC business model and content marketing. Cafe24 and CJ ENM experts shared insights that e-commerce merchants can use to increase their business competitiveness.<\/p>

\"\"
Jessica Song, Head of Cafe24\u2019s Enterprise Business, speaks on DTC strategies during the Cafe24-CJ ENM webinar.<\/figcaption><\/figure>

Jessica Song, Head of Cafe24\u2019s Enterprise Business, emphasized DTC in e-commerce and further explained its importance. DTC stores have the advantage of publishing plenty of image, text, and video content on their store website. Stores are also easily integrated with major social media channels like Facebook, Instagram, blogs, messengers, and online marketplaces in various countries. Such extended presence on multiple channels allows merchants to scale their contents\u2019 exposure to consumers worldwide.<\/p>

\u201cMerchants should view their DTC stores as a type of base camp through which they can center their globalization strategies,\u201d said Song. \u201cThe key to their success will be leveraging multiple channels like online marketplaces that have different customer targets.\u201d She added, \u201cDTC should be the first game plan for brands wanting to maximize their competitiveness.\u201d<\/p>

\"\"
Jaejoon Lee, Head of CJ ENM\u2019s V-commerce Business, speaks on content marketing strategies during the Cafe24-CJ ENM webinar.<\/figcaption><\/figure>

CJ ENM introduced its Media Commerce store, DADA Pick, as a DTC success case that utilized content marketing. The brand launched on Cafe24\u2019s platform in December 2018.<\/p>

Jaejoon Lee, Head of CJ ENM\u2019s v-commerce business, said, \u201cDADA Pick effectively uses media content to appeal product benefits and encourage consumer purchases.\u201d He said, \u201cWe specifically try to create content that highlights product strengths.\u201d As a result, the brand achieved more than 40-fold sales growth in just a year and a half since its launch. It\u2019s continuing on its growth trajectory with, more than 1.1 million monthly visitors to the store.<\/p>

DADA Pick publishes image and video content introducing its products on its many store-linked social media channels, including Instagram and YouTube. This is leading to a rapid increase in brand searches and store visitors.<\/p>

CJ ENM\u2019s session introduced other companies and brands that successfully employed content marketing methods. These content marketing strategies include utilizing television programs, K-dramas, influencer branded content, customized advertising, product placement, and virtual ads.<\/p>

Attending merchants gained insights to implement their own content marketing strategies to differentiate their brand and achieve business growth. Cafe24 and CJ ENM will continue to work together to support merchants with effective content marketing strategies to gain more edge in the market.<\/p>

Jaesuk Lee, CEO of Cafe24, said, \u201cThe spread of contactless culture will continue to drive online commerce forward.\u201d He added, \u201cCafe24 will continue to introduce best practice cases and know-how of distinguished brands to help anyone interested in starting a business launch their store and grow.\u201d<\/p>

 <\/p>

About Cafe24
<\/strong>Cafe24 is a global success platform that provides a one-stop business environment for e-commerce merchants so that they can achieve continued growth by focusing on their creativity. Cafe24 has established an e-commerce ecosystem with 1.7 million Direct-to-Consumer (DTC) merchants and various global partners in areas like payment, shipping, and marketing. Cafe24 is poised for growth as more DTC brands and e-commerce participants continue to join the burgeoning industry.<\/p>","protected":false},"excerpt":{"rendered":"

Cafe24\u2019s webinar with CJ ENM on \u201cDTC Brand\u2019s Post-Pandemic Content Marketing Strategies\u201d attracted more than 1,000 merchants and attendees.<\/p>\n","protected":false},"author":9,"featured_media":5266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61,4,5,16,15],"tags":[76,71],"class_list":["post-5304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-corporate","category-network","category-press-releases","category-press-resources","tag-dtc","tag-marketing"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/posts\/5304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/comments?post=5304"}],"version-history":[{"count":5,"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/posts\/5304\/revisions"}],"predecessor-version":[{"id":5708,"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/posts\/5304\/revisions\/5708"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/media\/5266"}],"wp:attachment":[{"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/media?parent=5304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/categories?post=5304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/tags?post=5304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}