{"id":3308,"date":"2018-08-06T10:00:13","date_gmt":"2018-08-06T01:00:13","guid":{"rendered":"https:\/\/news.cafe24.com\/global\/?p=3308"},"modified":"2020-11-29T19:03:59","modified_gmt":"2020-11-29T10:03:59","slug":"cafe24-and-shibuya109-sign-mou-for-boosting-global-exports-of-korean-and-japanese-fashion","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/global\/cafe24-and-shibuya109-sign-mou-for-boosting-global-exports-of-korean-and-japanese-fashion\/","title":{"rendered":"Cafe24 and Shibuya109 sign MOU for boosting global fashion exports"},"content":{"rendered":"

Cafe24 enters agreement with Japan\u2019s iconic fashion mall Shibuya109<\/strong>
Joint popup store, system integration, support for Japanese brands going global<\/strong><\/p>

Global e-commerce platform Cafe24 entered into a strategic partnership with Shibuya109 Entertainment<\/a>, operator of the Shibuya109 shopping mall, to invigorate the global exports of Korean and Japanese fashion brands. The signing ceremony took place on August 6 at Cafe24\u2019s headquarters in Seoul.<\/p>

Cafe24 and Shibuya109 will actively interchange business infrastructure, expertise, and know-how. The companies will cooperate to help Korean online fashion brands enter Japan\u2019s offline market, and in turn, support offline Japanese fashion brands expand to the global e-commerce market.<\/p>

\"Cafe24
Cafe24(CEO Jaesuk Lee) (Left) entered into a strategic partnership with Shibuya109 Entertainment (President Tomoo Kimura), operator of the Shibuya109 shopping mall, to invigorate the global exports of Korean and Japanese fashion brands. Source: Cafe24<\/figcaption><\/figure>

The two companies plan to hold a popup store event this year within Shibuya109\u2019s online and offline integrated store, IMADA MARKET. The event opportunity will be open to Cafe24\u2019s DTC brands. Localized offline store selection, product sales, and integrated marketing services will be available for Korean brands to quickly gain a foothold in Japan.<\/p>

Going forward, the scope of the cooperation will progressively expand to include system integration of Cafe24\u2019s platform and Shibuya109\u2019s online shopping platform. Shibuya109 brands will also be able to expand to global markets through Cafe24\u2019s platform.<\/p>

Tomoo Kimura, President of Shibuya109, said, \u201cIt is exciting to be able to introduce Cafe24\u2019s K-fashion brands through Shibuya109\u2019s IMADA MARKET.” He said, \u201cShibuya109 will work to build a lasting relationship of trust with Cafe24 in order to help Japanese brands go global through Cafe24\u2019s platform.\u201d<\/p>

Jaesuk Lee, CEO of Cafe24, said, \u201cThis opportunity will allow Cafe24\u2019s K-fashion brands to extend their reach to Japan\u2019s online and offline markets.\u201d He added, \u201cWith our upcoming expansion to Japan, Cafe24 will be able to support more Japanese fashion brands and entrepreneurs in their journey to reach different markets across the globe.\u201d<\/p>

About Cafe24<\/strong><\/p>

Cafe24 is a global success platform that provides a one-stop business environment for e-commerce merchants so that they can achieve continued growth by focusing on their creativity. Cafe24 has established an e-commerce ecosystem with 1.7 million Direct-to-Consumer (DTC) merchants and various global partners in areas like payment, shipping, and marketing. Cafe24 is poised for growth as more DTC brands and e-commerce participants continue to join the burgeoning industry.<\/p>

About Shibuya109<\/strong><\/p>

Established in 1979, Shibuya109 is one of Japan\u2019s major shopping malls that offer the latest fashion trends to its mostly younger customer base. The shopping mall building is a couple times the size of Korea\u2019s Doosan Tower and Migliore malls in the Dongdaemun fashion district. Shibuya109 currently operates a total of 6 shopping malls in the Japanese cities of Tokyo, Osaka, Kagoshima, and Hong Kong. Under the corporate philosophy \u201cMaking You SHINE!\u201d, Shibuya109 continues to support the dreams of youths while introducing new trends and cultures.<\/p>","protected":false},"excerpt":{"rendered":"

Cafe24 entered into a strategic partnership with Shibuya109 Entertainment, operator of the Shibuya109 shopping mall.<\/p>\n","protected":false},"author":9,"featured_media":3441,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61,4,5,16,15],"tags":[73,63],"class_list":["post-3308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-corporate","category-network","category-press-releases","category-press-resources","tag-cafe24-japan","tag-ecosystem"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/posts\/3308"}],"collection":[{"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/comments?post=3308"}],"version-history":[{"count":18,"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/posts\/3308\/revisions"}],"predecessor-version":[{"id":5759,"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/posts\/3308\/revisions\/5759"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/media\/3441"}],"wp:attachment":[{"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/media?parent=3308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/categories?post=3308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/tags?post=3308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}