{"id":3105,"date":"2019-05-27T10:00:24","date_gmt":"2019-05-27T01:00:24","guid":{"rendered":"https:\/\/news.cafe24.com\/global\/?p=3105"},"modified":"2020-11-29T19:07:58","modified_gmt":"2020-11-29T10:07:58","slug":"cafe24-enters-marketing-partnership-with-global-short-video-app-tiktok","status":"publish","type":"post","link":"https:\/\/news.cafe24.com\/global\/cafe24-enters-marketing-partnership-with-global-short-video-app-tiktok\/","title":{"rendered":"Cafe24 enters marketing partnership with global short video app TikTok"},"content":{"rendered":"<p><strong>Marketing reach expands to TikTok users in 150 countries and regions<\/strong><br \/><strong>DTC global business to benefit from TikTok<\/strong><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4387\" src=\"https:\/\/news.cafe24.com\/global\/wp-content\/uploads\/2019\/05\/Cafe24-X-Tiktok2.jpg\" alt=\"\" width=\"1000\" height=\"233\" srcset=\"https:\/\/news.cafe24.com\/global\/wp-content\/uploads\/2019\/05\/Cafe24-X-Tiktok2.jpg 1000w, https:\/\/news.cafe24.com\/global\/wp-content\/uploads\/2019\/05\/Cafe24-X-Tiktok2-300x70.jpg 300w, https:\/\/news.cafe24.com\/global\/wp-content\/uploads\/2019\/05\/Cafe24-X-Tiktok2-768x179.jpg 768w, https:\/\/news.cafe24.com\/global\/wp-content\/uploads\/2019\/05\/Cafe24-X-Tiktok2-750x175.jpg 750w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p><p>Global e-commerce platform Cafe24 announced on May 27 that the company established a global marketing partnership with short video mobile app <a href=\"https:\/\/www.tiktok.com\/en\/\">TikTok<\/a>.<\/p><p>TikTok is a short-form video platform that is used to create and share 15-second videos. It is currently available in 75 different languages and services 150 countries and regions including Korea, China, and the US.<\/p><p>The app is taking the world by storm through its easy-to-use video editing and sharing features. TikTok was so popular on a global scale that it surpassed YouTube to become the most downloaded app in the Apple App Store in the first quarter of 2018, according to market intelligence firm <a href=\"https:\/\/sensortower.com\/blog\/top-apps-games-publishers-q1-2018\">Sensor Tower<\/a>.<\/p><p>The new partnership will allow DTC stores on Cafe24\u2019s platform to utilize TikTok as a marketing channel, making it easier to expand their business reach to consumers around the world.<\/p><p>Jaesuk Lee, CEO of Cafe24, said, \u201cVideo platforms are becoming a major channel through which people consume various content.\u201d He added, \u201cCafe24 will continue to strengthen services for our DTCs so that they can capture business growth during the v-commerce trend.\u201d<\/p><p>Cafe24 also provides an integrated service for marketing on key platforms including Facebook and Google so that DTCs can accelerate their business in the global market.<\/p><p><strong>About Cafe24<br \/><\/strong><\/p><p>Cafe24 is a global success platform that provides a one-stop business environment for e-commerce merchants so that they can achieve continued growth by focusing on their creativity.<br \/>Cafe24 has established an e-commerce ecosystem with 1.7 million Direct-to-Consumer (DTC) merchants and various global partners in areas like payment, shipping, and marketing. Cafe24 is poised for growth as more DTC brands and e-commerce participants continue to join the burgeoning industry.<\/p>","protected":false},"excerpt":{"rendered":"<p>Cafe24 established a global marketing partnership with short video mobile app TikTok.<\/p>\n","protected":false},"author":9,"featured_media":4362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61,4,5,16,15],"tags":[63,71],"class_list":["post-3105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-corporate","category-network","category-press-releases","category-press-resources","tag-ecosystem","tag-marketing"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/posts\/3105"}],"collection":[{"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/comments?post=3105"}],"version-history":[{"count":11,"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/posts\/3105\/revisions"}],"predecessor-version":[{"id":5767,"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/posts\/3105\/revisions\/5767"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/media\/4362"}],"wp:attachment":[{"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/media?parent=3105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/categories?post=3105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.cafe24.com\/global\/wp-json\/wp\/v2\/tags?post=3105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}