{"id":3121,"date":"2019-04-02T10:00:46","date_gmt":"2019-04-02T01:00:46","guid":{"rendered":"https:\/\/news.cafe24.com\/global\/?p=3121"},"modified":"2020-11-29T19:06:35","modified_gmt":"2020-11-29T10:06:35","slug":"sm-entertainment-launches-global-e-commerce-store-with-cafe24","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/global\/sm-entertainment-launches-global-e-commerce-store-with-cafe24\/","title":{"rendered":"SM Entertainment launches its online global store with Cafe24"},"content":{"rendered":"<p><strong>SM Entertainment opens global DTC store SMTOWN &amp; STORE with Cafe24<\/strong><br \/><strong>Global consumers can easily shop for beauty, fashion, living, and other lifestyle products<\/strong><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3186 size-full\" style=\"font-weight: 600;\" src=\"https:\/\/news.cafe24.com\/global\/wp-content\/uploads\/2019\/04\/smstore.jpg\" alt=\"SM Entertainment opened official store via Cafe24\" width=\"1000\" height=\"800\" srcset=\"https:\/\/news.cafe24.com\/global\/wp-content\/uploads\/2019\/04\/smstore.jpg 1000w, https:\/\/news.cafe24.com\/global\/wp-content\/uploads\/2019\/04\/smstore-300x240.jpg 300w, https:\/\/news.cafe24.com\/global\/wp-content\/uploads\/2019\/04\/smstore-768x614.jpg 768w, https:\/\/news.cafe24.com\/global\/wp-content\/uploads\/2019\/04\/smstore-750x600.jpg 750w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p><p>Official DTC store of SM Entertainment. Source: Cafe24<a href=\"https:\/\/www.smentertainment.com\/\">SM Entertainment<\/a> is entering the global e-commerce market by launching its DTC store built with Cafe24.<\/p><p>Global e-commerce platform Cafe24\u00a0 announced the official launch of SM\u2019s <a href=\"http:\/\/www.SMTOWNandSTORE.com\">SMTOWN &amp; STORE<\/a>\u00a0on its platform.<\/p><p>The SMTOWN &amp; STORE DTC store is available in English, Korean, Japanese, and Chinese. Global payment options include PayPal, Alipay, and Convenience Store Payment, which are all popular payment methods in the countries of the languages provided. The localization of such functions allows for a more seamless shopping experience for shoppers abroad.<\/p><p>Global K-pop fans will now be able to easily purchase SM artists\u2019 albums, posters, and goods as well as celebrity-recommended beauty, fashion, living, and other lifestyle products. The ultimate online shopping experience is possible through shopping features like individually customized product recommendations, celebrity product recommendations, and more.<\/p><p>Going forward, Cafe24 will support SM\u2019s successful global e-commerce business with optimized business services including global logistics, professional translations, and customer service.<\/p><p>Jaesuk Lee, CEO of Cafe24, said, \u201cCafe24 is hopeful that the launching of SM\u2019s online store will further raise the global prominence and competitiveness of Hallyu contents.\u201d He said, \u201cCafe24 will continue to sophisticate our e-commerce platform so that various Korean companies can easily advance into the global market and succeed.\u201d<\/p><p><strong>About Cafe24<br \/><\/strong><\/p><p>Cafe24 is a global success platform that provides a one-stop business environment for e-commerce merchants so that they can achieve continued growth by focusing on their creativity.<br \/>Cafe24 has established an e-commerce ecosystem with 1.7 million Direct-to-Consumer (DTC) merchants and various global partners in areas like payment, shipping, and marketing. Cafe24 is poised for growth as more DTC brands and e-commerce participants continue to join the burgeoning industry.<\/p>","protected":false},"excerpt":{"rendered":"<p>SM Entertainment is entering the global e-commerce market by launching its DTC store built with Cafe24.<\/p>\n","protected":false},"author":9,"featured_media":3186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61,9,16,15,10],"tags":[76,78],"class_list":["post-3121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-e-commerce","category-press-releases","category-press-resources","category-trend","tag-dtc","tag-k-style"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/posts\/3121"}],"collection":[{"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/comments?post=3121"}],"version-history":[{"count":18,"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/posts\/3121\/revisions"}],"predecessor-version":[{"id":5764,"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/posts\/3121\/revisions\/5764"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/media\/3186"}],"wp:attachment":[{"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/media?parent=3121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/categories?post=3121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/tags?post=3121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}